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Artwork for TellyCast: The content industry podcast

TellyCast: The content industry podcast

Justin Crosby
Youtube
Social Media
Content Creation
Creator Economy
Digital Content
Digital First Content
Channel 4
Audience Engagement
ITV Studios
Tiktok
Documentary Filmmaking
MIPCOM
Spain
Digital Media
UK TV Commissioning System
Micro Drama
BBC
Trigger Happy TV
IP Ownership
Cash Flow Issues In Production

TellyCast is the leading podcast exploring the future of television, YouTube, the creator economy and digital-first production. Hosted by Justin Crosby, each episode features conversations with the people shaping the future of content. šŸŽ§ New episodes every week.

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Artwork for TellyCast: The content industry podcast

Latest Episodes

Recorded on the ground at the Cannes Lions International Festival of Creativity, this Cannes special closes the current series of TellyCast before the summer break. Host Justin Crosby meets three guests working at the point where advertising, enterta... more

YouTube

What does it take to build one of the UK’s most successful branded entertainment franchises?

This week on TellyCast, Justin Crosby is joined by Mark Rivers, co-founder of Cold Glass Productions, the company behind the award-winning Dish from Waitros... more

YouTube

What does it really take to build a production company for the creator economy?

This week on TellyCast, Justin Crosby is joined by production strategist Bryony Hopkins, founder of BRYONY Ink, whose career spans the BBC, LADbible Group, Strong Watch ... more

YouTube

This week on TellyCast, Justin Crosby is joined by Peter White, Executive Editor at Deadline⁠, for a wide-ranging conversation covering the biggest issues facing the global content business.

Peter shares his perspective from Los Angeles on the chang... more

YouTube

Key Facts

Accepts Guests
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Contact Information
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Find out how many people listen to this podcast per episode and each month.

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Recent Guests

Jason Day
Head of EMEA for Luma AI at Luma Labs
Luma AI
Episode: Cannes Lions Special: AI, IP and Brand-Led Content | Luma AI, Studio 55, Aardman
Will Scougal
EVP of brand and commercial partnerships
Studio 55, ITV Studios
Episode: Cannes Lions Special: AI, IP and Brand-Led Content | Luma AI, Studio 55, Aardman
Emma Hardie
Commercial and Brand Director
Aardman
Episode: Cannes Lions Special: AI, IP and Brand-Led Content | Luma AI, Studio 55, Aardman
Mark Rivers
Co-founder of Cold Glass Productions
Cold Glass Productions
Episode: How to Build a Billion-View Entertainment Brand
Bryony Hopkins
Founder of Bryony Inc, production consultant
Bryony Inc
Episode: How to build a digital-first production company
Peter White
Executive Editor from Deadline
Deadline
Episode: Is Hollywood Broken? Peter White on YouTube, Netflix and the Future of TV
Pete Campion
Founder of Indie Studios, veteran TV producer
Indie Studios
Episode: From Gold Rush to YouTube, AI and the Future of TV Production
Naomi Channell
Head of podcast at Curve Media
Curve Media
Episode: The Business of True Crime: Building IP Beyond Television
Andrew Eastel
MD of Middlechild Productions
Middlechild Productions
Episode: Andrew Eastel on Building Digital-First IP Beyond Broadcast

Host

Justin Crosby
Host of the show; leads discussions on the future of content, digital-first production, and IP strategy

Reviews

5.0 out of 5 stars from 47 ratings
  • Master class in the tv format industry

    Love the topics, guests, and honest peel-back-the-curtain-look into the business.

    Apple Podcasts
    5
    billythekidkidd
    United States4 years ago
  • Industry Essential

    Great mix of content and guests - all of which appear to actually know what they’re talking about. Boom!

    Apple Podcasts
    5
    Castle1972
    United Kingdom5 years ago
  • TellyCast - A view from France

    Very interesting podcast on media worldwide. Mostly during this period where all festivals and markets are cancelled. Need to be adapted in other countries like France !

    Apple Podcasts
    5
    sebontv
    France6 years ago
  • Bravo!

    Fantastic guests & insights into the U.K. market. I’m listening regularly in Korea. Please keep up the excellent work~ Spencer Thomas

    Apple Podcasts
    5
    TV Seoul Man
    United States6 years ago
  • Great weekly roundup

    Articulate guests, valuable insights, easy to listen to. The best TV industry podcast by far!

    Apple Podcasts
    5
    S-XB
    United Kingdom6 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Guests are clearly well-versed; production and IP angles are strong.
Global perspective on media trends; valuable for sponsors targeting international markets.
Insightful industry intel with practical takeaways for content strategy.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

From Gold Rush to YouTube, AI and the Future of TV Production
Q: What are the biggest risks you're watching in the shift to digital-first production?
Risks include audience fragmentation, platform algorithm volatility, and the ethical responsibilities around sensational content, especially when working with real people and vulnerable groups. We stress careful planning, duty of care, and maintaining editorial integrity rather than chasing views at any cost.
From Gold Rush to YouTube, AI and the Future of TV Production
Q: What makes Legends of Gold distinct, and how does AI factor in without losing the human element?
Legends of Gold remains human-led—Dave Turan is a central figure—while AI handles reconstruction, visualization, and cinematic elements. The emphasis is on storytelling and narrative, with AI serving as a tool to enhance what the humans already bring in terms of research, interviewing, and storytelling craft.
From Gold Rush to YouTube, AI and the Future of TV Production
Q: How did Indie Studios evolve from your previous roles, and what sparked the move into AI-driven content?
We moved from large, traditional productions to digital-first projects after recognizing the changing value proposition and the audience's migration to online platforms. AI offered a way to scale storytelling and recreate historical narratives without the costs of huge on-site shoots, while still leveraging our deep production expertise.
The Business of True Crime: Building IP Beyond Television
Q: What do you think are the key attributes a TV producer has to enable them to be a successful podcast business?
The key attribute is storytelling at its core; leveraging TV production experience to structure narratives, cut filler, and maintain a tight, empathetic, fact-based approach that resonates with listeners and respects victims and families.
Inside Time Team’s Digital Reboot with Tim Taylor MBE
Q: What does the journey from the last Channel 4 show to the first Patreon-funded production look like?
It involved moving from a traditional broadcast model to a fan-supported one, building a community around the Time Team brand, iterating on formats with fan feedback, and creating a sustainable pipeline that balances in-depth archaeology with accessible content across platforms.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
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Frequently Asked Questions About TellyCast: The content industry podcast

What is TellyCast: The content industry podcast about and what kind of topics does it cover?

This show centers on the future of television, YouTube, and the creator economy, with a focus on digital-first production, IP development, and new monetization models. Episodes explore how traditional media intersects with platforms, the rise of digital-first studios, and strategies to build scalable, entertainment-grade brands beyond podcasts. Guests typically include producers, studio executives, and platform insiders who share practical lessons on infrastructure, revenue diversification, and audience growth. The series stands out for its honest discussions about transitioning from legacy TV to creator-led ecosystems, embracing AI and data-driven workflows, and blending audio with video and social distribution to create premium, multi-for... more

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Which podcasts are similar to TellyCast: The content industry podcast?

These podcasts share a similar audience with TellyCast: The content industry podcast:

1. The Media Show
2. The Louis Theroux Podcast
3. The Romesh Ranganathan Show
4. The Rest Is Politics
5. THE ADAM BUXTON PODCAST

How many episodes of TellyCast: The content industry podcast are there?

TellyCast: The content industry podcast launched 6 years ago and published 273 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on TellyCast: The content industry podcast?

Recent guests on TellyCast: The content industry podcast include:

1. Jason Day
2. Will Scougal
3. Emma Hardie
4. Mark Rivers
5. Bryony Hopkins
6. Peter White
7. Pete Campion
8. Naomi Channell

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