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Artwork for Serious Sellers Podcast: Learn How To Sell On Amazon FBA & Walmart

Serious Sellers Podcast: Learn How To Sell On Amazon FBA & Walmart

Helium 10
Amazon
E-Commerce
Helium 10
Tiktok Shop
Amazon FBA
Walmart
Ecommerce
Tiktok
E-Commerce Strategies
Tariffs
Keyword Research
PPC Advertising
Amazon Advertising
Black Friday
Affiliate Marketing
Amazon Marketing Cloud
Temu
Prime Day
Influencer Marketing
Seller Central

Are you an Amazon FBA, TikTok Shop, Walmart, or Ecommerce Seller, or someone interested in becoming one? The Serious Sellers Podcast by Helium 10 is an unscripted, unrehearsed, BS-free, organic conversation between host Bradley Sutton, and real life sellers and thought leaders in the ecommerce world, where they share the top strategies that will help sellers of all levels succeed. In addition, eve... more

PublishesWeeklyEpisodes969Founded8 years ago
Number of ListenersCategories
EntrepreneurshipBusinessMarketing

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Artwork for Serious Sellers Podcast: Learn How To Sell On Amazon FBA & Walmart

Latest Episodes

Amazon insiders explain faster shipping, simpler inventory placement, and new AI workflows, plus how Seller Assistant, Canvas, and a Claude plugin could change how sellers grow their brands.

► Watch The Podcasts On YouTube: www.youtube.com/@... more

What does it take to grow an Ecommerce brand past $9 million? Explore TikTok Shop strategies, founder videos, AI workflows, and the decision to sell one business to focus on growing another.

► Watch The Podcasts On YouTube: www.youtube.com/@... more

YouTube

In this case study, learn how AI, split-testing, and smart keyword research can improve Amazon listings, uncover wasted ad spend, and reveal opportunities to increase sales without relying on bigger budgets.

► Watch The Podcasts on YouTube: https://... more

YouTube

Discover how Amazon sellers can earn extra revenue with affiliate marketing, influencer partnerships, recurring commissions, and strategies that create new income streams beyond product sales.

► Watch the Podcasts on YouTube:  www.youtube.co... more

YouTube

Key Facts

Accepts Guests
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Recent Guests

Ryan Maya
Founder of Beyond Braid and Professor Pickleball, and ecommerce entrepreneur
Beyond Braid
Episode: #771 - Millions on Amazon, Shopify, & TikTok Shop
Tara Stoll
Affiliate program manager at Helium 10
Helium 10
Episode: #769 - Generate Extra Revenue Through Affiliate Marketing
Kashka Burrows
Affiliate program manager at Helium 10
Helium 10
Episode: #769 - Generate Extra Revenue Through Affiliate Marketing
Youseong Ha
E-commerce manager for Neudorff
Neudorff
Episode: #768 - Amazon Seller Strategies From the Accelerate Floor
Karen Bonnici
Founder and CEO of Super Blanky
Super Blanky
Episode: #766 - From Royalty Checks to Amazon Millions
Jack Lustig
Intern and data science/economics student helping with the business
Super Blanky
Episode: #766 - From Royalty Checks to Amazon Millions
Joe McCutcheon
Owner of Carolina Castile Soap
Carolina Castile Soap
Episode: #764 - TikTok, AI, and a $3M Soap Brand
Paul Baron
Former Amazon brand owner turned TikTok creator and consultant
Independent entrepreneur; advisor to Reacher (creator-brand platform)
Episode: #763 - One Review Crushed His Amazon Brand
Ranno Tasane
Estonian ecommerce entrepreneur, founder/partner of Jungle Powders and Spot Minders
Jungle Powders, Spot Minders
Episode: #761 - The E-Commerce Brand Doing $10M a Month

Host

Bradley Sutton
Host of Serious Sellers Podcast; Helium 10

Reviews

4.9 out of 5 stars from 1.1k ratings
  • Massive amount of knowledge

    I can fully recommend this as a great podcast for all Amazon Sellers. Massive knowledge

    Apple Podcasts
    5
    Mateusz Jedrzejczyk
    Poland2 years ago
  • Great Info & Tips!

    This podcast is a must for anyone selling on Amazon or Walmart! I just finished listening to “Sourcing and Tariff Tips for Amazon Sellers” and it changed my perspective on how to navigate the recent tariffs on Chinese imports- so many great ideas!

    Apple Podcasts
    5
    SarahWelton
    United States2 years ago
  • Awesome podcast!!

    I got so many great tips and lessons from just 2 episodes!

    I would highly recommend listening!!!

    Apple Podcasts
    5
    Oakland Barlow
    United States2 years ago
  • Podcast review

    Bradley, your podcast with Kian Golzari was super valuable. Your Seroius Sellers Podcast never disappoints!

    Apple Podcasts
    5
    Saddledog
    United States2 years ago
  • Great Information

    Bradley does a great job explaining how to use H10 as well as useful tips and tricks!

    Apple Podcasts
    5
    JoanB123
    United States2 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

listeners consistently praise practical tactics and tool-driven tips.
Listeners appreciate the no-fluff, experience-based approach.
Great insights for Amazon sellers looking to scale fast.
Many note the real-world case studies and actionable takeaways.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

#771 - Millions on Amazon, Shopify, & TikTok Shop
Q: What are some of the biggest unlocks for you guys, for AI, for your brand, on how you manage your brands?
Maya describes a Claude Code workflow that edits recorded videos, adds captions, schedules posts, tags products, and writes captions. He says the team is also exploring AI for email marketing, PPC, and graphic design.
#771 - Millions on Amazon, Shopify, & TikTok Shop
Q: What advice would you give to a newer brand?
Maya recommends that new sellers create and post content themselves while also sending samples to recruit affiliates. Since TikTok Shop is an entertainment and content platform, he says sellers need to make video and overcome any reluctance to appear on camera.
#767 - Amazon Seller Secrets From China
Q: What are the Chinese sellers weak at, and where can Western sellers compete effectively?
The guest notes that while Chinese sellers excel at iteration speed and cost efficiency, they lag in branding and storytelling. Western sellers can gain an edge by focusing on strong branding, compelling storytelling, and more robust product narratives, leveraging those softer skills to differentiate in markets that prize brand trust and clear messaging.
#767 - Amazon Seller Secrets From China
Q: What are some of the black hat and white hat unique strategies that Chinese sellers are using these days?
Shawn explains a range of tactics, starting with a notorious 'invented keyword' strategy where keywords with zero or low search volume are created to drive initial traffic, which is then funneled to branded FBA listings; he also discusses rapid iteration, cost advantages, and how Chinese sellers leverage tools like Helium 10 to identify opportunities, defend against missteps, and then quickly adjust products and listings based on feedback.
#762 - Scaling a $4 Million Dollar Brand On Amazon
Q: What opportunities did the EDU program open for you?
The EDU program connected us with school districts like Chicago Public Schools, creating a pathway for preferred vendor status and broader institutional contracts.

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Frequently Asked Questions About This Podcast

What is This Podcast about and what kind of topics does it cover?

A practical, experience-rich show focused on building and scaling ecommerce brands primarily on Amazon, with frequent forays into Walmart, TikTok Shop, and direct-to-consumer channels. Episodes center on real-world tactics: product development, keyword research, launches, cross-border expansion, pricing, inventory management, and AI-assisted optimization using Helium 10 tools. Guests range from seven-figure brand operators to wholesale/distribution experts and regional sellers, with numerous case studies that emphasize omnichannel strategies, data-driven decision making, and risk mitigation. Noteworthy angles include evolving Amazon policies, private-label versus wholesale models, and the integration of AI to streamline launches, listings, ... more

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Which podcasts are similar to this podcast?

These podcasts share a similar audience with this podcast:

1. AM/PM Podcast
2. My Amazon Guy
3. Seller Sessions Amazon FBA and Private Label
4. Shopify Masters
5. Operators

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this podcast launched 8 years ago and published 969 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on this podcast?

Recent guests on this podcast include:

1. Ryan Maya
2. Tara Stoll
3. Kashka Burrows
4. Youseong Ha
5. Karen Bonnici
6. Jack Lustig
7. Joe McCutcheon
8. Paul Baron

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