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Artwork for Transforming: Tales of Business Evolution

Transforming: Tales of Business Evolution

AICPA & CIMA
AICPA
Governance
Artificial Intelligence
EOS
Operating Model
Beachfleischman
Non-Cpa Leaders
Public Accounting
MAP Survey
Johnson Lambert
Technology
AI (artificial Intelligence)
Talent Recruitment
Wilkins Miller
PCPS Networking Groups
Burnout Prevention Toolkit
Inclusion
Partnership Agreement
The Collaboration Room
Bookkeeping

The Small Firms Philosophy podcast has become "Transforming: tales of Business Evolution", a monthly show designed for firms of any size and scale, exploring innovative operating methods that help organizations adapt to a changing landscape. Hear from industry leaders sharing their experiences of reshaping their business models, delving into the dynamic world of business transformation, and inspir... more

PublishesMonthlyEpisodes130Founded8 years ago
Number of ListenersCategories
ManagementBusinessBusiness NewsNews

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Artwork for Transforming: Tales of Business Evolution

Latest Episodes

As the profession evolves, accounting firms are reexamining assumptions that have guided their business models for decades. In this episode, Lisa Simpson, CPA, CGMA, Vice President of Firm Services at the AICPA®, talks with Chase Carpenter, Chief Ex... more

What if the key to firm growth is not working harder but building the right structures to make growth intentional? Morgan Cooper, Marketing Director, and Jeff Jacobs, Director of Development, both at Wilkins Miller LLC, explore how marketing and bus... more

The talent landscape is changing — and firms and organizations that adapt will have a competitive advantage. In this episode, Lexi Weber, CPA, Senior Manager – Emerging Professionals Initiatives, sits down with George Forsyth, CPA, Managing Partner o... more

Recorded live at the AICPA's ENGAGE 2026, Erin Hartman, CPA, Senior Manager – Firm Services, sits down with Cheryl Rhode, CPA, Partner at West Rhode & Roberts, where she explains how she is intentionally developing the next generation of firm leaders... more

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Recent Guests

Morgan Cooper
Marketing Director at Wilkins Miller
Wilkins Miller
Episode: TfP 024. Growth by Design
Jeff Jacobs
Director of Development
Wilkins Miller
Episode: TfP 024. Growth by Design
George Forsyth
Managing Partner, WellsColeman
WellsColeman
Episode: TfP 023. The Talent Lifecycle Advantage
Cheryl Rhode
Founding shareholder of West Rhode & Roberts, California
West Rhode & Roberts
Episode: TfP 022. Developing Talent and Embracing Change
Andrea Wright
Partner with Johnson Lambert
Johnson Lambert
Episode: TfP 021. Evaluating the Independent CPA Firm Model
Laura Crowley
Audit Partner at Citrin Cooperman; member of AICPA Women's Initiatives Executive Committee
Citrin Cooperman; AICPA
Episode: TfP 020. Elevating Women's Initiatives to Drive Transformation
Mandy Gallagher
Lead Manager for Women's Initiatives at AICPA; external Diversity and Inclusion staff
AICPA
Episode: TfP 020. Elevating Women's Initiatives to Drive Transformation
Sarah Krom
CPA and managing partner of SKC & Co. CPAs
SKC & Co. CPAs
Episode: TfP 019. Intentional Firm Growth That Actually Works
Lauren Baptiste
Founder of Acheloa Wellness, burnout prevention expert
Acheloa Wellness
Episode: TfP 018. Burnout Prevention in Action

Hosts

Erin Hartman
Host of Transforming Tales of Business Evolution with involvement in PCPS initiatives and firm services.
Jamie Boyd
Host of Transforming: Tales of Business Evolution, with focus on firm services and private company practice.

Reviews

4.3 out of 5 stars from 12 ratings
  • Needs a reset

    Surprising that 2 firms chosen for the MAP benchmarking episode each have Revenue/FTE under $125K. Pick top performers or those trending/near top performer category and highlight their journey and keys to success. Nothing wrong with small firms. There is something fundamentally wrong with firms masquerading as businesses but are underpaid jobs with uncompensated business risks —- not something the industry should be modeling or highlighting.

    Apple Podcasts
    2
    keithe1966
    United States9 months ago
  • Real world practical advice

    This is a super easy podcast to listen to - it's down to earth and packed with advice from real CPAs with real experiences to learn from. Keep up the great work Brad!

    Apple Podcasts
    5
    GeraldineDcarter
    United States5 years ago
  • Big thinking for small firms

    Easily one of the most genuine and value-packed podcasts for accountants of any stage. Brad and his guests offer perceptive conversations peppered with priceless knowledge. 🙏

    Apple Podcasts
    5
    Arlie K
    United States6 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Some episodes are critiqued for highlighting smaller firms without top-line performance context, but the actionable content generally stands out.
The show is described as down-to-earth and value-packed with perceptive conversations.
Listeners appreciate the practical, real-world advice from CPAs with tangible experiences.

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Talking Points

Recent interactions between the hosts and their guests.

TfP 024. Growth by Design
Q: Can you tell us a little bit more about Wilkins Miller and how your growth function has evolved over time?
They described Wilkins Miller as a Mobile-based firm with several offices, about 80-90 people, and a $13 million revenue, which has pushed them to formalize a strategic growth function led by a marketing director and a development-focused partner. The evolution involved moving from traditional, admin-heavy marketing to a strategic, aligned growth team that collaborates across service lines and is integrated with the firm's leadership and retreats, with clear accountability and measurable objectives.
TfP 023. The Talent Lifecycle Advantage
Q: What are the biggest talent challenges today for CPA firms?
Finding qualified people remains the top challenge, but retaining and developing them is equally critical due to competition from private industry and other career paths; the focus is shifting from pure compensation to a broader, purpose-driven, development-oriented approach.
TfP 022. Developing Talent and Embracing Change
Q: Tell us about bringing two staff members to Engage and what you wanted them to get out of it.
Cheryl explains that the two staffers were chosen to expose them to national speakers, start building their own networks, and see beyond the client work they handle daily, with a plan for them to own vendor demos and to return with tangible software options for the firm.
TfP 016. Beyond the Numbers: Real-World Insights from the MAP Survey
Q: How does the MAP survey influence decision-making about technology and staffing in your firm?
Brent discusses using MAP data to benchmark technology spend, AI adoption, and staffing levels, and to frame recruitment and retention discussions with staff and potential hires.
TfP 016. Beyond the Numbers: Real-World Insights from the MAP Survey
Q: What did you start with when you opened the MAP survey and how did you navigate the data?
Shayna describes learning to slice and dice the data by region, firm size, and ownership structure to make the results actionable and relatable to her rural Ohio context.

Audience Metrics

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Frequently Asked Questions About This Podcast

What is This Podcast about and what kind of topics does it cover?

A practical, practitioner-focused show exploring how small to mid-sized firms evolve through governance, technology, talent, and client strategy. Episodes repeatedly highlight talent development, burnout prevention, disciplined growth, and the smart use of data (MAP benchmarking, AI, analytics) to drive profitable transformation. Guests range from small-firm owners to leading industry professionals, sharing actionable tactics (staff development, onboarding, budgeting for busy seasons, remote/virtual operations) and governance changes that scale. The program often emphasizes sustainable cultures, transparent governance, and the practical realities of running modern CPA firms, making it useful for listeners who manage or aim to scale professi... more

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These podcasts share a similar audience with this podcast:

1. Tax Section Odyssey
2. Journal of Accountancy Podcast
3. AICPA Town Hall
4. AICPA Personal Financial Planning (PFP)
5. Accounting Today Podcast

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this podcast launched 8 years ago and published 130 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on this podcast?

Recent guests on this podcast include:

1. Morgan Cooper
2. Jeff Jacobs
3. George Forsyth
4. Cheryl Rhode
5. Andrea Wright
6. Laura Crowley
7. Mandy Gallagher
8. Sarah Krom

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