Rephonic
Artwork for GTM Live

GTM Live

Passetto
B2B Marketing
Demand Generation
Google Paid Search
Account-Based Marketing
Content Strategy
Sales Strategy
B2B Sales
Customer Insights
Go-To-Market Strategy
SEO
Leadership
ROI Tracking
Dark Social
Refine Labs
Data Analytics
Digital Lead Generation
Saas
AI In Marketing
Lead Generation
2023

GTM Live is a new evolution of Revenue Vitals by Chris Walker, now hosted by Carolyn Dilks & Trevor Gibson, Co-Founders of Passetto — a part tech, part advisory GTM agency for high-performing B2B SaaS companies. This weekly live show is built for CEOs, CFOs & Revenue Leaders who know the current way GTM is executed & measured is broken, and are ready for something better. We cut through the noise ... more

PublishesTwice monthlyEpisodes603Founded6 years ago
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Artwork for GTM Live

Latest Episodes

Many marketing leaders struggle with being measured against revenue. That’s because the status quo measurement model doesn't capture everything they do, which means their true impact is almost always under-reported.

This workshop is about how to fi... more

Jon Miller co-founded Marketo, the company that helped turn MQLs, lead scoring, and the demand waterfall into the operating system of B2B marketing. Now he's the one telling you to throw most of it out.

When Jon did the same playbook at Demandbase t... more

This one's a little different. No guest, no agenda. Just Carolyn and Passetto co-founder Amber, recording live from Pompano Beach after four days at the Above the Fold conference in Fort Lauderdale, Florida.

They unpacked everything they took away ... more

In this episode of GTM Live, Carolyn sits down with Matthew Sciannella, VP of Innovation at Refine Labs, for a candid conversation about the flaws of B2B marketing measurement and why so many teams keep fighting the same losing battles.

They dig int... more

Key Facts

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Recent Guests

Jon Miller
Co-founder of Marketo; former CMO at Marketo and Demandbase
Marketo; Demandbase
Episode: Why It's Time to Bury the MQL – With Jon Miller, the Marketo Co-Founder Who Helped Popularize It
Matthew Sciannella
Demand generation expert at Refine Labs
Refine Labs
Episode: “If Attribution Worked, Nobody Would Fight About It” – with Matthew Sciannella
Matt Green
Co-founder and Chief Revenue Officer of Sales Assembly
Sales Assembly
Episode: Why Sales + Marketing Credit Wars Are a Scorecard Problem (Not a People Problem) — with Matt Green
Ashley Lewin
Head of Marketing at Aligned, with a background in marketing across diverse companies
Aligned
Episode: Building a Modern Growth Engine with Ashley Lewin
Sam Dunning
Founder of Breaking B2B
Breaking B2B
Episode: How to Build Mindshare in the New SEO Era (With Sam Dunning)
Dave Boyce
Executive chair and EVP of product at Winning by Design
Winning by Design
Episode: Designing GTM Like a System with Dave Boyce of Winning by Design
Megan Bowen
CEO of Refine Labs
Refine Labs
Episode: How to Get Real ROI from Paid Media (with Megan Bowen)
Wes Bush
CEO and founder of Product-Led, known as the PLG guy.
Product-Led
Episode: The Hidden Systems Behind REAL Product-Led Growth (with Wes Bush)
Sangram Vajre
Co-founder and CEO at GTM Partners
GTM Partners
Episode: RV235 - Create A High Performing GTM Engine | with Sangram Vajre

Hosts

Carolyn Dilks
Co-Founder of Passetto, with expertise in optimizing go-to-market strategies for B2B SaaS companies. Carolyn focuses on analyzing the effectiveness of marketing metrics and revenue generation strategies.
Trevor Gibson
Co-Founder of Passetto, specializing in revenue operations and go-to-market strategies for B2B companies. Trevor contributes insights based on industry experience and a focus on data-driven methodologies.

Reviews

4.9 out of 5 stars from 610 ratings
  • Real, real.

    Carolyn and Trevor understand deeply the challenges marketers face and they bring a refreshingly authentic perspective to rev gen. Great podcast!

    Apple Podcasts
    5
    Corinne Cavanaugh
    United States2 months ago
  • Used to be better

    He’s angrier now that he’s more successful which is a bummer. He’s smart and has done a lot, I’m sure he’s under a lot of pressure. It would be better for him if he could rise above that and be ok with criticism.

    Apple Podcasts
    3
    nbsfmc
    United Statesa year ago
  • Very abstract

    Very abstract. Real world examples and case studies would be helpful. A lot of jargon also. Plain English would be good.

    Apple Podcasts
    2
    MPggufrgh
    United Kingdom2 years ago
  • Excellent GTM Resource!

    Chris is a unique voice on the recurring revenue Revenue Factory made popular by Winning by Design. I recommend that GTM leaders listen and learn from Chris regarding his data driven unit economics-focused GTM suggestions.

    Apple Podcasts
    5
    chuckomoss
    United States2 years ago
  • Just pure gold

    You can take the long road to b2b marketing or listen to Chris’s and Refine Labs advices to access the blueprint to optimizing GTM strategies.

    Apple Podcasts
    5
    CD2010
    Canada2 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Listeners appreciate the focus on practical, actionable insights and modern approaches to go-to-market strategies, often noting the content is relevant and timely.
The conversation is described as engaging and thought-provoking, with many commending the hosts for their expertise and ability to challenge outdated practices.
Some have mentioned a desire for more concrete examples and case studies to accompany the theoretical insights shared.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

Why It's Time to Bury the MQL – With Jon Miller, the Marketo Co-Founder Who Helped Popularize It
Q: If not MQLs, what KPIs matter most now and how should marketing be evaluated in relation to CFOs?
He emphasizes total pipeline, account journey stages, pipeline velocity, win rate by segment, average deal size, and post-sale metrics like net revenue retention and customer expansion, arguing for a holistic dashboard that tracks the entire customer lifecycle rather than marketing-sourced deals alone.
Why It's Time to Bury the MQL – With Jon Miller, the Marketo Co-Founder Who Helped Popularize It
Q: Tell me, how did you come to these conclusions in 2026 about MQLs and the traditional playbook?
Miller explains that the shift came from observing that the old playbook worked in a different market context (brand strength, demand generation focus, VC dynamics) but failed when Demandbase and AI-enabled capabilities revealed the complexity and nonlinearity of buying, leading to a broader redefinition of what should be measured.
Q&A: Your Biggest GTM Questions Answered (Attribution, Executive Buy-In, Change Management & More)
Q: How do you avoid falling back into first touch, last touch debates in your QPRs and in your discussions around KPIs?
It's essential to focus on the comprehensive influences on pipeline, not just the last touch, to avoid oversimplifying complex sales processes.
Q&A: Your Biggest GTM Questions Answered (Attribution, Executive Buy-In, Change Management & More)
Q: How do you explain marketing's value to executives who only trust sales output?
Marketing lacks the same clear, measurable impact as sales due to historical measurement flaws and should instead focus on better data communication and understanding its role within the GTM framework.
Q&A: Your Biggest GTM Questions Answered (Attribution, Executive Buy-In, Change Management & More)
Q: What do you do when leadership insists on activity metrics that you know are broken or that aren't working?
Instead of attacking the metric, focus on the job the metric serves. Highlight the actual decisions that those metrics inform and provide clear reasons why alternative metrics would be more effective.

Audience Metrics

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Frequently Asked Questions About GTM Live

What is GTM Live about and what kind of topics does it cover?

Focused on addressing the evolving landscape in go-to-market (GTM) strategies, discussions center around the flaws in traditional marketing methods particularly for B2B SaaS companies. The content emphasizes practical, actionable insights, driven by real-world experiences and case studies, with a heavy focus on dismantling outdated metrics like MQLs and prioritizing new frameworks for measuring success. This approach appeals to revenue leaders seeking to optimize growth and improve marketing efficacy in a challenging environment, integrating technology with advisory insights to create a more sustainable model for tracking performance.

Where can I find podcast stats for GTM Live?

Rephonic provides a wide range of podcast stats for GTM Live. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to GTM Live and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.

How many listeners does GTM Live get?

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What are the audience demographics for GTM Live?

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How many subscribers and views does GTM Live have?

To see how many followers or subscribers GTM Live has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

How many episodes of GTM Live are there?

GTM Live launched 6 years ago and published 603 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact GTM Live?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for GTM Live?

Rephonic pulls ratings and reviews for GTM Live from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

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Rephonic provides full transcripts for episodes of GTM Live. Search within each transcript for your keywords, whether they be topics, brands or people, and figure out if it's worth pitching as a guest or sponsor. You can even set-up alerts to get notified when your keywords are mentioned.

What guests have appeared on GTM Live?

Recent guests on GTM Live include:

1. Jon Miller
2. Matthew Sciannella
3. Matt Green
4. Ashley Lewin
5. Sam Dunning
6. Dave Boyce
7. Megan Bowen
8. Wes Bush

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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