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Rockstar CMO FM

Rockstar CMO
B2B Marketing
Content Marketing
Nostalgia In Marketing
Brand Awareness
Marketing Books
B2B Measurement
Buyer's Journey
Podcasting
B2B Marketing Fundamentals
Content Marketing Institute
Marketing Strategy
AI In Marketing
Personas
Teamwork
Marketing Challenges
Brand Perception
Artificial Intelligence
Customer Journey
Networking
Generative Engine Optimization

In this 5-star rated weekly B2B marketing podcast, host and 4xCMO Ian Truscott says he's no rockstar, but with his chums, he shares marketing street knowledge, authentic, practical marketing strategy advice that will bring out the rock star marketer in you. A show that Jason Falls described as a "variety show for marketers". Learn more, follow, and get the show notes at rockstarcmo.com.

PublishesTwice weeklyEpisodes352Founded6 years ago
Number of ListenersCategories
BusinessMarketing

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Artwork for Rockstar CMO FM

Latest Episodes

This week, Cathy McKnight, Chief Problem Solver at Seventh Bear, makes her regular visit to the studio to discuss all things content with our host Ian Truscott, Managing Partner at Velocity B.

In this episode, Cathy shares her perspective on content... more

Welcome to The Rose and Rockstar - with the Chief Troublemaker at Seventh Bear, Robert Rose, behind the bar serving one of his splendid cocktails, while our Rockstar CMO host Ian Truscott picks his brain on a marketing topic.

Inspired by Robert’s po... more

YouTube

This week, Jeff Clark, former Forrester Research Director, and our host Ian Truscott, Managing Partner at Velocity B, celebrate Jeff’s last episode of the year, before he takes off for the holidays, and discuss five things that stood out for them fro... more

YouTube

Welcome to The Rose and Rockstar - with the Chief Troublemaker at Seventh Bear, Robert Rose, behind the bar serving one of his splendid cocktails, while our Rockstar CMO host Ian Truscott picks his brain on a marketing topic.

Inspired by an article ... more

YouTube

Key Facts

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Recent Guests

Robert Rose
Chief Travel Baker at Seventh Bear
Seventh Bear
Episode: The Rose & Rockstar: WTF Does Being Good at AI Mean?
Deborah Eckerling
Marketing expert and host of the MPN Meta Marketing Show
Marketing Podcast Network
Episode: Rockstar CMO Studio: Marketing in the STARS
Keith Smith
Co-host of the MPN Meta Marketing Show
Marketing Podcast Network
Episode: Rockstar CMO Studio: Marketing in the STARS
Robbie Samuels
Host of the On The Shmooz Podcast
Episode: Rockstar CMO Studio: Marketing in the STARS
Simon Daniels
Independent revenue operations consultant
Episode: Rockstar CMO Studio: What say you Simon?
Cathy McKnight
Chief Problem Solver at Seventh Bear
Seventh Bear
Episode: The Rockstar CMO Studio: Cathy’s Take on 90 Days
Thomas Peham
Former guest and experienced B2B CMO
Otterly
Episode: The Rockstar CMO Studio: Thomas Peham, GEO and Otterly
Jeff Clark
Former Forrester Research Director
Episode: The Rockstar CMO Studio: Brand Awareness, Perceptions and Preference
Dennis Shiao
Founder of B2B agency Attention Retention
Attention Retention
Episode: The Dennis on Community and Robert is Moving Slow and Fixing Stuff Episode

Host

Ian Truscott
Host of a B2B marketing podcast with a focus on practical marketing strategies, insights from industry experts, and discussions about the evolving marketing landscape.

Reviews

4.9 out of 5 stars from 22 ratings
  • Great listen

    Ian Truscott brings wit and wisdom to every episode. Feels like hanging out with marketing pros at a pub—equal parts smart, human, and fun.

    Apple Podcasts
    5
    Sarah Panus
    United States2 months ago
  • Marketing knowledge that really rocks!

    Ian is a brilliant host who brings a great range of topics to the table. From pet peeves to core principles you get all the marketing street knowledge and more! Tune in and become a marketing rockstar too.

    Apple Podcasts
    5
    carolinekay.co
    Italy3 years ago
  • Entertaining and Insightful

    Rockstar CMO is a jam-packed marketing variety show that educates and informs. Don’t be fooled by the laid-back approach, it’s full of great content and insights from those who have been there-done that.

    Apple Podcasts
    5
    MattB-SL
    United States3 years ago
  • Very entertaining!

    Love the guests and format. Love throwing bad marketing into the pool!

    -izzy

    Apple Podcasts
    5
    mee235679
    United States3 years ago
  • Love Rockstar CMO

    Fortunate to not only be a listener to Ian’s podcast but also been a guest - really great conversation

    Apple Podcasts
    5
    Gordon Glenister
    United Kingdom3 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Reviews highlight the blend of expert interviews and practical advice, making it a go-to resource for marketers.
Listeners appreciate the engaging format that combines humor with valuable marketing insights.
The host's approach to discussing nuanced topics in marketing makes complex concepts accessible.
Audience feedback notes the lively banter, providing a relatable and enjoyable listening experience.

Talking Points

Recent interactions between the hosts and their guests.

The Rose & Rockstar: Gartner’s Digital Detox Prediction
Q: What do you recommend for us B2B marketers when we start thinking about offline?
Considering a return to direct mail and traditional methods as trust in digital channels wanes.
The Rose & Rockstar: Gartner’s Digital Detox Prediction
Q: Do you think that this is valid as a prediction?
Yes, I think it's likely the prediction is accurate and should be considered seriously right now.
The Rose & Rockstar: Artificially Intelligent
Q: What's your view and experience of using generative AI as a research tool?
You need to be good at the thing you want to be good at AI with; if you want to get good at marketing with AI, become adept in marketing first.
The Rose & Rockstar: Are Corporate Websites Dead?
Q: Are corporate websites dead?
Robert argues that while their role is changing, they are not dead; rather, they may evolve into something fundamentally different.
The Rose & Rockstar: The Google Does Not Abide
Q: What are your thoughts on the Bloomberg article about content creators feeling betrayed by Google?
Content creators have seen declining search traffic due to their increasing paid ads and AI-enhanced results, leading to frustration with the search experience.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About Rockstar CMO FM

What is Rockstar CMO FM about and what kind of topics does it cover?

In this engaging B2B marketing podcast, listeners can expect a blend of insightful discussions and practical advice aimed at marketing professionals. The host, alongside various guests, explores critical topics such as content marketing, the role of AI in marketing strategies, and the evolution of buyer dynamics in a fast-changing digital landscape. Notable conversations frequently touch on essential marketing fundamentals and emphasize the importance of authentic, data-driven approaches to engage audiences effectively.

What sets this podcast apart is its variety format, which resembles a casual yet informative gathering among marketing experts, ensuring that listeners leave with actionable insights and a pinch of humor. Featuring a mix of... more

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1. The Diary Of A CEO with Steven Bartlett

How many episodes of Rockstar CMO FM are there?

Rockstar CMO FM launched 6 years ago and published 352 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Rockstar CMO FM?

Recent guests on Rockstar CMO FM include:

1. Robert Rose
2. Deborah Eckerling
3. Keith Smith
4. Robbie Samuels
5. Simon Daniels
6. Cathy McKnight
7. Thomas Peham
8. Jeff Clark

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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