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Artwork for The PPC Den: Amazon PPC Advertising Mastery

The PPC Den: Amazon PPC Advertising Mastery

The PPC Den
Amazon PPC
Amazon Advertising
FBA Fees
Forecasting
E-Commerce
Advertising Strategies
Profitability
Data Analysis
Amazon PPC Advertising
Wasted Spend
PPC Advertising
Campaign Management
Promotional Fees
Amazon
Product Opportunity Explorer
Marketing Strategies
Acos
Amazon IPI Score
Client Relationships
Organic Sales Performance

The world's first Amazon advertising podcast-- hosted by Ad Badger. Here we discuss the ins and outs of Amazon PPC, including tips and tricks to help optimize your ad campaigns. Whether you're a die-hard PPC fanatic or an Amazon seller looking for an edge, this podcast is for you!

PublishesWeeklyEpisodes388Founded7 years ago
Number of ListenersCategories
BusinessMarketing

Listen to this Podcast

Artwork for The PPC Den: Amazon PPC Advertising Mastery

Latest Episodes

In this episode, Mike and Dan Head of AMZ Elite break down three weekly Amazon PPC tasks that actually move performance today.

We focus on what’s working now—covering how Dan reviews N-gram analysis and N-gram ASINs each week to identify hidden wast... more

YouTube

This episode is all about one of the smartest Amazon PPC bidding systems you’ll ever come across. Priscilla, our guest, has spent years building her own custom bidding logic — not using software, but by creating a super detailed, data-heavy Excel sys... more

YouTube

Imagine spending $75,000 on Amazon ads and selling… just one $40K tiny home. That’s exactly where our guest Caroline found herself after leaving her CFO job and investing $750K into luxury prefab homes. In this episode, she jumps on an onboarding cal... more

YouTube

In this episode, we’re jumping into the Amazon world just like Mario jumps into a new level.

I take you out to the limestone cliffs of Austin, where deep-water bouldering meets deep-data Amazon strategy. And while hanging off a rock face (because wh... more

YouTube

Key Facts

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Number of Listeners
Find out how many people listen to this podcast per episode and each month.

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Recent Guests

Steve Patenaude
Mastermind partner and PPC expert
Consultant based in Montreal
Episode: PPC Detectives: Solving Amazon’s Most Mysterious Performance Crimes
Shane White
Friend of the show and e-commerce agency head at Nobul Partners, focused on Amazon advertising
Nobul Partners
Episode: We Tested AI Video Ads — Here’s What Improved Our ROAS
Gonza Martinez
Amazon business owner and PPC strategist
Episode: Amazon PPC Secrets No One Tells You—Explode Your Brand Growth
Clifford Donovan
Lead media buyer from Pilothouse Digital
Pilothouse Digital
Episode: Five Practical Fixes for Messy Amazon Accounts
Sam Lee
A representative from Trivium discussing video marketing strategies for Amazon advertising.
Trivium Group
Episode: Creative Optimization and Partnerships with Roku for Amazon Video Campaigns
Joe Shelerud
Expert in Amazon advertising and co-founder of Ad Advance
Ad Advance
Episode: Amazon Marketing Cloud: Retarget Viewers & Cart Abandoners
Sean Stone
Amazon marketer and owner of a marketing agency.
Stone's Goods
Episode: How can you quickly and efficiently improve your Amazon listing?
Blair Forrest
An expert in Amazon PPC and logistics, known for his insightful contributions to the Amazon seller community.
AMZ Prep
Episode: Amazon Inbound Placement Fees Explained: Strategies to Keep Your Costs Down
Noemi Bolojan
Talented Amazon PPC marketer and frequent guest on the show
Episode: Why the 'Perfect' Amazon PPC Account Is a Myth?

Hosts

Ad Badger
Host of The PPC Den, focusing on tips and tricks for optimizing Amazon PPC campaigns and helping sellers succeed in e-commerce.
Michael Erickson Facchin
Host and co-founder of The PPC Den Podcast, providing expert insights into Amazon PPC strategies and digital marketing tactics.

Reviews

4.9 out of 5 stars from 195 ratings
  • My favourite podcast by far!

    I’ve struggled with Amazon PPC for years, with over 400 SKU’s I find it all a bit overwhelming and suffer big time from “data paralysis”! Listening to the Badger Den has helped me learn so much in my understanding of the beast that is Amazon PPC. Michael’s data driven approach appeals to the spreadsheet nerd in me and I’d highly recommend anyone who’s serious about advertising on Amazon to listen to each and every episode.

    Apple Podcasts
    5
    MWJ1982
    United Kingdoma year ago
  • Really worth listening

    I can't get enough of this podcast! It's a constant source of insightful content, and Michael's knack for breaking down complex topics in a way that anyone can understand is simply impressive. I can't recommend it enough!

    Apple Podcasts
    5
    Dena_denn
    Mexico2 years ago
  • Insightful tips

    I’ve been tuning into the PPC Den podcast and it’s been a game changer for my Amazon PPC skills. Michael’s insights are practical and easy to understand, making complex topics feel more approachable. Highly recommend for anyone looking to up their Amazon advertising game!

    Apple Podcasts
    5
    PandaCoco21
    Philippines2 years ago
  • Worth every second of my time!

    As a dedicated Amazon seller, navigating the complexities of pay-per-click can be a daunting task. That’s where The PPC Den podcast has made a monumental difference in my business. Subscribing to this podcast was, without exaggeration, one of the best decisions I've made for my online enterprise. The in-depth analysis, actionable advice, and the latest strategies discussed have been pivotal in optimizing my ads and maximizing ROI. The hosts don't just scratch the surface; they dive deep into the... more

    Apple Podcasts
    5
    slav0203
    Ukraine2 years ago
  • This is a game changer!

    I'm an Amazon seller and let me tell you, The PPC Den podcast is a game changer. It's simple – if you sell on Amazon, you need to listen to this. The tips and tricks they share about pay-per-click ads are super easy to understand and apply. It’s helped me get way more out of my ads without all the confusion. Honestly, subscribing to this podcast is one of the smartest moves I've made for my business

    Apple Podcasts
    5
    AnslaUA
    Ukraine2 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Listeners appreciate the actionable insights and practical tips that simplify complex topics around Amazon PPC.
The content is noted to be very detailed and helpful, providing valuable strategies that can significantly improve ad performance.
The hosts are praised for their expertise and ability to present information in an engaging and understandable manner.
Overall, the podcast is regarded as a must-listen for anyone serious about succeeding in Amazon advertising, with high commendation for its quality and depth.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#171
Italy/Business/Marketing
Apple Podcasts
#73
Taiwan/Business/Marketing
Apple Podcasts
#137
Spain/Business/Marketing
Apple Podcasts
#154
Denmark/Business/Marketing
Apple Podcasts
#174
Israel/Business/Marketing
Apple Podcasts
#187
India/Business/Marketing

Talking Points

Recent interactions between the hosts and their guests.

5 Ways Search Query Data Boosts Sales
Q: Why do you think that the search query performance data is such a powerful tool?
Search query performance data shows the real customer voice and reflects actual market demand, as it provides insights beyond standard report statistics.
Five Practical Fixes for Messy Amazon Accounts
Q: What separates a good manager of PPC versus a bad one?
A good manager knows exactly where their spend is going, while a bad one does not have clarity on their spending patterns and ends up with messy data.
What Are 7 Overlooked Seller Central Tools? (Classic)
Q: If someone wanted to, how should they get in touch with you?
You can reach me through LinkedIn or via a link on the PPC Den website.
Managing Amazon Ads in Tough Times to Protect Your Organic Sales
Q: How do they know it's possible to do that?
The factors included being smart with keywords and having a solid plan and data.
Managing Amazon Ads in Tough Times to Protect Your Organic Sales
Q: What goes on in your head when you get that call?
I think about which items to stop supporting, as cutting everything will kill sales.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About This Podcast

What is This Podcast about and what kind of topics does it cover?

Exploring the complexities of Amazon PPC advertising, this podcast focuses on delivering actionable insights and strategies to help sellers enhance their advertising campaigns. From discussing groundbreaking developments such as AI integration in marketing to unraveling the nuances of search query performance and customer acquisition strategies, the content caters to both novice and experienced Amazon sellers. Each episode features industry experts, real-life case studies, and data-driven advice aimed at optimizing ad performance and driving sales success in the competitive Amazon marketplace. Unique to this show is its emphasis on breaking down intricate topics into practical, easy-to-understand advice, making it an invaluable resource for... more

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Which podcasts are similar to this podcast?

These podcasts share a similar audience with this podcast:

1. That Amazon Ads Podcast
2. My Amazon Guy
3. Serious Sellers Podcast: Learn How To Sell On Amazon FBA & Walmart
4. Seller Sessions Amazon FBA and Private Label
5. AM/PM Podcast

How many episodes of this podcast are there?

this podcast launched 7 years ago and published 388 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on this podcast?

Recent guests on this podcast include:

1. Steve Patenaude
2. Shane White
3. Gonza Martinez
4. Clifford Donovan
5. Sam Lee
6. Joe Shelerud
7. Sean Stone
8. Blair Forrest

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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