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Talking Tourism

TICT
Tasmania
Storytelling
Artificial Intelligence
Tourism
Tourism Marketing
Customer Experience
Social Media Recruitment
Content Marketing
Visual Content
Wellness Travel
Adventure Travel
Family Travel
Nature Escapes
International Tourists
Millennials
Tourism Trends
Social Media Marketing
Consumer Behavior
Productivity
Customer Engagement

Welcome to Talking Tourism, your go-to resource to learn the ins and outs of running a tourism business in today’s changing world.

PublishesMonthlyEpisodes155Founded6 years ago
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Latest Episodes

In this inspiring episode of Talking Tourism, host Lauren Cameron (TICT’s Carbon & Sustainability Advisor) is joined by Josh Howard - founder of Single Use Ain’t Sexy and a leading voice in sustainable personal care - to explore how small changes in ... more

Recorded live at the 2025 Tasmanian Tourism Conference, this episode of Talking Tourism features a conversation with storytelling expert Barb McGregor, who shares powerful insights on how Tasmanian tourism operators can craft meaningful, authentic br... more

In this episode of Talking Tourism, host Rachel Williams is joined by content marketing powerhouse Hannah Statham, founder of Media Mortar, to unpack how storytelling isn't just a nice-to-have—it’s your biggest competitive edge.

With 16 years in tou... more

In this eye-opening episode of Talking Tourism, host Tracy Mallett chats with Steve Wiggers—Managing Director of SCALA The Training Company and leadership trainer—to break down what AI really means for Tasmanian tourism operators. Far from the doom-a... more

In this special episode recorded live at the 2025 Tasmanian Tourism Conference, host Rachel Williams is joined by renowned customer experience expert Amanda Stevens for a deep dive into the future of tourism, traveller behaviour, and how Tasmanian op... more

Former physiotherapist, 2012 Masterchef Australia finalist, and most recently CEO of Sydney's Lotus Dining Group, Mindy Woods is currently studying sustainable horticulture and bush food with the goal of protecting native foods, the environment and r... more

Talking Tourism Episode 144 – Tourism strategy…without the BS with Tom Wootton & Anne Greentree.

Both Tom and Anne have had (and continue to have) an incredible influence on tourism in Tasmania. Among many things, Tom was the inaugural CEO of the re... more

Recognised as one of Australia’s nine most influential female entrepreneurs, Hailey Brown has become a catalyst for change within the tourism industry. Upon recognising that blind and low-vision tourists were precluded from travelling as tourism mark... more

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Recent Guests

Barb McGregor
A trusted expert in storytelling with impact, known for helping people and organizations find their voice.
Episode: From Local to Legendary: Telling Tasmania’s story with Barb McGregor
Hannah Statham
Content marketer and founder of Media Mortar.
Media Mortar
Episode: Content that Clicks: Story-selling for tourism operators with Hannah Statham
Amanda Stevens
Renowned thought leader on customer experience with a double degree in consumer psychology and marketing.
Episode: From Data to Delight: Understanding the modern traveler with Amanda Stevens

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Talking Points

Recent interactions between the hosts and their guests.

Content that Clicks: Story-selling for tourism operators with Hannah Statham
Q: So, what's your advice with the importance of having that really quality written and visual asset?
Hannah stresses the importance of high-quality visual assets for marketing, suggesting they should be a top priority and that it's an investment for tourism operators.
Content that Clicks: Story-selling for tourism operators with Hannah Statham
Q: Tell us a little bit about your background and how you managed to come to being in this wonderful industry of helping people market and storytelling in the tourism industry.
Hannah discusses starting her career in PR at Tourism Events Queensland and evolving into content marketing as the industry shifted, emphasizing the importance of owned media.
From Data to Delight: Understanding the modern traveler with Amanda Stevens
Q: What are some key strategies for creating memorable customer experiences?
Oh yeah, Amanda emphasized the importance of being anticipatory and curious about customer needs, helping to foster strong customer advocacy.
From Data to Delight: Understanding the modern traveler with Amanda Stevens
Q: How can tourism operators adjust to new trends?
Amanda advised operators to re-evaluate their offerings and elevate customer experiences to create loyal and returning customers.
From Data to Delight: Understanding the modern traveler with Amanda Stevens
Q: What got you into the tourism industry?
Amanda explained that she works across various industries, but focuses on travel and tourism due to the constantly changing consumer behaviors and expectations.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

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Frequently Asked Questions About Talking Tourism

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Which podcasts are similar to Talking Tourism?

These podcasts share a similar audience with Talking Tourism:

1. The Imperfects
2. Conversations
3. The Fin
4. Good Weekend Talks
5. The Mel Robbins Podcast

How many episodes of Talking Tourism are there?

Talking Tourism launched 6 years ago and published 155 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Talking Tourism?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

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What guests have appeared on Talking Tourism?

Recent guests on Talking Tourism include:

1. Barb McGregor
2. Hannah Statham
3. Amanda Stevens

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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