The Art of Positioning
Beatrice GutknechtWhat if you could take your business and shake up how it's seen, inside-out to go from plateau to pop star? Beatrice Gutknecht (Brand Positioning Badass - Badassery by B), is on a mission to help you do that while avoiding dropping big bucks on harmful rebrands. The Art of Positioning podcast teaches you how to rewire operations around new positioning. The goal? Ready to implement tips, aka action... more
| Publishes | Twice monthly | Episodes | 59 | Founded | 3 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | BusinessMarketing | |||
Listen to this Podcast
Latest Episodes
Most businesses don't fall apart from bad decisions.
They fall apart from good ones made too soon.
A second brand. A new offer. Another location. It all looks like momentum until the original thing starts cracking with confused customers, divided s... more
Your website gives off a feeling. Your brand has a story. But are they actually saying the same thing?
In this Art of Positioning episode, we go at it from three angles: visuals, words, and strategy, with UX designer Rachel Lee and verbal identity s... more
Laid off in the middle of the 2008 crash with a day’s notice and no savings cushion, Dave Marciniak did the one thing he could not afford to do: he started again.
That decision led him into landscaping, where he built a reputation for unusual work, ... more
Wendy Murphy, CEO of second‑generation Timber Tech Truss (started by her parents in 1980), shares what growth really looks like when you go from family-run to private equity-backed, and then acquire two businesses in 18 months.
She shares why Timber... more
Recent Guests
Reviews
- Fantastic show
Great host and super authentic, highly recommended!!
-GCPR
Apple Podcasts5Gyc2019
United States8 months ago - A fresh perspective
Beatrice has a fresh perspective on marketing. There’s lots of valuable branding lessons we can all learn from on this show.
Apple Podcasts5Dave GulasUnited States2 years ago - Clarifying!
Ahh! I’ve been listening to an random branding episodes from different people until “What”!? A whole podcast dedicated to branding!?” I was so excited and binged the whole 1st season in a few days! I’ve learned a lot and it’s been so inspiring! I feel so much more clarity in how I present my fantasy art brand now. Thanks Beatrice!!💜🍄
Apple Podcasts5JenniferJohnstonUnited States3 years ago
Listeners Say
Key themes from listener reviews, highlighting what works and what could be improved about the show.
Chart Rankings
How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
Apple Podcasts | #123 |  Russia/Business/Marketing |
Talking Points
Recent interactions between the hosts and their guests.
Audience Metrics
Listeners, social reach, demographics and more for this podcast.
| Listeners per Episode | |
|---|---|
| Gender Skew | |
| Location | |
| Interests | |
| Professions | |
| Age Range | |
| Household Income | |
| Social Media Reach |
Frequently Asked Questions About The Art of Positioning
What is The Art of Positioning about and what kind of topics does it cover?
The show centers on brand positioning, practical storytelling, and operational alignment to unlock growth without costly rebrands. Episodes often explore shifting from generic offerings to premium, design-led positioning, using customer-centric narratives, brand health checks, and structured governance to scale services and maintain coherence across multiple brands. Guests range from designers and agency founders to DEI and internal-communications leaders, sharing tactical playbooks—from productized services and fractional design support to employee advocacy and crisis communications—aimed at helping listeners implement real, measurable branding improvements.
What stands out is a bias toward actionable, repeatable frameworks over flashy hy... more
Where can I find podcast stats for The Art of Positioning?
Rephonic provides a wide range of podcast stats for The Art of Positioning. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to The Art of Positioning and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.
How many listeners does The Art of Positioning get?
Rephonic provides a full set of podcast information for three million podcasts, including the number of listeners. View further listenership figures for The Art of Positioning, including podcast download numbers and subscriber numbers, so you can make better decisions about which podcasts to sponsor or be a guest on. You will need to upgrade your account to access this premium data.
What are the audience demographics for The Art of Positioning?
Rephonic provides comprehensive predictive audience data for The Art of Positioning, including gender skew, age, country, political leaning, income, professions, education level, and interests. You can access these listener demographics by upgrading your account.
How many subscribers and views does The Art of Positioning have?
To see how many followers or subscribers The Art of Positioning has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.
Which podcasts are similar to The Art of Positioning?
These podcasts share a similar audience with The Art of Positioning:
How many episodes of The Art of Positioning are there?
The Art of Positioning launched 3 years ago and published 59 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
How do I contact The Art of Positioning?
Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.
Where can I see ratings and reviews for The Art of Positioning?
Rephonic pulls ratings and reviews for The Art of Positioning from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.
View all the reviews in one place instead of visiting each platform individually and use this information to decide if a show is worth pitching or not.
How do I access podcast episode transcripts for The Art of Positioning?
Rephonic provides full transcripts for episodes of The Art of Positioning. Search within each transcript for your keywords, whether they be topics, brands or people, and figure out if it's worth pitching as a guest or sponsor. You can even set-up alerts to get notified when your keywords are mentioned.
What guests have appeared on The Art of Positioning?
Recent guests on The Art of Positioning include:
1. Dave Marcinica
2. Dave Marciniak
3. Wendy Murphy
4. Taylor Wilson
5. Tara Turk-Haynes
6. Cassandra Babilya
7. Nicole Downer
8. Amy Heidersbach
To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.