
Follow The Yellow Brick Road is the podcast for founders who want a clear path to turning clicks into customers. Hosted by Emma Rainville (Founder of Shockwave Solutions, Wizard of Ops) and Mitch Barham (Founder of Barham Marketing, Wizard of Ads), this show breaks down what actually drives growth — from acquisition to conversion to operations. Emma brings the systems and execution behind business... more
| Publishes | Weekly | Episodes | 93 | Founded | 2 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | ManagementBusinessEntrepreneurship | |||

In this episode of Follow the Yellow Brick Road, Emma Rainville, Wizard of Ops, and Mitch Barham, Wizard of Ads, break down one of the most expensive myths in online business: that more traffic can fix a broken business.
When cash flow is tight, pay... more
In this episode of Follow the Yellow Brick Road, Emma Rainville, Wizard of Ops, and Mitch Barham, Wizard of Ads, go behind the curtain on why online businesses collapse after scaling ads — and why the backend of the business has to be ready before yo... more
Most businesses don't fail because they failed to grow. They scale themselves out of business. They grew before they were ready — and nobody saw it coming until the ads had to be shut off.
In the first episode of Follow the Yellow Brick Road, Emma R... more
In this episode of Special Ops Podcast, Emma Rainville sits down with Mitch Barham to break down the reality most founders don’t talk about — the isolation of running a business and why the right room can change everything.
Entrepreneurship isn’t ju... more
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I'm so incredibly grateful to Emma and Travis for making an exception and hosting the podcast virtually. Emma was an absolute joy hosting the conversation and made me feel very at ease. I love the format of the show as well, very conversational! Thank you!
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Apple Podcasts | #38 |
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Focused on providing actionable insights, this tactical business podcast covers a wide array of topics relevant to entrepreneurs and business leaders. Episodes discuss decision-making, operational efficiency, customer retention, and the implications of automation in business processes. Unique to this podcast is the integration of free downloadable playbooks with each episode, offering practical resources for executing discussed strategies. Hosts often engage with experts from various fields, providing diverse perspectives and expert advice tailored for both new and seasoned business leaders looking to enhance their operations and drive growth.
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Follow The Yellow Brick Road launched 2 years ago and published 93 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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Recent guests on Follow The Yellow Brick Road include:
1. Mitch Barham
2. Austin Armstrong
3. Ron Lynch
4. Tiago Richard
5. Keenya Kelly
6. Tiago Sanguinetti
7. Arafat Saka
8. Gordon Reese
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