数说故事《营销有“数”》
数说故事Datastory数说故事《营销有“数”》，聚焦数字化营销议题，深度分享营销实战经验，帮助企业对标营销困局，找到与之匹配的解决方案。 2021年，数说故事“DS商学院”继续顺应市场、聚力向前，重磅推出以播客平台为载体的有声对话栏目《营销有“数”》，每期邀请知名企业CMO、营销圈资深专家、科技界大咖、投资人等来到节目，通过有情感温度的声音传递更具内容深度的营销前沿观点与方法论。
| Publishes | Infrequently | Episodes | 3 | Founded | 4 years ago |
|---|---|---|---|---|---|
| Language |  ZH-CN | Categories | BusinessMarketingManagement | ||
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近几年，大家可以明显感觉到，无论是线上电商，还是线下实体店，生意真是越来越难做。大家都面临着同样的问题：流量红利见顶，获客成本变高、产出降低，导致了企业ROI面临着巨大的挑战。布局私域建设已经成为各种规模品牌企业和商家做流量增长的必选项。
2021年被大家称为私域电商的元年，从趋势上看，私域能力正从单项叠加走向了全链路融合。那么，在个信法收紧的当下，私域运营正面临怎样的挑战、未来会有怎样的发展趋势，还有什么创新打法？这是本期着重探讨的内容。
本期对话嘉宾简介
钱永庆 新希望草根知本集团 CIO... more
营销、创投和企业圈总结爆品机会的四个要素，新销售渠道、新媒介流量、新消费需求和技术/供应链创新——第二期播客我们将讨论新媒介流量的话题。新媒介流量的重要性很容易理解，经纬创投甚至总结了新锐消费品牌冷启动的操作手册，其中小红书、抖音等是必备的媒介渠道。
我们希望穿透喧哗、剖析媒介流量的变化底层逻辑，帮助品牌找到其中规律，并利用前沿的技术和工具，构建在营销领域的竞争优势甚至是护城河。
除了媒体使用人数和时长之外，还有哪些要素是能够给品牌带来“实质的流量”，帮助品牌提升营销效率的？
在内容营销领... more
商业有一个很有魅力的点就是创新和颠覆，我们可以发现近几年特别是受新冠疫情影响，有些传统企业陷入低迷甚至关门大吉，但在消费新升级的浪潮中，也涌现了一批又一批的新兴品牌和爆款产品。
围绕一系列营销人关注的问题，三位嘉宾分别从品牌方、投资人和大数据公司的视角出发，各抒己见：
管理大师德鲁克说：“动荡时代最大的危险不是动荡本身，而是仍然用过去的逻辑做事，预见未来最好的方式就是去创造未来。”在这里，数说故事衷心希望无论是传统品牌，还是新兴品牌，都可以在日新月异的商业环境中，通过技术和创新重塑企业，聚焦颠覆... more
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Apple Podcasts | #67 | China/Business/Marketing |
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数说故事《营销有“数”》 launched 4 years ago and published 3 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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