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Tech Qualified

New North
Content Marketing
ROI
Marketing
Account-Based Marketing
Founder-Led Content
Goals
Strategy
Tactics
Marketing Roadmap
Colin
Tech Qualified
B2B Technology
Landing Pages
Storybrand Framework
Marketing Strategy
Table Stakes Marketing
Offer
Paid Media
Conversion Rate
B2B Podcasting

Tech Qualified is a podcast for B2B tech companies with small, scrappy marketing teams that are striving to compete with industry giants. In each episode, we showcase how scrappy teams are leveraging core methodologies, systems, AI, and more to generate qualified opportunities and achieve success with limited resources. Tune in to discover practical strategies that bring you closer to winning over... more

PublishesInfrequentlyEpisodes132Founded7 years ago
Categories
MarketingBusiness

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Artwork for Tech Qualified

Latest Episodes

In this episode of Tech Qualified, host Justin Brown sits down with Jonathan Bland, Co-Founder of Omni Lab Consulting, to unpack one of the most pressing conversations in B2B marketing right now: how to use AI responsibly in content creation without ... more

In this episode of Tech Qualified, host Justin Brown sits down with Chris Corcoran, Cofounder and Managing Partner at Blue Tusk Partners, to unpack more than two decades of trying to grow a B2B services company without ever building a massive marketi... more

In this episode of Tech Qualified, host Baylee Gunnell sits down with Justin Brown, Co-Founder at Marketers in Demand. They explore what marketing ROI means when your team must both “keep the lights on” and drive growth.

Justin draws a hard line bet... more

In this episode of Tech Qualified, host Baylee Gunnell sits down with Tristan Pelligrino, Co-Founder at Marketers in Demand. They explore the realities of account-based marketing (ABM) for small B2B tech teams, focusing on practical ways to build eff... more

In this episode of Content Logistics, host Baylee Gunnell sits down with Justin Brown, founder of Marketers in Demand. They explore what it means to build a true marketing roadmap and why small B2B teams need more than just ideas to see growth.

Just... more

In this episode of Tech Qualified, host Baylee Gunnell sits down with Justin Brown, Co-Founder at Marketers in Demand, to tackle the real challenges of measuring content ROI for small B2B marketing teams. They dig into why direct attribution is so ha... more

In this episode of Tech Qualified, host Baylee Gunnell sits down with Justin Brown, Co-Founder at Marketers in Demand. They explore the real work that goes into launching and sustaining a successful B2B podcast, especially for small marketing teams. ... more

In this episode of Tech Qualified, host Baylee Gunnell sits down with Kiyan Klocker to explore what makes a paid landing page work. Kiyan explains why landing pages must focus on a single audience and a single goal, and why sending paid traffic to a ... more

Key Facts

Accepts Guests
Accepts Sponsors
Contact Information
Podcast Host

Hosts

Baylee
Host and co-host focusing on guiding interviews and leading show conversations; frequently associated with Tech Qualified and involved in sponsor relationships.
Justin Brown
Host/Producer on Tech Qualified; appears as host and guest across episodes, including discussions about roadmaps and strategy.

Reviews

5.0 out of 5 stars from 15 ratings
  • Very detailed marketing case studies.

    Podchaser
    5
    tpelligrino
    6 years ago
  • Great techie B2B podcast

    I'm learning a lot listening to this and find it inspires my work. Check it out!

    Apple Podcasts
    5
    lil-quinha
    United States7 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

I'm learning a lot listening to this and find it inspires my work. Check it out!
Great techie B2B podcast

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

How Smart Marketers Build Websites That Convert
Q: What advice would you give to someone if they're revisiting their site and maybe considering redoing it or just revamping it?
The key is to start with the sales feedback, validate the messaging against customer objections, and rely on tools like heatmaps and analytics to discover where users drop off or struggle. Plan content before design, involve developers early, and ensure the site's goals and CTAs are crystal clear so the user knows what to do next.
Why Progress Beats Perfection in Marketing
Q: How should teams respond when an imperfect launch doesn't go as planned?
Focus on the data to identify what happened, isolate the single most impactful change to fix, communicate openly with the team and stakeholders, and promptly test the next iteration with clear, data-driven rationale.
Why Progress Beats Perfection in Marketing
Q: What is the main reason to shift from planning to launching quickly?
Because treating launches as live experiments yields faster learning, reveals what actually works in real-world conditions, and prevents paralysis by trying to perfect everything before going live.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About Tech Qualified

What is Tech Qualified about and what kind of topics does it cover?

This show targets small, scrappy B2B tech marketing teams and serves as a practical playbook for getting growth with limited resources. Across episodes, conversations center on measuring ROI with realistic benchmarks, building lean ABM programs, crafting reusable roadmaps, and turning content and podcasts into demand-generating engines. Regular topics include using affordable tooling, aligning offers with buyer needs, and balancing speed with quality in go-to-market efforts. A notable strength is the emphasis on actionable frameworks, case studies, and sponsor-supported examples that illustrate how to scale growth without high-priced tech stacks.

What often stands out is the focus on scrappy, founder-friendly approaches, hands-on tactics, ... more

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How many listeners does Tech Qualified get?

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What are the audience demographics for Tech Qualified?

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To see how many followers or subscribers Tech Qualified has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

How many episodes of Tech Qualified are there?

Tech Qualified launched 7 years ago and published 132 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Tech Qualified?

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