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Artwork for The PPC Den: Amazon PPC Advertising Mastery

The PPC Den: Amazon PPC Advertising Mastery

The PPC Den
Amazon PPC
Amazon Advertising
FBA Fees
Forecasting
Profitability
E-Commerce
Advertising Strategies
Data Analysis
Amazon PPC Advertising
Wasted Spend
PPC Advertising
Promotional Fees
Campaign Management
Amazon
Product Opportunity Explorer
Marketing Strategies
ACOS
Amazon IPI Score
Client Relationships
Organic Sales Performance

The world's first Amazon advertising podcast-- hosted by Ad Badger. Here we discuss the ins and outs of Amazon PPC, including tips and tricks to help optimize your ad campaigns. Whether you're a die-hard PPC fanatic or an Amazon seller looking for an edge, this podcast is for you!

PublishesWeeklyEpisodes378Founded7 years ago
Number of ListenersCategories
BusinessMarketing

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Artwork for The PPC Den: Amazon PPC Advertising Mastery

Latest Episodes

Michael and Shane White are back — and this time, they’re taking on the wild world of AI video ads.

You’ve probably heard the hype, but here’s the truth: AI videos are already reshaping how Amazon sellers launch, test, and scale.

They also dig in... more

In this episode, Michael chats with Gonza Martinez about all things Amazon PPC. Gonza shares how he bought his first Amazon brand and dives into his approach to auditing campaigns, spotting opportunities, and boosting sales. They talk about smart str... more

YouTube

In this episode of the PPC Den Podcast, Michael Erickson Facchin and Clifford Donovan unpack five practical fixes for messy Amazon accounts. They cover how to really track where your budget goes, the pros and cons of AMC audiences, when auto campaign... more

YouTube

In this episode, Olena and Michael take on one of the hottest Amazon PPC topics — Total ACOS.

They break down why lower isn’t always better, how chasing the lowest number can actually hurt profitability, and why looking at organic growth, conversio... more

YouTube

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Recent Guests

Shane White
Friend of the show and e-commerce agency head at Nobul Partners, focused on Amazon advertising
Nobul Partners
Episode: We Tested AI Video Ads — Here’s What Improved Our ROAS
Gonza Martinez
Amazon business owner and PPC strategist
Episode: Amazon PPC Secrets No One Tells You—Explode Your Brand Growth
Clifford Donovan
Lead media buyer from Pilothouse Digital
Pilothouse Digital
Episode: Five Practical Fixes for Messy Amazon Accounts
Sam Lee
A representative from Trivium discussing video marketing strategies for Amazon advertising.
Trivium Group
Episode: Creative Optimization and Partnerships with Roku for Amazon Video Campaigns
Sean Stone
PPC expert and marketing strategist
Stoneskins
Episode: 4 Techniques Working for Amazon PPC in 2025
Joe Shelerud
Expert in Amazon advertising and co-founder of Ad Advance
Ad Advance
Episode: Amazon Marketing Cloud: Retarget Viewers & Cart Abandoners
Mina Elias
Expert in Amazon PPC and founder of Trivium
Trivium
Episode: Should Amazon PPC Sellers Try a TikTok Shop?
Noemi Bolojan
Talented Amazon PPC marketer and frequent guest on the show
Episode: Why the 'Perfect' Amazon PPC Account Is a Myth?
Ryan Hofacre
Amazon marketing expert and regular podcast guest
Episode: 5 Important Factors That Influence Amazon Ranking (Classic)

Hosts

Michael Erickson Facchin
Co-host known for his expertise in Amazon PPC, focusing on optimizing campaigns, strategic insights, and practical tips.
Ad Badger
Co-host and expert in Amazon PPC advertising, recognized for sharing strategies and insights tailored for Amazon sellers.

Reviews

4.9 out of 5 stars from 195 ratings
  • My favourite podcast by far!

    I’ve struggled with Amazon PPC for years, with over 400 SKU’s I find it all a bit overwhelming and suffer big time from “data paralysis”! Listening to the Badger Den has helped me learn so much in my understanding of the beast that is Amazon PPC. Michael’s data driven approach appeals to the spreadsheet nerd in me and I’d highly recommend anyone who’s serious about advertising on Amazon to listen to each and every episode.

    Apple Podcasts
    5
    MWJ1982
    United Kingdoma year ago
  • Really worth listening

    I can't get enough of this podcast! It's a constant source of insightful content, and Michael's knack for breaking down complex topics in a way that anyone can understand is simply impressive. I can't recommend it enough!

    Apple Podcasts
    5
    Dena_denn
    Mexico2 years ago
  • Insightful tips

    I’ve been tuning into the PPC Den podcast and it’s been a game changer for my Amazon PPC skills. Michael’s insights are practical and easy to understand, making complex topics feel more approachable. Highly recommend for anyone looking to up their Amazon advertising game!

    Apple Podcasts
    5
    PandaCoco21
    Philippines2 years ago
  • Worth every second of my time!

    As a dedicated Amazon seller, navigating the complexities of pay-per-click can be a daunting task. That’s where The PPC Den podcast has made a monumental difference in my business. Subscribing to this podcast was, without exaggeration, one of the best decisions I've made for my online enterprise. The in-depth analysis, actionable advice, and the latest strategies discussed have been pivotal in optimizing my ads and maximizing ROI. The hosts don't just scratch the surface; they dive deep into the... more

    Apple Podcasts
    5
    slav0203
    Ukraine2 years ago
  • This is a game changer!

    I'm an Amazon seller and let me tell you, The PPC Den podcast is a game changer. It's simple – if you sell on Amazon, you need to listen to this. The tips and tricks they share about pay-per-click ads are super easy to understand and apply. It’s helped me get way more out of my ads without all the confusion. Honestly, subscribing to this podcast is one of the smartest moves I've made for my business

    Apple Podcasts
    5
    AnslaUA
    Ukraine2 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Many mention the clarity and accessibility of complex topics, making it suitable for sellers at any experience level.
Overall, the podcast is recommended as a must-listen for anyone serious about Amazon PPC, with praise for its relevance and depth.
The expertise of the hosts is frequently highlighted, with feedback emphasizing their ability to convey valuable strategies effectively.
Listeners rave about the actionable insights that significantly improve their understanding of Amazon PPC.
Reviewers appreciate the community feel and the knowledge shared by both hosts and guests, which encourages ongoing learning.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

Five Practical Fixes for Messy Amazon Accounts
Q: What separates a good manager of PPC versus a bad one?
A good manager knows exactly where their spend is going, while a bad one does not have clarity on their spending patterns and ends up with messy data.
What Are 7 Overlooked Seller Central Tools? (Classic)
Q: If someone wanted to, how should they get in touch with you?
You can reach me through LinkedIn or via a link on the PPC Den website.
Managing Amazon Ads in Tough Times to Protect Your Organic Sales
Q: How do they know it's possible to do that?
The factors included being smart with keywords and having a solid plan and data.
Managing Amazon Ads in Tough Times to Protect Your Organic Sales
Q: What goes on in your head when you get that call?
I think about which items to stop supporting, as cutting everything will kill sales.
Managing Amazon Ads in Tough Times to Protect Your Organic Sales
Q: Could you explain what you meant by that?
It's not the time to cut back on ads as it affects organic ranking and overall sales.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
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Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About This Podcast

What is This Podcast about and what kind of topics does it cover?

Focusing on the intricacies of Amazon PPC advertising, the podcast provides practical insights and actionable strategies aimed at optimizing ad campaigns for Amazon sellers. It touches on various topics such as bulk file management for campaigns, the implications of B2B placements, and the effective use of branded spend strategies. Each episode features industry experts who share their knowledge on technical tools and creative marketing strategies, ensuring that both new and experienced sellers can take away valuable lessons to improve their performance on the platform. This podcast is particularly geared towards those who are serious about enhancing their advertising skills and driving better results in their Amazon businesses.

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Which podcasts are similar to this podcast?

These podcasts share a similar audience with this podcast:

1. Capitalism.com with Ryan Daniel Moran
2. My Amazon Guy
3. That Amazon Ads Podcast
4. My First Million
5. All-In with Chamath, Jason, Sacks & Friedberg

How many episodes of this podcast are there?

this podcast launched 7 years ago and published 378 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on this podcast?

Recent guests on this podcast include:

1. Shane White
2. Gonza Martinez
3. Clifford Donovan
4. Sam Lee
5. Sean Stone
6. Joe Shelerud
7. Mina Elias
8. Noemi Bolojan

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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