
Does the world need another f'in' marketing podcast? Our host and 4xCMO Ian Truscott asked this in 2020, and the world said "no", but he did it anyway - and each week with his guests and chums, he shares B2B marketing street knowledge - the authentic, practical marketing strategy advice that will bring out the rock star marketer in you. Learn more, follow, and get the show notes at rocksta... more
| Publishes | Weekly | Episodes | 382 | Founded | 7 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | MarketingBusiness | |||

This week, Ian and Cathy McKnight, Chief Problem Solver at Seventh Bear discuss a recent post from her Bear Essentials series on the Seventh Bear blog - You're Not Scaling Content. You're Scaling Chaos.
They discuss:
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Difference between scale ... more
This week, former Forrester Research Director Jeff Clark is in the studio with our host Ian Truscott, to discuss a mid-year review from Matt Heinz called The State of the B2B CMO (almost) Halfway Through 2026.
They share 5 f’in’ things they take fro... more
This week, former Forrester Research Director Jeff Clark is back in the studio with our host Ian Truscott, and they discuss the impact of folklore within a business, which can be positive or it can hold your business back.
Their conversation is insp... more
This week, former Forrester Research Director Jeff Clark is back in the studio with our host Ian Truscott, and they discuss the impact of LLMs on the big analyst firms and the general advisory around B2B buying decisions.
They share 5 f’in’ tips for... more
Ian and his co-hosts making the CMO news accessible and fun. The banter is great and Ian is so jolly.
Ian Truscott brings wit and wisdom to every episode. Feels like hanging out with marketing pros at a pub—equal parts smart, human, and fun.
Ian is a brilliant host who brings a great range of topics to the table. From pet peeves to core principles you get all the marketing street knowledge and more! Tune in and become a marketing rockstar too.
Rockstar CMO is a jam-packed marketing variety show that educates and informs. Don’t be fooled by the laid-back approach, it’s full of great content and insights from those who have been there-done that.
Love the guests and format. Love throwing bad marketing into the pool!
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Key themes from listener reviews, highlighting what works and what could be improved about the show.
How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
Apple Podcasts | #179 |
Recent interactions between the hosts and their guests.
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A sharp, practitioner-focused show that wires together B2B marketing strategy, content, and technology trends through candid conversations with senior marketers and industry thinkers. Episodes routinely explore AI's impact on content and buyer behavior, the evolving role of websites and social platforms, brand strategy, and the integration of sales and marketing. Guests tend to bring deep hands-on experience from marketing leadership, content operations, and digital transformation, often sharing practical frameworks and real-world takeaways. The tone blends strategic insights with entertaining banter, making the show approachable for listeners who want actionable ideas they can test in their own marketing programs.
Noteworthy strengths inc... more
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The Rockstar CMO F'in' Marketing Podcast launched 7 years ago and published 382 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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Recent guests on The Rockstar CMO F'in' Marketing Podcast include:
1. Kerry Cunningham
2. Jeffrey (Jeff) Clark
3. Jeremy Laight
4. Catherine Nichols
5. Lisa Bonanno
6. Robert Rose
7. Deborah Eckerling
8. Keith Smith
To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.