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Artwork for Smart Pizza Marketing Podcast

Smart Pizza Marketing Podcast

Smart Pizza Marketing
Pizza Industry
Social Media Marketing
Pizza
Pizza Shops
Restaurant Management
Youtube
Marketing Strategies
Social Media
Marketing
Entrepreneurship
Tiktok
Slice
Text Marketing
Instagram
Customer Engagement
Detroit Style Pizza
Pizza Business Operations
Influencer Marketing
Pizzerias
Dave Portnoy

We teach restaurants and pizzerias how to use social media to grow their business. With our Podcast-Social Media Courses- Mastermind-Live Shows and much more. Visit www.Smartpizzamarketing.com to see how we can help you. Interviews with pizza entrepreneurs and marketing experts.

PublishesWeeklyEpisodes620Founded11 years ago
Number of ListenersCategories
ManagementBusiness

Listen to this Podcast

Artwork for Smart Pizza Marketing Podcast

Latest Episodes

In this episode, the owners of Rebellion Pizza break down how they built a thriving neighborhood pizza business in Las Vegas by focusing on quality, consistency, culture, and community. They share the realities of operating in a tiny footprint, survi... more

Join SPM PRO: smartpizzamarketing.com/spmpro/

In this episode, Bruce sits down with Matt, a pizza shop owner who built a thriving business in the Seattle area and scaled it to over $1.3M in annual sales. They dive into real marketing strateg... more

Smartpizzamarketing.com/spmpro

A pizza shop owner shares what it’s really like trying to grow a pizzeria today. We talk about buying a pizza shop two weeks before COVID, rebuilding a damaged brand, and why marketing is harder than making great pizza... more

Key Facts

Accepts Guests
Accepts Sponsors
Contact Information
Podcast Host
Number of Listeners
Find out how many people listen to this podcast per episode and each month.

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Recent Guests

Matt Plapp
CEO and Chief Energy Officer of America's Best Restaurants
America's Best Restaurants
Episode: SPM #563: Marketing Strategies for Independent Restaurants
Loren Paddleford
Chief Revenue Officer for Slice, responsible for sales, marketing, partnerships, and strategy.
Slice
Episode: SPM #552: Empowering Independent Pizzerias: The Slice App's Mission with Loren Paddleford
Charlie Anderson
A YouTuber focusing on pizza-making content, sharing recipes and techniques for at-home cooks.
Charlie Anderson Cooking
Episode: SPM #534: Pizza & YouTube w/ Charlie Anderson
Myke Olsen
Owner of Mykes Pizza
Mykes Pizza
Episode: SPM #533: Delegating Tasks for Business Growth w/ Myke from Mykes Pizza

Host

Bruce Irving
Host of Smart Pizza Marketing Podcast focused on helping pizza operators grow through social media, marketing strategy, and practical business advice.

Reviews

4.9 out of 5 stars from 174 ratings
  • Patriot Wood Fired Pizza

    Hey Bruce!

    My wife and I started our food truck in 2018 in East Tennessee.. Early this year we transitioned into a brick and mortar. Your podcast is one of a handful of industry podcasts I listen to and have gotten a lot of great information from you! Keep it up!

    Sincerely,

    Jake Johnson

    Apple Podcasts
    5
    Don't upgrade!..crashes!
    United States2 years ago
  • Helpful deep dives

    As a Pizza Restaurant owner/operator in New Zealand, sometimes I can feel a bit isolated. Like I’m the only one facing industry specific problems. It can feel like that film Groundhog Day. It has me question my sanity. It has me wondering if I’m the only one who is exposed to this weird combination of elements. Menu development, staffing, customer communication, marketing, community engagement, systems development, strategic planning, etc etc. its so hard to have eyes in every direction every da... more

    Apple Podcasts
    5
    MikeyGPizza
    New Zealand2 years ago
  • The BEST Pizza Podcast!🍕💪

    A MUST for both newbies & veterans in the pizza industry! Tons of great information. Great job Bruce!

    Apple Podcasts
    5
    FamousPizzaBethel
    United States2 years ago
  • Great Information

    Love the podcast! Keep up the great work!

    Apple Podcasts
    5
    Aliengrenades
    United States2 years ago
  • Great business podcast

    Thanks for the good content Bruce!

    Apple Podcasts
    5
    David M Long
    United States2 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Helpful deep dives: Listeners appreciate the community feel, practical mix of topics, and easy-to-consume format that reduces isolation in the industry.
Owner, Simple: Highlights the thoughtful considerations applicable to shop owners.
Great Podcast: Commends interviews and marketing/general business advice.
Great Interview Style: Praises interview quality and community pillars.
Total Gem!: Praise for wealth of information and guest lineup.
Great podcast for all restaurant owners: Useful and applicable across the pizza space.
Great Information: Episodes are consistently valuable and applicable.
Fantastic podcast: Commends practical marketing and business growth guidance.
Amazing: A highly informative resource for new and growing shops.
Valuable: Praises hosting demeanor and interview flow, with valuable tools shared.
The Best in the Industry: Long-time listener, grateful for guidance and community.
Great pizza podcast: Values the host's dual perspective as operator and marketer.
So, so good!: Emphasizes invaluable content and ease of taking notes.
Fredi the Pizzaman: Recommends marketing tips for any business and a strong host partnership.
Great business podcast: Positive notes on content quality and usefulness for pizza shops.
Grab a slice!: The host is consistently valuable and engaging.
Love me some Smart Pizza Marking Podcasts: Positive feedback on hosting and guest experience.
The BEST Pizza Podcast!: Many find it essential for both newbies and veterans, praising the host and guests.
Top pizza/restaurant marketing show: Appreciates community focus and actionable tactics.
Fun & informative: Notes accessibility and engaging conversations.
Passion!: Finds the host's enthusiasm and guest passion inspiring.
Entertaining, insightful and actionable!: Calls out tangible tools and marketing focus.
Great show and host: Notes informative content and engagement with guests.
Truly the best!: Calls it the best in the industry with wide coverage.
Patriot Wood Fired Pizza: Listeners praise the actionable industry insights and practical marketing guidance.
Number 1 pizza podcast: Highlights the host's interviewing strength and guest lineup.
Informative and entertaining podcast for anybody that loves pizza!: Highlights value and storytelling.
Love this podcast: Strong recommendation for anyone in pizza business.
The interviews: Praises interview quality and guest variety.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

608: This Vegas Pizza Shop Quietly Built a $2M Business in a Neighborhood Plaza
Q: What role does delivery and online ordering play in your strategy?
Delivery and online platforms are crucial, but they're complemented by a robust local presence and a deli/market concept next door to extend the brand without cannibalizing core pizza sales.
608: This Vegas Pizza Shop Quietly Built a $2M Business in a Neighborhood Plaza
Q: How did you manage growth while keeping the footprint small?
By starting with a tight menu focused on New York–style pizzas and Sicilians, investing in a high-throughput kitchen setup, and relying on a strong front-of-house and back-of-house collaboration to maximize efficiency without expanding square footage prematurely.
606: $19 Minimum Wage Is Crushing Restaurants. Here’s How This Pizza Owner Is Still Profitable
Q: How has the minimum wage increase impacted your pricing and operations?
Wages have risen significantly, and the restaurant needs to communicate costs to guests while aiming to keep prices fair. The approach is to emphasize empathy with guests and ensure any price increases are tied to real costs and value.
605: Why Great Pizza Isn’t Enough: The Marketing Struggles of a Pizza Shop Owner
Q: Do you use email or text marketing, and how do you approach outreach?
He uses Square's marketing features for email campaigns about once a month, stressing the need to avoid over-sending and to keep content valuable. He notes a growing role for text marketing but is cautious about frequency, and emphasizes testing and respecting customer preferences.
605: Why Great Pizza Isn’t Enough: The Marketing Struggles of a Pizza Shop Owner
Q: What are your current marketing habits and what are the big stumbling blocks you've encountered?
He discusses relying on Instagram and TikTok for reels, the challenge of producing daily content, and the importance of lighting and simple content formats. He acknowledges the struggle of balancing kitchen work with marketing, the impact of local competition, and the benefit of incremental improvements like lighting and simple videos.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
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Frequently Asked Questions About Smart Pizza Marketing Podcast

What is Smart Pizza Marketing Podcast about and what kind of topics does it cover?

The show targets pizza shop owners and restaurant marketers looking to grow via practical, battle-tested marketing and operations advice. Episodes center on social media strategies, content creation, local marketing, and real-world revenue tactics for pizza businesses, with frequent guest insights from operators and marketing professionals. The host emphasizes actionable, low-budget tactics, community connections, and ongoing education through masterminds and live content. A notable strength is its hands-on approach, mixing industry anecdotes with concrete tips on platforms like TikTok, Instagram, YouTube, and local engagement to help shops stand out without chasing fleeting trends.

Where can I find podcast stats for Smart Pizza Marketing Podcast?

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How many listeners does Smart Pizza Marketing Podcast get?

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What are the audience demographics for Smart Pizza Marketing Podcast?

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How many subscribers and views does Smart Pizza Marketing Podcast have?

To see how many followers or subscribers Smart Pizza Marketing Podcast has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to Smart Pizza Marketing Podcast?

These podcasts share a similar audience with Smart Pizza Marketing Podcast:

1. How You Slice It
2. What's Good Dough?
3. PIE 2 PIE - A Pizza Maker’s Podcast
4. The Hot Slice
5. Pizza King Podcast: Empowering Pizzeria Leadership

How many episodes of Smart Pizza Marketing Podcast are there?

Smart Pizza Marketing Podcast launched 11 years ago and published 620 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Smart Pizza Marketing Podcast?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for Smart Pizza Marketing Podcast?

Rephonic pulls ratings and reviews for Smart Pizza Marketing Podcast from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

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How do I access podcast episode transcripts for Smart Pizza Marketing Podcast?

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What guests have appeared on Smart Pizza Marketing Podcast?

Recent guests on Smart Pizza Marketing Podcast include:

1. Matt Plapp
2. Loren Paddleford
3. Charlie Anderson
4. Myke Olsen

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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