The Art of Franchise Marketing
NetsertiveThe Art of Franchise Marketing takes a deep dive into the franchise space and explores how the biggest and best brands handle national branding, franchise development, employee recruitment, and localized marketing on a daily basis. Netsertive talks shop with franchise executives to discuss what’s working, what’s not, and answers the question - what else can you be doing to excel at The Art of Fran... more
| Publishes | Weekly | Episodes | 138 | Founded | 4 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | MarketingBusiness | |||
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Latest Episodes
In this episode of The Art of Franchise Marketing, Erin Martin sits down with Pete Baldine, Chief Growth Officer of Moran Family of Brands, to discuss what it takes to grow and support high-performing franchise systems in today’s evolving automotive ... more
In this episode, Mark Van Wye, CEO of Zoom Room, shares how technology, AI, and data-driven marketing are transforming the franchise industry. From creating “socialization as a service” in the pet space to simplifying operations for franchisees, Mark... more
In this episode of The Art of Franchise Marketing, host Erin Martin sits down with Patti Rother, founder and CEO of Root+Rise to explore how AI is reshaping franchise development, marketing, and operational growth.
Patti shares how modern franchise ... more
In this episode, Christina Collins, founder of NeverStopMoving365, shares her journey from PE teacher and personal trainer to franchise founder on a mission to get 1 million kids active.
Christina breaks down how she built a mobile youth fitness fra... more
In this episode, Chelsea Penne, Senior Marketing Manager at Main Squeeze Juice Co., shares insights into brand marketing, leveraging research and data, and innovative strategies in the health and wellness food industry. Discover how they integrate te... more
What does local marketing look like after the pandemic and is AI helping or hurting businesses? In this episode of The Art of Franchise Marketing, Erin Martin talks with Gordon Borrell, CEO of Borrell Associates, about the changing landscape of local... more
In this episode, Chad Palmer, CMO of United Franchise Group, breaks down what it takes to scale and modernize franchise brands in today’s fast-moving digital landscape. From managing a diverse portfolio of franchise concepts to leveraging AI-driven m... more
In this episode, Tony Zaccario, President and CEO of Stretch Zone, breaks down what it takes to scale a franchise brand the right way. From growing to over 400 locations with zero closures to building a strategy rooted in community engagement and cli... more
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The Art of Franchise Marketing launched 4 years ago and published 138 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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