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Scalability School

Scalability School
Meta
Whitelisting
Landing Pages
CRO
Creative Diversity
Black Friday
Product Pages / PDP
Facebook Ads
Social Media Advertising
A/B Testing
AI In Marketing
Applovin
Artificial Intelligence
Cyber Monday
Andromeda
Holo
Page Deck
E-Commerce
Meta (facebook) Ads
Creative Testing

Scalability School is your cheat code for building a more profitable DTC brand or agency. We break down tactical strategies, real-time wins, and tough lessons from three powerful perspectives: operator, agency, and community. It's not theory—it's what's actually working in the wild. Skip the fluff, steal what works, and scale with confidence.

PublishesTwice monthlyEpisodes28Founded10 months ago
Number of ListenersCategories
BusinessMarketingEntrepreneurship

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Artwork for Scalability School

Latest Episodes

Andrew Foxwell (Foxwell Founders / Scalability School) sits down with Andrew Faris (AJF Growth / The Andrew Faris Podcast) for a joint co-release episode to break down the findings from the Foxwell Founders x Motion 2026 State of Agencies Report. A d... more

In this episode of the Scalability School podcast, hosts Andrew Foxwell and Brad Ploch sit down with Reza, co-founder of Motion, for a deep dive into how AI is fundamentally reshaping the way DTC creative teams operate. Reza shares his perspective on... more

YouTube

In this episode of Scalability School, host Andrew Foxwell is joined by Phil Kiel of Taikun Digital and co-host Brad Ploch to tackle the single most-asked question in the Foxwell Founders community: how do you actually test creative on Meta in 2026? ... more

YouTube

This episode is like a Meta scaling "early warning system" masterclass. Andrew, Brad, and guest Kurt Bullock break down why so many media buyers hit a plateau (even when ROAS looks "fine") and how to diagnose it before performance rolls over. The cor... more

YouTube

Key Facts

Accepts Guests
Accepts Sponsors
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Number of Listeners
Find out how many people listen to this podcast per episode and each month.

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Recent Guests

Phil Kiel
DTC expert, from Taikun Digital
Taikun Digital
Episode: How To Test Creative On Meta In 2026
Kurt Bullock
Reporting head and guru for the Foxwell Founders membership
Foxwell Founders membership
Episode: Rolling Reach And Other Metrics For Scaling
Daniel Okon
Brand owner and agency founder discussed on episode, expert on Andromeda and scaling
Episode: The One About Meta's Andromeda
Miranda Pettinger
Legend in the media buying space, founder/leader at 365 Holdings
365 Holdings
Episode: New Year New Ad Platform: A Look At AppLovin
Will Sartorious
AI expert, CEO of Selfmade
Selfmade
Episode: How to Use AI to Win in Marketing
Zach Stuck
Special guest known for Twitter insights and pot-stirring commentary
Independent commentator, social media presence
Episode: BFCM Recap & Tactics To Pull Forward
Courtney Fritts
Community lead and ad buying strategist, Foxwell Founders
Foxwell Digital
Episode: UGC WTF? - With Courtney Fritts
Brett Fish
Founder/CEO of Tag Hero, tracking and analytics expert
Tag Hero
Episode: Pixel Perfect: Is Your Tracking Lying to You?
Jacob Sappington
Email SMS retention expert
Episode: How A Single Pop-up Change Increased Opt-ins and Doubled Orders

Hosts

Brad Foxwell
Host with long-running involvement in Scalability School; affiliated with Foxwell Founders and Hollo/Holla brands; leads introductory and strategic discussion.
Andrew Foxwell
Co-host and prominent voice contributing perspectives; associated with Foxwell Founders and Scalability School presence.
Zach
Co-host and discussion guide, frequently introduces guests and steers conversations.

Reviews

5.0 out of 5 stars from 11 ratings
  • Big fan

    Big fan of u guys keep going👏

    Apple Podcasts
    5
    Qvcsai
    Saudi Arabia9 months ago
  • Actually actionable

    So many digital marketing and ad buying podcasts say they are actionable but they are fluff. As a media buyer, I can confidently say this is the real deal.

    Apple Podcasts
    5
    Kelly from Orlando
    United States10 months ago
  • Best New DTC Podcast

    Great deep dives on paid social topics - no fluff, major value from the guys in the trenches. Andrew, sign me up for Scalability School (mentorship group/program for small brands)!

    Apple Podcasts
    5
    GoPack13
    United States10 months ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Big fan of u guys keep going👏
Great deep dives on paid social topics - no fluff, major value from the guys in the trenches. Andrew, sign me up for Scalability School
So many digital marketing and ad buying podcasts say they are actionable but they are fluff. As a media buyer, I can confidently say this is the real deal.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#22
Ukraine/Business/Marketing
Apple Podcasts
#61
Belgium/Business/Marketing
Apple Podcasts
#76
Austria/Business/Marketing
Apple Podcasts
#81
Hong Kong/Business/Marketing
Apple Podcasts
#132
Singapore/Business/Marketing
Apple Podcasts
#170
Ukraine/Business

Talking Points

Recent interactions between the hosts and their guests.

The Kohler Bonus Episode: What's Working In Accounts Right Now
Q: How important is having an ad ecosystem versus single hero ads?
An ecosystem is important because it provides multiple angles and personas; relying on a single hero can create risky bottlenecks, whereas a diverse mix stabilizes performance.
The Kohler Bonus Episode: What's Working In Accounts Right Now
Q: What role does each part of the funnel play when all metrics improve together?
Improvements in offers and landing pages tend to lift multiple downstream metrics; an integrated approach across offer, creatives, and landing pages drives broader gains beyond a single KPI.
Un-locking Creative Scaling With Statiq
Q: What are the formats right now and what's being overlooked?
Carousel, UGC, statics are common, but design variations and concept-led messaging are often overlooked; brands should focus on the message first, then select concepts that fit that message, rather than chasing templates.
The DTC Founders guide to Using Debt as a Growth Tool
Q: How did you convince lenders to fund a growing but still relatively young business?
We demonstrated robust, data-backed models (12-month P&L, cash flow, inventory forecasting), shared proven case studies, and proposed flexible, transparent repayment plans that aligned with our cash flow.
The DTC Founders guide to Using Debt as a Growth Tool
Q: What changed your mind about using debt as an investment tool?
Seeing a reliable, multi-dollar return from a single dollar invested in advertising gave us the confidence to use debt strategically, paired with strong financial modeling and a proven track record with clients.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

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Gender Skew
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Frequently Asked Questions About Scalability School

What is Scalability School about and what kind of topics does it cover?

The show focuses on practical, in-the-wild tactics for scaling DTC brands and marketing agencies. Hosts and frequent guests dissect how AI, experimentation, and robust measurement reshape creative strategy, testing frameworks, and growth planning. Across episodes, listeners gain insights on creative development, testing at scale within CBO/ABO, attribution and analytics, and platform-specific tactics (Meta, AppLovin, TikTok, etc.), with real-world examples from BFCM promotions, appraisals of new tech like Andromeda, and hands-on workflows for efficient production. A standout theme is building scalable systems—whether in creative operations, forecasting, or dashboards—without falling into over-engineering. Notable guests bring CFO-level budg... more

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Which podcasts are similar to Scalability School?

These podcasts share a similar audience with Scalability School:

1. OPERATORS
2. The Andrew Faris Podcast
3. Marketing Operators
4. Tactical & Practical
5. Ecommerce Playbook: Numbers, Struggles & Growth

How many episodes of Scalability School are there?

Scalability School launched 10 months ago and published 28 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Scalability School?

Recent guests on Scalability School include:

1. Phil Kiel
2. Kurt Bullock
3. Daniel Okon
4. Miranda Pettinger
5. Will Sartorious
6. Zach Stuck
7. Courtney Fritts
8. Brett Fish

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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