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Artwork for The PPC Den: Amazon PPC Advertising Mastery

The PPC Den: Amazon PPC Advertising Mastery

The PPC Den
Amazon PPC
Amazon
Amazon Advertising
E-Commerce
ACOS
PPC Advertising
Profitability
Digital Marketing
Amazon Marketing Cloud
N-Gram Analysis
Product Opportunity Explorer
Bid Optimization
Wasted Spend
PPC
Conversion Rate
Inventory Management
Conversion Rates
Product Listings
Data Analysis
Customer Experience

The world's first Amazon advertising podcast-- hosted by Ad Badger. Here we discuss the ins and outs of Amazon PPC, including tips and tricks to help optimize your ad campaigns. Whether you're a die-hard PPC fanatic or an Amazon seller looking for an edge, this podcast is for you!

PublishesWeeklyEpisodes413Founded8 years ago
Number of ListenersCategories
MarketingBusiness

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Artwork for The PPC Den: Amazon PPC Advertising Mastery

Latest Episodes

Ever noticed your Amazon sales dropping and immediately blamed your ads? We all do it! In this episode, Michael and Campaign Manager Olena reveal a massive secret about what is really killing your sales.

It turns out you do not have to be completely... more

Hey! I just recorded a killer episode with Anton from SellWave Agency all about Amazon PPC bulk files. I know spreadsheets sound boring, but paired with AI, they are a total superpower right now.

Amazon’s official guide will just overwhelm you, so w... more

YouTube

In this episode, we stumble upon a surprisingly effective Amazon PPC strategy: giving your mouse a break.

Honestly, we all know that itch to jump into our campaigns and start tweaking things just to feel like we're doing something when we're stress... more

YouTube

In this episode of the PPC Den Podcast, host Michael sits down with Emanuel Popescu, the Director of Account Management at AMZ Advisors, to reveal the high-stakes world of global Amazon expansion. Managing a massive team of 80 people, Emanuel shares ... more

YouTube

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Recent Guests

Emanuel Popescu
Director of Account Management, Expansion Department at AMZ Advisors
AMZ Advisors
Episode: How to Scale Your Amazon Business Globally: The EU Expansion Guide
Dan Head
Owner of AMZ Elite and expert in Amazon PPC
AMZ Elite
Episode: Three Important Weekly Tasks for Amazon PPC
Steve Patenaude
Mastermind partner and PPC expert
Consultant based in Montreal
Episode: PPC Detectives: Solving Amazon’s Most Mysterious Performance Crimes
Shane White
Friend of the show and e-commerce agency head at Nobul Partners, focused on Amazon advertising
Nobul Partners
Episode: We Tested AI Video Ads — Here’s What Improved Our ROAS
Gonza Martinez
Amazon business owner and PPC strategist
Episode: Amazon PPC Secrets No One Tells You—Explode Your Brand Growth
Clifford Donovan
Lead media buyer from Pilothouse Digital
Pilothouse Digital
Episode: Five Practical Fixes for Messy Amazon Accounts
Sam Lee
A representative from Trivium discussing video marketing strategies for Amazon advertising.
Trivium Group
Episode: Creative Optimization and Partnerships with Roku for Amazon Video Campaigns
Mina Elias
Expert in Amazon advertising and marketing
Owner of Mina Elias LLC
Episode: Winning on Amazon in 2025 Starts with Mind, Body & Brand
Elizabeth Greene
Expert in Amazon advertising and representative from Junglr.
Junglr
Episode: Pros and Cons of vCPM in Amazon Advertising

Host

Ad Badger
Host and primary voice behind The PPC Den, specializing in Amazon PPC optimization and tooling.

Reviews

4.9 out of 5 stars from 197 ratings
  • My favourite podcast by far!

    I’ve struggled with Amazon PPC for years, with over 400 SKU’s I find it all a bit overwhelming and suffer big time from “data paralysis”! Listening to the Badger Den has helped me learn so much in my understanding of the beast that is Amazon PPC. Michael’s data driven approach appeals to the spreadsheet nerd in me and I’d highly recommend anyone who’s serious about advertising on Amazon to listen to each and every episode.

    Apple Podcasts
    5
    MWJ1982
    United Kingdom2 years ago
  • Really worth listening

    I can't get enough of this podcast! It's a constant source of insightful content, and Michael's knack for breaking down complex topics in a way that anyone can understand is simply impressive. I can't recommend it enough!

    Apple Podcasts
    5
    Dena_denn
    Mexico2 years ago
  • Insightful tips

    I’ve been tuning into the PPC Den podcast and it’s been a game changer for my Amazon PPC skills. Michael’s insights are practical and easy to understand, making complex topics feel more approachable. Highly recommend for anyone looking to up their Amazon advertising game!

    Apple Podcasts
    5
    PandaCoco21
    Philippines2 years ago
  • Worth every second of my time!

    As a dedicated Amazon seller, navigating the complexities of pay-per-click can be a daunting task. That’s where The PPC Den podcast has made a monumental difference in my business. Subscribing to this podcast was, without exaggeration, one of the best decisions I've made for my online enterprise. The in-depth analysis, actionable advice, and the latest strategies discussed have been pivotal in optimizing my ads and maximizing ROI. The hosts don't just scratch the surface; they dive deep into the... more

    Apple Podcasts
    5
    slav0203
    Ukraine3 years ago
  • This is a game changer!

    I'm an Amazon seller and let me tell you, The PPC Den podcast is a game changer. It's simple – if you sell on Amazon, you need to listen to this. The tips and tricks they share about pay-per-click ads are super easy to understand and apply. It’s helped me get way more out of my ads without all the confusion. Honestly, subscribing to this podcast is one of the smartest moves I've made for my business

    Apple Podcasts
    5
    AnslaUA
    Ukraine3 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Episodes are praised for depth, clarity, and long-term perspective on Amazon ads.
Guests bring diverse expertise from agencies and brands, with actionable tips.
Audience finds practical, data-driven PPC advice valuable and accessible.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#167
Italy/Business/Marketing
Apple Podcasts
#192
France/Business/Marketing
Apple Podcasts
#25
Austria/Business/Marketing
Apple Podcasts
#45
Taiwan/Business/Marketing
Apple Podcasts
#112
Netherlands/Business/Marketing
Apple Podcasts
#172
Hong Kong/Business/Marketing

Talking Points

Recent interactions between the hosts and their guests.

How to Achieve High Lifetime Value? (Classic)
Q: Is this approach applicable to every product, including one-time purchases?
For single-purchase products, focus remains on the immediate sales and CPA. For products with repeat potential, widen the funnel view, optimize for lifetime value, and consider cross-sells and subscriptions to increase long-term profitability.
How to Achieve High Lifetime Value? (Classic)
Q: How can brands begin to incorporate repeat purchases into their total ACOS planning?
Begin by measuring repeat purchase rate and LTV, then reframe targets from ACOS per order to cost per acquisition for a new-to-brand customer. Use dashboards to see how repeats affect overall profitability and adjust bids across the funnel accordingly.
How to Achieve High Lifetime Value? (Classic)
Q: What if every purchase you have ends up with customers buying two, three, four, five, ten more times over their lifetime? How should that change your ACOS goals?
The math shifts from focusing on a single order's ACOS to considering the lifetime value of a customer. If repeat purchases are likely, you can tolerate higher initial ACOS and even aim for a holistic target across the funnel that accounts for future purchases.
How to Scale Your Amazon Business Globally: The EU Expansion Guide
Q: What is the recommended launch strategy for new international markets?
Begin with discovery-focused campaigns (auto, broad, and category targeting) to collect data on search behavior and CPC, then adjust based on findings and avoid assuming US benchmarks apply.
How to Scale Your Amazon Business Globally: The EU Expansion Guide
Q: Why is localization more important than simple translation when expanding to Europe?
Localization aligns listings with local terminology, search habits, and visuals, which improves relevance and conversions, as shown by the jump rope example where UK uses 'skipping rope' instead of 'jump rope'.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

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Frequently Asked Questions About This Podcast

What is This Podcast about and what kind of topics does it cover?

This show centers on practical, data-driven Amazon PPC optimization, with a steady flow of expert guests who share actionable tactics for campaigns, messaging, and scale. Episodes frequently cover topics like bid strategies, attribution windows, global expansion, lifetime value, and cannibalization vs incrementality, often illustrated with real-world case studies. A standout aspect is the mix of practitioner hosts and guest experts who bring hands-on experience with Amazon ads, optimization tooling, and multi-channel growth, making it a go-to resource for sellers and marketers seeking measurable improvements. Potential listeners can expect deep dives, repeatable frameworks, and candid discussions about pitfalls and proven techniques in Amaz... more

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Which podcasts are similar to this podcast?

These podcasts share a similar audience with this podcast:

1. My Amazon Guy
2. AM/PM Podcast
3. Serious Sellers Podcast: Learn How To Sell On Amazon FBA & Walmart
4. My First Million
5. OPERATORS

How many episodes of this podcast are there?

this podcast launched 8 years ago and published 413 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on this podcast?

Recent guests on this podcast include:

1. Emanuel Popescu
2. Dan Head
3. Steve Patenaude
4. Shane White
5. Gonza Martinez
6. Clifford Donovan
7. Sam Lee
8. Mina Elias

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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