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The TradeMarke

The TradeMarke
Home Services
Marketing
Marketing Strategies
HVAC
Home Service Industry
Joe Groh Foundation
Leadership
Customer Experience
Local SEO
Customer Service
Branding
Direct Mail Marketing
Brand Strategy
Operations
Tommy Mello
Empathy In Marketing
Tax Planning
Accounting
AI Technology
Personal Branding

Step into ’The TradeMarke,’ your go-to podcast for everything marketing in the trades. Hosted by Award Winning Industry Marketing Experts, Sarah Ghirardo from ReMarketable and Eric Thomas from Rival Digital. Together, we’re here to unite the worlds of trades and marketing, bringing you insights, stories, and strategies from the heart of the home service industry. Whether you’re a trade professiona... more

PublishesWeeklyEpisodes223Founded5 years ago
Number of ListenersCategories
BusinessEntrepreneurshipMarketing

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Artwork for The TradeMarke

Latest Episodes

Step into The TradeMarke with Sarah Ghirardo and Eric Thomas as they sit down with Brigham Dickinson of Power Selling Pros to explore the evolution of CSRs, technician training, and the impact of AI on trades marketing. Brigham shares real-world stor... more

On this episode of The TradeMarke Podcast, hosts Sarah Ghirardo and Eric Thomas sit down with James Hatfield, Chief Revenue Officer at LiveSwitch, to explore how live video technology is reshaping the trades.

James shares his journey from climbing l... more

On this episode of The TradeMarke Podcast, hosts Sarah Ghirardo and Eric Thomas sit down with Kevin Thornton, VP & GM of Dealer Business Services at JB Warranties, to uncover how warranties are transforming the trades.

Kevin shares how JB Warranties... more

On this episode of The TradeMarke Podcast, hosts Sarah Ghirardo and Eric Thomas sit down with Rich Harshaw, founder of Level 10 Contractor and author of Unlocking Unlimited Lead Flow, to break down the exact strategies contractors need to win online.... more

Key Facts

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Find out how many people listen to this podcast per episode and each month.

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Recent Guests

Jonathan Mast
Founder of White Beard Strategies and expert in leveraging AI for marketing.
White Beard Strategies
Episode: AI and You: How Jonathan Mast Maps the Future of Marketing
Donovan Ryckis
Healthcare consultant at Ethos Benefits
Ethos Benefits
Episode: Healthy Teams, Healthy Profits: Donovan Ryckis on Better Benefits
Melissa Broughton
Owner of Busy Bee Advisors
Busy Bee Advisors
Episode: Saving You 70% in Taxes? Melissa from Busy Bee Advisors is the Real Deal
Katy Higgins
Entrepreneur and founder of TruePros, with over 20 years experience in the heating and air industry.
TruePros
Episode: Ring the Dang Bell: Katy Higgins on Grit, Growth, and Getting It Done
Susanne Mariga
CPA and fractional CFO passionate about the Profit First strategy.
Episode: From Chaos to Clarity: The Profit First Framework for the Trades
Stephanie Allen
People developer and leader at Airworks, focusing on HVAC and plumbing.
Airworks
Episode: Leadership, Growth & People Development in the Trades with Stephanie Allen
Jen McKee
Owner of Kee Hart Marketing, a social media agency specializing in trades.
Kee Hart Marketing
Episode: Mastering Social Media & Personal Branding in the Trades with Jen McKee
Dan Claps
CEO of Voda Cleaning & Restoration
Voda Cleaning & Restoration
Episode: The Blueprint for a Scalable, Profitable Restoration Business
Josh Taylor
Founder of Roofing Pups, transitioned from nursing to home services, involved in business growth and scaling strategies
Roofing Pups
Episode: Ways To Grow Your Roofing Business w/ Josh Taylor (Roofing Pups Roofing & Siding)

Hosts

Sarah Ghirardo
Co-host and marketing expert specializing in trade industries, with a focus on innovative marketing strategies and business growth.
Eric Thomas
Co-host and marketing professional with extensive experience in home service marketing, emphasizing practical strategies for business success.

Reviews

4.8 out of 5 stars from 34 ratings
  • Great insights

    Every episode brings something tangible that can be applied to everyday challenges faced in the trades.

    Apple Podcasts
    5
    Carl Willis
    United States10 months ago
  • Transparent and straightforward

    Love the straightforward approach to the content of this podcast. Lots of HVAC podcasts out there but this one is defensive nicely the most entertaining.

    Apple Podcasts
    5
    Misterjggyfly
    United States10 months ago
  • Helpful Insights

    The podcast does a great job of providing important topics for business owners from various aspects of the business. From technical on the job ideas to marketing to finances, there’s always something you can take away from the show and apply to your situation.

    Apple Podcasts
    5
    Anonymous0117
    United Statesa year ago
  • Not a fan

    Disparaging states you have been to (Kansas) is certainly something you can do, but it lost you a listener.

    Apple Podcasts
    2
    No longer a listener 42
    United States2 years ago
  • Great content!

    Eric and his team create a great weekly episode with people who are relevant to the industry!

    Apple Podcasts
    5
    Lfksbdnd
    United States3 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Each episode contains actionable insights relevant to industry challenges.
The content has been described as invaluable for both trade professionals and marketers alike.
The hosts are known for their straightforward communication style, making complex topics accessible.
Listeners appreciate the diverse range of guest perspectives offered throughout the series.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

Balancing Business and Life: Tommy Mello's Game-Changing Strategies for Success
Q: How have these lifestyle changes affected business in general?
They have led to better organization, reduced brain fog, and allowed for more effective leadership.
Scaling Sweat Equity: Tim Brown on DIY Marketing for Small Trades Businesses
Q: What are some things that folks under a million could do for marketing?
Tim encourages DIY marketing by creating content that answers customer questions, even if it’s off-the-cuff.
Miranda Hufford’s Inspirational Journey into The Trades
Q: What have you taken back and implement in the business from the conference?
I worked on cleaning up our tracking numbers and campaigns for more accurate data.
Beyond the Call: The Role of Empathy in Customer Service
Q: Valerie, if you could travel to any period in history, where would you go and why?
Valerie expressed a desire to visit any period in history as long as she was at the beach, humorously adding that she'd go anywhere on vacation.
Unlocking Accounting Secrets for Business Growth with Nolan Bradbury
Q: Is it better to spend on things that appreciate or depreciate for tax write-offs?
It's important to consider whether the purchase aligns with personal or business goals, not just the tax benefits.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About The TradeMarke

What is The TradeMarke about and what kind of topics does it cover?

Focusing on the intersection of marketing strategies and the trades industry, this podcast provides listeners with a wealth of insights from both established experts and real-world practitioners. Topics frequently explored include customer service excellence, tax strategies for small businesses, team empowerment in the trades, and effective branding for home service companies. Each episode brings in diverse guests, ranging from financial consultants to marketing gurus, sharing actionable strategies and personal stories aimed at helping trade professionals enhance their business operations and marketing efforts. The unique combination of expertise in trades and marketing makes it a vital resource for listeners wanting to improve their practi... more

Where can I find podcast stats for The TradeMarke?

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How many listeners does The TradeMarke get?

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What are the audience demographics for The TradeMarke?

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How many subscribers and views does The TradeMarke have?

To see how many followers or subscribers The TradeMarke has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to The TradeMarke?

These podcasts share a similar audience with The TradeMarke:

1. The Home Service Expert Podcast
2. Waste No Day: A Home Services Motivational Podcast
3. HVAC School - For Techs, By Techs
4. Toolbox for the Trades
5. To The Point - Home Services Podcast

How many episodes of The TradeMarke are there?

The TradeMarke launched 5 years ago and published 223 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact The TradeMarke?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for The TradeMarke?

Rephonic pulls ratings and reviews for The TradeMarke from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

View all the reviews in one place instead of visiting each platform individually and use this information to decide if a show is worth pitching or not.

How do I access podcast episode transcripts for The TradeMarke?

Rephonic provides full transcripts for episodes of The TradeMarke. Search within each transcript for your keywords, whether they be topics, brands or people, and figure out if it's worth pitching as a guest or sponsor. You can even set-up alerts to get notified when your keywords are mentioned.

What guests have appeared on The TradeMarke?

Recent guests on The TradeMarke include:

1. Jonathan Mast
2. Donovan Ryckis
3. Melissa Broughton
4. Katy Higgins
5. Susanne Mariga
6. Stephanie Allen
7. Jen McKee
8. Dan Claps

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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