The Art of Franchise Marketing
NetsertiveThe Art of Franchise Marketing takes a deep dive into the franchise space and explores how the biggest and best brands handle national branding, franchise development, employee recruitment, and localized marketing on a daily basis. Netsertive talks shop with franchise executives to discuss what’s working, what’s not, and answers the question - what else can you be doing to excel at The Art of Fran... more
| Publishes | Weekly | Episodes | 146 | Founded | 4 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | MarketingBusiness | |||
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Latest Episodes
In this episode of The Art of Franchise Marketing, Erin Martin sits down with Mishelle Payne, SVP of HomeWell Care Services, to explore what it takes to build a trusted franchise brand in an increasingly complex marketing landscape. Mishelle shares h... more
In this episode of the Art of Franchise Marketing Podcast, Erin Martin sits down with Shoshannah DiDomenico, Director of Field Marketing at Scooter’s Coffee, to explore the power of grassroots and local marketing in today’s increasingly competitive Q... more
In this episode of The Art of Franchise Marketing, Erin welcomes Nathan Allman, Co-Founder of Chefs for Seniors, to discuss how he helped grow a family-inspired concept into a franchise with nearly 100 locations while staying true to a people-first a... more
Ashley Beckwith, Senior Digital Marketing Manager at Stellar Service Brands, joins Erin Martin to discuss how franchise brands can build scalable marketing systems that drive real business results. From franchisee adoption and marketing playbooks to ... more
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Apple Podcasts | #209 |  India/Business/Marketing |
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Frequently Asked Questions About The Art of Franchise Marketing
What is The Art of Franchise Marketing about and what kind of topics does it cover?
A practical, practitioner-driven series focused on franchising, marketing operations, and the tech-enabled growth of franchise networks. Across recent episodes, conversations center on scaling franchise systems through data-driven marketing, AI-assisted automation, and unified operating platforms, with emphasis on local activation, brand consistency, and cross-brand collaboration. Guests range from senior growth executives to CMOs and founders, sharing actionable playbooks for acquisitions, advisor governance, franchisee support, and partner ecosystems. The show often highlights how technology stacks, AI tools, and robust marketing IQ translate into measurable store performance, faster onboarding, and stronger franchisee engagement. Notewor... more
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How many episodes of The Art of Franchise Marketing are there?
The Art of Franchise Marketing launched 4 years ago and published 146 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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What guests have appeared on The Art of Franchise Marketing?
Recent guests on The Art of Franchise Marketing include:
1. Pete Baldine
2. Mark Van Wye
3. Patti Rother
4. Christina Collins
5. Chelsea Penne
6. Gordon Borrell
7. Chad Palmer
8. Tony Zaccario
To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.