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Artwork for TellyCast: The content industry podcast

TellyCast: The content industry podcast

Justin Crosby
Youtube
Social Media
Content Creation
Creator Economy
Digital Content
Digital First Content
Channel 4
Audience Engagement
ITV Studios
Documentary Filmmaking
Tiktok
MIPCOM
Spain
UK TV Commissioning System
Digital Media
Micro Drama
BBC
Trigger Happy TV
IP Ownership
Cash Flow Issues In Production

TellyCast is the leading podcast exploring the future of television, YouTube, the creator economy and digital-first production. Hosted by Justin Crosby, each episode features conversations with the people shaping the future of content. 🎧 New episodes every week.

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Artwork for TellyCast: The content industry podcast

Latest Episodes

What does it take to build one of the UK’s most successful branded entertainment franchises?

This week on TellyCast, Justin Crosby is joined by Mark Rivers, co-founder of Cold Glass Productions, the company behind the award-winning Dish from Waitros... more

YouTube

What does it really take to build a production company for the creator economy?

This week on TellyCast, Justin Crosby is joined by production strategist Bryony Hopkins, founder of BRYONY Ink, whose career spans the BBC, LADbible Group, Strong Watch ... more

YouTube

This week on TellyCast, Justin Crosby is joined by Peter White, Executive Editor at Deadline⁠, for a wide-ranging conversation covering the biggest issues facing the global content business.

Peter shares his perspective from Los Angeles on the chang... more

YouTube

What happens when two experienced television producers decide to leave the traditional TV industry and build a digital-first business from scratch?

In this episode of TellyCast, Justin Crosby sits down with Pete Campion, Co-Founder of IndyStudios, t... more

YouTube

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Recent Guests

Bryony Hopkins
Founder of Bryony Inc, production consultant
Bryony Inc
Episode: How to build a digital-first production company
Peter White
Executive Editor from Deadline
Deadline
Episode: Is Hollywood Broken? Peter White on YouTube, Netflix and the Future of TV
Pete Campion
Founder of Indie Studios, veteran TV producer
Indie Studios
Episode: From Gold Rush to YouTube, AI and the Future of TV Production
Naomi Channell
Head of podcast at Curve Media
Curve Media
Episode: The Business of True Crime: Building IP Beyond Television
Andrew Eastel
MD of Middlechild Productions
Middlechild Productions
Episode: Andrew Eastel on Building Digital-First IP Beyond Broadcast
Rowan Collinson
Spotify executive focused on editorial and audience growth in podcasts and video
Spotify
Episode: How Spotify Is Turning Podcasts Into the New TV Industry
Tim Taylor
Creator of Time Team
Time Team / Time Team Patreon
Episode: Inside Time Team’s Digital Reboot with Tim Taylor MBE
Timothy Oh
Executive at COL Group, micro drama industry leader
COL Group
Episode: How Micro Drama Is Rewriting TV: COL Group’s Timothy Oh on the Future of Vertical Storytelling
Matt Campion
Executive/Producer at Spirit Studios
Spirit Studios
Episode: How Spirit Studios Is Building a Digital-First Super Indie

Host

Justin Crosby
Host of TellyCast and related content industry discussions; long-running host with a focus on global TV and digital markets.

Reviews

5.0 out of 5 stars from 47 ratings
  • Master class in the tv format industry

    Love the topics, guests, and honest peel-back-the-curtain-look into the business.

    Apple Podcasts
    5
    billythekidkidd
    United States4 years ago
  • Industry Essential

    Great mix of content and guests - all of which appear to actually know what they’re talking about. Boom!

    Apple Podcasts
    5
    Castle1972
    United Kingdom5 years ago
  • TellyCast - A view from France

    Very interesting podcast on media worldwide. Mostly during this period where all festivals and markets are cancelled. Need to be adapted in other countries like France !

    Apple Podcasts
    5
    sebontv
    France6 years ago
  • Bravo!

    Fantastic guests & insights into the U.K. market. I’m listening regularly in Korea. Please keep up the excellent work~ Spencer Thomas

    Apple Podcasts
    5
    TV Seoul Man
    United States6 years ago
  • Great weekly roundup

    Articulate guests, valuable insights, easy to listen to. The best TV industry podcast by far!

    Apple Podcasts
    5
    S-XB
    United Kingdom6 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

High-caliber guests with practical, market-facing insights.
Smart, well-researched takes on global TV and digital media.
Engaging format with actionable takeaways for content strategy and sponsorships.
Great balance of international perspectives and regional market specifics.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

From Gold Rush to YouTube, AI and the Future of TV Production
Q: What are the biggest risks you're watching in the shift to digital-first production?
Risks include audience fragmentation, platform algorithm volatility, and the ethical responsibilities around sensational content, especially when working with real people and vulnerable groups. We stress careful planning, duty of care, and maintaining editorial integrity rather than chasing views at any cost.
From Gold Rush to YouTube, AI and the Future of TV Production
Q: What makes Legends of Gold distinct, and how does AI factor in without losing the human element?
Legends of Gold remains human-led—Dave Turan is a central figure—while AI handles reconstruction, visualization, and cinematic elements. The emphasis is on storytelling and narrative, with AI serving as a tool to enhance what the humans already bring in terms of research, interviewing, and storytelling craft.
From Gold Rush to YouTube, AI and the Future of TV Production
Q: How did Indie Studios evolve from your previous roles, and what sparked the move into AI-driven content?
We moved from large, traditional productions to digital-first projects after recognizing the changing value proposition and the audience's migration to online platforms. AI offered a way to scale storytelling and recreate historical narratives without the costs of huge on-site shoots, while still leveraging our deep production expertise.
The Business of True Crime: Building IP Beyond Television
Q: What do you think are the key attributes a TV producer has to enable them to be a successful podcast business?
The key attribute is storytelling at its core; leveraging TV production experience to structure narratives, cut filler, and maintain a tight, empathetic, fact-based approach that resonates with listeners and respects victims and families.
Inside Time Team’s Digital Reboot with Tim Taylor MBE
Q: What does the journey from the last Channel 4 show to the first Patreon-funded production look like?
It involved moving from a traditional broadcast model to a fan-supported one, building a community around the Time Team brand, iterating on formats with fan feedback, and creating a sustainable pipeline that balances in-depth archaeology with accessible content across platforms.

Audience Metrics

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Frequently Asked Questions About TellyCast: The content industry podcast

What is TellyCast: The content industry podcast about and what kind of topics does it cover?

This show provides timely, expert-driven analysis of the global content industry, with a strong focus on digital-first strategies, micro dramas, vertical storytelling, and branded entertainment. Episodes frequently feature executives and producers shaping how content is monetized across platforms—streaming, social video, and creator-led ecosystems—alongside discussions on AI, audience ownership, and the evolving role of brands as broadcasters. Noteworthy is the ability to pair practical case studies with big-picture industry shifts, including cross-border expansion, IP development, and the tension between traditional TV models and fast-moving digital formats.

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How many listeners does TellyCast: The content industry podcast get?

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Which podcasts are similar to TellyCast: The content industry podcast?

These podcasts share a similar audience with TellyCast: The content industry podcast:

1. Insiders: The TV Podcast
2. The Media Show
3. The Rest Is Entertainment
4. Radical with Amol Rajan
5. The Rest Is Politics

How many episodes of TellyCast: The content industry podcast are there?

TellyCast: The content industry podcast launched 6 years ago and published 273 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact TellyCast: The content industry podcast?

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What guests have appeared on TellyCast: The content industry podcast?

Recent guests on TellyCast: The content industry podcast include:

1. Bryony Hopkins
2. Peter White
3. Pete Campion
4. Naomi Channell
5. Andrew Eastel
6. Rowan Collinson
7. Tim Taylor
8. Timothy Oh

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