Rephonic
Artwork for GTM Live

GTM Live

Passetto
B2B Marketing
Demand Generation
Google Paid Search
Account-Based Marketing
Content Strategy
Sales Strategy
B2B Sales
Customer Insights
Go-To-Market Strategy
SEO
Leadership
ROI Tracking
Dark Social
Refine Labs
Data Analytics
Digital Lead Generation
AI In Marketing
Lead Generation
Saas
2024

GTM Live is a new evolution of Revenue Vitals by Chris Walker, now hosted by Carolyn Dilks & Trevor Gibson, Co-Founders of Passetto — a part tech, part advisory GTM agency for high-performing B2B SaaS companies. This weekly live show is built for CEOs, CFOs & Revenue Leaders who know the current way GTM is executed & measured is broken, and are ready for something better. We cut through the noise ... more

PublishesWeeklyEpisodes586Founded5 years ago
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Artwork for GTM Live

Latest Episodes

In this episode of GTM Live, Carolyn joins the Growth Activated Podcast as a guest to unpack one of the biggest blind spots in GTM today: what actually happens before an opportunity is created.

99% of GTM teams still can’t see this stage clearly. It... more

Most GTM teamstoday are missing targets because they're simply measuring the wrong things. In this episode, Carolyn and Amber unpack why attribution is a mirage (it only shows the lucky 2% that become opportunities) and why the MQL hamster wheel keep... more

Most companies are flying blind at the most important stage in revenue creation. Decisions get made on gut feel, data lives in silos, and leaders can’t answer the simplest question: what’s really working, and what’s not?

On this episode of GTM Live,... more

This week on GTM Live, Carolyn and Trevor sit down with Mark Turner, VP of Revenue Operations at Demandbase, to break down how RevOps leaders can build aligned systems, drive better GTM execution, and measure what actually matters.

Mark shares how h... more

Key Facts

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Contact Information
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Find out how many people listen to this podcast per episode and each month.

Recent Guests

Sam Dunning
Founder of Breaking B2B
Breaking B2B
Episode: How to Build Mindshare in the New SEO Era (With Sam Dunning)
Dave Boyce
Executive chair and EVP of product at Winning by Design
Winning by Design
Episode: Designing GTM Like a System with Dave Boyce of Winning by Design
Megan Bowen
CEO of Refine Labs
Refine Labs
Episode: How to Get Real ROI from Paid Media (with Megan Bowen)
Wes Bush
CEO and founder of Product-Led, known as the PLG guy.
Product-Led
Episode: The Hidden Systems Behind REAL Product-Led Growth (with Wes Bush)
Sangram Vajre
Co-founder and CEO at GTM Partners
GTM Partners
Episode: RV235 - Create A High Performing GTM Engine | with Sangram Vajre
Tom Wentworth
CMO at Recorded Future
Recorded Future
Episode: RV217 - MUST LISTEN: How to Fix Your Pipeline Problem via Marketing ROI | Go To Market Live Episode 34
Jacco Van Der Klugt
Founder of Winning by Design, author of Revenue Architecture
Winning by Design
Episode: RV213 - Transforming Your GTM Strategy into a Revenue Factory | Go To Market Live Episode 31
Jaco van der Kooij
Author of Revenue Architecture and founder of Winning by Design
Winning by Design
Episode: RV208 - Revenue Planning and KPIs for 2025 | Go To Market Live Episode 28
Kyle Coleman
CMO at Copy AI, formerly CMO at Clari
Copy AI
Episode: RV191 - Expert Session: Marketing in Competitive Categories

Hosts

Carolyn Dilks
Co-Founder of Passetto, host of GTM Live, and experienced in driving strategic growth for B2B SaaS companies.
Trevor Gibson
Co-Founder of Passetto and host of GTM Live, focuses on transforming revenue operations and optimizing GTM strategies.

Reviews

4.9 out of 5 stars from 603 ratings
  • Used to be better

    He’s angrier now that he’s more successful which is a bummer. He’s smart and has done a lot, I’m sure he’s under a lot of pressure. It would be better for him if he could rise above that and be ok with criticism.

    Apple Podcasts
    3
    nbsfmc
    United States7 months ago
  • Very abstract

    Very abstract. Real world examples and case studies would be helpful. A lot of jargon also. Plain English would be good.

    Apple Podcasts
    2
    MPggufrgh
    United Kingdoma year ago
  • Excellent GTM Resource!

    Chris is a unique voice on the recurring revenue Revenue Factory made popular by Winning by Design. I recommend that GTM leaders listen and learn from Chris regarding his data driven unit economics-focused GTM suggestions.

    Apple Podcasts
    5
    chuckomoss
    United Statesa year ago
  • Just pure gold

    You can take the long road to b2b marketing or listen to Chris’s and Refine Labs advices to access the blueprint to optimizing GTM strategies.

    Apple Podcasts
    5
    CD2010
    Canada2 years ago
  • An island of data-driven sanity in a sea of hype

    Not only does the information provided by Chris, his guests and team have a very practical and actionable character, it directly correlates with the data and insights found in your marketing dataset - for those who have the courage to truly examine them.

    Apple Podcasts
    5
    ChrisR UK
    United Kingdom2 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Some feel the discussions could benefit from clearer, straightforward language, particularly regarding complex topics.
Listeners appreciate the actionable strategies and real-world applications discussed by expert guests, highlighting the content's practical value.
Challenging conventional metrics and methodologies, often providing valuable insights for professionals in the B2B sector.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

Breaking Open the Pipeline Black Box in GTM
Q: What would be the first thing that you would prioritize if you were to go back in-house?
I would prioritize unpacking the true cost of our status quo and saying no to maintaining it to instead focus on revenue visibility, to ensure proper growth.
Breaking Open the Pipeline Black Box in GTM
Q: If my company is using HubSpot or Merketto for marketing automation and theoretically, we're capturing everything we need to capture, then why can't I get what I need to know?
You can't get what you need because there isn't one magic metric; you're trying to build a greater ecosystem of the story that doesn't roll up to one single number.
RevOps as the Architect of Modern GTM (with Mark Turner of Demandbase)
Q: Do you see Salesforce as the system of record for financial numbers too, or are you pulling that in separately?
We push all financial data into Salesforce, ensuring all teams have the same information in terms of firmographic and geographic data.
RevOps as the Architect of Modern GTM (with Mark Turner of Demandbase)
Q: How do you ensure an aligned data source and tech stack in RevOps?
It involves having standardized nomenclature around engagement stats, account stage stats, and making Salesforce the source of truth for all data.
RevOps as the Architect of Modern GTM (with Mark Turner of Demandbase)
Q: What would be the first systems or data flows that you would audit or potentially even rebuild?
Looking at the seller's process is always the low-hanging fruit; understanding their inefficiencies and making strides to remove them is crucial.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About GTM Live

What is GTM Live about and what kind of topics does it cover?

Focused on the evolving landscape of go-to-market (GTM) strategies, this podcast presents insightful discussions aimed at marketing and revenue leaders, particularly in the B2B SaaS sector. The hosts engage in candid conversations that challenge conventional metrics and methodologies, advocating for a data-driven, customer-centric approach to revenue operations. Topics cover everything from redefining Marketing Qualified Leads to the integration of artificial intelligence in marketing and performance measurement. Emphasizing practicality and actionability, the episodes often feature expert guests who provide fresh perspectives based on real-world experience, making it a valuable resource for those looking to optimize their GTM strategies an... more

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How many episodes of GTM Live are there?

GTM Live launched 5 years ago and published 586 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on GTM Live?

Recent guests on GTM Live include:

1. Sam Dunning
2. Dave Boyce
3. Megan Bowen
4. Wes Bush
5. Sangram Vajre
6. Tom Wentworth
7. Jacco Van Der Klugt
8. Jaco van der Kooij

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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