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The Rockstar CMO F'in' Marketing Podcast

Rockstar CMO
Content Marketing
B2B Marketing
Marketing Strategy
Artificial Intelligence
Marketing
AI In Marketing
Marketing Fundamentals
Linkedin
Marketing Operations
Large Language Models
Search Engine Optimization
Buyer's Journey
Generative AI
Content Marketing Institute
Content Management
Social Media
Revenue Operations
Google Search
Creativity
Google

Does the world need another f'in' marketing podcast? Our host and 4xCMO Ian Truscott asked this in 2020, and the world said "no", but he did it anyway - and each week with his guests and chums, he shares B2B marketing street knowledge - the authentic, practical marketing strategy advice that will bring out the rock star marketer in you. Learn more, follow, and get the show notes at rocksta... more

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Artwork for The Rockstar CMO F'in' Marketing Podcast

Latest Episodes

This week, Ian and Cathy McKnight, Chief Problem Solver at Seventh Bear discuss a recent post from her Bear Essentials series on the Seventh Bear blog - You're Not Scaling Content. You're Scaling Chaos.

 They discuss:

Difference between scale ... more

This week, former Forrester Research Director Jeff Clark is in the studio with our host Ian Truscott, to discuss a mid-year review from Matt Heinz called The State of the B2B CMO (almost) Halfway Through 2026.

They share 5 f’in’ things they take fro... more

YouTube

This week, former Forrester Research Director Jeff Clark is back in the studio with our host Ian Truscott, and they discuss the impact of folklore within a business, which can be positive or it can hold your business back.

Their conversation is insp... more

YouTube

This week, former Forrester Research Director Jeff Clark is back in the studio with our host Ian Truscott, and they discuss the impact of LLMs on the big analyst firms and the general advisory around B2B buying decisions.

They share 5 f’in’ tips for... more

YouTube

Key Facts

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Find out how many people listen to this podcast per episode and each month.

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People also subscribe to these shows.

The CMO Podcast
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Recent Guests

Kerry Cunningham
Former Forrester analyst, now at Sixth Sense
Sixth Sense / Former Forrester
Episode: The Folklore and Mid-Year AI Reality Check Episode
Jeffrey (Jeff) Clark
Former Forrester Research Director, guest on the show
Forrester (as referenced)
Episode: The Educating the Buyer and AI’s Impact on Marketing Jobs Episode
Jeremy Laight
Fractional CMO and co-founder of The Slice
The Slice
Episode: The Slice And Rick Rubin on Work Episode
Catherine Nichols
Fractional CMO and co-founder of The Slice
The Slice
Episode: The Slice And Rick Rubin on Work Episode
Lisa Bonanno
Revenue and customer-focused marketing executive with 20+ years in B2B SaaS
Independent/Consultant
Episode: The Lisa Bonnano and Killing the SaaS Vibe Episode
Robert Rose
Chief Troublemaker at Seventh Bear
Seventh Bear
Episode: The Rose & Rockstar: Stop the Press! PR is Not Dead.
Deborah Eckerling
Marketing expert and host of the MPN Meta Marketing Show
Marketing Podcast Network
Episode: Rockstar CMO Studio: Marketing in the STARS
Keith Smith
Co-host of the MPN Meta Marketing Show
Marketing Podcast Network
Episode: Rockstar CMO Studio: Marketing in the STARS
Robbie Samuels
Host of the On The Shmooz Podcast
Episode: Rockstar CMO Studio: Marketing in the STARS

Host

Ian Truscott
Joint host of The Rose & Rockstar and Rockstar CMO FM; frequent collaborator with guests on marketing strategy, content, and AI-enabled marketing.

Reviews

4.9 out of 5 stars from 24 ratings
  • Ian and his co-hosts making the CMO news accessible and fun. The banter is great and Ian is so jolly.

    Podchaser
    5
    Seth Goldstein
    6 months ago
  • Great listen

    Ian Truscott brings wit and wisdom to every episode. Feels like hanging out with marketing pros at a pub—equal parts smart, human, and fun.

    Apple Podcasts
    5
    Sarah Panus
    United States9 months ago
  • Marketing knowledge that really rocks!

    Ian is a brilliant host who brings a great range of topics to the table. From pet peeves to core principles you get all the marketing street knowledge and more! Tune in and become a marketing rockstar too.

    Apple Podcasts
    5
    carolinekay.co
    Italy3 years ago
  • Entertaining and Insightful

    Rockstar CMO is a jam-packed marketing variety show that educates and informs. Don’t be fooled by the laid-back approach, it’s full of great content and insights from those who have been there-done that.

    Apple Podcasts
    5
    MattB-SL
    United States3 years ago
  • Very entertaining!

    Love the guests and format. Love throwing bad marketing into the pool!

    -izzy

    Apple Podcasts
    5
    mee235679
    United States3 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Great mix of topics from AI to content and brand strategy.
Entertaining yet dense with actionable tips for marketers.
Consistent quality and compelling perspectives on B2B marketing.
High-energy conversations with smart guests and real-world takeaways.
Shows practical, human marketing insights with engaging hosts and guests.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#179
Spain/Business/Marketing

Talking Points

Recent interactions between the hosts and their guests.

The LLMs as Analysts and Content Factory to Media Powerhouse Episode
Q: Are LLMs going to become the analysts of the future?
The guests agree that LLMs will not fully replace analysts but will become a central part of the buyer's information environment. Human experts will still be needed for interpretation, contextualization, and risk assessment.
The Your Content is Your AI Problem and the Kayfabe Illusion Episode
Q: So where should we kick off the discussion?
The conversation should start with the core problem: how to get content prepared, structured, and governed so AI can actually leverage it across the enterprise, rather than chasing reactive AI gimmicks.
The Community and Agent Authority Episode
Q: What is the Authority Ladder and why does it matter for agentic AI in marketing?
The Authority Ladder is a governance framework to determine what an AI agent is allowed to do for a given use case, ensuring conscious human oversight, clear responsibility, and avoiding relinquishing all control to automation.
The Community and Agent Authority Episode
Q: What's hot in marketing right now, especially in the context of the meetup's topics?
AI is the clear hot topic, but there's continued emphasis on the fundamentals and on how to integrate AI in a principled way without losing sight of core marketing capabilities.
The Rose & Rockstar: Desperately Seeking Storytellers
Q: What did the article mean by storytellers, and is that a misnomer for what companies actually need?
The hosts discuss that the article is ambiguous and highlights that many postings are effectively asking for copywriting or SME-driven content rather than genuine storytelling capabilities, suggesting a misalignment between titles and skill requirements.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About The Rockstar CMO F'in' Marketing Podcast

What is The Rockstar CMO F'in' Marketing Podcast about and what kind of topics does it cover?

A sharp, practitioner-focused show that wires together B2B marketing strategy, content, and technology trends through candid conversations with senior marketers and industry thinkers. Episodes routinely explore AI's impact on content and buyer behavior, the evolving role of websites and social platforms, brand strategy, and the integration of sales and marketing. Guests tend to bring deep hands-on experience from marketing leadership, content operations, and digital transformation, often sharing practical frameworks and real-world takeaways. The tone blends strategic insights with entertaining banter, making the show approachable for listeners who want actionable ideas they can test in their own marketing programs.

Noteworthy strengths inc... more

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These podcasts share a similar audience with The Rockstar CMO F'in' Marketing Podcast:

1. The CMO Podcast

How many episodes of The Rockstar CMO F'in' Marketing Podcast are there?

The Rockstar CMO F'in' Marketing Podcast launched 7 years ago and published 382 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on The Rockstar CMO F'in' Marketing Podcast?

Recent guests on The Rockstar CMO F'in' Marketing Podcast include:

1. Kerry Cunningham
2. Jeffrey (Jeff) Clark
3. Jeremy Laight
4. Catherine Nichols
5. Lisa Bonanno
6. Robert Rose
7. Deborah Eckerling
8. Keith Smith

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