The Rockstar CMO F'in' Marketing Podcast
Rockstar CMO, Ian TruscottDoes the world need another f'in' marketing podcast? Our host and 4xCMO Ian Truscott asked this in 2020, and the world said "no", but he did it anyway - and each week with his guests and chums, he shares B2B marketing street knowledge - the authentic, practical marketing strategy advice that will bring out the rock star marketer in you. Learn more, follow, and get the show notes at rocksta... more
| Publishes | Weekly | Episodes | 396 | Founded | 7 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | MarketingBusiness | |||
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Latest Episodes
This week, former Forrester Research Director Jeff Clark is back in the studio and joins our host Ian Truscott to test whether a new trend, technique, buzzword, or technology is a one-hit wonder or a Wonderwall. In other words, is this something we s... more
This week, Ian and Cathy McKnight, Chief Problem Solver at Seventh Bear, dive into her “Bear Essentials” article series to discuss whether we are curating a martech museum and avoid overbuying while staying up to date.
They discuss:
• The analogy o... more
This week, our host Ian Truscott goes solo, comparing the electrification of the automobile industry with AI for marketing.
Ian sees a parallel for marketers: as electric engines in relatively inexpensive cars make performance numbers like 0-60 tim... more
This week, Mark Demeny, Senior Director, Product Marketing at OpenText, joins our host Ian Truscott in the Rockstar CMO studio to discuss the changes in content technology and where the industry is headed as the term DXP, or Digital eXperience Manage... more
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Reviews
Ian and his co-hosts making the CMO news accessible and fun. The banter is great and Ian is so jolly.
Podchaser59 months agoSeth Goldstein- Great listen
Ian Truscott brings wit and wisdom to every episode. Feels like hanging out with marketing pros at a pub—equal parts smart, human, and fun.
Apple Podcasts5Sarah Panus
United Statesa year ago - Marketing knowledge that really rocks!
Ian is a brilliant host who brings a great range of topics to the table. From pet peeves to core principles you get all the marketing street knowledge and more! Tune in and become a marketing rockstar too.
Apple Podcasts5carolinekay.co
Italy3 years ago - Entertaining and Insightful
Rockstar CMO is a jam-packed marketing variety show that educates and informs. Don’t be fooled by the laid-back approach, it’s full of great content and insights from those who have been there-done that.
Apple Podcasts5MattB-SLUnited States3 years ago - Very entertaining!
Love the guests and format. Love throwing bad marketing into the pool!
-izzy
Apple Podcasts5mee235679United States3 years ago
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Frequently Asked Questions About The Rockstar CMO F'in' Marketing Podcast
What is The Rockstar CMO F'in' Marketing Podcast about and what kind of topics does it cover?
This show covers high-velocity B2B marketing topics with a pragmatic, people-first lens. Across episodes, conversations swing from win-loss programs and data-driven decision making to GTM discipline, AI's impact on content and governance, brand voice, and cross-functional collaboration. A recurring vibe is practical, bar-side banter that surfaces real-world tactics—from mapping buyer journeys and ICPs to building scalable content operations and managing AI-driven marketing at scale. A standout trait is the mix of practitioner experience, analyst insight, and startup storytelling, which provides both grounded frameworks and candid perspectives on the evolving marketing tech landscape.
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How many listeners does The Rockstar CMO F'in' Marketing Podcast get?
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What are the audience demographics for The Rockstar CMO F'in' Marketing Podcast?
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Which podcasts are similar to The Rockstar CMO F'in' Marketing Podcast?
These podcasts share a similar audience with The Rockstar CMO F'in' Marketing Podcast:
1. This Old Marketing - News Podcast Weekly with Joe Pulizzi and Robert Rose
2. Pivot
How many episodes of The Rockstar CMO F'in' Marketing Podcast are there?
The Rockstar CMO F'in' Marketing Podcast launched 7 years ago and published 396 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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What guests have appeared on The Rockstar CMO F'in' Marketing Podcast?
Recent guests on The Rockstar CMO F'in' Marketing Podcast include:
1. Mark Demeny
2. Ken Schwartz
3. Simon Daniels
4. Thomas Peham
5. Kerry Cunningham
6. Jeffrey (Jeff) Clark
7. Jeremy Laight
8. Catherine Nichols
To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.