
Does the world need another f'in' marketing podcast? Our host and 4xCMO Ian Truscott asked this in 2020, and the world said "no", but he did it anyway - and each week with his guests and chums, he shares B2B marketing street knowledge - the authentic, practical marketing strategy advice that will bring out the rock star marketer in you. Learn more, follow, and get the show notes at rocksta... more
| Publishes | Twice weekly | Episodes | 376 | Founded | 6 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | BusinessMarketing | |||

This week, former Forrester Research Director, Jeff Clark, is back in the studio with our host Ian Truscott to discuss an article from Anthony McPartlin, Principal Analyst at Forrester, Agentic Prospecting: Seven Reasons The Hype Falls Short.
Demand... more
This week, with his guests away, our host Ian Truscott takes a turn in the studio, going solo, and shares 5 f’in’ things that have caught his eye this week.
Those things were:
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Email has become earned, not owned - inspired by an issue of Ann Ha... more
This week, former Forrester Research Director, Jeff Clark, is back in the studio with our host Ian Truscott to discuss a predictions post from Jon Miller on the ChiefMartec blog, from back in January.
Jon Miller is described as a legend in our indus... more
This week, Ian and Cathy McKnight discuss a recent piece of research from Cathy on her Bear Essentials series on the Seventh Bear blog - Bear Essentials: You Can’t Personalize What You Don't Understand
They discuss:
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Audience segmentation beyo... more
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Ian and his co-hosts making the CMO news accessible and fun. The banter is great and Ian is so jolly.
Ian Truscott brings wit and wisdom to every episode. Feels like hanging out with marketing pros at a pub—equal parts smart, human, and fun.
Ian is a brilliant host who brings a great range of topics to the table. From pet peeves to core principles you get all the marketing street knowledge and more! Tune in and become a marketing rockstar too.
Rockstar CMO is a jam-packed marketing variety show that educates and informs. Don’t be fooled by the laid-back approach, it’s full of great content and insights from those who have been there-done that.
Love the guests and format. Love throwing bad marketing into the pool!
-izzy
Key themes from listener reviews, highlighting what works and what could be improved about the show.
How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
Apple Podcasts | #139 | |
Apple Podcasts | #167 |
Recent interactions between the hosts and their guests.
Listeners, social reach, demographics and more for this podcast.
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The show centers on practical B2B marketing strategies, with a host who leans into candid conversations, guest-led insights, and a mix of tactical playbooks and big-picture trends. Across episodes, topics frequently touch AI's impact on content and demand generation, brand strategy, the evolving role of the CMO, and how to bridge marketing with sales. The format often features high-energy banter, guest perspectives from seasoned marketers, and occasional deep-dives into industry shifts, making it valuable for listeners who want actionable ideas delivered in a lively, opinionated style. A notable strength is its ability to pair thought leadership with real-world anecdotes, creating a relatable yet informative listening experience that can he... more
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The Rockstar CMO F'in' Marketing Podcast launched 6 years ago and published 376 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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Recent guests on The Rockstar CMO F'in' Marketing Podcast include:
1. Deborah Eckerling
2. Keith Smith
3. Robbie Samuels
4. Jeff Clark
5. Cathy McKnight
6. Simon Daniels
7. Thomas Peham
8. Dennis Shiao
To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.