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Artwork for The B2B CMO Podcast

The B2B CMO Podcast with Jon Miller and Sydney Sloan

Jon Miller & Sydney Sloan
Artificial Intelligence
Marketing
Marketing Leadership
Leadership
Zoom
Go-To-Market
B2B Marketing
Parloa
Neuroscience
B2B CMO Project
Business Strategy
Box
Johnson Controls
Crowdstrike
Cybersecurity
Docebo
Brand
Webflow
Synthetic AI
Tracey Newell

Welcome to The B2B CMO Podcast, a show for marketing executives who are redefining what it means to be a strategic leader. Join Jon Miller and Sydney Sloan every week as they talk with the very best Chief Marketing Officers who are navigating the modern marketing playbook and positioning themselves as strategic leaders. Each episode, we unpack what it really takes to lead through complexity, earn ... more

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Artwork for The B2B CMO Podcast

Latest Episodes

Most CMOs are trying to solve an operating model problem with a job posting. Dom Colasante is the founder of 2X, and he has spent the better part of a decade helping B2B companies run marketing, sales, and customer success as one system. Following 2X... more

Jon Miller is the co-founder of Marketo, where he helped invent the marketing automation category and take the company public. He later co-founded Engagio, which was acquired by Demandbase, where he served as CMO. He's now the founder and CEO of Phav... more

Lena Waters is a marketing executive and advisor who specializes in the inflection point where product-led growth meets enterprise scale. She has built and led global marketing teams across growth, demand, and brand at companies including Grammarly, ... more

Alexandra London is the Chief Marketing Officer at G2, the world's largest and most trusted data source in B2B software, serving more than 200 million annual software buyers. She joined G2 to lead marketing into the AI era, building growth engines de... more

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Recent Guests

Dom Colasante
Founder of 2X, expert in Go-To-Market across marketing, sales, and customer success
2X
Episode: Why Your Marketing Org Chart Is Already Obsolete with Dom Colasante, Founder of 2X
Lena Waters
Marketing executive and advisor specializing in PLG to enterprise transitions
Notion (former CMO); Grammarly; DocuSign
Episode: Build Marketing Around Proof, Not Pitches with Lena Waters
Alexandra London
CMO at G2, leading marketing into the AI era
G2
Episode: Inside G2's 2026 Buyer Behavior Report with Alexandra London, CMO of G2
Jamie Domenici
Chief Marketing Officer at Klaviyo
Klaviyo
Episode: Define the Message and the Roadmap Follows with Jamie Domenici, CMO of Klaviyo
Guy Yalif
Chief Evangelist at Webflow; co-founder of Intellimize; CMO leadership in AI/ML and AEO
Webflow
Episode: Quick Fire Advice to Uplevel Your AEO with Guy Yalif, Chief Evangelist of Webflow
Kimberly Storin
CMO at Zoom
Zoom
Episode: How to Justify Brand Spend in the Dark Funnel with Kimberly Storin
Latané Conant
CMO at Parloa; former CRO at 6sense and marketing/leadership roles at Appirio
Parloa; former 6sense; Appirio
Episode: Building the Case for Brand as a New CMO with Latané Conant
Kyle Lacy
CMO at Docebo; AI-first learning platform advocate
Docebo
Episode: AI Won't Save Bad Marketing, Creativity Will, with Kyle Lacy
Jennifer Johnson
Chief Marketing Officer at CrowdStrike
CrowdStrike
Episode: Pipeline Gives Permission to Invest Big on Brand with Jennifer Johnson

Hosts

Jon Miller
Host of the show focused on strategic marketing leadership, AI-enabled GTM, and organizational design for CMOs.
Sydney Sloan
Co-host focusing on bridging brand strategy with AI-driven growth and enterprise go-to-market.

Reviews

5.0 out of 5 stars from 5 ratings
  • The BEST show for marketing leaders!

    I’ve learned so much already from this show about the strategic role of the CMO and marketing leaders in the larger growth and success of companies! The hosts, who are both world-class CMOs with a number of huge success in their own right are able to reach a deeper level of insight than most in their interviews with the top marketing leaders at some of the most impactful companies on the planet. Excellent conversations, great insights, amazing guests, and a whole lot of fun as well!

    Apple Podcasts
    5
    SamLovesPodcasts
    United States5 months ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Guests often share valuable go-to-market and AI-driven marketing insights.
The hosts model thoughtful leadership and drive insightful conversations with senior marketing leaders.
Guests consistently bring high-level CMO perspectives and actionable frameworks.
Content emphasizes practical impact, not just theory, for real-world growth.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#52
Colombia/Business/Marketing
Apple Podcasts
#61
Brazil/Business/Marketing
Apple Podcasts
#241
Poland/Business/Marketing

Talking Points

Recent interactions between the hosts and their guests.

Rebuilding Marketing Automation for the AI Era with Jon Miller, Founder of Marketo and Phave
Q: What is the new role of the CMO in an AI-native marketing world?
CMOs become architects of autonomous campaigns, defining goals and listening for the right signals, while empowering teams to build, test, and iterate campaigns like creating personalized playlists for each buyer.
Rebuilding Marketing Automation for the AI Era with Jon Miller, Founder of Marketo and Phave
Q: What is the migration experience like for customers moving from Marketo to Phave?
Customers typically start with preserving essential workflows, then gradually migrate, using AI to automate routines and reshape campaigns, with the option to run traditional methods in parallel during the transition.
Rebuilding Marketing Automation for the AI Era with Jon Miller, Founder of Marketo and Phave
Q: How does AI change the way we think about personalization and timing, and how do you avoid AI Slop?
AI allows context-aware personalization at the right time and the right level of detail, but marketers must focus on doing the right things at the right times rather than crafting perfectly personalized but low-value content.
Rebuilding Marketing Automation for the AI Era with Jon Miller, Founder of Marketo and Phave
Q: What specifically breaks about the architecture you helped invent when 70% of the buyer journey now happens anonymously and 80% of buyers have already decided by the time they reach out?
The old system was built around capturing a lead and moving it through a linear funnel; it couldn't handle multiple segmentation dimensions or post-sale dynamics, and it struggled to personalize at scale across account and contact contexts.
Why Your Marketing Org Chart Is Already Obsolete with Dom Colasante, Founder of 2X
Q: And the first area that I want to talk with you about is really around this GoToMarket org chart and how people need to think about that.
Dom explains that blending strategy and execution under one roof has caused suboptimal outcomes in both areas, and argues for separating them into specialized lanes—one focused on strategic, innovative work and the other on execution—while maintaining collaboration and feedback loops between them.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

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Frequently Asked Questions About The B2B CMO Podcast

What is The B2B CMO Podcast about and what kind of topics does it cover?

A weekly show that features chief marketing officers and senior marketing leaders discussing how to lead marketing in a complex, AI-influenced business environment. Episodes regularly cover topics such as AI-driven go-to-market, product-led growth, brand strategy, enterprise sales alignment, and organizational design for marketing at scale. Notable themes include balancing creativity with data, building credibility at the executive level, and evolving CMOs' roles to focus on strategic impact, governance, and revenue. The format emphasizes practical frameworks, real-world leadership lessons, and actionable tactics CMOs can apply within large organizations or during periods of rapid digital transformation.

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Which podcasts are similar to The B2B CMO Podcast?

These podcasts share a similar audience with The B2B CMO Podcast:

1. Uncensored CMO
2. Decoder with Nilay Patel
3. The Ezra Klein Show
4. Raging Moderates with Scott Galloway and Jessica Tarlov
5. All-In with Chamath, Jason, Sacks & Friedberg

How many episodes of The B2B CMO Podcast are there?

The B2B CMO Podcast launched 6 months ago and published 20 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on The B2B CMO Podcast?

Recent guests on The B2B CMO Podcast include:

1. Dom Colasante
2. Lena Waters
3. Alexandra London
4. Jamie Domenici
5. Guy Yalif
6. Kimberly Storin
7. Latané Conant
8. Kyle Lacy

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