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Artwork for That Amazon Ads Podcast

That Amazon Ads Podcast

Stephen Noch and Andrew Bailiff
Amazon PPC
Amazon Advertising
Amazon
E-Commerce
Sponsored Products
CPC
Tiktok
Digital Marketing
Single Keyword Campaigns
Ad Budgets
Amazon Marketing Cloud
Client Communication
Client Retention
Sales Strategies
Performance Issues
Advertising Strategy
Keyword Harvesting
Ad Analytics
Keyword Management
Advertising Strategies

There are "best practices" and there are practices that get best results. We're here to teach you the latter. We separate the signal from the noise to provide a no-BS approach to Amazon Advertising. That Amazon Ads Podcast is detailed, technical, and (sometimes) funny. We hope you'll take some of what we've learned over the past several years to grow your business through Amazon Advertising.

PublishesWeeklyEpisodes124Founded3 years ago
Number of ListenersCategories
BusinessMarketing

Listen to this Podcast

Artwork for That Amazon Ads Podcast

Latest Episodes

Want to know how to grow sales in the top 10 Amazon categories?

In this episode of That Amazon Ads Podcast, we break down the exact Amazon PPC strategies, KPIs, and metrics that actually matter for each niche.

Most sellers are applying a one-size-f... more

Most sellers use the same Amazon PPC strategy across all their products — and it's silently bleeding their budget.

In this episode of That Amazon Ads Podcast, Stephen, Andrew and Carly break down the 5 category traits to determine your Amazon Ads st... more

YouTube

Why your sales are declining on Amazon isn't a mystery - it's a product lifecycle, and every seller hits it.

Your Amazon PPC is optimized, your listings are solid, but sales keep dropping.

What gives?

In this episode of That Amazon Ads Podcast, we... more

YouTube

Hard to Swallow Pills: PPC Can't Grow Your Sales. Do you think more Amazon PPC optimization will unlock unlimited growth? Here's the uncomfortable truth about Amazon Ads that most sellers refuse to accept.

After perfecting your campaigns, what's the... more

YouTube

Key Facts

Contact Information
Podcast Host
Number of Listeners
Find out how many people listen to this podcast per episode and each month.

Recent Guests

Sam Lee
Vice President of Trivium Co. and DSP expert.
Trivium Co.
Episode: #106 - 5 Steps To Auditing Your DSP Account
Brett Messieh
CMO of Sven and Son, aka Sleep Geeks
Sven and Son
Episode: When to Use Dynamic Bidding Up & Down on Amazon PPC with Brett Messieh
Uri Rahimi
Creator of the Seller Utilities Chrome extension and entrepreneur
Episode: Amazon Search Query Performance Reports: Seller Central Utilities with Uri Rahimi
Mina Elias
Founder of Trivium, former MMA fighter
Trivium
Episode: Amazon PPC Debate: Harvested Keyword Negation
John Aspinall
Specialist in image optimization and creative design
PickFu
Episode: How to Grow an Amazon Brand to $1 Million in 1 Year (Part 4: The Main Image)
Mike Danford
Works with Adverio, primarily focused on Amazon PPC strategies
Adverio
Episode: Product Targeting and Product Page Placements for Amazon PPC with Mike Danford
Ruben Alikhanyan
Founder and CEO of Professional Amazon Services, a full-service Amazon agency specializing in vendor-central transitions.
Professional Amazon Services
Episode: Transitioning from 1P Vendor to 3P Seller on Amazon (with Ruben Alikhanyan)
Brandon M. Young
Founder and CEO of Data Dive
Data Dive
Episode: How To Rank Better on Amazon with Data Dive CEO - Brandon M. Young
Justin Chen
King of main image split testing
PickFu
Episode: Improve Your Amazon Listings with PickFu A/B Split Testing (with Justin Chen)

Hosts

Andrew
Co-host; consistent presence across episodes; primary voice on Amazon Ads strategy and analytics.
Stephen
Co-host; frequent contributor focusing on PPC tactics, optimization heuristics, and data-driven decision making.

Reviews

4.9 out of 5 stars from 53 ratings
  • Game Changer

    These gentlemen are completely changing the game! By far the best Amazon PPC content I have found. Great real world examples and practical ways to improve performance.

    Apple Podcasts
    5
    Dwsndude
    United States2 years ago
  • Best Amazon PPC podcast there is!

    So stoked that Stephen & Andrew are doing this podcast, I’ve been following them for a long time and everything they say is good! Practical, understandable, love it.

    Apple Podcasts
    5
    This nickname is cool
    United States3 years ago
  • INFORMATIVE

    This Podcast is LIFE! Funny, fun but most importantly INFORMATIVE!!!

    Apple Podcasts
    5
    Smyrna519
    United States3 years ago
  • Next level

    Top notch and worth checking out. If you’re ready to get to the next level, this is the ticket.

    Apple Podcasts
    5
    sweper306
    United States3 years ago
  • Enjoying it so far!

    I know nothing about Amazon ads so starting at the basics here and being walked through how the process works is great. The encouragement to not over complicate things makes me feel like I have a chance of figuring it out.

    Apple Podcasts
    5
    bugmango
    United States3 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

The discussions are praised for their depth and real-world examples, not just theory.
Listeners describe the show as practical and informational, with actionable tactics you can apply quickly.
Guests and host dynamics are seen as credible and helpful for advertisers managing multiple products or clients.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#223
Germany/Business/Marketing
Apple Podcasts
#21
Sweden/Business/Marketing
Apple Podcasts
#148
Ukraine/Business/Marketing
Apple Podcasts
#176
Japan/Business/Marketing
Apple Podcasts
#230
Hong Kong/Business/Marketing

Talking Points

Recent interactions between the hosts and their guests.

#122 - Why Your Sales Are Declining: The Product Lifecycle on Amazon
Q: Carly, how would you define product life cycle, and how should people be thinking about this with their catalog?
The product life cycle has four to five stages, starting with a launch phase where you might lose money, then moving to a growth stage, maturity, and eventually decline.
Episode 112: How Long Should You Wait After Optimizing Until You Optimize Again?
Q: Do I then run the bid optimizer again with a target ACOS of 30%?
You should consider the changes made and whether the spend and ACOS are moving in the right direction before deciding.
#106 - 5 Steps To Auditing Your DSP Account
Q: From your experience, where should advertisers focus their budgets when starting with DSP?
I always start only on Amazon and potentially Alexa as well, then launch successful campaigns off Amazon later.
#106 - 5 Steps To Auditing Your DSP Account
Q: How high do you recommend setting the viewability rates?
I usually set it to 40% or 50%, but I bid much higher.
Amazon Search Query Performance Reports: Seller Central Utilities with Uri Rahimi
Q: Could you share with the people the best use case applications that you've found for this report?
Uri discusses using SQP data to segment PPC campaigns, analyze organic purchases, and optimize ad spend based on performance metrics.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About That Amazon Ads Podcast

What is That Amazon Ads Podcast about and what kind of topics does it cover?

The show delivers practical, data-driven guidance for Amazon Advertising with a focus on real-world execution. Episodes cover PPC strategy, budget allocation, lifecycle management, reporting dashboards, and advanced analytics like Amazon Marketing Cloud, all framed around concrete math, measurable metrics, and actionable frameworks. The hosts emphasize staying laser-focused on profitability and scale, balancing bid strategy with product catalog decisions and off-Amazon branding to drive sustainable growth for brands, agencies, and freelancers managing multiple products. A few episodes stand out for their clear, technical approaches to complex topics, and the conversational tone keeps the material accessible without sacrificing rigor.

A not... more

Where can I find podcast stats for That Amazon Ads Podcast?

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How many listeners does That Amazon Ads Podcast get?

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To see how many followers or subscribers That Amazon Ads Podcast has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to That Amazon Ads Podcast?

These podcasts share a similar audience with That Amazon Ads Podcast:

1. TACOS Tuesday - Amazon Ads Tactics
2. The PPC Den: Amazon PPC Advertising Mastery
3. AM/PM Podcast
4. My Amazon Guy
5. Serious Sellers Podcast: Learn How To Sell On Amazon FBA & Walmart

How many episodes of That Amazon Ads Podcast are there?

That Amazon Ads Podcast launched 3 years ago and published 124 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact That Amazon Ads Podcast?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

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What guests have appeared on That Amazon Ads Podcast?

Recent guests on That Amazon Ads Podcast include:

1. Sam Lee
2. Brett Messieh
3. Uri Rahimi
4. Mina Elias
5. John Aspinall
6. Mike Danford
7. Ruben Alikhanyan
8. Brandon M. Young

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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