社交千斤顶
社交千斤顶「社交千斤顶」是一档营销播客，主要关注品牌如何利用社交媒体和中国数字化基建进行社交洞察，放大营销杠杆，打造以用户为中心、围绕用户进行品牌共建的「用户型企业」。 本栏目由微博商业市场出品，BeyondPod制作发行。
| Publishes | Monthly | Episodes | 9 | Founded | a year ago |
|---|---|---|---|---|---|
| Language |  ZH-CN | Categories | BusinessLeisure | ||
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Latest Episodes
【本期嘉宾】
张茹玮 中国社会福利基金会「爱小丫基金」秘书长
李峥嵘 微博政府媒体事业部政务和公益运营总经理
主理人来信📨 文/艾勇
在这期节目里，我们和两位嘉宾一起探讨了“社交时代公益营销”的多个维度，一个是公益组织如何用好社交媒体把围绕自己的公益项目进行IP打造，一个是品牌如何借由公益营销放大社交杠杆，构建超越产品、超越功能的竞争优势。此外我们也谈到了社交平台在慈善、公益、企业社会责任、ESG维度所扮演的重要角色。
和所有品牌一样，公益事业也需要有产品思维，需要找到“真需求”... more
【本期嘉宾】
9位品牌营销专家
主理人来信📨 文/艾勇
当前国内很多行业都面临内卷：停不下来的价格战，不断攀升的流量成本、快速下滑的投资回报率和持续吃紧的经营现金流。但与此同时，企业和企业之间正在进入一种我称之为「非对称的竞争」，一个重要的维度就是企业家个人IP。我们可以看到雷军、周云杰、任东来这样的企业家话题持续地成为全民的热点，屡屡登上热搜。与此同时，企业家 IP 的打造对于品牌而言，正在从一个可遇不可求的亮点变成不得不做、直面用户的一个必选项。
围绕这个话题，我同多位营销专家... more
【本期嘉宾】
Iris 前宝洁品牌大学校长，百亿级新消费品牌CMO；
David 14年经验消费品操盘手；
寒笑 播客「美妆内行人」 主理人。
主理人来信📨 文/艾勇
过去一个月里，如果有两个话题最为火热，那一定是电影《哪吒》和Deepseek。 两个看起来不相关的话题，同时在微博带动了一场“技术平权—文化共鸣—价值共创”的公共讨论，而随着党央媒官方微博的托举，持续的讨论更引发全民情绪共振，极大激发了民族自豪感。
每逢热点发生的时候，我们就会思考，对于品牌，这些议题意味着什么... more
【本期嘉宾】
空手 不空谈品牌咨询创始人、场景营销研究院院长
主理人来信📨 文/艾勇
各位伙伴们新年好，先给大家拜个晚年。
春节前和过年期间，和很多人聊起过去一年的复盘和对新一年的展望，还是感觉大家有很多困惑和焦虑。
可见的困难一方面来自于各个行业、各个领域、不同工作的极度内卷，使得大家对于个体投入的有效性、品牌投资的合理性产生怀疑，但更大的挑战还是来自于原有游戏规则正在被不断打破，新技术、新范式所带来的影响正在持续增强。
我和空手老师节前在广州进行了对谈，一起讨论了在这一焦虑时刻... more
Chart Rankings
How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
Apple Podcasts | #214 |  Hong Kong/Business |
Audience Metrics
Listeners, social reach, demographics and more for this podcast.
| Gender Skew | Location | Interests | |||
|---|---|---|---|---|---|
| Professions | Age Range | Household Income | |||
| Social Media Reach | |||||
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社交千斤顶 launched a year ago and published 9 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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