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Artwork for The B2B CMO Podcast

The B2B CMO Podcast with Jon Miller and Sydney Sloan

Jon Miller & Sydney Sloan
Artificial Intelligence
Marketing
Marketing Leadership
Leadership
Artificial Intelligence In Marketing
Zoom
Go-To-Market
B2B Marketing
Parloa
Artificial Intelligence In B2B Marketing
Marketing Pipeline
Snowflake
Neuroscience
B2B CMO Project
Box
Johnson Controls
Crowdstrike
Business Strategy
Cybersecurity
Docebo

Welcome to The B2B CMO Podcast, a show for marketing executives who are redefining what it means to be a strategic leader. Join Jon Miller and Sydney Sloan every week as they talk with the very best Chief Marketing Officers who are navigating the modern marketing playbook and positioning themselves as strategic leaders. Each episode, we unpack what it really takes to lead through complexity, earn ... more

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Artwork for The B2B CMO Podcast

Latest Episodes

Katrina Wong is the Chief Marketing Officer of New Relic, the intelligent observability platform, where she has led brand, demand, and communications. Before taking on the CMO role, she started her career as a consultant at PwC. She later on became D... more

YouTube

Denise Persson is the Chief Marketing Officer of Snowflake, the AI Data Cloud company. With over 10 years in the role, one of the longest CMO tenures in enterprise tech, she has helped take Snowflake from roughly $1 million in revenue to more than $4... more

YouTube

Rachel Truair is the Chief Marketing Officer of Demandbase, the pipeline engine for AI go-to-market trusted by some of the world's leading B2B enterprise brands. Rachel joined Demandbase in January 2026 after more than two decades in B2B marketing le... more

YouTube

Cindy Zhou is the Chief Marketing Officer of Imprivata, the simple and secure access management platform used by roughly 90% of U.S. hospitals. Before Imprivata, Cindy built her CMO track record at KnowBe4, LogRhythm, and in senior marketing roles at... more

YouTube

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Recent Guests

Katrina Wong
Chief Marketing Officer of New Relic, with prior marketing leadership roles at Twilio Segment, Hired, Zuora, Salesforce, and SAP
New Relic
Episode: Building a Movement Instead of Chasing Demand with Katrina Wong, CMO at New Relic
Denise Persson
Chief marketing officer of Snowflake with 30 years in tech marketing.
Snowflake
Episode: Snowflake’s CMO Reinvents Her Playbook Every Year. Here’s How.
Rachel Truair
Chief marketing officer of Demandbase with more than two decades of B2B marketing leadership
Demandbase
Episode: Leading the Market Through AI Disruption with Demandbase CMO Rachel Truair
Cindy Zhou
Chief Marketing Officer at Imprivata
Imprivata
Episode: Turning Customer Pain Into Strategic Marketing with Cindy Zhou, CMO at Imprivata
Dom Colasante
Founder of 2X, expert in Go-To-Market across marketing, sales, and customer success
2X
Episode: Why Your Marketing Org Chart Is Already Obsolete with Dom Colasante, Founder of 2X
Lena Waters
Marketing executive and advisor specializing in PLG to enterprise transitions
Notion (former CMO); Grammarly; DocuSign
Episode: Build Marketing Around Proof, Not Pitches with Lena Waters
Alexandra London
CMO at G2, leading marketing into the AI era
G2
Episode: Inside G2's 2026 Buyer Behavior Report with Alexandra London, CMO of G2
Jamie Domenici
Chief Marketing Officer at Klaviyo
Klaviyo
Episode: Define the Message and the Roadmap Follows with Jamie Domenici, CMO of Klaviyo
Guy Yalif
Chief Evangelist at Webflow; co-founder of Intellimize; CMO leadership in AI/ML and AEO
Webflow
Episode: Quick Fire Advice to Uplevel Your AEO with Guy Yalif, Chief Evangelist of Webflow

Hosts

Jon Miller
Host of the show focused on strategic marketing leadership, AI-enabled GTM, and organizational design for CMOs.
Sydney Sloan
Co-host focusing on bridging brand strategy with AI-driven growth and enterprise go-to-market.

Reviews

5.0 out of 5 stars from 6 ratings
  • The BEST show for marketing leaders!

    I’ve learned so much already from this show about the strategic role of the CMO and marketing leaders in the larger growth and success of companies! The hosts, who are both world-class CMOs with a number of huge success in their own right are able to reach a deeper level of insight than most in their interviews with the top marketing leaders at some of the most impactful companies on the planet. Excellent conversations, great insights, amazing guests, and a whole lot of fun as well!

    Apple Podcasts
    5
    SamLovesPodcasts
    United States6 months ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Guests often share valuable go-to-market and AI-driven marketing insights.
The hosts model thoughtful leadership and drive insightful conversations with senior marketing leaders.
Guests consistently bring high-level CMO perspectives and actionable frameworks.
Content emphasizes practical impact, not just theory, for real-world growth.

Chart Rankings

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Talking Points

Recent interactions between the hosts and their guests.

Building a Movement Instead of Chasing Demand with Katrina Wong, CMO at New Relic
Q: How have you set up your team to make post-sale pipeline successful?
Wong says one marketing team owns both new-business and post-sale pipeline. Because the business earns revenue through customer usage, marketing supports the full lifecycle, including product education and customer engagement.
Building a Movement Instead of Chasing Demand with Katrina Wong, CMO at New Relic
Q: What does it mean to you to be a strategic CMO, and how are you earning that seat at New Relic?
Wong says strategic marketing means being intentional and proactive about the business, creating a customer movement around an important problem so demand comes to the company. At New Relic, that included boldly repositioning observability as intelligent observability.
Snowflake’s CMO Reinvents Her Playbook Every Year. Here’s How.
Q: How have you taken your team through skilling up in the AI era?
Persson says Snowflake began with AI fluency and employee experimentation, then shifted toward identifying its most transformative marketing workflows. She points to the brand team's agentic workflow for self-service campaign assets as one example.
Snowflake’s CMO Reinvents Her Playbook Every Year. Here’s How.
Q: What does being a strategic CMO mean?
Persson says a CMO is a business leader whose first team is the company's leadership team. The role requires understanding company strategy, finance, and sales, partnering with product, and supporting a point of view with data and customer evidence.
Leading the Market Through AI Disruption with Demandbase CMO Rachel Truair
Q: How do you balance expectations for AI's value against adoption costs without chasing the next shiny tool?
Truair says software should show customers the potential return and pipeline impact directly. For marketing operations, she advises treating AI initiatives like investments, separating efficiency goals from growth goals, using distinct metrics for each, and considering how savings can support growth initiatives.

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Frequently Asked Questions About The B2B CMO Podcast

What is The B2B CMO Podcast about and what kind of topics does it cover?

A weekly show that features chief marketing officers and senior marketing leaders discussing how to lead marketing in a complex, AI-influenced business environment. Episodes regularly cover topics such as AI-driven go-to-market, product-led growth, brand strategy, enterprise sales alignment, and organizational design for marketing at scale. Notable themes include balancing creativity with data, building credibility at the executive level, and evolving CMOs' roles to focus on strategic impact, governance, and revenue. The format emphasizes practical frameworks, real-world leadership lessons, and actionable tactics CMOs can apply within large organizations or during periods of rapid digital transformation.

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How many listeners does The B2B CMO Podcast get?

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Which podcasts are similar to The B2B CMO Podcast?

These podcasts share a similar audience with The B2B CMO Podcast:

1. Marketing Against The Grain
2. All-In with Chamath, Jason, Sacks & Friedberg
3. Lenny's Podcast: Product | Career | Growth
4. WSJ What’s News
5. The CMO Podcast

How many episodes of The B2B CMO Podcast are there?

The B2B CMO Podcast launched 7 months ago and published 24 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on The B2B CMO Podcast?

Recent guests on The B2B CMO Podcast include:

1. Katrina Wong
2. Denise Persson
3. Rachel Truair
4. Cindy Zhou
5. Dom Colasante
6. Lena Waters
7. Alexandra London
8. Jamie Domenici

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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