The PPC Den: Amazon PPC Advertising Mastery
The PPC DenThe world's first Amazon advertising podcast-- hosted by Ad Badger. Here we discuss the ins and outs of Amazon PPC, including tips and tricks to help optimize your ad campaigns. Whether you're a die-hard PPC fanatic or an Amazon seller looking for an edge, this podcast is for you!
| Publishes | Weekly | Episodes | 422 | Founded | 8 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | MarketingBusiness | |||
Listen to this Podcast
Latest Episodes
Wondering why some Amazon sellers do really well and others don't? In this video, Michael and Destaney Wishon from BetterAMS share their own ups and downs with Amazon ads. They talk about how tricky Amazon advertising can get, why focusing too much o... more
Today, we are joined by the amazing Maryna from the Ad Badger team. If you have ever wondered why your Amazon PPC performance suddenly dropped, even when your bids, keywords, and competitor pricing look perfect this episode is for you.
Maryna shares... more
Sean Stone of Spillover Commerce joins Mike to explain why most Amazon sellers fail when they try Meta ads and the fix: anchor your first campaign to a real event, not a generic sale.
They break down a live case study: a Father's Day push that turn... more
In this episode, host Mike chats with Shane White from NoBul Partners about practical and highly effective ways to use AI in Amazon marketing.
Shane explains his transition from ChatGPT to Claude, highlighting its powerful capabilities in visualizi... more
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Reviews
- My favourite podcast by far!
I’ve struggled with Amazon PPC for years, with over 400 SKU’s I find it all a bit overwhelming and suffer big time from “data paralysis”! Listening to the Badger Den has helped me learn so much in my understanding of the beast that is Amazon PPC. Michael’s data driven approach appeals to the spreadsheet nerd in me and I’d highly recommend anyone who’s serious about advertising on Amazon to listen to each and every episode.
Apple Podcasts5MWJ1982
United Kingdom2 years ago - Really worth listening
I can't get enough of this podcast! It's a constant source of insightful content, and Michael's knack for breaking down complex topics in a way that anyone can understand is simply impressive. I can't recommend it enough!
Apple Podcasts5Dena_denn
Mexico3 years ago - Insightful tips
I’ve been tuning into the PPC Den podcast and it’s been a game changer for my Amazon PPC skills. Michael’s insights are practical and easy to understand, making complex topics feel more approachable. Highly recommend for anyone looking to up their Amazon advertising game!
Apple Podcasts5PandaCoco21
Philippines3 years ago - Worth every second of my time!
As a dedicated Amazon seller, navigating the complexities of pay-per-click can be a daunting task. That’s where The PPC Den podcast has made a monumental difference in my business. Subscribing to this podcast was, without exaggeration, one of the best decisions I've made for my online enterprise. The in-depth analysis, actionable advice, and the latest strategies discussed have been pivotal in optimizing my ads and maximizing ROI. The hosts don't just scratch the surface; they dive deep into the... more
Apple Podcasts5slav0203
Ukraine3 years ago - This is a game changer!
I'm an Amazon seller and let me tell you, The PPC Den podcast is a game changer. It's simple – if you sell on Amazon, you need to listen to this. The tips and tricks they share about pay-per-click ads are super easy to understand and apply. It’s helped me get way more out of my ads without all the confusion. Honestly, subscribing to this podcast is one of the smartest moves I've made for my business
Apple Podcasts5AnslaUAUkraine3 years ago
Listeners Say
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Chart Rankings
How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
Apple Podcasts | #125 |  Italy/Business/Marketing |
Apple Podcasts | #56 |  Denmark/Business/Marketing |
Apple Podcasts | #104 |  Hong Kong/Business/Marketing |
Apple Podcasts | #147 | Philippines/Business/Marketing |
Apple Podcasts | #223 |  Spain/Business/Marketing |
Talking Points
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Frequently Asked Questions About This Podcast
What is This Podcast about and what kind of topics does it cover?
This show centers on practical, data-driven Amazon PPC optimization, with a steady flow of expert guests who share actionable tactics for campaigns, messaging, and scale. Episodes frequently cover topics like bid strategies, attribution windows, global expansion, lifetime value, and cannibalization vs incrementality, often illustrated with real-world case studies. A standout aspect is the mix of practitioner hosts and guest experts who bring hands-on experience with Amazon ads, optimization tooling, and multi-channel growth, making it a go-to resource for sellers and marketers seeking measurable improvements. Potential listeners can expect deep dives, repeatable frameworks, and candid discussions about pitfalls and proven techniques in Amaz... more
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How many listeners does this podcast get?
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What are the audience demographics for this podcast?
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How many subscribers and views does this podcast have?
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Which podcasts are similar to this podcast?
These podcasts share a similar audience with this podcast:
1. My Amazon Guy
2. That Amazon Ads Podcast
3. AM/PM Podcast
4. Serious Sellers Podcast: Learn How To Sell On Amazon FBA & Walmart
5. My First Million
How many episodes of this podcast are there?
this podcast launched 8 years ago and published 422 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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What guests have appeared on this podcast?
Recent guests on this podcast include:
1. Steve Walters
2. Emanuel Popescu
3. Dan Head
4. Steve Patenaude
5. Sean Stone
6. Shane White
7. Gonza Martinez
8. Clifford Donovan
To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.