GTM Live

Passetto

Go-To-Market Strategy

B2B Marketing

Demand Generation

B2B Saas

Revenue Operations

Customer Acquisition Cost

Refine Labs

Unit Economics

Revenue Growth

B2B Sales

Sales and Marketing Alignment

Account-Based Marketing

Sales Strategy

Entrepreneurship

Data Architecture

Marketing Strategy

Passetto

Saas

Marketing

Content Strategy

GTM Live is a new evolution of Revenue Vitals by Chris Walker, now hosted by Carolyn Dilks & Trevor Gibson, Co-Founders of Passetto — a part tech, part advisory GTM agency for high-performing B2B SaaS companies. This weekly live show is built for CEOs, CFOs & Revenue Leaders who know the current way GTM is executed & measured is broken, and are ready for something better. We cut through the noise ... more

613 ratings

Publishes	Twice monthly	Episodes	619	Founded	6 years ago
Number of Listeners		Categories	MarketingBusiness

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Latest Episodes

B2B SEO: The #1 Reason Brands Actually Get Recommended in AI Search — with Gaetano DiNardi

Learn how to use AI to answer the marketing questions that actually matter. Join our free live Masterclass → www.passetto.com/ai-marketing-kpi-masterclass

Showing up in AI search isn't a ranking game. It's a category-level eligibility proble... more

31 Aug 2026 • 1 hr 2 min • Most popular

3 Major GTM Blind Spots Hurting Marketing’s Ability to Measure Revenue Impact

✨ Join our FREE upcoming Masterclass – Board-Ready Marketing KPIs with AI: www.passetto.com/ai-marketing-kpi-masterclass

Marketing is increasingly accountable for revenue while being asked to rely on data it doesn't control and often can't v... more

24 Aug 2026 • 20 min

Marketing Creates the Demand. But What Actually Builds the Revenue Engine? — with Aviv Canaani of Datarails

The problem with marketing is that so many teams think their job ends when a lead becomes an opportunity. The highest-performing GTM teams know that's where the REAL work begins.

In this episode, Amber sits down with Aviv Canaani, CRO at Datarails, ... more

13 Aug 2026 • 46 min

7 Traits of Elite CMOs That Have Nothing to Do With Tactics

There's an instinct every marketing leader is trained to have: fight for credit on pipeline. The best CMOs have realized it's exactly what's holding them back.

In this episode, Carolyn breaks down the behavioral traits that separate the best CMOs fr... more

3 Aug 2026 • 34 min

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Recent Guests

Gaetano DiNardi

SEO expert and founder of MarketingAdvice.io

MarketingAdvice.io

Episode: B2B SEO: The #1 Reason Brands Actually Get Recommended in AI Search — with Gaetano DiNardi

Aviv Canaani

CRO of Datarails, former VP of Marketing, leads the entire revenue engine (marketing, sales, pre-sales, account management, partnerships)

Datarails

Episode: Marketing Creates the Demand. But What Actually Builds the Revenue Engine? — with Aviv Canaani of Datarails

Liam MacCormack

Fractional head of growth at Corrective Growth

Corrective Growth

Episode: Why Paid Search Keeps Failing B2B (impression-share traps, demand capture vs. creation, when to pull the plug)

Udi Ledergor

Chief Evangelist at Gong, author and speaker

Gong

Episode: Brand Is Trust: Gong's Udi Ledergor on Marketing in the AI Era

Jordan Crawford

AI/Claude Code practitioner and author

Episode: How AI Natives Are Using Claude Code to Rewrite GTM — with Jordan Crawford (Uncut in the Desert)

Jon Miller

Co-founder of Marketo; former CMO at Marketo and Demandbase

Marketo; Demandbase

Episode: Why It's Time to Bury the MQL – With Jon Miller, the Marketo Co-Founder Who Helped Popularize It

Matthew Sciannella

Demand generation expert at Refine Labs

Refine Labs

Episode: “If Attribution Worked, Nobody Would Fight About It” – with Matthew Sciannella

Matt Green

Co-founder and Chief Revenue Officer of Sales Assembly

Sales Assembly

Episode: Why Sales + Marketing Credit Wars Are a Scorecard Problem (Not a People Problem) — with Matt Green

Ashley Lewin

Head of Marketing at Aligned, with a background in marketing across diverse companies

Aligned

Episode: Building a Modern Growth Engine with Ashley Lewin

Hosts

Carolyn Dilks

Host of GTM Live; co-founder of Passetto; leads discussions on data-driven GTM and revenue alignment.

Amber

Co-host; often introduces topics and guides discussion; anchors marketing measurement and RevOps conversations.

Trevor Gibson

Co-host; GTM and revenue-focused discussions with practical frameworks for SaaS growth.

Reviews

4.8 out of 5 stars from 613 ratings

Real, real.
Carolyn and Trevor understand deeply the challenges marketers face and they bring a refreshingly authentic perspective to rev gen. Great podcast!
Apple Podcasts
5
Corinne Cavanaugh
United States8 months ago
Used to be better
He’s angrier now that he’s more successful which is a bummer. He’s smart and has done a lot, I’m sure he’s under a lot of pressure. It would be better for him if he could rise above that and be ok with criticism.
Apple Podcasts
3
nbsfmc
United States2 years ago
Very abstract
Very abstract. Real world examples and case studies would be helpful. A lot of jargon also. Plain English would be good.
Apple Podcasts
2
MPggufrgh
United Kingdom2 years ago
Excellent GTM Resource!
Chris is a unique voice on the recurring revenue Revenue Factory made popular by Winning by Design. I recommend that GTM leaders listen and learn from Chris regarding his data driven unit economics-focused GTM suggestions.
Apple Podcasts
5
chuckomoss
United States2 years ago
Just pure gold
You can take the long road to b2b marketing or listen to Chris’s and Refine Labs advices to access the blueprint to optimizing GTM strategies.
Apple Podcasts
5
CD2010
Canada3 years ago

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Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Listeners praise the guest expertise and real-world case studies.

Some episodes criticized for jargon or abstract concepts; still valuable for MVP GTM frameworks.

A highly actionable show for B2B marketers and RevOps pros; pragmatic, data-driven insights.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts	#99	France/Business/Marketing
Apple Podcasts	#80	Finland/Business/Marketing
Apple Podcasts	#100	Argentina/Business/Marketing
Apple Podcasts	#110	India/Business/Marketing
Apple Podcasts	#116	Belgium/Business/Marketing
Apple Podcasts	#138	Poland/Business/Marketing

Talking Points

Recent interactions between the hosts and their guests.

B2B SEO: The #1 Reason Brands Actually Get Recommended in AI Search — with Gaetano DiNardi

Q: How long does it take to build entity association for a category, and what does that involve?

Development time varies by starting position: 12–24 months for a category king or challenger, and years for a brand-new category with no digital footprint. The process requires choosing a narrow, achievable lane, aligning product pages to market language, and building category-level associations and credible third-party signals rather than chasing broad, top-of-funnel content.

B2B SEO: The #1 Reason Brands Actually Get Recommended in AI Search — with Gaetano DiNardi

Q: Who should sink time and investment into prioritizing SEO versus other channels?

Gaetano suggests that companies with a well-defined category footprint, a clear digital footprint, and strong bottom-funnel content should invest in SEO, while very early-stage companies may be better off pursuing founder-led marketing and building credibility via targeted category pages, reviews, and a lane within a narrow wedge.

Marketing Creates the Demand. But What Actually Builds the Revenue Engine? — with Aviv Canaani of Datarails

Q: What role does RevOps play in aligning marketing with sales, and how do you measure success?

RevOps ties the funnel end-to-end, automates processes, and creates a clear optimization loop; success is measured by revenue impact and efficiency rather than attribution minutiae, with a 1% improvement in any funnel area producing meaningful gains.

Marketing Creates the Demand. But What Actually Builds the Revenue Engine? — with Aviv Canaani of Datarails

Q: How did you approach the transition from outbound-dominated marketing to a strong inbound engine at Datarails?

He describes testing a diverse mix of channels, compelling creative, and the strategic use of agencies to jumpstart in-house capabilities, while maintaining performance-driven goals and a focus on brand for long-term growth.

Marketing Creates the Demand. But What Actually Builds the Revenue Engine? — with Aviv Canaani of Datarails

Q: Can you walk us through your early career and what led you to lead marketing at a startup?

Aviv explains starting in PR and politics, pursuing an MBA, and moving through IBM and other tech roles before leading marketing at Workiz and Natural Intelligence, ultimately joining Datarails to build their marketing and now their entire revenue engine.

Audience Metrics

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Frequently Asked Questions About GTM Live

What is GTM Live about and what kind of topics does it cover?

GTM Live consistently centers on practical, data-driven GTM and revenue operations for high-growth B2B SaaS. Across episodes, hosts push back on outdated attribution, emphasize durable metrics, and explore how to align marketing, sales, and RevOps to drive real pipeline and revenue. Noteworthy throughlines include the move from traditional MQLs toward holistic, AI-enabled measurement, the importance of data governance, and building a repeatable GTM framework that scales. The show often features practitioners and former industry leaders who share concrete frameworks, case studies, and tactical guidance, making it especially useful for revenue leaders, marketers, and ops teams seeking measurable impact without fluff.

Where can I find podcast stats for GTM Live?

Rephonic provides a wide range of podcast stats for GTM Live. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to GTM Live and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.

How many listeners does GTM Live get?

Rephonic provides a full set of podcast information for four million podcasts, including the number of listeners. View further listenership figures for GTM Live, including podcast download numbers and subscriber numbers, so you can make better decisions about which podcasts to sponsor or be a guest on. You will need to upgrade your account to access this premium data.

What are the audience demographics for GTM Live?

Rephonic provides comprehensive predictive audience data for GTM Live, including gender skew, age, country, political leaning, income, professions, education level, and interests. You can access these listener demographics by upgrading your account.

How many subscribers and views does GTM Live have?

To see how many followers or subscribers GTM Live has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to GTM Live?

These podcasts share a similar audience with GTM Live:

1. The Official SaaStr Podcast: SaaS | Founders | Investors
2. Marketing Against The Grain
3. 30 Minutes to President's Club | No-Nonsense Sales
4. Stacking Growth | The B2B Marketing Podcast
5. Revenue Builders

How many episodes of GTM Live are there?

GTM Live launched 6 years ago and published 619 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact GTM Live?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for GTM Live?

Rephonic pulls ratings and reviews for GTM Live from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

View all the reviews in one place instead of visiting each platform individually and use this information to decide if a show is worth pitching or not.

How do I access podcast episode transcripts for GTM Live?

Rephonic provides full transcripts for episodes of GTM Live. Search within each transcript for your keywords, whether they be topics, brands or people, and figure out if it's worth pitching as a guest or sponsor. You can even set-up alerts to get notified when your keywords are mentioned.

What guests have appeared on GTM Live?

Recent guests on GTM Live include:

1. Gaetano DiNardi
2. Aviv Canaani
3. Liam MacCormack
4. Udi Ledergor
5. Jordan Crawford
6. Jon Miller
7. Matthew Sciannella
8. Matt Green

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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