The Art of Branding
Beatrice GutknechtWelcome to "The Art of Branding," the branding strategy podcast for entrepreneurs and service-based businesses to stop throwing money at marketing and reach the other 95% of their audience. Every fortnight, differentiate to dominate with your host, Beatrice Gutknecht, aka #BadasserybyB and badass guests unleashing their expertise on everything from building a solid why and positioning to developin... more
| Publishes | Weekly | Episodes | 22 | Founded | a year ago |
|---|---|---|---|---|---|
| Categories | BusinessMarketing | ||||
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Latest Episodes
This final episode of season 1 is all about flipping the script. more
So you’re thinking of expanding your business outside of your country or even town. Well, we’ve got an episode for you with the web designer and brand builder, who has her fair share of international experiences, and we’re mixing things up with Taylo... more
Put two Aussie branding badasses in a podcast together, and what do you get? A whole lot of knowledge on the intersection and leveraging personal and business brands for a killer presence. more
This episode dives into what it takes to successfully brand your podcast with the podcast professional Elijah Drown, who’s seen the shift from analog to digital firsthand. more
Today’s The Art of Branding episode has Beatrice sharing her experience with tips on making sure your brand voice is consistent, teasing upcoming episodes, and discussing a bit about the journey so far over the last 16 episodes and how you can use th... more
This episode gets down and dirty on how to crush your visual identity with brand guidelines and epic graphic design tips. Badass graphic designer behind epic content for exciting brands, Jane Kisnica, shares her experiences here. She spills how easy ... more
In this episode, we're delving into the world of on-brand messaging for game-changing offers with entrepreneur Jessie Van Breugel, a top 50 LinkedIn creator in sales and marketing worldwide. Jessie shares how to authentically integrate personal passi... more
In this episode, voice actor Chris Tester who’s worked with the likes of Google, BMW, and Warner Bros shares his insights on creating a compelling brand voice, sharing: more
Insights
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Reviews
- Clarifying!
Ahh! I’ve been listening to an random branding episodes from different people until “What”!? A whole podcast dedicated to branding!?” I was so excited and binged the whole 1st season in a few days! I’ve learned a lot and it’s been so inspiring! I feel so much more clarity in how I present my fantasy art brand now. Thanks Beatrice!!💜🍄
Apple Podcasts5JenniferJohnston
United States6 months ago
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Audience
Listeners, engagement and demographics and more for this podcast.
| Gender Skew | Engagement Score | Primary Location | |||
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The Art of Branding launched a year ago and published 22 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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