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Talking Tourism

TICT
Tasmania
Storytelling
Artificial Intelligence
Tourism
Tourism Marketing
Data-Driven Decision Making
Visitor Economy
Customer Experience
Social Media Recruitment
Content Marketing
Sustainability In Tourism
Single Use Plastics
Bulk Refillable Amenities
Travel Industry Trends
Eco-Friendly Products
Evidence-Based Strategies
Visual Content
Tourism Tasmania
Tasmanian Visitor Survey
International Tourists

Welcome to Talking Tourism, your go-to resource to learn the ins and outs of running a tourism business in today’s changing world.

PublishesMonthlyEpisodes156Founded7 years ago
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Artwork for Talking Tourism

Latest Episodes

Making Data Work for You: Smarter Decisions and Better Guests with Tourism Tasmania

In this episode of Talking Tourism, host Tracy Mallett speaks with Alexis Clarke and Paul Fleming from Tourism Tasmania’s research and insights team about how data c... more

In this inspiring episode of Talking Tourism, host Lauren Cameron (TICT’s Carbon & Sustainability Advisor) is joined by Josh Howard - founder of Single Use Ain’t Sexy and a leading voice in sustainable personal care - to explore how small changes in ... more

Recorded live at the 2025 Tasmanian Tourism Conference, this episode of Talking Tourism features a conversation with storytelling expert Barb McGregor, who shares powerful insights on how Tasmanian tourism operators can craft meaningful, authentic br... more

In this episode of Talking Tourism, host Rachel Williams is joined by content marketing powerhouse Hannah Statham, founder of Media Mortar, to unpack how storytelling isn't just a nice-to-have—it’s your biggest competitive edge.

With 16 years in tou... more

In this eye-opening episode of Talking Tourism, host Tracy Mallett chats with Steve Wiggers—Managing Director of SCALA The Training Company and leadership trainer—to break down what AI really means for Tasmanian tourism operators. Far from the doom-a... more

In this special episode recorded live at the 2025 Tasmanian Tourism Conference, host Rachel Williams is joined by renowned customer experience expert Amanda Stevens for a deep dive into the future of tourism, traveller behaviour, and how Tasmanian op... more

Former physiotherapist, 2012 Masterchef Australia finalist, and most recently CEO of Sydney's Lotus Dining Group, Mindy Woods is currently studying sustainable horticulture and bush food with the goal of protecting native foods, the environment and r... more

Talking Tourism Episode 144 – Tourism strategy…without the BS with Tom Wootton & Anne Greentree.

Both Tom and Anne have had (and continue to have) an incredible influence on tourism in Tasmania. Among many things, Tom was the inaugural CEO of the re... more

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Recent Guests

Alexis Clarke
Head of Research and Insights at Tourism Tasmania
Tourism Tasmania
Episode: Making Data Work for You: Smarter Decisions & Better Guest Experiences with Tourism Tasmania
Paul Fleming
Manager of Visitor Economy Research and Insights at Tourism Tasmania
Tourism Tasmania
Episode: Making Data Work for You: Smarter Decisions & Better Guest Experiences with Tourism Tasmania
Josh Howard
Sustainability Expert and founder of Single Use Ain't Sexy
Single Use Ain't Sexy
Episode: Soap, Sustainability and Smarter Tourism with Josh Howard
Barb McGregor
A trusted expert in storytelling with impact, known for helping people and organizations find their voice.
Episode: From Local to Legendary: Telling Tasmania’s story with Barb McGregor
Hannah Statham
Content marketer and founder of Media Mortar.
Media Mortar
Episode: Content that Clicks: Story-selling for tourism operators with Hannah Statham
Amanda Stevens
Renowned thought leader on customer experience with a double degree in consumer psychology and marketing.
Episode: From Data to Delight: Understanding the modern traveler with Amanda Stevens

Hosts

Tracy Mallett
Rachel Williams
Lauren Cameron

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Talking Points

Recent interactions between the hosts and their guests.

Content that Clicks: Story-selling for tourism operators with Hannah Statham
Q: So, what's your advice with the importance of having that really quality written and visual asset?
Hannah stresses the importance of high-quality visual assets for marketing, suggesting they should be a top priority and that it's an investment for tourism operators.
Content that Clicks: Story-selling for tourism operators with Hannah Statham
Q: Tell us a little bit about your background and how you managed to come to being in this wonderful industry of helping people market and storytelling in the tourism industry.
Hannah discusses starting her career in PR at Tourism Events Queensland and evolving into content marketing as the industry shifted, emphasizing the importance of owned media.
From Data to Delight: Understanding the modern traveler with Amanda Stevens
Q: What are some key strategies for creating memorable customer experiences?
Oh yeah, Amanda emphasized the importance of being anticipatory and curious about customer needs, helping to foster strong customer advocacy.
From Data to Delight: Understanding the modern traveler with Amanda Stevens
Q: How can tourism operators adjust to new trends?
Amanda advised operators to re-evaluate their offerings and elevate customer experiences to create loyal and returning customers.
From Data to Delight: Understanding the modern traveler with Amanda Stevens
Q: What got you into the tourism industry?
Amanda explained that she works across various industries, but focuses on travel and tourism due to the constantly changing consumer behaviors and expectations.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

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Frequently Asked Questions About Talking Tourism

What is Talking Tourism about and what kind of topics does it cover?

Focusing on the nuances and challenges of the tourism industry, this collection of discussions engages with various experts to explore key topics such as sustainability, storytelling, and the impact of emerging technologies like artificial intelligence. Episodes cover important trends that concern tourism operators, including the critical importance of eco-friendly practices and consumer behavior evolution, as well as practical marketing strategies tailored for tourism businesses. Noteworthy is its emphasis on local insights, particularly in Tasmania, where cultural narratives and authenticity play significant roles in enriching the tourism experience. Overall, the content is likely to be especially relevant for professionals in the tourism... more

Where can I find podcast stats for Talking Tourism?

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How many listeners does Talking Tourism get?

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How many subscribers and views does Talking Tourism have?

To see how many followers or subscribers Talking Tourism has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to Talking Tourism?

These podcasts share a similar audience with Talking Tourism:

1. Mamamia Out Loud
2. Sauna Talk

How many episodes of Talking Tourism are there?

Talking Tourism launched 7 years ago and published 156 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Talking Tourism?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for Talking Tourism?

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What guests have appeared on Talking Tourism?

Recent guests on Talking Tourism include:

1. Alexis Clarke
2. Paul Fleming
3. Josh Howard
4. Barb McGregor
5. Hannah Statham
6. Amanda Stevens

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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