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Artwork for TellyCast: The content industry podcast

TellyCast: The content industry podcast

Justin Crosby
Youtube
Social Media
Content Creation
Creator Economy
Digital Content
Digital First Content
Audience Engagement
Channel 4
ITV Studios
Tiktok
Documentary Filmmaking
Mipcom
Spain
Digital Media
UK TV Commissioning System
Micro Drama
BBC
Trigger Happy TV
IP Ownership
Cash Flow Issues In Production

TellyCast is the leading podcast exploring the future of television, YouTube, the creator economy and digital-first production. Hosted by Justin Crosby, each episode features conversations with the people shaping the future of content. 🎧 New episodes every week.

PublishesWeeklyEpisodes284Founded7 years ago
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How ToEducationFilm InterviewsTV & Film

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Artwork for TellyCast: The content industry podcast

Latest Episodes

In the first of two TellyCast specials recorded in Cannes at MIPCOM 2026, Justin Crosby talks to the producers, studio founders and agency leaders working out where scripted, social video and brand-funded content meet.

Steven Moffat and Sue Vertue o... more

Lucy Smith left TV development two and a half years ago to launch Fawkes Digital. The company has just rebranded as Studio Fawkes. It has landed its first linear commission, with street-dating format Date Me Right Now heading to MTV. And Lucy says re... more

YouTube

Rob Rawlings spent 25 years in premium factual TV before co-founding Full Slate Media, a production studio and boutique agency working with creators, brands and digital publishers across YouTube, Instagram and TikTok. His recent LinkedIn post asked w... more

Our interview with former Top Gear boss Andy Wilman has passed 200,000 views on YouTube and around 400,000 elsewhere. Justin Crosby asks YouTube strategist Seb Losardo, who has helped grow John Nellis's channel from 600,000 to 16 million subscribers,... more

YouTube

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Recent Guests

Rob Rawlings
Founder/MD of Full Slate Media, producer and entrepreneur in digital media
Full Slate Media
Episode: Have UK Indies Lost Their Nerve?
Seb Lasardo
Leading YouTube strategist
Independent consultant
Episode: How to Go Viral With YouTube Strategist Seb Losardo
Siobhan McDade
Chief Publishing Officer at Jungle Creations
Jungle Creations
Episode: Jungle Creations: how social brands become real world businesses
Andy Wilman
Producer known for Top Gear and The Grand Tour
Amazon / Grand Tour production team
Episode: Andy Wilman on Rebooting The Grand Tour
Lucy Smith
Founder, Forbes Digital
Forbes Digital
Episode: Factual Futures: Who Owns the Audience?
Indy Tunner
Investor at Luna X (UK)
Luna X
Episode: Money Talks: Inside the New Wave of Social Video Investment
Jason Kingston Brown
Creator funding and investing partner
Vuture
Episode: Money Talks: Inside the New Wave of Social Video Investment
Claire Getty
Partner at Electrified Video Partners
Electrified Video Partners
Episode: Money Talks: Inside the New Wave of Social Video Investment
Emma Walker
Boss of branded content agency Curly Media
Curly Media
Episode: Emma Walker, Curly Media: why brands became the new commissioners

Host

Justin Crosby
Host of the show

Reviews

5.0 out of 5 stars from 47 ratings
  • Master class in the tv format industry

    Love the topics, guests, and honest peel-back-the-curtain-look into the business.

    Apple Podcasts
    5
    billythekidkidd
    United States4 years ago
  • Industry Essential

    Great mix of content and guests - all of which appear to actually know what they’re talking about. Boom!

    Apple Podcasts
    5
    Castle1972
    United Kingdom5 years ago
  • TellyCast - A view from France

    Very interesting podcast on media worldwide. Mostly during this period where all festivals and markets are cancelled. Need to be adapted in other countries like France !

    Apple Podcasts
    5
    sebontv
    France6 years ago
  • Bravo!

    Fantastic guests & insights into the U.K. market. I’m listening regularly in Korea. Please keep up the excellent work~ Spencer Thomas

    Apple Podcasts
    5
    TV Seoul Man
    United States6 years ago
  • Great weekly roundup

    Articulate guests, valuable insights, easy to listen to. The best TV industry podcast by far!

    Apple Podcasts
    5
    S-XB
    United Kingdom6 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

High-quality guests with practical, action-oriented advice for production and monetization.
Insightful take on how digital formats can complement traditional TV.
International perspectives on media markets are a strong plus for global guests and sponsors.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

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Jungle Creations: how social brands become real world businesses
Q: What are some concrete examples of monetization and expansion beyond social platforms?
Beyond brand partnerships, Jungle has built long-form IP, launched Twisted Labs, developed real-life activations with partners like PepsiCo, and distributed content to fast channels and exploring streaming platforms, creating a blueprint for social-born brands to move offline and into retail and licensing.
Jungle Creations: how social brands become real world businesses
Q: How is Jungle Creations structured to manage multiple brands, and what's the approach to specialization across brands?
The company uses a portfolio approach, keeping specialist in-house creatives and presenters, with centralized production that can flex across brands while allowing individual brands to maintain distinct identities and lines of monetization.
Jungle Creations: how social brands become real world businesses
Q: What does your role as Chief Publishing Officer encapsulate, and how has Jungle Creations evolved under your leadership?
The role centers on integrating brand partnerships with the publishing arm, growing audience revenue beyond platforms, and aligning the sales function with the media brands to react quickly to client needs and content performance.
Have UK Indies Lost Their Nerve?
Q: In terms of the indie landscape going into 2027, who do you think will be okay and who won't?
The companies that move quickly, stay nimble, and invest in learning digital skills will survive; those that wait for big commissions or stick to old models risk shrinking or failure. Building a digital storefront, experimenting with IP, and using data to prove an audience will separate the winners from the laggards.
Have UK Indies Lost Their Nerve?
Q: So for indies then, what do you see as their biggest ongoing cost, and how can they address it?
Headcount is the big ongoing cost, especially maintaining staff and development teams when revenue is under pressure. The solution is to upskill and reallocate toward digital capabilities, bringing in digital talent and leveraging existing editors to create YouTube content or shorter format work that can still feed into the main business, reducing reliance on traditional revenue streams.

Audience Metrics

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Frequently Asked Questions About TellyCast: The content industry podcast

What is TellyCast: The content industry podcast about and what kind of topics does it cover?

A forward-looking discussion about how television, YouTube, and the creator economy are shaping the future of content. Episodes frequently center on digital-first production, IP-building, and the balance between traditional TV and platform-native formats, with guests ranging from indie producers to big-brand strategists. The show stands out for practical takeaways on fast-paced development cycles, cross-channel strategies, and monetization approaches that combine entertainment value with brand objectives. Listeners who want actionable guidance for pitching, producing, or investing in creator-led content will likely find it especially relevant.

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Which podcasts are similar to TellyCast: The content industry podcast?

These podcasts share a similar audience with TellyCast: The content industry podcast:

1. Insiders: The TV Podcast
2. The Media Show
3. The Rest Is Entertainment
4. The News Agents
5. Why Are You More Successful Than Me? with Richard Bacon

How many episodes of TellyCast: The content industry podcast are there?

TellyCast: The content industry podcast launched 7 years ago and published 284 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on TellyCast: The content industry podcast?

Recent guests on TellyCast: The content industry podcast include:

1. Rob Rawlings
2. Seb Lasardo
3. Siobhan McDade
4. Andy Wilman
5. Lucy Smith
6. Indy Tunner
7. Jason Kingston Brown
8. Claire Getty

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