The Art of Positioning
Beatrice GutknechtWhat if you could take your business and shake up how it's seen, inside-out to go from plateau to pop star? Beatrice Gutknecht (Brand Positioning Badass - Badassery by B), is on a mission to help you do that while avoiding dropping big bucks on harmful rebrands. The Art of Positioning podcast teaches you how to rewire operations around new positioning. The goal? Ready to implement tips, aka action... more
| Publishes | Twice monthly | Episodes | 49 | Founded | 2 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | BusinessMarketing | |||
Listen to this Podcast
Latest Episodes
Marketing. It’s not about you.
Nope, no buts. It’s not.
As co-host of Blame it on Marketing Emma Davies says: “Marketing's not about vibes. Marketing is art and science. So if they're not asking for data and they're just talking.”
Between multi-bu... more
Your brand is one viral moment away from disaster.
Crisis management expert Oliver Aust and legal expert Gordon Firemark know this. They've watched brands crumble overnight, and others emerge stronger.
In this episode:
→ Crisis playbook that works... more
Company cultures are broken.
And ping-pong tables are NOT the answer.
But what is?
And how much does your brand strategy play a part?
Juan Carlos Morales, a recruiting expert, Desiree Goldey, a DIB specialist, and Beatrice come together to a) ans... more
There’s fluff content, then there is practical business troubleshooting.
This episode is all about the latter.
The Art of Positioning, host Beatrice Gutknecht, and this week’s operations-focused guests, Brandon Gano, COO at Human Ops Technologies, ... more
Reviews
- A fresh perspective
Beatrice has a fresh perspective on marketing. There’s lots of valuable branding lessons we can all learn from on this show.
Apple Podcasts5Dave Gulas
United Statesa year ago - Clarifying!
Ahh! I’ve been listening to an random branding episodes from different people until “What”!? A whole podcast dedicated to branding!?” I was so excited and binged the whole 1st season in a few days! I’ve learned a lot and it’s been so inspiring! I feel so much more clarity in how I present my fantasy art brand now. Thanks Beatrice!!💜🍄
Apple Podcasts5JenniferJohnstonUnited States2 years ago
Chart Rankings
How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
Apple Podcasts | #242 |  Hong Kong/Business/Marketing |
Audience Metrics
Listeners, social reach, demographics and more for this podcast.
| Listeners per Episode | Gender Skew | Location | |||
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| Interests | Professions | Age Range | |||
| Household Income | Social Media Reach | ||||
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How many episodes of The Art of Positioning are there?
The Art of Positioning launched 2 years ago and published 49 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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