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Artwork for Students of Storage

Students of Storage

Cubby
Cubby
Self Storage
Self-Storage
Self-Storage Industry
Atomic Storage Group
Storagereach
California
Late2lien
Google Ads
Local SEO
Storage Asset Management
Storage Mall
Marketing.storage
AI Lean
Servicemembers Civil Relief Act (SCRA)
Google
Reviews
Pennsylvania
Luminous Capital
The Storage Rebellion

Welcome to Students of Storage — the podcast that pulls back the curtain on the self-storage industry. This isn’t your typical business banter — it’s raw, real, and packed with insights from the movers and shakers who’ve built empires behind the roll-up doors. Join us as we sit down with CEOs, owners, and top third-party operators to dive deep into the wins, losses, and lessons that come with buil... more

PublishesTwice monthlyEpisodes18Foundeda year ago
Number of ListenersCategories
TechnologyBusinessManagement

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Artwork for Students of Storage

Latest Episodes

Chris Michaels turned to self-storage in 2019 while broke and behind on bills, and closed his first wholesale deal about a week after he started. Today he leads The Storage Rebellion, the community he first joined as a beginner. In this episode he si... more

Owners do not hand over their facilities lightly. What earns that trust is not a pitch, it is operational excellence delivered every day by a team that follows through. In this episode JC Reed lays out how a third-party manager builds an operation ow... more

Brett Copper, partner and president of Copper Storage Management, joins Matt Engfer to share how he helped build one of the industry's first third-party remote management companies and what scaling it taught him about growing a business the right way... more

Karl Graham, Co-Founder of Luminous Capital, joins Matt Engfer to share his journey from oil and gas exploration to building a growing self-storage platform across the heartland.

After spending a decade making high-stakes investment decisions in a v... more

Key Facts

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The Storage Rebellion
The Storage RebellionChris Michaels

Recent Guests

Chris Michaels
Founder/CEO of The Storage Rebellion
The Storage Rebellion
Episode: Learn It, Then Live It: How Community Gets You Your First Storage Deal with Chris Michaels of The Storage Rebellion
JC Reed
Executive at All-Purpose Storage, focusing on Operations and Revenue Management
All-Purpose Storage
Episode: Earning the Keys: Winning Storage Owners Through Operational Excellence with JC Reed of All-Purpose Storage Management
Brett Copper
CEO of Copper Storage Management (CSM)
Copper Storage Management
Episode: Grow Healthy, Not Just Big: Lessons From Scaling a Storage Management Company with Brett Copper of Copper Storage Management
Karl Graham
CEO of Luminous Capital
Luminous Capital
Episode: From Oil Prices to Storage Units: Building a Business You Control with Karl Graham of Luminous Capital
Jeff Greenberger
Attorney who shapes self-storage law; founder/leader at Late2Lien
Late2Lien
Episode: The Real Legal Risks for Self-Storage Operators with Jeff Greenberger of Late2Lien
Kale Leavitt
Co-founder of StorageReach
StorageReach
Episode: From Reviews to Rentals: Turning Google Feedback into Real Growth with Kale Leavitt of StorageReach
Magen Smith
From Atomic Storage Group, guest on the episode
Atomic Storage Group
Episode: Execution Wins: Scaling Up by Mastering the Basics
Luke Shardlow
Executive at AI Lean, Cubby partner for collections and delinquency management in storage
AI Lean / Cubby
Episode: Power and Responsibility: Staying Compliant in the Self-Storage Lien Process with Luke Shardlow and Scott Zucker
Scott Zucker
Self-storage lawyer with Weissman Zucker; involved in Self Storage Legal Network
Weissman Zucker / Self Storage Legal Network
Episode: Power and Responsibility: Staying Compliant in the Self-Storage Lien Process with Luke Shardlow and Scott Zucker

Hosts

Matt Engfer
Host of Students of Storage with Cubby; co-founder/CEO focus in several episodes; frequent on-air presence discussing operations and growth.
Matt Inkfer
Co-host and interview host; guides conversations and introduces guests.

Reviews

5.0 out of 5 stars from 1 ratings
  • Raw, Real, and Super Helpful

    Loving the Students of Storage podcast! It’s not your usual boring business talk — it’s honest, down-to-earth conversations with people who actually do the work in self storage. The stories, the lessons, the wins and losses... it’s all super relatable and actually useful.

    If you’re in the storage game, this is one to add to your weekly rotation. You’ll definitely walk away with something new every time.

    Apple Podcasts
    5
    JimRoss8
    United Statesa year ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Relatable, practical takeaways for operators and investors.
Honest, real-world stories with wins and losses.
Deep-dive into growth, tech, and compliance that's useful for practitioners.

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Talking Points

Recent interactions between the hosts and their guests.

Learn It, Then Live It: How Community Gets You Your First Storage Deal with Chris Michaels of The Storage Rebellion
Q: How important is follow-up and relationship-building after the initial outreach?
Follow-up should be thoughtful and personal, not repetitive or aggressive. Build real connections, understand motivations, and keep in touch with meaningful, timely check-ins to stay top-of-mind for when a seller is ready to move.
Learn It, Then Live It: How Community Gets You Your First Storage Deal with Chris Michaels of The Storage Rebellion
Q: What should beginners focus on first to start finding deals?
Begin by identifying the first step, such as locating potential deals through maps and brokers, then start outreach. Don't wait to figure everything out—find a deal first, then navigate funding and due diligence as the opportunity presents itself.
Earning the Keys: Winning Storage Owners Through Operational Excellence with JC Reed of All-Purpose Storage Management
Q: What do you view at All-Purpose as your source of differentiation as a third-party manager that's defensible over the long term?
The differentiator is the depth of talent and a culture anchored by core values, plus structured operations, disciplined onboarding, and a strong leadership team that aligns with owners' objectives.
Earning the Keys: Winning Storage Owners Through Operational Excellence with JC Reed of All-Purpose Storage Management
Q: Tell me the story tactically of what you did there, kind of you grew through a number of different roles, had a number of different responsibilities over the years. What happened at Public?
Reed describes rising through Public Storage from district roles to Senior Regional Vice President, managing 80–100+ locations, and then seeking a faster, more nimble environment before moving to All-Purpose Storage to build new platforms and scale with third-party management.
Execution Wins: Scaling Up by Mastering the Basics
Q: What makes Atomic different in marketing and operations, and how do you sustain growth?
She describes building a dedicated marketing department, prioritizing online presence and reviews, and combining this with a disciplined operations backbone to deliver consistent, scalable service across many properties.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

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Frequently Asked Questions About Students of Storage

What is Students of Storage about and what kind of topics does it cover?

A candid, practitioner-focused series that pulls back the curtain on the self-storage industry through in-depth conversations with builders, operators, investors, and service providers. Episodes center on real-world growth, operational playbooks, technology-enabled efficiencies, and legal and regulatory considerations, all illustrated with hands-on stories, wins, and setbacks. Listeners can expect tactical tactics for scaling portfolios, optimizing marketing and revenue, and staying compliant, often framed around remote-management, data-driven decisions, and industry partnerships. A standout trait is the mix of hands-on operators and specialists who translate complex challenges into actionable takeaways, making it useful for operators, inve... more

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How many listeners does Students of Storage get?

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Which podcasts are similar to Students of Storage?

These podcasts share a similar audience with Students of Storage:

1. Self Storage Insights
2. Stories Behind the Door
3. The Self Storage Show
4. The Do More Podcast
5. The Storage Rebellion

How many episodes of Students of Storage are there?

Students of Storage launched a year ago and published 18 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Students of Storage?

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What guests have appeared on Students of Storage?

Recent guests on Students of Storage include:

1. Chris Michaels
2. JC Reed
3. Brett Copper
4. Karl Graham
5. Jeff Greenberger
6. Kale Leavitt
7. Magen Smith
8. Luke Shardlow

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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