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Artwork for My Amazon Guy

My Amazon Guy

Steven Pope
Amazon
PPC
E-Commerce
Amazon Advertising
Advertising
Amazon PPC
SEO
Amazon Ads
My Amazon Guy
Artificial Intelligence
Black Friday
Digital Marketing
A+ Content
Bidding Strategies
Keyword Research
Tariffs
Click-Through Rate
ACOS
Amazon Seller Central
Sales Strategies

About My Amazon Guy: 1.2-billion managed on Amazon, My Amazon Guy is A 400+ client full service Amazon Agency in Atlanta, Georgia. We grow market share through traffic and conversion improvements. PPC, SEO, CTR, Design, Catalog Merchandising. My Amazon Guy gives away all their trade secrets with more than 2200 video tutorials on YouTube.

Follow us on LinkedIn: linkedin.com/company/my-am... more

PublishesDailyEpisodes1914Founded6 years ago
Number of ListenersCategories
BusinessMarketingEntrepreneurship

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Artwork for My Amazon Guy

Latest Episodes

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Amazon unfulfillable inventory can drain profit when FBA returns, disposal, liquidation, and value recovery settings are wrong. This video explains Amazon automated value recovery, return to seller settings, grade and resell, refurb... more

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Amazon seller fees 2026, Amazon Ads payment changes, FBA fuel surcharge, and cash flow pressure are changing how sellers plan profit. This podcast covers ad spend payments, seller boycott concerns, rising costs, AI agents, ecommerce... more

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To develop effective strategies, sellers need to perform a full end-to-end amazon ppc audit of their Amazon account. This video explains why understanding your account in depth is crucial for amazon optimization and overall amazon b... more

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Staring at ACOS alone can make Amazon sellers miss the bigger PPC picture fast.

Kevin Sanderson explains why Amazon sellers should not focus on only ACOS, TACOS, profit, or market share when making PPC decisions. He shows how each ... more

Key Facts

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Podcast Host
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Recent Guests

Steve Lebeschak
Executive/Representative of Polara Golf
Polara Golf
Episode: How One Niche Brand Exploded on Amazon Despite Market Pressure
Shane Barker
Founder of Trace Views, expert in Amazon review management
Trace Views
Episode: Your Amazon Brand Is at Risk and You Don't Even Know It
Stephen Pope
CEO of My Amazon Guy
My Amazon Guy
Episode: We Paid Millions to Learn This So Amazon Agencies Don’t Have To
Will Bellavix
Executive at Bellavix, Amazon ecommerce expert
Bellavix
Episode: Your Ads Are About to Get Obsolete
John Roman
From BattleBox, a subscription box focused on adventure gear
BattleBox
Episode: Why This Mystery Box Disaster Revealed a Bigger Problem
Stephen Bruning
IT security director at Mag AI, guest on the episode
Mag (My Amazon Guy)
Episode: The AI Singularity - What Can You Expect?
Kevin Lawton
Expert in distribution and logistics, host of The New Warehouse Podcast
The New Warehouse
Episode: The Fulfillment Mistake Every Ecommerce Brand Makes
Brianna Lester
Founder of LeatherLights, an online e-commerce brand specializing in unique designs.
LeatherLights
Episode: How Better Ad Strategy Helped This Brand Win on Amazon
Stephen Wilson
Brand owner of Ultra Poi who specializes in unique skill toys and flow arts.
Ultra Poi
Episode: How to Build a Real Brand with Niche Products That Actually Sell

Reviews

4.7 out of 5 stars from 71 ratings
  • The only Amazon seller podcast you need

    Whether you’re just starting out selling on Amazon or an established seller, Steven Pope’s My Amazon Guy podcast is a wealth of knowledge and consistently provides the best Amazon growth strategies out there! This podcast is a must listen for all Amazon sellers.

    Apple Podcasts
    5
    wheezyGee
    United States2 years ago
  • Steven is THE expert with Amazon commerce

    I am a big fan of Steven Pope’s work on My Amazon Guy. If you are looking to build your business on Amazon, this is the podcast for you! - Carl J Cox - Host Measure Success Podcast, $4M Strategies Podcast, and Author Lost at CEO

    Apple Podcasts
    5
    Carl J Cox - 40 Strategy
    United States2 years ago
  • Great Podcast!

    I highly recommend this podcast episode, "Hiring Interns: Learn Amazon and Become a Brand Manager Who Knows SEO, PPC, Design, and Merchandising," to anyone interested in starting a career in Amazon sales. It's informative, engaging, and provides actionable tips that can help you launch a lucrative Amazon career. 

    Apple Podcasts
    5
    Genevieve0721
    Philippines2 years ago
  • Great podcast!

    It helps me a lot!

    Apple Podcasts
    5
    Levi Oberlander, LMSW
    United States3 years ago
  • Shocked

    I am shocked that Amazon would have someone on their app that does not support DEI. I wonder what we should do as consumers?

    Audible
    1
    Marsha Turner
    United States3 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Guests are described as knowledgeable and engaging with real-world insights.
Listeners praise the host for depth and practical Amazon growth strategies.
Audience notes actionable tips that can be applied immediately to Amazon selling.
Shows like the balance of tactical detail and broader industry context.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

Your Amazon Brand Is at Risk and You Don't Even Know It
Q: What sparked your focus on review removal and reputation management on Amazon?
The realization that reviews and reviews-related attacks could quickly derail a brand, plus a background in SEO and reputation management, led to building tools and services to remove harmful reviews and educate brands on protecting their online presence.
How To Recover Suspended Amazon Account from KYC Issues and Save Your Business
Q: Is there a viable path to getting an account reinstated after a KYC decision?
Yes, it's possible but difficult; appeals can succeed and My Amazon Guy offers an account reinstatement service as a potential option, though not guaranteed.
How To Recover Suspended Amazon Account from KYC Issues and Save Your Business
Q: After ESR, what is the best strategy to approach for this issue to be solved? Do you recommend a lawyer?
Escalate to the catalog and backend development team, file a ticket first, then follow up with a phone escalation; avoid rushing to lawyers as a first move since it can hurt footing for future reinstatement.
Amazon Sellers Making This Expansion Mistake
Q: Question about expanding, okay. How do I know if my brand is ready to expand off Amazon? Walmart, Shopify, TikTok Shop.
The answer centers on cash flow and inventory readiness first; if you lack liquidity to fund additional inventory and advertising, expansion is not advisable. If you do have the cash flow, allocate a solid off-Amazon ad budget (roughly $3k-$5k monthly across Meta, TikTok, and content), ensure proper fulfillment (3PL or MCF), and start with focusing on one new marketplace at a time to give it proper attention and ramp.
We Paid Millions to Learn This So Amazon Agencies Don’t Have To
Q: So Stephen, for those who are not familiar with you and your background, tell everybody real quick, a little bit about you and what you've built.
I'm Stephen Pope, founder of My Amazon Guy, a roughly 420-person agency helping Amazon sellers approach near $20 million in annual revenue; we're pivoting toward agentic AI and building robust internal systems and tooling to automate and scale across client work, data, and processes.

Audience Metrics

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Frequently Asked Questions About My Amazon Guy

What is My Amazon Guy about and what kind of topics does it cover?

The show focuses on practical Amazon seller growth, agency-driven strategies, and the evolving intersection of AI, advertising, and the creator economy. Episodes emphasize listing optimization, image and keyword strategies, Amazon PPC tactics, and data-driven decisions for scaling brands on Amazon, often with real-world playbooks, live case studies, and tactical frameworks. A recurring thread is the shift toward AI-assisted marketing, automation, and an emphasis on buyer intent, brand authenticity, and measurable impact across campaigns, launches, and subscription models. Noteworthy is the hands-on, battle-tested approach from an agency with broad Amazon expertise, frequently featuring guest insights and cross-channel perspectives to help s... more

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How many listeners does My Amazon Guy get?

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How many episodes of My Amazon Guy are there?

My Amazon Guy launched 6 years ago and published 1914 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact My Amazon Guy?

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What guests have appeared on My Amazon Guy?

Recent guests on My Amazon Guy include:

1. Steve Lebeschak
2. Shane Barker
3. Stephen Pope
4. Will Bellavix
5. John Roman
6. Stephen Bruning
7. Kevin Lawton
8. Brianna Lester

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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