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Artwork for Follow The Yellow Brick Road

Follow The Yellow Brick Road

Emma Rainville & Mitch Barham
E-Commerce
Direct Response Marketing
Marketing
FTC
Entrepreneurship
Federal Trade Commission
Consumer Protection
Customer Retention
Leadership
Business Growth
Marketing Compliance
Operational Excellence
FTC Regulations
Business Operations
Testimonials
Automation
Legal Compliance
Marketing Strategies
Visionary Entrepreneurs
Strategic Planning

Follow The Yellow Brick Road is the podcast for founders who want a clear path to turning clicks into customers. Hosted by Emma Rainville (Founder of Shockwave Solutions, Wizard of Ops) and Mitch Barham (Founder of Barham Marketing, Wizard of Ads), this show breaks down what actually drives growth — from acquisition to conversion to operations. Emma brings the systems and execution behind business... more

PublishesWeeklyEpisodes93Founded2 years ago
Number of ListenersCategories
ManagementBusinessEntrepreneurship

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Artwork for Follow The Yellow Brick Road

Latest Episodes

In this episode of Follow the Yellow Brick Road, Emma Rainville, Wizard of Ops, and Mitch Barham, Wizard of Ads, break down one of the most expensive myths in online business: that more traffic can fix a broken business.

When cash flow is tight, pay... more

In this episode of Follow the Yellow Brick Road, Emma Rainville, Wizard of Ops, and Mitch Barham, Wizard of Ads, go behind the curtain on why online businesses collapse after scaling ads — and why the backend of the business has to be ready before yo... more

Most businesses don't fail because they failed to grow. They scale themselves out of business. They grew before they were ready — and nobody saw it coming until the ads had to be shut off.

In the first episode of Follow the Yellow Brick Road, Emma R... more

In this episode of Special Ops Podcast, Emma Rainville sits down with Mitch Barham to break down the reality most founders don’t talk about — the isolation of running a business and why the right room can change everything.

Entrepreneurship isn’t ju... more

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Recent Guests

Mitch Barham
Guest discussing Teams, Remote Teams or In-House Teams
Episode: Team Stability: What Actually Keeps People (and Clients)
Austin Armstrong
AI influencer and expert.
Episode: How to Set Up OpenClaw SAFELY in 5 Minutes (Don't Install It Wrong) - featuring Austin Armstrong
Ron Lynch
Mentor and experienced marketer
Episode: 2025 Favorites: How to Flip NO's into a YES, Customer Retention, and TiktTok Tactics
Tiago Richard
Expert in direct response marketing focused on customer retention
Shockwave
Episode: How to Reduce Churn, Prevent Refunds, and Keep Subscribers for Life
Keenya Kelly
Video marketing and social media strategist
Episode: From Zero to $3M: How to Monetize TikTok Without Going Viral
Tiago Sanguinetti
An operator focused on bringing clarity to company systems and operations.
Shockwave
Episode: How to Build an Employee Onboarding System That Multiplies Performance
Arafat Saka
Director of Marketing Operations
Shockwave
Episode: How to Build Bulletproof Marketing Ops with Saka
Gordon Reese
Legal expert with insights on FTC regulations
Episode: The FTC’s Next Target: Are Direct Response Advertisers About to Get Wrecked? | Marketing on Trial
Yara Golden
Experienced marketing strategist who has worked with direct response teams.
Episode: The Final Showdown: Marketing vs Ops, Who is REALLY Slowing You Down?

Host

Emma Rainville
Host of Special Ops, a tactical business podcast designed to help entrepreneurs grow their businesses through actionable insights and strategies.

Reviews

4.8 out of 5 stars from 9 ratings
  • Emma was an absolute joy hosting the conversation

    I'm so incredibly grateful to Emma and Travis for making an exception and hosting the podcast virtually. Emma was an absolute joy hosting the conversation and made me feel very at ease. I love the format of the show as well, very conversational! Thank you!

    Apple Podcasts
    5
    Robin Waite, Fearless Business
    United Kingdoma year ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Listeners appreciate the conversational format and the practical, actionable advice delivered in each episode.
Emma is praised for her engaging hosting style, making complex subjects easier to understand.

Chart Rankings

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Talking Points

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Hiring an Agency? This Is Where You’ll Get Burned.
Q: How often are you going to be meeting, talking about strategy and reporting?
Clients should ask about the frequency of meetings and the reporting process, which can significantly impact the collaboration effectiveness.
Hiring an Agency? This Is Where You’ll Get Burned.
Q: How do you choose the clients you work with and the products you know best?
Mitch explained that he is very picky about the clients he works with, focusing on industries he understands and ensuring that they have the right operational structure.
Hiring an Agency? This Is Where You’ll Get Burned.
Q: What are some of the things that you think are really important for them to ask themselves when hiring an agency?
It's essential to be financially prepared for possible delays and to build a strong relationship with the agency, understanding their capabilities and limitations.
How to Set Up OpenClaw SAFELY in 5 Minutes (Don't Install It Wrong) - featuring Austin Armstrong
Q: What is OpenClaw? And why has it had so many names?
OpenClaw has undergone several name changes reflecting its rapid evolution in the agentic AI space.
Automation Butterfly Effect: How One CRM Error Crashed a Million-Dollar Launch
Q: How often do you suggest checking systems that are working?
Realistically, twice a year is sufficient, possibly quarterly if money is involved.

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Frequently Asked Questions About Follow The Yellow Brick Road

What is Follow The Yellow Brick Road about and what kind of topics does it cover?

Focused on providing actionable insights, this tactical business podcast covers a wide array of topics relevant to entrepreneurs and business leaders. Episodes discuss decision-making, operational efficiency, customer retention, and the implications of automation in business processes. Unique to this podcast is the integration of free downloadable playbooks with each episode, offering practical resources for executing discussed strategies. Hosts often engage with experts from various fields, providing diverse perspectives and expert advice tailored for both new and seasoned business leaders looking to enhance their operations and drive growth.

Where can I find podcast stats for Follow The Yellow Brick Road?

Rephonic provides a wide range of podcast stats for Follow The Yellow Brick Road. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to Follow The Yellow Brick Road and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.

How many listeners does Follow The Yellow Brick Road get?

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What are the audience demographics for Follow The Yellow Brick Road?

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How many subscribers and views does Follow The Yellow Brick Road have?

To see how many followers or subscribers Follow The Yellow Brick Road has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to Follow The Yellow Brick Road?

These podcasts share a similar audience with Follow The Yellow Brick Road:

1. THE ED MYLETT SHOW
2. Crime Junkie

How many episodes of Follow The Yellow Brick Road are there?

Follow The Yellow Brick Road launched 2 years ago and published 93 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Follow The Yellow Brick Road?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for Follow The Yellow Brick Road?

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How do I access podcast episode transcripts for Follow The Yellow Brick Road?

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What guests have appeared on Follow The Yellow Brick Road?

Recent guests on Follow The Yellow Brick Road include:

1. Mitch Barham
2. Austin Armstrong
3. Ron Lynch
4. Tiago Richard
5. Keenya Kelly
6. Tiago Sanguinetti
7. Arafat Saka
8. Gordon Reese

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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