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Artwork for Smart Pizza Marketing Podcast

Smart Pizza Marketing Podcast

Smart Pizza Marketing
Social Media Marketing
Pizza Industry
Pizza
Instagram
Youtube
Pizzeria Opening
Dave Portnoy
Restaurant Management
Pizza Expo
Marketing Strategies
Lunch Sales
Cold Calling
Rail Trail Flatbread Company
Text Message Marketing
National Restaurant Expo
Ooni Pizza Ovens
Location Selection
Community Engagement
Pizzeria Marketing
Online Ordering

We teach restaurants and pizzerias how to use social media to grow their business. With our Podcast-Social Media Courses- Mastermind-Live Shows and much more. Visit www.Smartpizzamarketing.com to see how we can help you. Interviews with pizza entrepreneurs and marketing experts.

PublishesWeeklyEpisodes618Founded11 years ago
Number of ListenersCategories
BusinessManagement

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Artwork for Smart Pizza Marketing Podcast

Latest Episodes

Join SPM PRO: smartpizzamarketing.com/spmpro/

In this episode, Bruce sits down with Matt, a pizza shop owner who built a thriving business in the Seattle area and scaled it to over $1.3M in annual sales. They dive into real marketing strateg... more

Smartpizzamarketing.com/spmpro

A pizza shop owner shares what it’s really like trying to grow a pizzeria today. We talk about buying a pizza shop two weeks before COVID, rebuilding a damaged brand, and why marketing is harder than making great pizza... more

In this solo episode, Bruce breaks down the biggest marketing mistakes he’s seeing after dozens of onboarding calls with pizza operators across the country. If you’re struggling to grow, get traction, or compete with DoorDash and Uber Eats, this epis... more

After visiting 75 pizza shops in person over the last 12 months, I noticed something surprising. It did not matter if the owner had one location or fifteen. They all felt like they were making decisions alone.

In this episode, I talk about why runni... more

Key Facts

Accepts Guests
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Number of Listeners
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People also subscribe to these shows.

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Pizza King Podcast: Empowering Pizzeria Leadership
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Recent Guests

Matt Plapp
CEO and Chief Energy Officer of America's Best Restaurants
America's Best Restaurants
Episode: SPM #563: Marketing Strategies for Independent Restaurants
Loren Paddleford
Chief Revenue Officer for Slice, responsible for sales, marketing, partnerships, and strategy.
Slice
Episode: SPM #552: Empowering Independent Pizzerias: The Slice App's Mission with Loren Paddleford
Charlie Anderson
A YouTuber focusing on pizza-making content, sharing recipes and techniques for at-home cooks.
Charlie Anderson Cooking
Episode: SPM #534: Pizza & YouTube w/ Charlie Anderson
Myke Olsen
Owner of Mykes Pizza
Mykes Pizza
Episode: SPM #533: Delegating Tasks for Business Growth w/ Myke from Mykes Pizza

Host

Bruce Irving
Host of Smart Pizza Marketing Podcast focused on helping pizza operators grow through social media, marketing strategy, and practical business advice.

Reviews

4.9 out of 5 stars from 173 ratings
  • Patriot Wood Fired Pizza

    Hey Bruce!

    My wife and I started our food truck in 2018 in East Tennessee.. Early this year we transitioned into a brick and mortar. Your podcast is one of a handful of industry podcasts I listen to and have gotten a lot of great information from you! Keep it up!

    Sincerely,

    Jake Johnson

    Apple Podcasts
    5
    Don't upgrade!..crashes!
    United States2 years ago
  • Helpful deep dives

    As a Pizza Restaurant owner/operator in New Zealand, sometimes I can feel a bit isolated. Like I’m the only one facing industry specific problems. It can feel like that film Groundhog Day. It has me question my sanity. It has me wondering if I’m the only one who is exposed to this weird combination of elements. Menu development, staffing, customer communication, marketing, community engagement, systems development, strategic planning, etc etc. its so hard to have eyes in every direction every da... more

    Apple Podcasts
    5
    MikeyGPizza
    New Zealand2 years ago
  • The BEST Pizza Podcast!🍕💪

    A MUST for both newbies & veterans in the pizza industry! Tons of great information. Great job Bruce!

    Apple Podcasts
    5
    FamousPizzaBethel
    United States2 years ago
  • Great Information

    Love the podcast! Keep up the great work!

    Apple Podcasts
    5
    Aliengrenades
    United States2 years ago
  • Great business podcast

    Thanks for the good content Bruce!

    Apple Podcasts
    5
    David M Long
    United States2 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Helpful deep dives: Listeners appreciate the community feel, practical mix of topics, and easy-to-consume format that reduces isolation in the industry.
Owner, Simple: Highlights the thoughtful considerations applicable to shop owners.
Great Podcast: Commends interviews and marketing/general business advice.
Great Interview Style: Praises interview quality and community pillars.
Total Gem!: Praise for wealth of information and guest lineup.
Great podcast for all restaurant owners: Useful and applicable across the pizza space.
Great Information: Episodes are consistently valuable and applicable.
Fantastic podcast: Commends practical marketing and business growth guidance.
Amazing: A highly informative resource for new and growing shops.
Valuable: Praises hosting demeanor and interview flow, with valuable tools shared.
The Best in the Industry: Long-time listener, grateful for guidance and community.
Great pizza podcast: Values the host's dual perspective as operator and marketer.
So, so good!: Emphasizes invaluable content and ease of taking notes.
Fredi the Pizzaman: Recommends marketing tips for any business and a strong host partnership.
Great business podcast: Positive notes on content quality and usefulness for pizza shops.
Grab a slice!: The host is consistently valuable and engaging.
Love me some Smart Pizza Marking Podcasts: Positive feedback on hosting and guest experience.
The BEST Pizza Podcast!: Many find it essential for both newbies and veterans, praising the host and guests.
Top pizza/restaurant marketing show: Appreciates community focus and actionable tactics.
Fun & informative: Notes accessibility and engaging conversations.
Passion!: Finds the host's enthusiasm and guest passion inspiring.
Entertaining, insightful and actionable!: Calls out tangible tools and marketing focus.
Great show and host: Notes informative content and engagement with guests.
Truly the best!: Calls it the best in the industry with wide coverage.
Patriot Wood Fired Pizza: Listeners praise the actionable industry insights and practical marketing guidance.
Number 1 pizza podcast: Highlights the host's interviewing strength and guest lineup.
Informative and entertaining podcast for anybody that loves pizza!: Highlights value and storytelling.
Love this podcast: Strong recommendation for anyone in pizza business.
The interviews: Praises interview quality and guest variety.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

605: Why Great Pizza Isn’t Enough: The Marketing Struggles of a Pizza Shop Owner
Q: Do you use email or text marketing, and how do you approach outreach?
He uses Square's marketing features for email campaigns about once a month, stressing the need to avoid over-sending and to keep content valuable. He notes a growing role for text marketing but is cautious about frequency, and emphasizes testing and respecting customer preferences.
605: Why Great Pizza Isn’t Enough: The Marketing Struggles of a Pizza Shop Owner
Q: What are your current marketing habits and what are the big stumbling blocks you've encountered?
He discusses relying on Instagram and TikTok for reels, the challenge of producing daily content, and the importance of lighting and simple content formats. He acknowledges the struggle of balancing kitchen work with marketing, the impact of local competition, and the benefit of incremental improvements like lighting and simple videos.
605: Why Great Pizza Isn’t Enough: The Marketing Struggles of a Pizza Shop Owner
Q: Tell us about your background and how you got into pizza, including the shift from real estate to pizza ownership.
The guest explains starting in pizza in his late teens, moving into commercial real estate for a period, and eventually deciding to pursue pizza ownership in 2019 after a health scare and a desire to follow a lifelong passion. He bought Cappies in Toronto, which carried baggage from its troubled past, and he navigated renovations and the Covid disruption before reopening.
599: Bruce Told Geoff the Truth About His Pizza Shop Plan — And He’s Still All In
Q: What are some of the biggest mistakes that you've seen first time operators make?
Not knowing their numbers, not understanding how to get customers, and opening without building up hype or a client base.
586: Answering Your Pizza Shop Questions
Q: A lot of owners think TikTok's not for them. How do you convince an old school operator that it will actually drive customers?
Show them successful examples instead of trying to convince them verbally.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
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Frequently Asked Questions About Smart Pizza Marketing Podcast

What is Smart Pizza Marketing Podcast about and what kind of topics does it cover?

The show targets pizza shop owners and restaurant marketers looking to grow via practical, battle-tested marketing and operations advice. Episodes center on social media strategies, content creation, local marketing, and real-world revenue tactics for pizza businesses, with frequent guest insights from operators and marketing professionals. The host emphasizes actionable, low-budget tactics, community connections, and ongoing education through masterminds and live content. A notable strength is its hands-on approach, mixing industry anecdotes with concrete tips on platforms like TikTok, Instagram, YouTube, and local engagement to help shops stand out without chasing fleeting trends.

Where can I find podcast stats for Smart Pizza Marketing Podcast?

Rephonic provides a wide range of podcast stats for Smart Pizza Marketing Podcast. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to Smart Pizza Marketing Podcast and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.

How many listeners does Smart Pizza Marketing Podcast get?

Rephonic provides a full set of podcast information for three million podcasts, including the number of listeners. View further listenership figures for Smart Pizza Marketing Podcast, including podcast download numbers and subscriber numbers, so you can make better decisions about which podcasts to sponsor or be a guest on. You will need to upgrade your account to access this premium data.

What are the audience demographics for Smart Pizza Marketing Podcast?

Rephonic provides comprehensive predictive audience data for Smart Pizza Marketing Podcast, including gender skew, age, country, political leaning, income, professions, education level, and interests. You can access these listener demographics by upgrading your account.

How many subscribers and views does Smart Pizza Marketing Podcast have?

To see how many followers or subscribers Smart Pizza Marketing Podcast has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to Smart Pizza Marketing Podcast?

These podcasts share a similar audience with Smart Pizza Marketing Podcast:

1. How You Slice It
2. What's Good Dough?
3. PIE 2 PIE - A Pizza Maker’s Podcast
4. The Hot Slice
5. Pizza King Podcast: Empowering Pizzeria Leadership

How many episodes of Smart Pizza Marketing Podcast are there?

Smart Pizza Marketing Podcast launched 11 years ago and published 618 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Smart Pizza Marketing Podcast?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for Smart Pizza Marketing Podcast?

Rephonic pulls ratings and reviews for Smart Pizza Marketing Podcast from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

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How do I access podcast episode transcripts for Smart Pizza Marketing Podcast?

Rephonic provides full transcripts for episodes of Smart Pizza Marketing Podcast. Search within each transcript for your keywords, whether they be topics, brands or people, and figure out if it's worth pitching as a guest or sponsor. You can even set-up alerts to get notified when your keywords are mentioned.

What guests have appeared on Smart Pizza Marketing Podcast?

Recent guests on Smart Pizza Marketing Podcast include:

1. Matt Plapp
2. Loren Paddleford
3. Charlie Anderson
4. Myke Olsen

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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