The PPC Den: Amazon PPC Advertising Mastery
The PPC DenThe world's first Amazon advertising podcast-- hosted by Ad Badger. Here we discuss the ins and outs of Amazon PPC, including tips and tricks to help optimize your ad campaigns. Whether you're a die-hard PPC fanatic or an Amazon seller looking for an edge, this podcast is for you!
| Publishes | Weekly | Episodes | 439 | Founded | 8 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | MarketingBusiness | |||
Listen to this Podcast
Latest Episodes
The Badger here.
Episode 407 of The PPC Den Podcast, featuring Scotty Peck of CrankTank.
Scotty needed a quieter basketball for his living room hoop. He asked Amazon's AI chat for the same size, only lighter. It found one. He bought it. He never op... more
The Badger here.
Episode 406 of the PPC Den Podcast.
Two episodes ago I read your bulk files so you don't have to. This time I go hunting.
Mike used to chase wasted spend in a spreadsheet. Download, copy, paste, filter orders = 0, repeat. Now he ty... more
The Badger here.
Episode 405 of the PPC Den Podcast.
It's 5:30 AM. Mike is asleep. I'm not.
Before he reaches his desk, an AI agent has already run the math and dropped a waste report in his chat: search terms with zero orders, ACOS Power Ratio, bl... more
The Badger here.
Episode 404 of the PPC Den Podcast.
Since 2018 Mike has been handing you spreadsheets. The bid calculator. The placement calculator. The n-gram sheet that took him eons to build. All of them needed you to copy, paste, and squint.
I... more
Key Facts
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Reviews
- Amazon rules - so much to do…
This podcast is vital for those brand leaders who expect more Amazon sales, and a stronger channel to lift sales.
Apple Podcasts5Scott-bike-fly
United States2 months ago - My favourite podcast by far!
I’ve struggled with Amazon PPC for years, with over 400 SKU’s I find it all a bit overwhelming and suffer big time from “data paralysis”! Listening to the Badger Den has helped me learn so much in my understanding of the beast that is Amazon PPC. Michael’s data driven approach appeals to the spreadsheet nerd in me and I’d highly recommend anyone who’s serious about advertising on Amazon to listen to each and every episode.
Apple Podcasts5MWJ1982
United Kingdom2 years ago - Really worth listening
I can't get enough of this podcast! It's a constant source of insightful content, and Michael's knack for breaking down complex topics in a way that anyone can understand is simply impressive. I can't recommend it enough!
Apple Podcasts5Dena_denn
Mexico3 years ago - Insightful tips
I’ve been tuning into the PPC Den podcast and it’s been a game changer for my Amazon PPC skills. Michael’s insights are practical and easy to understand, making complex topics feel more approachable. Highly recommend for anyone looking to up their Amazon advertising game!
Apple Podcasts5PandaCoco21
Philippines3 years ago - Worth every second of my time!
As a dedicated Amazon seller, navigating the complexities of pay-per-click can be a daunting task. That’s where The PPC Den podcast has made a monumental difference in my business. Subscribing to this podcast was, without exaggeration, one of the best decisions I've made for my online enterprise. The in-depth analysis, actionable advice, and the latest strategies discussed have been pivotal in optimizing my ads and maximizing ROI. The hosts don't just scratch the surface; they dive deep into the... more
Apple Podcasts5slav0203
Ukraine3 years ago
Listeners Say
Key themes from listener reviews, highlighting what works and what could be improved about the show.
Chart Rankings
How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
Apple Podcasts | #170 | United States/Business/Marketing |
Apple Podcasts | #185 |  Italy/Business/Marketing |
Apple Podcasts | #117 |  Hong Kong/Business/Marketing |
Apple Podcasts | #121 |  Spain/Business/Marketing |
Apple Podcasts | #131 |  New Zealand/Business/Marketing |
Apple Podcasts | #157 |  Argentina/Business/Marketing |
Talking Points
Recent interactions between the hosts and their guests.
Audience Metrics
Listeners, social reach, demographics and more for this podcast.
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Frequently Asked Questions About This Podcast
What is This Podcast about and what kind of topics does it cover?
This show leans into practical, data-driven Amazon PPC strategies with a strong emphasis on optimization, automation, and cross-channel advertising. Episodes frequently explore how to fuse data from organic signals, inventory, and paid campaigns, use AI and spreadsheets to drive decision-making, and scale performance for brands and agencies. Listeners are likely seasoned sellers and marketing professionals who want repeatable processes, actionable insights, and concrete tactics—whether they're in-house teams, agency owners, or consultants. A notable edge is the ongoing focus on tooling (bid engines, dashboards, AI prompts) and real-world workflows that translate to measurable improvements in ROAS and efficiency.
Potential entrants will fin... more
Where can I find podcast stats for this podcast?
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How many listeners does this podcast get?
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What are the audience demographics for this podcast?
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How many subscribers and views does this podcast have?
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Which podcasts are similar to this podcast?
These podcasts share a similar audience with this podcast:
1. My Amazon Guy
2. Shopify Masters
3. AM/PM Podcast
4. Serious Sellers Podcast: Learn How To Sell On Amazon FBA & Walmart
5. Operators
How many episodes of this podcast are there?
this podcast launched 8 years ago and published 439 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
How do I contact this podcast?
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What guests have appeared on this podcast?
Recent guests on this podcast include:
1. Clement Hynaux
2. Daniel Head
3. Priscilla Wagner
4. Sean Stone
5. Shane White
6. Steve Walters
7. Sam Lee
8. Emanuel Popescu
To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.