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Artwork for My Amazon Guy

My Amazon Guy

Steven Pope
Amazon
E-Commerce
PPC
Amazon PPC
SEO
Amazon Ads
Advertising
Amazon Advertising
Artificial Intelligence
My Amazon Guy
Digital Marketing
Tariffs
A+ Content
Black Friday
ACOS
Rufus
Sales Strategies
Sales Optimization
Amazon Seller Updates
Keyword Targeting

About My Amazon Guy: 1.2-billion managed on Amazon, My Amazon Guy is A 400+ client full service Amazon Agency in Atlanta, Georgia. We grow market share through traffic and conversion improvements. PPC, SEO, CTR, Design, Catalog Merchandising. My Amazon Guy gives away all their trade secrets with more than 2200 video tutorials on YouTube.

Follow us on LinkedIn: linkedin.com/company/my-am... more

PublishesDailyEpisodes1942Founded6 years ago
Number of ListenersCategories
MarketingBusinessEntrepreneurship

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Artwork for My Amazon Guy

Latest Episodes

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Amazon main image optimization helps sellers improve CTR, Amazon SEO ranking, and product traffic. This video explains how better images, backend keywords, A+ content, PPC, and outside traffic can help a product gain market share. L... more

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 Amazon’s June 2026 update brings a new 75-character title limit, item highlights, Premium A+ Content access, AI image labels, and expanded price history. This video explains what changed, why it may affect rankings, and what seller... more

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UGC content is beating traditional ads because people trust real product videos more than polished commercials.

This video breaks down why people hate being sold to, why micro influencers feel more believable, and why one simple Ti... more

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Amazon price history now shows 365 days of pricing through Alexa for Shopping and price alerts. Amazon sellers need to track discounts, dynamic pricing, lowest prices, and shopper price alerts. This update changes how shoppers compa... more

Key Facts

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Recent Guests

Sai Koppala
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Episode: The AI Shopping Revolution: Is Your Amazon Brand Ready?
Daniel Scharf
Founder/CEO at Startup CPG
Startup CPG
Episode: The Scaling Secret Most Founders Discover Too Late
Trevor Sumner
igenie.ai
Episode: Why AI Shopping Agents Are Changing Your Amazon Strategy
Steven Pope
Founder of My Amazon Guy, Amazon marketplace growth expert
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Episode: Why Getting Laid Off Was the Best Thing That Happened to Me
Steve Lebeschak
Executive/Representative of Polara Golf
Polara Golf
Episode: How One Niche Brand Exploded on Amazon Despite Market Pressure
Shane Barker
Founder of Trace Views, expert in Amazon review management
Trace Views
Episode: Your Amazon Brand Is at Risk and You Don't Even Know It
Will Bellavix
Executive at Bellavix, Amazon ecommerce expert
Bellavix
Episode: Your Ads Are About to Get Obsolete
John Roman
From BattleBox, a subscription box focused on adventure gear
BattleBox
Episode: Why This Mystery Box Disaster Revealed a Bigger Problem
Stephen Bruning
IT security director at Mag AI, guest on the episode
Mag (My Amazon Guy)
Episode: The AI Singularity - What Can You Expect?

Reviews

4.7 out of 5 stars from 71 ratings
  • The only Amazon seller podcast you need

    Whether you’re just starting out selling on Amazon or an established seller, Steven Pope’s My Amazon Guy podcast is a wealth of knowledge and consistently provides the best Amazon growth strategies out there! This podcast is a must listen for all Amazon sellers.

    Apple Podcasts
    5
    wheezyGee
    United States2 years ago
  • Steven is THE expert with Amazon commerce

    I am a big fan of Steven Pope’s work on My Amazon Guy. If you are looking to build your business on Amazon, this is the podcast for you! - Carl J Cox - Host Measure Success Podcast, $4M Strategies Podcast, and Author Lost at CEO

    Apple Podcasts
    5
    Carl J Cox - 40 Strategy
    United States2 years ago
  • Great Podcast!

    I highly recommend this podcast episode, "Hiring Interns: Learn Amazon and Become a Brand Manager Who Knows SEO, PPC, Design, and Merchandising," to anyone interested in starting a career in Amazon sales. It's informative, engaging, and provides actionable tips that can help you launch a lucrative Amazon career. 

    Apple Podcasts
    5
    Genevieve0721
    Philippines3 years ago
  • Great podcast!

    It helps me a lot!

    Apple Podcasts
    5
    Levi Oberlander, LMSW
    United States3 years ago
  • Shocked

    I am shocked that Amazon would have someone on their app that does not support DEI. I wonder what we should do as consumers?

    Audible
    1
    Marsha Turner
    United States3 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Guests are described as knowledgeable and engaging with real-world insights.
Listeners praise the host for depth and practical Amazon growth strategies.
Audience notes actionable tips that can be applied immediately to Amazon selling.
Shows like the balance of tactical detail and broader industry context.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

How to Scale Amazon PPC with 50+ SKUs (Single ASIN vs Grouped)
Q: For brands with 50-plus SKUs, is it better to structure sponsored products campaigns by category, product line or individual ASINs to maximize click-through rate and minimize ACOS?
The approach depends on the situation. If there are parentage relationships, you can consolidate products into a single campaign to let Amazon's algorithm promote the best performer, while still using keyword templates and color identifiers to cover variations. If SKUs are not child variations and are standalone listings, run separate campaigns per ASIN to retain control over bids and improve visibility, and consider ASIN-targeting campaigns to drive traffic between related products. Overall, the strategy is to balance broad, algorithm-driven campaigns with targeted, individuated campaigns to optimize both visibility and control over CPC and ACOS.
The Scaling Secret Most Founders Discover Too Late
Q: What inspired you to start Startup CPG and how did you grow the community?
I started it in 2018 in San Francisco to make the industry more welcoming and affordable for smaller brands, launching a Slack channel that grew into a 40,000-member community and hosting numerous events to bring buyers and founders together.
The Scaling Secret Most Founders Discover Too Late
Q: Can you tell us what Startup CPG is and what it aims to do?
Startup CPG is a nationwide community and resource hub for emerging consumer brands, focused on connecting founders with peers, experts, and buyers through events and a large Slack channel to share knowledge and opportunities.
Amazon SEO has CHANGED: Stop Keyword Stuffing (New 2026 AI Ranking Rules)
Q: What is the role of back-end search terms and incremental indexing in this new framework?
Back-end search terms allow you to index for hundreds of terms; incremental indexing means you continually cycle keywords in and out to maintain indexing and progressively improve rankings, while focusing front-end content on high-priority terms.
Amazon SEO has CHANGED: Stop Keyword Stuffing (New 2026 AI Ranking Rules)
Q: How do you monitor keyword rankings and what tools do you recommend?
Use Amazon Search Query Performance Report for internal visibility, Helium 10 (Cerebro and keyword trackers) for ranking, and PPC-focused reports like Search PPC Performance to understand organic impact from ads; DataDive helps with competitor benchmarking.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
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Frequently Asked Questions About My Amazon Guy

What is My Amazon Guy about and what kind of topics does it cover?

The show focuses on practical Amazon seller growth, agency-driven strategies, and the evolving intersection of AI, advertising, and the creator economy. Episodes emphasize listing optimization, image and keyword strategies, Amazon PPC tactics, and data-driven decisions for scaling brands on Amazon, often with real-world playbooks, live case studies, and tactical frameworks. A recurring thread is the shift toward AI-assisted marketing, automation, and an emphasis on buyer intent, brand authenticity, and measurable impact across campaigns, launches, and subscription models. Noteworthy is the hands-on, battle-tested approach from an agency with broad Amazon expertise, frequently featuring guest insights and cross-channel perspectives to help s... more

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To see how many followers or subscribers My Amazon Guy has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to My Amazon Guy?

These podcasts share a similar audience with My Amazon Guy:

1. Serious Sellers Podcast: Learn How To Sell On Amazon FBA & Walmart
2. AM/PM Podcast
3. Shopify Masters
4. Operators
5. The Smartest Amazon Seller

How many episodes of My Amazon Guy are there?

My Amazon Guy launched 6 years ago and published 1942 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on My Amazon Guy?

Recent guests on My Amazon Guy include:

1. Sai Koppala
2. Daniel Scharf
3. Trevor Sumner
4. Steven Pope
5. Steve Lebeschak
6. Shane Barker
7. Will Bellavix
8. John Roman

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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