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Artwork for TellyCast: The content industry podcast

TellyCast: The content industry podcast

Justin Crosby
Youtube
Social Media
Content Creation
Creator Economy
Digital Content
Digital First Content
Audience Engagement
Channel 4
ITV Studios
Tiktok
Documentary Filmmaking
Mipcom
Spain
Digital Media
UK TV Commissioning System
Micro Drama
BBC
Trigger Happy TV
IP Ownership
Cash Flow Issues In Production

TellyCast is the leading podcast exploring the future of television, YouTube, the creator economy and digital-first production. Hosted by Justin Crosby, each episode features conversations with the people shaping the future of content. 🎧 New episodes every week.

PublishesWeeklyEpisodes281Founded6 years ago
Number of ListenersCategories
How ToEducationFilm InterviewsTV & Film

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Artwork for TellyCast: The content industry podcast

Latest Episodes

Our interview with former Top Gear boss Andy Wilman has passed 200,000 views on YouTube and around 400,000 elsewhere. Justin Crosby asks YouTube strategist Seb Losardo, who has helped grow John Nellis's channel from 600,000 to 16 million subscribers,... more

Victor Bengtsson runs production at Sidemen Entertainment. In this episode, recorded at the TellyCast Digital Content Forum 2025, he explains how the company built Inside, a Big Brother-style format developed with no TV experience and no format exper... more

YouTube

Jungle Creations built an audience of 145 million followers across a portfolio of social-first media brands. The harder question, and the one Siobhan McDade has spent the past few years answering, is what you do with that audience once the platforms ... more

YouTube

This week Justin Crosby is joined by Andy Wilman, the producer behind Top Gear, The Grand Tour and Clarkson's Farm, for a conversation about handing the format to a new generation.

The Grand Tour returns to Prime Video on 4 September with a presenti... more

YouTube

Key Facts

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Number of Listeners
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Recent Guests

Andy Wilman
Producer known for Top Gear and The Grand Tour
Amazon / Grand Tour production team
Episode: Andy Wilman on Rebooting The Grand Tour
Jason Day
Head of EMEA for Luma AI at Luma Labs
Luma AI
Episode: Cannes Lions Special: AI, IP and Brand-Led Content | Luma AI, Studio 55, Aardman
Will Scougal
EVP of brand and commercial partnerships
Studio 55, ITV Studios
Episode: Cannes Lions Special: AI, IP and Brand-Led Content | Luma AI, Studio 55, Aardman
Emma Hardie
Commercial and Brand Director
Aardman
Episode: Cannes Lions Special: AI, IP and Brand-Led Content | Luma AI, Studio 55, Aardman
Mark Rivers
Co-founder of Cold Glass Productions
Cold Glass Productions
Episode: How to Build a Billion-View Entertainment Brand
Bryony Hopkins
Founder of Bryony Inc, production consultant
Bryony Inc
Episode: How to build a digital-first production company
Peter White
Executive Editor from Deadline
Deadline
Episode: Is Hollywood Broken? Peter White on YouTube, Netflix and the Future of TV
Pete Campion
Founder of Indie Studios, veteran TV producer
Indie Studios
Episode: From Gold Rush to YouTube, AI and the Future of TV Production
Naomi Channell
Head of podcast at Curve Media
Curve Media
Episode: The Business of True Crime: Building IP Beyond Television

Host

Justin Crosby
Host of the show; leads discussions on the future of content, digital-first production, and IP strategy

Reviews

5.0 out of 5 stars from 47 ratings
  • Master class in the tv format industry

    Love the topics, guests, and honest peel-back-the-curtain-look into the business.

    Apple Podcasts
    5
    billythekidkidd
    United States4 years ago
  • Industry Essential

    Great mix of content and guests - all of which appear to actually know what they’re talking about. Boom!

    Apple Podcasts
    5
    Castle1972
    United Kingdom5 years ago
  • TellyCast - A view from France

    Very interesting podcast on media worldwide. Mostly during this period where all festivals and markets are cancelled. Need to be adapted in other countries like France !

    Apple Podcasts
    5
    sebontv
    France6 years ago
  • Bravo!

    Fantastic guests & insights into the U.K. market. I’m listening regularly in Korea. Please keep up the excellent work~ Spencer Thomas

    Apple Podcasts
    5
    TV Seoul Man
    United States6 years ago
  • Great weekly roundup

    Articulate guests, valuable insights, easy to listen to. The best TV industry podcast by far!

    Apple Podcasts
    5
    S-XB
    United Kingdom6 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Guests are clearly well-versed; production and IP angles are strong.
Global perspective on media trends; valuable for sponsors targeting international markets.
Insightful industry intel with practical takeaways for content strategy.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#55
United Kingdom/Education/How To
Apple Podcasts
#241
Australia/Education/How To
Apple Podcasts
#248
France/Education/How To
Apple Podcasts
#19
Finland/Education/How To
Apple Podcasts
#21
South Korea/Education/How To
Apple Podcasts
#82
Russia/Education/How To

Talking Points

Recent interactions between the hosts and their guests.

Andy Wilman on Rebooting The Grand Tour
Q: How do you test chemistry before committing to a new trio?
Through a combination of chemistry tapes and extensive on-screen testing; you compare dozens of tapes, looking for a trio that moves and jokes in a way that feels natural, not forced.
Andy Wilman on Rebooting The Grand Tour
Q: Did you see Grand Tour as a long-term global format from the start, or was it a reaction to the opportunity with Amazon?
It was chaotic and opportunistic at first, driven by the chance to create a global show with backing from Amazon, but with the aim to keep the core feel of what Top Gear had—authenticity, a strong group dynamic, and a willingness to push boundaries.
From Gold Rush to YouTube, AI and the Future of TV Production
Q: What are the biggest risks you're watching in the shift to digital-first production?
Risks include audience fragmentation, platform algorithm volatility, and the ethical responsibilities around sensational content, especially when working with real people and vulnerable groups. We stress careful planning, duty of care, and maintaining editorial integrity rather than chasing views at any cost.
From Gold Rush to YouTube, AI and the Future of TV Production
Q: What makes Legends of Gold distinct, and how does AI factor in without losing the human element?
Legends of Gold remains human-led—Dave Turan is a central figure—while AI handles reconstruction, visualization, and cinematic elements. The emphasis is on storytelling and narrative, with AI serving as a tool to enhance what the humans already bring in terms of research, interviewing, and storytelling craft.
From Gold Rush to YouTube, AI and the Future of TV Production
Q: How did Indie Studios evolve from your previous roles, and what sparked the move into AI-driven content?
We moved from large, traditional productions to digital-first projects after recognizing the changing value proposition and the audience's migration to online platforms. AI offered a way to scale storytelling and recreate historical narratives without the costs of huge on-site shoots, while still leveraging our deep production expertise.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About TellyCast: The content industry podcast

What is TellyCast: The content industry podcast about and what kind of topics does it cover?

This show centers on the future of television, YouTube, and the creator economy, with a focus on digital-first production, IP development, and new monetization models. Episodes explore how traditional media intersects with platforms, the rise of digital-first studios, and strategies to build scalable, entertainment-grade brands beyond podcasts. Guests typically include producers, studio executives, and platform insiders who share practical lessons on infrastructure, revenue diversification, and audience growth. The series stands out for its honest discussions about transitioning from legacy TV to creator-led ecosystems, embracing AI and data-driven workflows, and blending audio with video and social distribution to create premium, multi-for... more

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Which podcasts are similar to TellyCast: The content industry podcast?

These podcasts share a similar audience with TellyCast: The content industry podcast:

1. Insiders: The TV Podcast
2. The Rest Is Entertainment
3. The Media Show
4. The High Performance Podcast
5. The Chris Evans Show with Moneybox

How many episodes of TellyCast: The content industry podcast are there?

TellyCast: The content industry podcast launched 6 years ago and published 281 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on TellyCast: The content industry podcast?

Recent guests on TellyCast: The content industry podcast include:

1. Andy Wilman
2. Jason Day
3. Will Scougal
4. Emma Hardie
5. Mark Rivers
6. Bryony Hopkins
7. Peter White
8. Pete Campion

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