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Artwork for TellyCast: The content industry podcast

TellyCast: The content industry podcast

Justin Crosby
Social Media
Digital Content
Documentary Filmmaking
Digital Branded Content
Billy and Dom Eat the World
Television Industry
Youtube
Spain
Factual Television
The Lord Of the Rings
AI In Media
Mental Health
Content Creation
Dylan Weiss
Content Industry
Branded Content Strategy
Joe Sugg
Quay Street Productions
Incels
Digital First Content

A weekly podcast featuring opinionated international content industry business leaders joining Justin Crosby to discuss the week's top industry news stories. In each episode we discuss key business developments around the world and look forward to the big moments in the week ahead. New episode every Thursday.

PublishesWeeklyEpisodes261Founded6 years ago
Number of ListenersCategories
TV & FilmFilm Interviews

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Artwork for TellyCast: The content industry podcast

Latest Episodes

Justin Crosby speaks to Chinese micro-drama expert Wenwen Han, founder and CEO of the Short Drama Alliance, about how China built the world’s most advanced short-form drama economy. The conversation explores platform ecosystems on Douyin and WeChat, ... more

YouTube

In this anonymous edition of TellyCast, Justin Crosby is joined by two experienced digital-first producers who speak candidly about the realities of building sustainable businesses in social video, YouTube and podcasting in 2026.

They discuss why di... more

YouTube

Micro drama is one of the fastest-growing scripted formats in global digital video, and UK producers are only just beginning to understand its scale, speed and commercial potential.

In this episode of TellyCast, Justin Crosby is joined by micro dram... more

YouTube

This week Justin is joined by Steve Ackerman, one of the UK’s leading audio execs and former EVP and Head of Global Podcasts at Sony Music. Steve talks through three decades of shaping audio, from starting in hospital radio to building Somethin’ Else... more

YouTube

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Recent Guests

Wenwen Han
Founder and CEO of the Short Drama Alliance, independent producer with a background in micro drama.
Short Drama Alliance
Episode: Why micro-dramas exploded in China
Samantha Sun
Producer at ReelForce, focused on high-volume data-driven vertical storytelling for social video platforms.
ReelForce
Episode: Micro Drama, Vertical Storytelling and the New Scripted Economy
Steve Ackerman
One of the UK's most influential audio executives with over 30 years in the industry.
Former Executive Vice President at Sony Music Podcasts
Episode: Steve Ackerman: The Future of Audio, Video and the New Podcast Economy
Colin Furze
Engineering YouTuber with over 13 million subscribers
Episode: Colin Furze, Dose of Society & Eline van der Velden at Web Summit 2025
Ahmed Fayed
Founder of Dose of Society, known for street interviews and content creation
Dose of Society
Episode: Colin Furze, Dose of Society & Eline van der Velden at Web Summit 2025
Eline van der Velden
Creator of AI actress Tilly Norwood
Particle6
Episode: Colin Furze, Dose of Society & Eline van der Velden at Web Summit 2025
Thom Gulseven
Co-founder of Strong Watch Studios and former executive at Channel 4 and LADbible
Strong Watch Studios
Episode: Thom Gulseven on Strong Watch, Channel 4 and the Future of Social Video
Joe Churchill
Founder of Fan Club, a digital agency focused on transforming brands into broadcasters.
Fan Club
Episode: TellyCast at MIPCOM (Part 3) - Warren Brown, Joe Churchill, Luci Sanan, Robbie Lyle & more
Warren Brown
Actor starring in 'A Taste For Murder'.
ITV Studios
Episode: TellyCast at MIPCOM (Part 3) - Warren Brown, Joe Churchill, Luci Sanan, Robbie Lyle & more

Host

Justin Crosby
Host of TellyCast

Reviews

5.0 out of 5 stars from 47 ratings
  • Master class in the tv format industry

    Love the topics, guests, and honest peel-back-the-curtain-look into the business.

    Apple Podcasts
    5
    billythekidkidd
    United States4 years ago
  • Industry Essential

    Great mix of content and guests - all of which appear to actually know what they’re talking about. Boom!

    Apple Podcasts
    5
    Castle1972
    United Kingdom5 years ago
  • TellyCast - A view from France

    Very interesting podcast on media worldwide. Mostly during this period where all festivals and markets are cancelled. Need to be adapted in other countries like France !

    Apple Podcasts
    5
    sebontv
    France6 years ago
  • Bravo!

    Fantastic guests & insights into the U.K. market. I’m listening regularly in Korea. Please keep up the excellent work~ Spencer Thomas

    Apple Podcasts
    5
    TV Seoul Man
    United States6 years ago
  • Great weekly roundup

    Articulate guests, valuable insights, easy to listen to. The best TV industry podcast by far!

    Apple Podcasts
    5
    S-XB
    United Kingdom6 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Many express satisfaction with the podcast's focus on international trends, making it applicable for audiences beyond the U.K.
The mix of guests and topics is seen as a strength, providing a broad range of perspectives on the content landscape.
Overall, comments suggest that it serves as an essential resource for professionals in the media and entertainment industry.
Listeners appreciate the depth of insights and expertise from guests, indicating that they deliver valuable information relevant to the industry.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

Why micro-dramas exploded in China
Q: Why do you think the whole micro drama industry has scaled so fast in China?
The growth can be attributed to a large market size, a history of web novels, and the emergence of middle-aged men looking for content outside traditional romance tropes.
Why micro-dramas exploded in China
Q: What do you think the biggest misunderstandings are when it comes to Western producers who are getting into the micro drama market for the first time?
Many believe short dramas are easy to produce and misunderstand the need for a product mindset instead of an artistic mindset.
Steve Ackerman: The Future of Audio, Video and the New Podcast Economy
Q: Where do you see the next three years going when it comes to podcasting then?
We're going to see some much more developed revenue models, including advertising and subscription opportunities.
Steve Ackerman: The Future of Audio, Video and the New Podcast Economy
Q: Knowing what you know now, if you were to start a brand new podcast show, how would you do that?
It has to have video from day one. It's got to have a really well-thought-through and intentional approach to social.
Shaun Evans on Betrayal – Inside ITV Studios’ New Spy Thriller
Q: What do you hope audiences will take away from 'Betrayal'?
Shaun expresses that he hopes the series entertains and moves viewers while being an engaging thriller overall.

Audience Metrics

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Frequently Asked Questions About TellyCast: The content industry podcast

What is TellyCast: The content industry podcast about and what kind of topics does it cover?

Focused on the dynamic landscape of the content industry, this podcast features engaging discussions with international business leaders who share insights into the latest industry news and trends. It covers a wide array of topics, from digital content creation to branded entertainment and the evolving role of creators in media. The show's unique point of view highlights the interplay between traditional and digital media, while also exploring the impact of new technologies like AI on storytelling and production.

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Which podcasts are similar to TellyCast: The content industry podcast?

These podcasts share a similar audience with TellyCast: The content industry podcast:

1. The Rest Is Entertainment
2. The News Agents
3. The Rest Is Politics
4. Today in Focus
5. The Town with Matthew Belloni

How many episodes of TellyCast: The content industry podcast are there?

TellyCast: The content industry podcast launched 6 years ago and published 261 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on TellyCast: The content industry podcast?

Recent guests on TellyCast: The content industry podcast include:

1. Wenwen Han
2. Samantha Sun
3. Steve Ackerman
4. Colin Furze
5. Ahmed Fayed
6. Eline van der Velden
7. Thom Gulseven
8. Joe Churchill

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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