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Artwork for TellyCast: The content industry podcast

TellyCast: The content industry podcast

Justin Crosby
Youtube
Social Media
Content Creation
Creator Economy
Digital Content
Digital First Content
Audience Engagement
Channel 4
ITV Studios
Tiktok
Documentary Filmmaking
Micro Drama
MIPCOM
Spain
Digital Media
UK TV Commissioning System
BBC
Trigger Happy TV
IP Ownership
Cash Flow Issues In Production

TellyCast is the leading podcast exploring the future of television, YouTube, the creator economy and digital-first production. Hosted by Justin Crosby, each episode features conversations with the people shaping the future of content. 🎧 New episodes every week.

PublishesWeeklyEpisodes286Founded7 years ago
Number of ListenersCategories
How ToEducationFilm InterviewsTV & Film

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Artwork for TellyCast: The content industry podcast

Latest Episodes

Rachel Riley has spent 18 years on Countdown. Now she is fronting The Maths of Everything, a weekly YouTube series and podcast made with Little Dot Studios, the team behind some of the platform’s biggest science and history channels.

In this episode... more

YouTube

In the second part of our MIPCOM 2026 special, Justin Crosby talks to two studio leaders who come to the creator economy from opposite directions.

Tanya Cohen spent her career representing film stars and directors at WME and Range Media Partners. In... more

YouTube

In the first of two TellyCast specials recorded in Cannes at MIPCOM 2026, Justin Crosby talks to the producers, studio founders and agency leaders working out where scripted, social video and brand-funded content meet.

Steven Moffat and Sue Vertue o... more

YouTube

Lucy Smith left TV development two and a half years ago to launch Fawkes Digital. The company has just rebranded as Studio Fawkes. It has landed its first linear commission, with street-dating format Date Me Right Now heading to MTV. And Lucy says re... more

YouTube

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Recent Guests

Rachel Riley
Mathematician and broadcaster, presenter of The Maths of Everything
Little Dot Studios
Episode: From Countdown to YouTube: Rachel Riley’s Digital-First Leap
Tanya Cohen
Former talent representative at WME and Range Media Partners, now co-CEO of Made By Us Studios.
Made By Us Studios
Episode: MIPCOM 2026 Part 2: Creator Hollywood and the YouTube-First Studio, with Made By Us Studios and Underknown
Steve Hulford
Founder and CEO of Toronto-based Underknown, a creator studio focused on science and humanities stories.
Underknown
Episode: MIPCOM 2026 Part 2: Creator Hollywood and the YouTube-First Studio, with Made By Us Studios and Underknown
Steven Moffat
Writer and producer known for Sherlock and Doctor Who
Hartswood Films
Episode: MIPCOM 2026 Special Part 1: Steven Moffat, Sue Vertue, After Party Studios, Dentsu and Sister
Sue Vertue
Television producer
Hartswood Films
Episode: MIPCOM 2026 Special Part 1: Steven Moffat, Sue Vertue, After Party Studios, Dentsu and Sister
Kathy Boxall
Head of Entertainment at Dentsu
Dentsu
Episode: MIPCOM 2026 Special Part 1: Steven Moffat, Sue Vertue, After Party Studios, Dentsu and Sister
Lucinda Hicks
Group CEO of Sister
Sister
Episode: MIPCOM 2026 Special Part 1: Steven Moffat, Sue Vertue, After Party Studios, Dentsu and Sister
Lucy Smith
CEO of Studio Fawkes and former television development executive
Studio Fawkes
Episode: Why Brands Are the New TV Commissioners, with Studio Fawkes CEO Lucy Smith
Rob Rawlings
Founder/MD of Full Slate Media, producer and entrepreneur in digital media
Full Slate Media
Episode: Have UK Indies Lost Their Nerve?

Host

Justin Crosby
Host of the show

Reviews

5.0 out of 5 stars from 47 ratings
  • Master class in the tv format industry

    Love the topics, guests, and honest peel-back-the-curtain-look into the business.

    Apple Podcasts
    5
    billythekidkidd
    United States5 years ago
  • Industry Essential

    Great mix of content and guests - all of which appear to actually know what they’re talking about. Boom!

    Apple Podcasts
    5
    Castle1972
    United Kingdom6 years ago
  • TellyCast - A view from France

    Very interesting podcast on media worldwide. Mostly during this period where all festivals and markets are cancelled. Need to be adapted in other countries like France !

    Apple Podcasts
    5
    sebontv
    France6 years ago
  • Bravo!

    Fantastic guests & insights into the U.K. market. I’m listening regularly in Korea. Please keep up the excellent work~ Spencer Thomas

    Apple Podcasts
    5
    TV Seoul Man
    United States6 years ago
  • Great weekly roundup

    Articulate guests, valuable insights, easy to listen to. The best TV industry podcast by far!

    Apple Podcasts
    5
    S-XB
    United Kingdom6 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

High-quality guests with practical, action-oriented advice for production and monetization.
Insightful take on how digital formats can complement traditional TV.
International perspectives on media markets are a strong plus for global guests and sponsors.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

From Countdown to YouTube: Rachel Riley’s Digital-First Leap
Q: How is producing a weekly YouTube show different from making television?
Riley says a television pilot can lead to a fixed series that cannot be changed until a later commission, while YouTube provides immediate audience feedback and viewing data that can shape future episodes.
From Countdown to YouTube: Rachel Riley’s Digital-First Leap
Q: What are you setting out to achieve with The Maths of Everything?
Riley wants to make maths accessible and engaging for adults and children by revealing the mathematics behind subjects people already enjoy, from Halloween and space travel to dogs, football and sharks.
MIPCOM 2026 Part 2: Creator Hollywood and the YouTube-First Studio, with Made By Us Studios and Underknown
Q: Can you sort of take us inside how you're using Claude, for example, and other models and how you're applying that to bring efficiencies and improving the bottom line in the business?
Hulford describes AI-assisted translation and dubbing, internal workflow agents that use Underknown's stored data and scripts to support ideation, repackaging short-form videos, and integrating internally developed software tools.
MIPCOM 2026 Part 2: Creator Hollywood and the YouTube-First Studio, with Made By Us Studios and Underknown
Q: How do you see that monetization working of scripted content on TikTok, for example, and other social video platforms?
Cohen argues that advertisers have historically funded content and are returning to that model. She expects brands to underwrite stories that create meaningful audience connections, with products integrated into the storytelling.
Why Brands Are the New TV Commissioners, with Studio Fawkes CEO Lucy Smith
Q: Knowing what you know and having learned what you've learned over the last two and a half years, what is the thing that you would stop doing next Monday morning?
Smith advises established production companies to stop feeling sorry for themselves, explore digital extensions of their archive and returning shows, and empower development teams to film and test ideas with audiences.

Audience Metrics

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Listeners per Episode
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Age Range
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Frequently Asked Questions About TellyCast: The content industry podcast

What is TellyCast: The content industry podcast about and what kind of topics does it cover?

A forward-looking discussion about how television, YouTube, and the creator economy are shaping the future of content. Episodes frequently center on digital-first production, IP-building, and the balance between traditional TV and platform-native formats, with guests ranging from indie producers to big-brand strategists. The show stands out for practical takeaways on fast-paced development cycles, cross-channel strategies, and monetization approaches that combine entertainment value with brand objectives. Listeners who want actionable guidance for pitching, producing, or investing in creator-led content will likely find it especially relevant.

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Which podcasts are similar to TellyCast: The content industry podcast?

These podcasts share a similar audience with TellyCast: The content industry podcast:

1. Insiders: The TV Podcast
2. The Rest Is Entertainment
3. The Media Show
4. The News Agents
5. The Louis Theroux Podcast

How many episodes of TellyCast: The content industry podcast are there?

TellyCast: The content industry podcast launched 7 years ago and published 286 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on TellyCast: The content industry podcast?

Recent guests on TellyCast: The content industry podcast include:

1. Rachel Riley
2. Tanya Cohen
3. Steve Hulford
4. Steven Moffat
5. Sue Vertue
6. Kathy Boxall
7. Lucinda Hicks
8. Lucy Smith

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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