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Artwork for Serious Sellers Podcast: Learn How To Sell On Amazon FBA & Walmart

Serious Sellers Podcast: Learn How To Sell On Amazon FBA & Walmart

Helium 10
Amazon
E-Commerce
Helium 10
Tiktok Shop
Amazon FBA
Walmart
Ecommerce
Tiktok
E-Commerce Strategies
Amazon Advertising
Keyword Research
Tariffs
PPC Advertising
Amazon Marketing Cloud
Black Friday
Influencer Marketing
Temu
Prime Day
Seller Central
Amazon Selling

Are you an Amazon FBA, TikTok Shop, Walmart, or Ecommerce Seller, or someone interested in becoming one? The Serious Sellers Podcast by Helium 10 is an unscripted, unrehearsed, BS-free, organic conversation between host Bradley Sutton, and real life sellers and thought leaders in the ecommerce world, where they share the top strategies that will help sellers of all levels succeed. In addition, eve... more

PublishesWeeklyEpisodes962Founded8 years ago
Number of ListenersCategories
EntrepreneurshipBusinessMarketing

Listen to this Podcast

Artwork for Serious Sellers Podcast: Learn How To Sell On Amazon FBA & Walmart

Latest Episodes

Kickstarter rejected her product, but she built the same product into a million-dollar brand. Learn how viral videos and founder-led content transformed an overlooked pain point into success.

► Watch the podcasts on YouTube: www.youtube.com/... more

YouTube

What do homemade soap, TikTok creators, AI automation, and old-school catalogs have in common? Discover how two sellers use them to build and grow multimillion-dollar e-commerce brands.

► Watch the podcasts on YouTube: www.youtube.com/@Heliu... more

YouTube

One Amazon review helped destroy a brand and led to bankruptcy. Discover how its owner rebuilt his life and earned up to $28K a month in TikTok Shop commissions after losing everything.

► Watch The Podcasts On Youtube: www.youtube.com/@Heliu... more

YouTube

How did a $4M Amazon brand become a supplier to Amazon itself? Discover its Amazon B2B strategy, PPC shift, hidden Amazon programs, AI tools, and competitor tactics driving its next stage of growth.

► Watch the Podcasts On Youtube: www.youtu... more

YouTube

Key Facts

Accepts Guests
Accepts Sponsors
Contact Information
Podcast Host
Number of Listeners
Find out how many people listen to this podcast per episode and each month.

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Recent Guests

Joe McCutcheon
Owner of Carolina Castile Soap
Carolina Castile Soap
Episode: #764 - TikTok, AI, and a $3M Soap Brand
Paul Baron
Former Amazon brand owner turned TikTok creator and consultant
Independent entrepreneur; advisor to Reacher (creator-brand platform)
Episode: #763 - One Review Crushed His Amazon Brand
Ranno Tasane
Estonian ecommerce entrepreneur, founder/partner of Jungle Powders and Spot Minders
Jungle Powders, Spot Minders
Episode: #761 - The E-Commerce Brand Doing $10M a Month
Mitul Patel
Guest who previously appeared on the show, e-commerce executive
Navira (current)
Episode: #759 - Amazon Exit Turned Into a $600K Nightmare
Bartek Piątkowski
Bart Piątkowski, Poland-based Amazon seller and educator in Europe
amzteam.pro, Bartekpiątkowski.pl
Episode: #756 - Million $ Amazon Business Without Selling In The US?
Milcho Vasilkov
Amazon seller from Bulgaria, expert in ranking
IntelliRank booth participant
Episode: #748 - 7-Figure Amazon Strategies From Eastern Europe
Marcel Marculescu
Romanian Amazon seller specializing in private label and ranking
Episode: #748 - 7-Figure Amazon Strategies From Eastern Europe
Kim Kupka
Engineer turned marketer; founder of Quiggly (kids' toy brand)
Quiggly
Episode: #747 - 3 Sellers Share What’s Working Now on Amazon, Walmart, and TikTok Shop
Sadie Redinger
Director of e-commerce with extensive Vendor Central experience
Episode: #747 - 3 Sellers Share What’s Working Now on Amazon, Walmart, and TikTok Shop

Host

Bradley Sutton
Host of Serious Sellers Podcast; Helium 10

Reviews

4.9 out of 5 stars from 1.1k ratings
  • Massive amount of knowledge

    I can fully recommend this as a great podcast for all Amazon Sellers. Massive knowledge

    Apple Podcasts
    5
    Mateusz Jedrzejczyk
    Polanda year ago
  • Great Info & Tips!

    This podcast is a must for anyone selling on Amazon or Walmart! I just finished listening to “Sourcing and Tariff Tips for Amazon Sellers” and it changed my perspective on how to navigate the recent tariffs on Chinese imports- so many great ideas!

    Apple Podcasts
    5
    SarahWelton
    United Statesa year ago
  • Awesome podcast!!

    I got so many great tips and lessons from just 2 episodes!

    I would highly recommend listening!!!

    Apple Podcasts
    5
    Oakland Barlow
    United Statesa year ago
  • Podcast review

    Bradley, your podcast with Kian Golzari was super valuable. Your Seroius Sellers Podcast never disappoints!

    Apple Podcasts
    5
    Saddledog
    United Statesa year ago
  • Great Information

    Bradley does a great job explaining how to use H10 as well as useful tips and tricks!

    Apple Podcasts
    5
    JoanB123
    United States2 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

listeners consistently praise practical tactics and tool-driven tips.
Listeners appreciate the no-fluff, experience-based approach.
Great insights for Amazon sellers looking to scale fast.
Many note the real-world case studies and actionable takeaways.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

#762 - Scaling a $4 Million Dollar Brand On Amazon
Q: What opportunities did the EDU program open for you?
The EDU program connected us with school districts like Chicago Public Schools, creating a pathway for preferred vendor status and broader institutional contracts.
#762 - Scaling a $4 Million Dollar Brand On Amazon
Q: What impact did moving in-house with Helium 10 have on your advertising and catalog management?
Moving in-house reduced spend waste, improved visibility into the account, and allowed hands-on optimization of ads, keywords, and listings rather than relying on an agency's generic reporting.
#762 - Scaling a $4 Million Dollar Brand On Amazon
Q: How did you secure a spot as a preferred seller for Amazon warehouses?
We focused on being present at Amazon events, networking with Amazonians, and following up persistently, which eventually led to the opportunity and a year-plus journey to becoming a preferred seller.
#763 - One Review Crushed His Amazon Brand
Q: What was the pivotal moment that led to the decision to declare bankruptcy, and what changed after that?
The decision came after years of mounting debt, a scarred mental state, and realizing the business could not sustainably recover without drastic measures; after bankruptcy, Paul shifted toward mental health recovery and pivoted into a creator-focused career and consulting work.
#761 - The E-Commerce Brand Doing $10M a Month
Q: Why did you choose to launch new products on Shopify before Amazon, and how did that affect risk and velocity?
By starting on Shopify with a strong brand presence and email list, they could validate demand and build creatives, using that momentum to time and focus Amazon launches, reducing risk and improving velocity.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About This Podcast

What is This Podcast about and what kind of topics does it cover?

A practical, experience-rich show focused on building and scaling ecommerce brands primarily on Amazon, with frequent forays into Walmart, TikTok Shop, and direct-to-consumer channels. Episodes center on real-world tactics: product development, keyword research, launches, cross-border expansion, pricing, inventory management, and AI-assisted optimization using Helium 10 tools. Guests range from seven-figure brand operators to wholesale/distribution experts and regional sellers, with numerous case studies that emphasize omnichannel strategies, data-driven decision making, and risk mitigation. Noteworthy angles include evolving Amazon policies, private-label versus wholesale models, and the integration of AI to streamline launches, listings, ... more

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Which podcasts are similar to this podcast?

These podcasts share a similar audience with this podcast:

1. AM/PM Podcast
2. My Amazon Guy
3. Operators
4. Shopify Masters
5. My First Million

How many episodes of this podcast are there?

this podcast launched 8 years ago and published 962 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on this podcast?

Recent guests on this podcast include:

1. Joe McCutcheon
2. Paul Baron
3. Ranno Tasane
4. Mitul Patel
5. Bartek Piątkowski
6. Milcho Vasilkov
7. Marcel Marculescu
8. Kim Kupka

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