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Scalability School

Scalability School
Meta
Whitelisting
Landing Pages
Artificial Intelligence
Northbeam
Facebook Ads
CRO
Google Ads
AI In Marketing
Creative Testing
AI In Advertising
Holo
Creative Diversity
Creative Strategy
Marsmen
Black Friday
Applovin
Product Pages / PDP
Social Media Advertising
Creator Partnerships

Scalability School is your cheat code for building a more profitable DTC brand or agency. We break down tactical strategies, real-time wins, and tough lessons from three powerful perspectives: operator, agency, and community. It's not theory—it's what's actually working in the wild. Skip the fluff, steal what works, and scale with confidence.

PublishesTwice monthlyEpisodes41Foundeda year ago
Number of ListenersCategories
MarketingBusinessEntrepreneurship

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Artwork for Scalability School

Latest Episodes

How do you scale a subscription app with Meta ads?

Start with an offer whose value is obviously outsized for the price, then test the packaging rather than the product. Format Finder moved from a single $97 plan to $29, $59, and $97 tiers, and the ... more

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How much should you pay a DTC agency in 2026? For Meta ads management on its own, the market has settled between $2,500 and $5,000 a month, and paying above $5,000 only makes sense when the brand spends six figures a month or the scope adds creative,... more

YouTube

How do you build a performance creative team for a DTC brand? Start with the most experienced hire you can afford, a director-level player-coach for nine-figure brands, a senior agency-trained strategist for smaller ones, and let them build the team ... more

YouTube

In this episode, Andrew Foxwell and Brad Ploch sit down with Hannah Houg and Matthew Gattozzi to answer the question every team is quietly avoiding: how do you use AI for creative strategy without losing the judgment that makes ads work? The short an... more

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Operators
OperatorsSean Frank, Mike Beckham, Matt Bertulli, and Jason Panzer
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Founders
FoundersDavid Senra

Recent Guests

Joanna Wallace
Founder of CreativeRx Consulting; former executive at TubeScience, HexClad, and Birddogs
CreativeRx Consulting
Episode: How to Build a 9-Figure Performance Creative Team | Joanna Wallace
Harry Delmege
Creative advertising expert, co-founder of Roly Poly Digital
Roly Poly Digital
Episode: How To Make Ads That Spend 10K Day With Harry Delmege
Colin Slattery
Google Ads expert of DTC Twitter; founder of Taikun Digital
Taikun Digital
Episode: Heroes, Sidekicks, Villains & Zombies: Collin Slattery on Google Shopping
Marin Istvanic
Facebook ads expert known for scalable e-commerce and influencer strategies
Episode: How Marin Scales Brands to 9 Figures
Sarah Levinger
Creative strategist guest, discussed the role and approach to creative strategy
Unknown/independent
Episode: The Evolution of Creative Strategy With Sarah Levinger
Andrew Faris
Founder/Media Buyer, Foxwell Digital
Foxwell Digital
Episode: Uncovering Agency Trends From The Foxwell Founders 2026 Agency Report with Andrew Faris
Phil Kiel
DTC expert, from Taikun Digital
Taikun Digital
Episode: How To Test Creative On Meta In 2026
Kurt Bullock
Reporting head and guru for the Foxwell Founders membership
Foxwell Founders membership
Episode: Rolling Reach And Other Metrics For Scaling
Daniel Okon
Brand owner and agency founder discussed on episode, expert on Andromeda and scaling
Episode: The One About Meta's Andromeda

Hosts

Brad
Co-host and primary host with deep experience in scaling and creative testing
Andrew Foxwell
Host with agency leadership background; recurring perspective on AI, agency strategy, and performance marketing

Reviews

5.0 out of 5 stars from 40 ratings
  • Goes beyond the superficial

    This podcast is jam packed with insights and details that other podcasts / videos don’t share. I made a lot of mistakes in the first year of my business. Now in my second year I’m really glad to have found this. Hoping to scale to a point where I can work with the founders / guests of this podcast.

    Apple Podcasts
    5
    Gammond
    United States4 months ago
  • Big fan

    Big fan of u guys keep going👏

    Apple Podcasts
    5
    Qvcsai
    Saudi Arabiaa year ago
  • Actually actionable

    So many digital marketing and ad buying podcasts say they are actionable but they are fluff. As a media buyer, I can confidently say this is the real deal.

    Apple Podcasts
    5
    Kelly from Orlando
    United Statesa year ago
  • Best New DTC Podcast

    Great deep dives on paid social topics - no fluff, major value from the guys in the trenches. Andrew, sign me up for Scalability School (mentorship group/program for small brands)!

    Apple Podcasts
    5
    GoPack13
    United Statesa year ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Listeners call it highly actionable and free of fluff, with real-world benchmarks.
Guests are known for practical expertise and concrete results rather than theory.
Episodes consistently dive into frameworks listeners can reuse in their businesses.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

How to Build a 9-Figure Performance Creative Team | Joanna Wallace
Q: How do you evaluate candidates to avoid hiring people who don't fit the role?
Use external experts to conduct a rigorous interviewing and paid assessment process, ensure they can present their work, and test their ability to use AI effectively, not just produce long documents. Seek evidence of real agency or broad brand experience and practical writing/strategic skills.
How to Build a 9-Figure Performance Creative Team | Joanna Wallace
Q: What do you consider the right starting point for a nine-figure brand building a team?
Start with the most experienced brain you can afford, typically at the director level, who can both create ads and oversee strategy, then progressively bring in senior strategists, editors, and designers to build a sustainable foundation.
How to Build a 9-Figure Performance Creative Team | Joanna Wallace
Q: Joanna, what is the most common mistake you see brands making when they start building a team?
Brands often try to save money by hiring less experienced senior-level roles, which leads to suboptimal strategy and wasted ad spend. It's better to invest in experienced leadership early to set a strong foundation, then scale with support from capable frontline roles.
The M&A Episode With Zach Stuck
Q: Why take outside funding when the business was performing well?
Funding was pursued to accelerate growth, unlock nationwide retail opportunities, and bring in strategic resources and mentors, while validating the business with a world-class partner who can help scale to a much larger outcome.
The Kohler Bonus Episode: What's Working In Accounts Right Now
Q: How important is having an ad ecosystem versus single hero ads?
An ecosystem is important because it provides multiple angles and personas; relying on a single hero can create risky bottlenecks, whereas a diverse mix stabilizes performance.

Audience Metrics

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Frequently Asked Questions About Scalability School

What is Scalability School about and what kind of topics does it cover?

The show focuses on practical, battle-tested tactics for scaling DTC brands and marketing agencies. Episodes center on building high-performing creative teams, AI-enhanced workflows, strategic ad testing, and efficient attribution, with real-world case studies from brands and agencies. Expect deep dives into process, hiring, testing frameworks, and how to align creative, product, and data to drive sustainable growth. Noteworthy is the emphasis on actionable frameworks, senior leadership buy-in, and the integration of AI as a tool rather than a replacement for human insight, plus sponsor integrations that reflect current industry tools and practices.

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How many listeners does Scalability School get?

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What are the audience demographics for Scalability School?

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How many subscribers and views does Scalability School have?

To see how many followers or subscribers Scalability School has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to Scalability School?

These podcasts share a similar audience with Scalability School:

1. Operators
2. The Andrew Faris Podcast
3. My First Million
4. Founders
5. The Game with Alex Hormozi

How many episodes of Scalability School are there?

Scalability School launched a year ago and published 41 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Scalability School?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for Scalability School?

Rephonic pulls ratings and reviews for Scalability School from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

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What guests have appeared on Scalability School?

Recent guests on Scalability School include:

1. Joanna Wallace
2. Harry Delmege
3. Colin Slattery
4. Marin Istvanic
5. Sarah Levinger
6. Andrew Faris
7. Phil Kiel
8. Kurt Bullock

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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