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The Marketing Misfits

The Marketing Misfits
E-Commerce
Amazon
Marketing
Marketing Strategies
Artificial Intelligence
Email Marketing
Tiktok Shop
Influencer Marketing
Entrepreneurship
Direct Mail
Social Media Marketing
Viral Content Creation
Consumer Packaged Goods
Retail Strategies
Linkedin
AI In Marketing
Branding
Audience Retention Strategies
Affiliate Marketing
Creator Economy

Discussion with the greatest minds in business today in a casual format. Kevin King and Norman Farrar dig into the stories that make up some of the most forward thinking entrepreneurial minds and the pivotal moments along their roads to success. Hosted on Ausha. See ausha.co/privacy-policy for more information.

PublishesWeeklyEpisodes126Founded3 years ago
Number of ListenersCategories
EntrepreneurshipBusinessMarketing

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Artwork for The Marketing Misfits

Latest Episodes

If you are generating millions of dollars a year on Amazon but ignoring your email list, you are likely leaving 30% to 40% of your gross revenue on the table.

In this episode of Marketing Misfits, hosts Norm Farrar and Kevin King break down the e... more

What do you do when your e-commerce business gets crushed by Amazon sellers, COVID shutdowns, and skyrocketing overhead? You completely rewrite the rules of your industry.

🔥 Join the Marketing Misfits Newsletter misfits.news

In this episod... more

YouTube

TikTok Shop is on track to do $100 Billion globally this year, but thousands of brands are still failing on the platform because they treat it like an Amazon PPC campaign. You cannot "slowly get into the channel", you must go all in.

🔥 Join the Mar... more

YouTube

Most brands completely fail on TikTok Shop because they treat it like an Amazon PPC campaign. They throw money at ads, send out a few samples, and give up when it doesn't immediately work. But the top 1% of sellers, the ones driving 60% of all TikTok... more

YouTube

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Recent Guests

Simon Booth
Founder of Kiddimoto, a wooden balance bike brand
Kiddimoto
Episode: I turned down Dragon's Den... Then grew my business 400% | Simon Booth
Jordan West
Founder of Social Commerce Club and entrepreneur focused on TikTok Shop
Social Commerce Club
Episode: The 48-Hour TikTok Shop Hack That Drives Millions in Sales | Jordan West
Sohun Sanka
E-commerce growth expert and founder of Clankers
Clankers
Episode: The 5K Rule: How the Top 1% of Brands Scale TikTok Shop Affiliates | Sohun Sanka
Jono Alderson
SEO expert, long-time practitioner and speaker
Independent SEO consultant
Episode: Is SEO Dead? The Truth About AI Search, AEO, and Google in 2026 | Jono Alderson
Chris Lang
Serial entrepreneur and founder of Fresh Chile and Hatch Green Chile brand
Fresh Chile / Hatch Green Chile
Episode: How to Build an 8-Figure Hot Sauce Brand | Chris Lang
Mary Dee
Advisor and mentor focused on strategic business fun and growth
Mary Dee LLC
Episode: Targeted by the FTC: The $56M Comeback Story | Mary Dee
Jake Thomas
YouTube title expert and creator of Creator Hooks newsletter
Creator Hooks
Episode: The Psychology of YouTube Titles (Stop the Clickbait) | Jake Thomas
Fernando Campos
E-commerce entrepreneur focused on TikTok Shop and supplements
Hive HQ (hivehq.ai)
Episode: Why 99% of Amazon Sellers Fail on TikTok Shop
Janvi Shah
Co-founder of Hue, a platform for video content from creators
Hue
Episode: Your Influencer Strategy is Dead (Copy This) | Janvi Shah

Hosts

Kevin King
Host and co-host focused on practical marketing strategy and storytelling.
Norman Farrar
Co-host known for connecting tactical marketing with real-world business growth.

Reviews

5.0 out of 5 stars from 17 ratings
  • A Must-Listen for Entrepreneurs ⭐

    A refreshing podcast with real conversations and actionable business lessons. Every episode leaves you with a new perspective and something you can apply right away.

    Apple Podcasts
    5
    GCPR Team
    Philippines5 months ago
  • 💎💎💎

    Loving all the recent episodes on Gen Z buyers, brand trust, AI-seo playbook, all super relevant! Am also interested in listening in on direct mail, B2B lead gen on Linkedin, and 100mil webinars! A great range of topics that I haven’t heard talked about as much, with friendly engaging hosts and guests!

    @gloriachoupr

    Apple Podcasts
    5
    _doremi101
    United States7 months ago
  • Great authentic conversations

    The guys are honest, funny and knowledgeable and bring on great guests for industry relevant education and inspiration!

    Apple Podcasts
    5
    Rachel B Lee
    United Statesa year ago
  • Best Marketing Podcast Out There!

    The Marketing Misfits Podcast is hands down my favorite podcast! Kevin and Norm always deliver fresh, engaging, and insightful content that keeps me hooked every episode. I love the variety of guests they bring on — each one adds real value and unique perspectives. Whether it’s marketing strategies, industry trends, or just honest, no-fluff conversations, this podcast never disappoints. Highly recommended!

    Podcast Addict
    5
    AMZKanalas
    a year ago
  • Great conversations and content

    Love the fun stories and banter between Kevin and Norm! It’s great to get a snapshot of their life and also their extensive experience / knowledge in marketing and strategy.

    The expert guests bring a lot of value and insights in the E-commerce space.

    Apple Podcasts
    5
    Dibbings
    United Kingdoma year ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Engaging hosts who pull insightful lessons from guests
Great mix of practical strategies and candid storytelling
Guests consistently deliver actionable, real-world marketing playbooks
Audience-friendly takeaways that listeners can implement quickly
Energetic conversations with deep expertise in ecommerce and AI

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

I turned down Dragon's Den... Then grew my business 400% | Simon Booth
Q: What advice can you give to somebody out there who's got a great idea who wants to become an inventor?
Booth recommends testing the idea with likely customers rather than relying on friends and family, then trusting yourself and committing to the product if you believe in it.
I turned down Dragon's Den... Then grew my business 400% | Simon Booth
Q: What led you to go on Dragon's Den?
Booth realized a motorcycling parent who followed the relevant magazines had never heard of Kiddimoto. He saw a national television appearance as a way to reach his target audience through PR and publicity.
The 48-Hour TikTok Shop Hack That Drives Millions in Sales | Jordan West
Q: What do you say to smaller companies that have tried TikTok Shop and failed, and how many influencers should they be targeting?
West recommends that smaller brands first become excellent at creating content for their own products. If the founder cannot do it, they should hire someone to make content consistently, build initial sales and useful examples, and then use that knowledge to work with creators.
The 48-Hour TikTok Shop Hack That Drives Millions in Sales | Jordan West
Q: How would you approach a creator if you had a brand or a micro brand?
West says to empathize with creators, show how the product aligns with them, and offer status and respect alongside earning potential. Founders should build personal relationships, including direct voice messages, rather than relying only on generic outreach.
The 5K Rule: How the Top 1% of Brands Scale TikTok Shop Affiliates | Sohun Sanka
Q: What are these brands doing wrong? Why are they so nervous about getting on to TikTok Shop?
Sanka says sellers are wary of the upfront sampling costs, uncertain returns, and inventory risks if a product goes viral. He also says brands commonly fail to build relationships with creators or give them the training and support needed to sell.

Audience Metrics

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Frequently Asked Questions About The Marketing Misfits

What is The Marketing Misfits about and what kind of topics does it cover?

This show centers on candid conversations with experienced entrepreneurs and marketing practitioners who share practical, battle-tested tactics for growing brands online and offline. Episodes frequently cover e-commerce growth, AI-enabled marketing, PR and earned media, multi-channel strategies, and real-world case studies from retailers and DTC brands. A standout is the mix of hands-on frameworks, personal stories, and no-fluff advice from seasoned operators, making it valuable for listeners who want actionable ideas they can apply to their own ventures. A recurring strength is the approachable, conversational format that surfaces hard-won lessons from a wide range of verticals, from Amazon and Shopify to retail partnerships and AI-powered... more

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How many listeners does The Marketing Misfits get?

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Which podcasts are similar to The Marketing Misfits?

These podcasts share a similar audience with The Marketing Misfits:

1. AM/PM Podcast
2. Ecomm Breakthrough
3. Billion Dollar Sellers
4. The Game with Alex Hormozi
5. Shopify Masters

How many episodes of The Marketing Misfits are there?

The Marketing Misfits launched 3 years ago and published 126 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on The Marketing Misfits?

Recent guests on The Marketing Misfits include:

1. Simon Booth
2. Jordan West
3. Sohun Sanka
4. Jono Alderson
5. Chris Lang
6. Mary Dee
7. Jake Thomas
8. Fernando Campos

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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