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Artwork for Self Publishing School: How To Write A Book That Grows Your Impact, Income, And Business

Self Publishing School: How To Write A Book That Grows Your Impact, Income, And Business

Chandler Bolt, Founder of selfpublishing.com
Self Publishing
Self Publishing School
Self-Publishing
Entrepreneurship
Book Marketing
Book Publishing
Marketing
Public Speaking
Sales
Nanowrimo
Storytelling
Personal Branding
Ghostwriting
Email Marketing
Consistency
Podcasting
Traditional Publishing
Digital Marketing
Publishing Industry
Nine Mile Babies

Learn how to write, publish and market a book that changes lives. Every week, I interview your favorite authors - the most successful authors on the planet - to see how they write & launch their books and to learn how they use books to grow their business. I’m your host, Chandler Bolt - CEO of selfpublishing.com and the host of the 7 Figure Principles Podcast. New episode every week!If you’re read... more

PublishesTwice weeklyEpisodes333Founded9 years ago
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ArtsBusinessBooks

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Artwork for Self Publishing School: How To Write A Book That Grows Your Impact, Income, And Business

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Accepts Guests
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Recent Guests

Hal Elrod
Author of The Miracle Morning; international keynote speaker and success coach
The Miracle Morning brand
Episode: 3 Ways Hal Elrod Sold 3 Million Copies Of His Self Published Book
Courtney Johnson
Author of Career Cheat Codes
Author, Career Cheat Codes
Episode: How to Get 6 Figure Advance as a First-time Author (with Courtney Johnson)
Kassidy Warren
Prolific creator and real estate educator featured on the episode
Individual guest
Episode: Why a Book is Better Than a $50k Ad Budget (with Kassidy Warren)
Stu McLaren
Membership expert and collaborator on the book-based membership model
McLaren Marketing / Membership site expert
Episode: The Book to Membership Strategy That Generates Millions
Ali Tugwell
Author success coach at selfpublishing.com and published author of Word Awakening, Stop Writers Lock and Start Creating Impact Now.
selfpublishing.com
Episode: Your business is leaving money on the table if you don’t do this...
Pace Morby
Real estate investor and educator invited to discuss book-to-business strategy
Episode: How Pace Morby Turns a Book Into a $20 Million Revenue Engine
Tai Anderson
Musician turned marketer and author, former bass player for Third Day
Market Like a Rockstar / Self Publishing School
Episode: Building Tai Anderson's Book Launch Plan in 22 Minutes
Allie Tugwell
Author Success Coach for selfpublishing.com and Amazon bestselling author
Self publishing.com
Episode: 5 Ways To Blast Through Writers Block
Tom Shipley
Acquisitions expert collaborating on the one-page launch plan
Independent business executive with focus on acquisitions
Episode: One Page Book Launch Strategy That Generates $1.1M in Client Revenue

Host

Chandler Bolt
Host of Self Publishing School podcasts and founder/CEO of Self Publishing School / SelfPublishing.com.

Reviews

4.8 out of 5 stars from 1.1k ratings
  • MVP - Most Valuable Podcast!

    I subscribed to the self-publishing school years ago and let life get in the way of me writing my book. Every time I listen, I am inspired and reinvigorated to get it done. Chandler and his team put out such generous and useful content. Any aspiring writer or entrepreneur will find tons of value from this podcast!

    Apple Podcasts
    1
    mamaentrepreneur
    United Statesa month ago
  • Great For Writers

    I have listened over the last year or two, & I hear wonderful success stories of writers doing 6 to 8 figures or more with the strategies here. I am working on a book, so that I will be your next success story!

    Apple Podcasts
    5
    TheeRealLisa
    United States3 months ago
  • Inspiring

    I have wanted to write my story for the longest time but never knew how to get it to the masses. I’m excited to learn more!

    Apple Podcasts
    5
    ALTDberger
    United States3 months ago
  • Amazing content

    I love the content and information

    Apple Podcasts
    5
    Flowerchild011
    United States3 months ago
  • Glad you are back

    Looking forward to even more valuable information.

    Apple Podcasts
    5
    Joyful2U2
    United States3 months ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Clear, practical publisher‑focused insights that translate into actionable steps.
Energetic host with practical frameworks that listeners can apply immediately.
Back with valuable content and a renewed focus on helping writers grow their business.
The guests bring real‑world publishing tactics and revenue ideas.

Talking Points

Recent interactions between the hosts and their guests.

The One Page Book Launch Plan: Sell What They Want, Give What They Need (with Courtney Johnson)
Q: How does the book translate into actual client acquisition or business outcomes?
The book serves as a credibility amplifier and lead generator for higher-ticket services, including 2K and potentially 10K engagements, with podcast appearances and funnel integration enhancing conversions.
The One Page Book Launch Plan: Sell What They Want, Give What They Need (with Courtney Johnson)
Q: What were the budget considerations and how did you allocate spend for the launch?
Costs included writing retreats, coaching, marketing, and a launch party, totaling around $50,000, with ongoing investment in editing, formatting, and audiobook negotiations.
The One Page Book Launch Plan: Sell What They Want, Give What They Need (with Courtney Johnson)
Q: Why did you choose this topic and how does it tie into your business goals?
Writing about personal branding allowed Courtney to reach a larger TAM (young career folks) and to transition readers into her broader offerings, including LinkedIn classes and coaching.
The One Page Book Launch Plan: Sell What They Want, Give What They Need (with Courtney Johnson)
Q: What's the book about and what's the bumper sticker for Career Cheat Codes?
The book teaches a practical framework for building a personal brand and gaining visibility, aimed at early-career professionals who want to understand and leverage the rules of career advancement without cringe.
Why a Book is Better Than a $50k Ad Budget (with Kassidy Warren)
Q: How is the book tied to business growth and client acquisition?
The book is positioned as a revenue engine to attract clients into a mastermind, with a goal of 50 clients per year generating substantial revenue.

Audience Metrics

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Frequently Asked Questions About This Podcast

What is This Podcast about and what kind of topics does it cover?

This program focuses on turning writing into a scalable business. It features interviews with successful authors and industry experts who share publishing strategies, book launches, and how a book can drive credibility, coaching opportunities, and high‑ticket programs. Episodes frequently center on one-page launch plans, author branding, and using books as a business engine to generate leads, speaking engagements, memberships, and revenue. Noteworthy elements include practical, action‑oriented frameworks (e.g., four P's, MVP launches) and a recurring emphasis on building a long‑term ecosystem around a published work. Potential listeners include aspiring authors, coaches, and entrepreneurs looking to leverage publishing for growth and income... more

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this podcast launched 9 years ago and published 333 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on this podcast?

Recent guests on this podcast include:

1. Hal Elrod
2. Courtney Johnson
3. Kassidy Warren
4. Stu McLaren
5. Ali Tugwell
6. Pace Morby
7. Tai Anderson
8. Allie Tugwell

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