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The Art of Franchise Marketing

Netsertive - Madeleine Zook

The Art of Franchise Marketing takes a deep dive into the franchise space and explores how the biggest and best brands handle national branding, franchise development, employee recruitment, and localized marketing on a daily basis. Netsertive’s Madeleine Park talks shop with franchise executives to discuss what’s working, what’s not, and answers the question - what else can you be doing to excel a... more

PublishesWeeklyEpisodes80Founded2 years ago
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BusinessMarketing

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Artwork for The Art of Franchise Marketing

Latest Episodes

On the Art of Franchise Marketing, our Host Madeleine Zook is joined by Kamille McCollum, Co-Founder and COO of BODYBAR Pilates. Kamille shares insights into the strategic decisions and operational intricacies that fueled the rapid expansion of BODYB... more

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6 days ago

Join Eric Myers from My Place Hotels on The Art of Franchise Marketing as he delves into the dynamic world of hotel franchising. Eric offers valuable insights and expertise on guiding franchisees from vision to reality. With a background in finance a... more

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17 days ago

In this insightful conversation, Madeleine Zook interviews Kenny Reinbold, the Director of Advertising for Express Employment Professionals. With 13 years of experience, Kenny shares his career journey from local marketing to internal communications ... more

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21 days ago

Join us for an enlightening discussion with John Hewitt, a renowned CEO and founder in the franchising industry. With over 55 years of experience, John has shaped the landscape of franchise marketing, spearheading the success of Liberty Tax, Loyalty ... more

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a month ago

On the Art of Franchise Marketing, guest Jennifer LoBianco, CMO of Best Life Brands delves into the challenges of digital marketing in todays landscape. From testing new tactics to maintaining a balance between data analytics and strategic focus, she... more

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2 months ago

On The Art of Franchise Marketing, Madeleine Zook sits down with Kristopher Stuart to explore his remarkable journey from humble beginnings in a mom-and-pop shop to becoming a force in the franchising industry. Kristopher shares his serendipitous ent... more

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2 months ago

On the Art of Franchise Marketing, we delve into the transformative impact of mobile technology solutions on the franchise landscape. From enhancing customer experiences to optimizing employee efficiency, the conversation explores how innovative solu... more

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2 months ago

On The Art of Franchise Marketing, Jeff brings a wealth of expertise in strategic planning, sales process optimization, and infrastructure development to support franchise brands in their growth trajectory. Having successfully navigated private equit... more

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2 months ago

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