The PPC Den: Amazon PPC Advertising Mastery
The PPC DenThe world's first Amazon advertising podcast-- hosted by Ad Badger. Here we discuss the ins and outs of Amazon PPC, including tips and tricks to help optimize your ad campaigns. Whether you're a die-hard PPC fanatic or an Amazon seller looking for an edge, this podcast is for you!
| Publishes | Weekly | Episodes | 429 | Founded | 8 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | MarketingBusiness | |||
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Latest Episodes
There is no shortage of AI hype for Amazon sellers. "AI bidding." "AI agents." Videos about tools that shipped this morning.
This is the opposite of that. Michael walks the full 10-level progression from clicking around in Seller Central to running ... more
Today Mike is joined again by Steve Patenaude the closest thing this show has to a PPC detective to open a case that starts with a boring question and ends somewhere much more interesting: which of your products is actually earning the sale?
Amazon ... more
Amazon started pulling your ad spend straight out of your seller balance on August 1, 2026 no credit card float, no points, no 25-60 day settlement window. In this Claws Out mini-episode Michael breaks down what changed, the new AI image labeling rul... more
Today Mike is joined by Dan Head of AMZ Elite, a full-service Amazon consultancy with 20 years of experience, to talk about the thing every AI-curious seller keeps circling: how to stop asking generic AI generic questions.
The premise is simple. AI ... more
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- My favourite podcast by far!
I’ve struggled with Amazon PPC for years, with over 400 SKU’s I find it all a bit overwhelming and suffer big time from “data paralysis”! Listening to the Badger Den has helped me learn so much in my understanding of the beast that is Amazon PPC. Michael’s data driven approach appeals to the spreadsheet nerd in me and I’d highly recommend anyone who’s serious about advertising on Amazon to listen to each and every episode.
Apple Podcasts5MWJ1982
United Kingdom2 years ago - Really worth listening
I can't get enough of this podcast! It's a constant source of insightful content, and Michael's knack for breaking down complex topics in a way that anyone can understand is simply impressive. I can't recommend it enough!
Apple Podcasts5Dena_denn
Mexico3 years ago - Insightful tips
I’ve been tuning into the PPC Den podcast and it’s been a game changer for my Amazon PPC skills. Michael’s insights are practical and easy to understand, making complex topics feel more approachable. Highly recommend for anyone looking to up their Amazon advertising game!
Apple Podcasts5PandaCoco21
Philippines3 years ago - Worth every second of my time!
As a dedicated Amazon seller, navigating the complexities of pay-per-click can be a daunting task. That’s where The PPC Den podcast has made a monumental difference in my business. Subscribing to this podcast was, without exaggeration, one of the best decisions I've made for my online enterprise. The in-depth analysis, actionable advice, and the latest strategies discussed have been pivotal in optimizing my ads and maximizing ROI. The hosts don't just scratch the surface; they dive deep into the... more
Apple Podcasts5slav0203
Ukraine3 years ago - This is a game changer!
I'm an Amazon seller and let me tell you, The PPC Den podcast is a game changer. It's simple – if you sell on Amazon, you need to listen to this. The tips and tricks they share about pay-per-click ads are super easy to understand and apply. It’s helped me get way more out of my ads without all the confusion. Honestly, subscribing to this podcast is one of the smartest moves I've made for my business
Apple Podcasts5AnslaUAUkraine3 years ago
Listeners Say
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Chart Rankings
How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
Apple Podcasts | #173 |  United States/Business/Marketing |
Apple Podcasts | #70 |  Italy/Business/Marketing |
Apple Podcasts | #34 |  Argentina/Business/Marketing |
Apple Podcasts | #56 |  Hong Kong/Business/Marketing |
Apple Podcasts | #145 | Philippines/Business/Marketing |
Apple Podcasts | #157 |  India/Business/Marketing |
Talking Points
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Audience Metrics
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Frequently Asked Questions About This Podcast
What is This Podcast about and what kind of topics does it cover?
This show leans into practical, data-driven Amazon PPC strategies with a strong emphasis on optimization, automation, and cross-channel advertising. Episodes frequently explore how to fuse data from organic signals, inventory, and paid campaigns, use AI and spreadsheets to drive decision-making, and scale performance for brands and agencies. Listeners are likely seasoned sellers and marketing professionals who want repeatable processes, actionable insights, and concrete tactics—whether they're in-house teams, agency owners, or consultants. A notable edge is the ongoing focus on tooling (bid engines, dashboards, AI prompts) and real-world workflows that translate to measurable improvements in ROAS and efficiency.
Potential entrants will fin... more
Where can I find podcast stats for this podcast?
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How many listeners does this podcast get?
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What are the audience demographics for this podcast?
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How many subscribers and views does this podcast have?
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Which podcasts are similar to this podcast?
These podcasts share a similar audience with this podcast:
1. My Amazon Guy
2. AM/PM Podcast
3. Serious Sellers Podcast: Learn How To Sell On Amazon FBA & Walmart
4. Highway to Sell: Amazon PPC Insights
5. Operators
How many episodes of this podcast are there?
this podcast launched 8 years ago and published 429 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
How do I contact this podcast?
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What guests have appeared on this podcast?
Recent guests on this podcast include:
1. Daniel Head
2. Priscilla Wagner
3. Steve Walters
4. Emanuel Popescu
5. Gonza Martinez
6. Dan Head
7. Steve Patenaude
8. Shane White
To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.