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Artwork for Students of Storage

Students of Storage

Cubby
Cubby
Self Storage
Self-Storage
Self-Storage Industry
Atomic Storage Group
Storagereach
California
Late2lien
Google Ads
Local SEO
Storage Asset Management
Storage Mall
Marketing.storage
AI Lean
Servicemembers Civil Relief Act (SCRA)
Google
Reviews
Pennsylvania
Luminous Capital
The Storage Rebellion

Welcome to Students of Storage — the podcast that pulls back the curtain on the self-storage industry. This isn’t your typical business banter — it’s raw, real, and packed with insights from the movers and shakers who’ve built empires behind the roll-up doors. Join us as we sit down with CEOs, owners, and top third-party operators to dive deep into the wins, losses, and lessons that come with buil... more

PublishesTwice monthlyEpisodes20Foundeda year ago
Number of ListenersCategories
TechnologyBusinessManagement

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Artwork for Students of Storage

Latest Episodes

Buying a piece of software is not going to fix your business. That is not something you usually hear from a software company, but it is the perspective Andrew Capranos brings to his new role as President, Self Storage at Cubby. He spent his career on... more

Self storage was profitable enough, for long enough, that nobody had to fix what was broken underneath. Rob Kapp argues that is exactly why the industry sits 20 to 30 years behind on technology, and why the margin compression operators feel today is ... more

Chris Michaels turned to self-storage in 2019 while broke and behind on bills, and closed his first wholesale deal about a week after he started. Today he leads The Storage Rebellion, the community he first joined as a beginner. In this episode he si... more

Owners do not hand over their facilities lightly. What earns that trust is not a pitch, it is operational excellence delivered every day by a team that follows through. In this episode JC Reed lays out how a third-party manager builds an operation ow... more

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Recent Guests

Andrew Capranos
Executive with deep background in self-storage technology and operations
Cubby
Episode: From the Other Side of the Table: What Operators Need Beyond Software with Andrew Capranos from CUBBY
Rob Kapp
Founder/CEO of KISS (Keep It Simple Storage)
KISS (Keep It Simple Storage)
Episode: Fix the Foundation: Why You Cannot Scale on Broken Systems with Rob Kapp from KISS (Keep It Simple Storage)
Chris Michaels
Founder/CEO of The Storage Rebellion
The Storage Rebellion
Episode: Learn It, Then Live It: How Community Gets You Your First Storage Deal with Chris Michaels of The Storage Rebellion
JC Reed
Executive at All-Purpose Storage, focusing on Operations and Revenue Management
All-Purpose Storage
Episode: Earning the Keys: Winning Storage Owners Through Operational Excellence with JC Reed of All-Purpose Storage Management
Brett Copper
CEO of Copper Storage Management (CSM)
Copper Storage Management
Episode: Grow Healthy, Not Just Big: Lessons From Scaling a Storage Management Company with Brett Copper of Copper Storage Management
Karl Graham
CEO of Luminous Capital
Luminous Capital
Episode: From Oil Prices to Storage Units: Building a Business You Control with Karl Graham of Luminous Capital
Jeff Greenberger
Attorney who shapes self-storage law; founder/leader at Late2Lien
Late2Lien
Episode: The Real Legal Risks for Self-Storage Operators with Jeff Greenberger of Late2Lien
Kale Leavitt
Co-founder of StorageReach
StorageReach
Episode: From Reviews to Rentals: Turning Google Feedback into Real Growth with Kale Leavitt of StorageReach
Magen Smith
From Atomic Storage Group, guest on the episode
Atomic Storage Group
Episode: Execution Wins: Scaling Up by Mastering the Basics

Host

Matt Engfer
Host of Students of Storage; Cubby (co-host/host role on the show)

Reviews

5.0 out of 5 stars from 4 ratings
  • Raw, Real, and Super Helpful

    Loving the Students of Storage podcast! It’s not your usual boring business talk — it’s honest, down-to-earth conversations with people who actually do the work in self storage. The stories, the lessons, the wins and losses... it’s all super relatable and actually useful.

    If you’re in the storage game, this is one to add to your weekly rotation. You’ll definitely walk away with something new every time.

    Apple Podcasts
    5
    JimRoss8
    United Statesa year ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Honest, down-to-earth conversations with people who actually do the work in storage.
Great mix of ops, tech, and growth stories that translate to real-world results.
Raw, real, and super helpful insights from practitioners in self-storage.

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Talking Points

Recent interactions between the hosts and their guests.

From the Other Side of the Table: What Operators Need Beyond Software with Andrew Capranos from CUBBY
Q: How has technology shaped your career in Self Storage, and where do you see it today?
He discusses pioneering online leasing before it was fashionable, the shift toward automated and remote management, and the expectation that AI will become a core component of operations, differentiating successful operators in a tight leasing environment.
From the Other Side of the Table: What Operators Need Beyond Software with Andrew Capranos from CUBBY
Q: Tell us about your journey into Self Storage and introduce us.
The guest explains his long tenure in the industry, starting on the public side with Public Storage, moving to the private sector with 10 Federal, and eventually joining Cubby to broaden impact beyond a single company, highlighting how having experiences across different sides of the table informs a more holistic approach to technology and operations.
Learn It, Then Live It: How Community Gets You Your First Storage Deal with Chris Michaels of The Storage Rebellion
Q: How important is follow-up and relationship-building after the initial outreach?
Follow-up should be thoughtful and personal, not repetitive or aggressive. Build real connections, understand motivations, and keep in touch with meaningful, timely check-ins to stay top-of-mind for when a seller is ready to move.
Learn It, Then Live It: How Community Gets You Your First Storage Deal with Chris Michaels of The Storage Rebellion
Q: What should beginners focus on first to start finding deals?
Begin by identifying the first step, such as locating potential deals through maps and brokers, then start outreach. Don't wait to figure everything out—find a deal first, then navigate funding and due diligence as the opportunity presents itself.
Earning the Keys: Winning Storage Owners Through Operational Excellence with JC Reed of All-Purpose Storage Management
Q: What do you view at All-Purpose as your source of differentiation as a third-party manager that's defensible over the long term?
The differentiator is the depth of talent and a culture anchored by core values, plus structured operations, disciplined onboarding, and a strong leadership team that aligns with owners' objectives.

Audience Metrics

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Frequently Asked Questions About Students of Storage

What is Students of Storage about and what kind of topics does it cover?

A candid, practitioner-focused show exploring the self-storage industry through conversations with operators, investors, and technology leaders. Episodes repeatedly highlight how technology, data, and hands-on operations drive growth, efficiency, and tighter unit economics—covering topics from remote management and AI-enabled workflows to marketing, compliance, and third-party management. Notable strengths include a concrete emphasis on real-world operations, scalable playbooks, and community-driven approaches to dealmaking and optimization. The format tends to blend personal origin stories with actionable takeaways, making it useful for operators, investors, and service providers looking to improve portfolio performance or identify collabo... more

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Which podcasts are similar to Students of Storage?

These podcasts share a similar audience with Students of Storage:

1. Gabfocus Self Storage Podcast
2. Self Storage Lab
3. Stories Behind the Door
4. The Do More Podcast
5. Creating Wealth Through Self Storage

How many episodes of Students of Storage are there?

Students of Storage launched a year ago and published 20 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Students of Storage?

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What guests have appeared on Students of Storage?

Recent guests on Students of Storage include:

1. Andrew Capranos
2. Rob Kapp
3. Chris Michaels
4. JC Reed
5. Brett Copper
6. Karl Graham
7. Jeff Greenberger
8. Kale Leavitt

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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