The PPC Den: Amazon PPC Advertising Mastery
The PPC DenThe world's first Amazon advertising podcast-- hosted by Ad Badger. Here we discuss the ins and outs of Amazon PPC, including tips and tricks to help optimize your ad campaigns. Whether you're a die-hard PPC fanatic or an Amazon seller looking for an edge, this podcast is for you!
| Publishes | Weekly | Episodes | 400 | Founded | 7 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | BusinessMarketing | |||
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Latest Episodes
Welcome back to the PPC Den podcast! Today we’re catching up with Francis Leger, co-owner of GS Plant Foods, to talk about the harsh realities of selling on Amazon in 2026.
Let's be honest, the days of easily launching a profitable product from your... more
Have you ever scaled your Amazon PPC campaigns only to watch your organic sales completely drop off? In this episode, Michael and Amazon advertising expert Brent Zahradnik tackle a fantastic listener question where a brand's ad sales tripled, but the... more
Are your Amazon sales dropping and your ACoS skyrocketing? Before you take a sledgehammer to your PPC campaigns, you need to look under the hood of your business.
In this episode, Michael sits down with Elizabeth Greene from Junglr to discuss why th... more
In this episode, I talk about how Amazon sellers can go beyond just looking at sales and start using PPC and search query data to understand their true market share. I show how you can track changes in search volume, impressions, clicks, conversions,... more
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- My favourite podcast by far!
I’ve struggled with Amazon PPC for years, with over 400 SKU’s I find it all a bit overwhelming and suffer big time from “data paralysis”! Listening to the Badger Den has helped me learn so much in my understanding of the beast that is Amazon PPC. Michael’s data driven approach appeals to the spreadsheet nerd in me and I’d highly recommend anyone who’s serious about advertising on Amazon to listen to each and every episode.
Apple Podcasts5MWJ1982
United Kingdoma year ago - Really worth listening
I can't get enough of this podcast! It's a constant source of insightful content, and Michael's knack for breaking down complex topics in a way that anyone can understand is simply impressive. I can't recommend it enough!
Apple Podcasts5Dena_denn
Mexico2 years ago - Insightful tips
I’ve been tuning into the PPC Den podcast and it’s been a game changer for my Amazon PPC skills. Michael’s insights are practical and easy to understand, making complex topics feel more approachable. Highly recommend for anyone looking to up their Amazon advertising game!
Apple Podcasts5PandaCoco21
Philippines2 years ago - Worth every second of my time!
As a dedicated Amazon seller, navigating the complexities of pay-per-click can be a daunting task. That’s where The PPC Den podcast has made a monumental difference in my business. Subscribing to this podcast was, without exaggeration, one of the best decisions I've made for my online enterprise. The in-depth analysis, actionable advice, and the latest strategies discussed have been pivotal in optimizing my ads and maximizing ROI. The hosts don't just scratch the surface; they dive deep into the... more
Apple Podcasts5slav0203
Ukraine2 years ago - This is a game changer!
I'm an Amazon seller and let me tell you, The PPC Den podcast is a game changer. It's simple – if you sell on Amazon, you need to listen to this. The tips and tricks they share about pay-per-click ads are super easy to understand and apply. It’s helped me get way more out of my ads without all the confusion. Honestly, subscribing to this podcast is one of the smartest moves I've made for my business
Apple Podcasts5AnslaUAUkraine2 years ago
Listeners Say
Key themes from listener reviews, highlighting what works and what could be improved about the show.
Chart Rankings
How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
Apple Podcasts | #250 |  Italy/Business/Marketing |
Apple Podcasts | #104 |  Netherlands/Business/Marketing |
Apple Podcasts | #106 |  New Zealand/Business/Marketing |
Apple Podcasts | #155 |  Denmark/Business/Marketing |
Apple Podcasts | #191 |  Hong Kong/Business/Marketing |
Apple Podcasts | #220 |  Singapore/Business/Marketing |
Talking Points
Recent interactions between the hosts and their guests.
Audience Metrics
Listeners, social reach, demographics and more for this podcast.
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Frequently Asked Questions About This Podcast
What is This Podcast about and what kind of topics does it cover?
The show centers on Amazon PPC and broader e-commerce advertising, with deep-dives into optimization tactics, bid strategies, keyword management, and how external factors like inventory, catalog quality, and pricing impact ad performance. Episodes frequently feature hands-on frameworks, data-driven analyses, and practical steps—often illustrated through real-world client cases and guest experiences—from seasoned managers to agency leaders. A notable strength is bringing together technical PPC know-how with marketing strategy, channel diversification, and AI-enabled tools, making it valuable for both practitioners and growth-focused brand teams. Expect actionable playbooks, rigorous troubleshooting, and candid discussions about balancing pro... more
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How many listeners does this podcast get?
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What are the audience demographics for this podcast?
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How many subscribers and views does this podcast have?
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Which podcasts are similar to this podcast?
These podcasts share a similar audience with this podcast:
1. That Amazon Ads Podcast
2. My Amazon Guy
3. Seller Sessions Amazon FBA and Private Label
4. AM/PM Podcast
5. Serious Sellers Podcast: Learn How To Sell On Amazon FBA & Walmart
How many episodes of this podcast are there?
this podcast launched 7 years ago and published 400 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
How do I contact this podcast?
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What guests have appeared on this podcast?
Recent guests on this podcast include:
1. Dan Head
2. Steve Patenaude
3. Shane White
4. Gonza Martinez
5. Clifford Donovan
6. Sam Lee
7. Mike Danford
8. Elizabeth Greene
To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.