GTM Live

Passetto

Go-To-Market Strategy

B2B Marketing

Demand Generation

B2B Saas

Revenue Operations

Customer Acquisition Cost

Refine Labs

Unit Economics

Revenue Growth

B2B Sales

Sales and Marketing Alignment

Account-Based Marketing

Sales Strategy

Entrepreneurship

Data Architecture

Marketing Strategy

Saas

AI In Marketing

Content Strategy

Signal-Based Selling

GTM Live is a new evolution of Revenue Vitals by Chris Walker, now hosted by Carolyn Dilks & Trevor Gibson, Co-Founders of Passetto — a part tech, part advisory GTM agency for high-performing B2B SaaS companies. This weekly live show is built for CEOs, CFOs & Revenue Leaders who know the current way GTM is executed & measured is broken, and are ready for something better. We cut through the noise ... more

612 ratings

Publishes	Twice monthly	Episodes	614	Founded	6 years ago
Number of Listeners		Categories	MarketingBusiness

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Latest Episodes

Why Paid Search Keeps Failing B2B (impression-share traps, demand capture vs. creation, when to pull the plug)

In this episode, Carolyn sits down with Liam MacCormack, a fractional head of growth who's spent years in the weeds of B2B paid search, to unpack why the channel keeps burning B2B budgets and what to do about it.

They get into the market forces maki... more

13 Jul 2026 • 53 min • Most popular

The Rise and Fall of the MQL — Live Workshop Recording with Jon Miller

The MQL is marketing's worst open secret. Everyone in the room knows the number is gamed. The leads are low-intent, the scoring is guesswork, and the pipeline isn't growing. Yet marketing keeps getting graded on the one metric nobody actually trusts.... more

1 Jul 2026 • 47 min

Brand Is Trust: Gong's Udi Ledergor on Marketing in the AI Era

The marketing funnel you've built your whole strategy around? It never described how people actually buy. It was a tidy oversimplification, and in a world of zero-click search and AI-saturated channels, it's never held up worse.

In this episode, Amb... more

23 Jun 2026 • 39 min

What to Do When Your RevOps Team Is the Blocker to Your Marketing KPIs

📹 NEW on YouTube: Ultimate Guide to Marketing Measurement in 2026

There's no excuse left for not knowing what's driving revenue. The tools are here. The data is here. Operating without the answer has crossed from forgivable into malpractice.

In th... more

16 Jun 2026 • 42 min

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Recent Guests

Liam MacCormack

Fractional head of growth at Corrective Growth

Corrective Growth

Episode: Why Paid Search Keeps Failing B2B (impression-share traps, demand capture vs. creation, when to pull the plug)

Udi Ledergor

Chief Evangelist at Gong, author and speaker

Gong

Episode: Brand Is Trust: Gong's Udi Ledergor on Marketing in the AI Era

Jordan Crawford

AI/Claude Code practitioner and author

Episode: How AI Natives Are Using Claude Code to Rewrite GTM — with Jordan Crawford (Uncut in the Desert)

Jon Miller

Co-founder of Marketo; former CMO at Marketo and Demandbase

Marketo; Demandbase

Episode: Why It's Time to Bury the MQL – With Jon Miller, the Marketo Co-Founder Who Helped Popularize It

Matthew Sciannella

Demand generation expert at Refine Labs

Refine Labs

Episode: “If Attribution Worked, Nobody Would Fight About It” – with Matthew Sciannella

Matt Green

Co-founder and Chief Revenue Officer of Sales Assembly

Sales Assembly

Episode: Why Sales + Marketing Credit Wars Are a Scorecard Problem (Not a People Problem) — with Matt Green

Ashley Lewin

Head of Marketing at Aligned, with a background in marketing across diverse companies

Aligned

Episode: Building a Modern Growth Engine with Ashley Lewin

Sam Dunning

Founder of Breaking B2B

Breaking B2B

Episode: How to Build Mindshare in the New SEO Era (With Sam Dunning)

Dave Boyce

Executive chair and EVP of product at Winning by Design

Winning by Design

Episode: Designing GTM Like a System with Dave Boyce of Winning by Design

Hosts

Carolyn Dilks

Host of GTM Live; Co-Founder of Passetto; seasoned revenue/marketing alignment expert

Trevor Gibson

Host of GTM Live; Co-Founder of Passetto; GTM and RevOps practitioner

Amber

Co-host and co-presenter; guides discussion and introductions

Reviews

4.8 out of 5 stars from 612 ratings

Real, real.
Carolyn and Trevor understand deeply the challenges marketers face and they bring a refreshingly authentic perspective to rev gen. Great podcast!
Apple Podcasts
5
Corinne Cavanaugh
United States6 months ago
Used to be better
He’s angrier now that he’s more successful which is a bummer. He’s smart and has done a lot, I’m sure he’s under a lot of pressure. It would be better for him if he could rise above that and be ok with criticism.
Apple Podcasts
3
nbsfmc
United Statesa year ago
Very abstract
Very abstract. Real world examples and case studies would be helpful. A lot of jargon also. Plain English would be good.
Apple Podcasts
2
MPggufrgh
United Kingdom2 years ago
Excellent GTM Resource!
Chris is a unique voice on the recurring revenue Revenue Factory made popular by Winning by Design. I recommend that GTM leaders listen and learn from Chris regarding his data driven unit economics-focused GTM suggestions.
Apple Podcasts
5
chuckomoss
United States2 years ago
Just pure gold
You can take the long road to b2b marketing or listen to Chris’s and Refine Labs advices to access the blueprint to optimizing GTM strategies.
Apple Podcasts
5
CD2010
Canada3 years ago

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Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Industry-leading takes on moving beyond old attribution models and vanity metrics.

The format stays relentlessly focused on revenue impact and GTM efficiency.

Genuinely data-driven and practical, with insights you can act on next quarter.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts	#208	United States/Business/Marketing
Apple Podcasts	#134	United Kingdom/Business/Marketing
Apple Podcasts	#205	Canada/Business/Marketing
Apple Podcasts	#79	Australia/Business/Marketing
Apple Podcasts	#13	Philippines/Business/Marketing
Apple Podcasts	#18	Argentina/Business/Marketing

Talking Points

Recent interactions between the hosts and their guests.

The Rise and Fall of the MQL — Live Workshop Recording with Jon Miller

Q: Jon, what would you say are the most impactful KPIs that every marketing leader should consider bringing up to leadership?

Prioritize brand and pipeline health, focusing on total pipeline rather than just new-opportunity counts; measure post-sale impact; and adopt AI-enabled signals that capture engagement across accounts and buying groups, not just individual leads.

Why Paid Search Keeps Failing B2B (impression-share traps, demand capture vs. creation, when to pull the plug)

Q: What would you say is the profile of a company where paid search can drive strong pipeline versus when it's a waste of money?

If there's already existing demand for the category or problem, non-branded high-intent paid search can work, provided you have sufficient contract value to absorb higher CAC and you align search with existing demand signals, quality score, and proper attribution; if demand is sparse, the channel is unlikely to pay off, especially with high CPCs and long sales cycles.

Why Paid Search Keeps Failing B2B (impression-share traps, demand capture vs. creation, when to pull the plug)

Q: Tell me what's happening in the market with respect to paid search in B2B today.

The landscape shows a shrinking click base with rising CPCs due to venture-backed AI activity, while Google's revenue grows; the result is higher costs and more scrutiny on fundamentals like quality score, landing-page experience, and proper attribution to make paid search meaningful for pipeline.

Brand Is Trust: Gong's Udi Ledergor on Marketing in the AI Era

Q: So this is such an old and fun topic. Why do you think this topic is still relevant? And how are you thinking about it at Gong?

Alignment between sales and marketing remains critical because it directly impacts pipeline quality and revenue outcomes. At Gong, we've integrated principles from our books with AI-enabled practices to ensure marketing bets are measured against real customer signals and sales needs, fostering trust and a shared language that drives better collaboration and performance.

Identifying Your Marketing Levers When the CRM Data Isn’t Perfect (data trust, finding leverage fast, AI analytics hallucinations)

Q: What is the size of your company and how is marketing being structured to support pipeline?

The guest describes a 60 million revenue organization where marketing is new; the recommended approach is to look upstream to see what happens before opportunity creation, understand how sales triggers are working, and identify where marketing can accelerate the pipeline by supporting sales rather than simply generating more leads.

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Frequently Asked Questions About GTM Live

What is GTM Live about and what kind of topics does it cover?

This show centers on modern go-to-market strategies for B2B SaaS, with a strong emphasis on measuring real impact beyond traditional attribution. Core topics include RevOps, data governance, pipeline visibility, and the shift away from MQLs toward holistic, financially defensible metrics that tie marketing and sales activity to actual revenue. Episodes frequently critique outdated frameworks, explore data architecture and cross-functional alignment, and discuss practical approaches to improve GTM efficiency, often weaving in AI, real-world case studies, and hands-on frameworks. A standout aspect is the candid, no-fluff treatment of tough questions about how to prove marketing's value to CEOs and CFOs, plus the inclusion of practitioner voic... more

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How many listeners does GTM Live get?

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What are the audience demographics for GTM Live?

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How many subscribers and views does GTM Live have?

To see how many followers or subscribers GTM Live has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to GTM Live?

These podcasts share a similar audience with GTM Live:

1. Stacking Growth | The B2B Marketing Podcast
2. The Official SaaStr Podcast: SaaS | Founders | Investors
3. Marketing Against The Grain
4. Pivot
5. The Dave Gerhardt Show (from Exit Five)

How many episodes of GTM Live are there?

GTM Live launched 6 years ago and published 614 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact GTM Live?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for GTM Live?

Rephonic pulls ratings and reviews for GTM Live from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

View all the reviews in one place instead of visiting each platform individually and use this information to decide if a show is worth pitching or not.

How do I access podcast episode transcripts for GTM Live?

Rephonic provides full transcripts for episodes of GTM Live. Search within each transcript for your keywords, whether they be topics, brands or people, and figure out if it's worth pitching as a guest or sponsor. You can even set-up alerts to get notified when your keywords are mentioned.

What guests have appeared on GTM Live?

Recent guests on GTM Live include:

1. Liam MacCormack
2. Udi Ledergor
3. Jordan Crawford
4. Jon Miller
5. Matthew Sciannella
6. Matt Green
7. Ashley Lewin
8. Sam Dunning

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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