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Artwork for RetailMediaX

RetailMediaX

Katie Searles
Retail Media
SMG
Co-Op Media Network
ASDA
Digital Marketing
United Kingdom
Boots Media Group
Digital Advertising
ASOS Media Group
Creativity In Campaigns
Procter & Gamble
Threefold
Planapps
Morrisons Media Group
Stonegate Group
HFSS
ROAS
Consumer Behavior
Customer Data
Mixr

A seasonal podcast on all that's new and interesting for retailers in the developments of/in/around/for Retail Media.

PublishesDailyEpisodes12Founded6 months ago
Categories
BusinessMarketingManagement

Listen to this Podcast

Artwork for RetailMediaX

Latest Episodes

In this episode, Ollie Shayer, fresh to his role as SMG’s senior director of global strategy and innovation talks to Colin Lewis from Internet Retailing about the tension between agility and scale in retail media – and the opportunities it can presen... more

Colin Lewis from Internet Retailing is joined by Marie-Clare Puffett, Industry Development & Insights Director, IAB Europe and Bianca Hall, senior insight director at SMG to explore why ROAS alone isn’t enough to capture the full impact of retail med... more

Retail media is rewriting the rules of brand engagement -– and agencies that fail to evolve risk irrelevance. In this episode, Colin Lewis from Internet Retailing is joined by Prateek Gupta, MD ecommerce and retail media at Omnicom Media Group and Uc... more

In this episode, Jack Johnson, head of retail media and data at Ocado and Katie Streeter Hurle, SMG’s chief strategy officer, join Colin Lewis from Internet Retailing to uncover how AI and automation continue to transform the retail media ecosystem –... more

In this episode, Colin Lewis is joined by Michele Dainty, shopper marketing director UK&I, Pladis Global and Helen Johnson, managing director of Capture, to look at how retail media presents a powerful, compliant opportunity for high fat, sugar and s... more

In this episode, COOP’s Dean Harris and SMG’s Sam Knights unpack the evolving role of instore media within the broader Retail Media Network (RMN) ecosystem with Colin Lewis from Internet Retailing. 

Drawing on findings from COOP’s Lumen attention st... more

Jon Beill, Chief Growth Officer at LS Eleven, Asda’s loyalty and retail media business, and Sam Knights, CEO at SMG discuss how Asda is bringing its loyalty and media operations together to create a power retail media network, outlining how its offer... more

Paul Skeldon is joined by Jayesh Rajdev, Controller of Advanced Advertising at ITV and Kate Hopkinson, Media Director at SMG to uncover how streaming TV has a key role to play in the retail media ecosystem and what ITV – the UK’s largest streaming pl... more

Key Facts

Contact Information
Podcast Host

Recent Guests

Marie-Claire Puffett
Industry Development and Insights Director
IAB Europe
Episode: Beyond ROAS: the holistic approach to measuring retail media impact
Bianca Hall
Senior Insights Director
SMG
Episode: Beyond ROAS: the holistic approach to measuring retail media impact
Jon Beill
Chief Growth Officer at LS Eleven, Asda's Loyalty and Retail Media Business.
Asda
Episode: Asda
Sam Knights
CEO at SMG, specializing in retail media.
SMG
Episode: Asda

Hosts

Colin
Host of the podcast
Paul Skeldon
Editor at Internet Retailing and RetailX

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#158
Brazil/Business/Marketing

Talking Points

Recent interactions between the hosts and their guests.

SMG
Q: How do the UK and US retail media markets differ?
The UK began with in-store capabilities while the US advanced quickly in digital retail media, leading to different growth trajectories that could converge in the future.
SMG
Q: What opportunities exist for brands with retail media?
Brands should structure their budgets to include rapid testing of new channels while being cautious about utilizing first-party data to ensure effective spending.
SMG
Q: What advice would you give retailers looking to create a retail media network?
Clear differentiation in the market is essential since competing on scale is challenging against larger retailers. Understanding what advertisers want and implementing measurement from day one are also crucial.
Context is King: unlocking the power of instore with Co-op
Q: What should our audience do to improve their retail media networks?
They should start with strategic alignment, focusing on human insight and understanding the customer journey.
Asda
Q: From your experience working across many retail media networks in the UK, should retailers be acting now to get on board with first-party data?
Yes, it's crucial for retailers to leverage first-party data as brands shift from cookie-based targeting.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About RetailMediaX

What is RetailMediaX about and what kind of topics does it cover?

This podcast focuses on the evolving landscape of retail media, discussing the strategic challenges, opportunities, and innovations that are shaping the sector. Key themes include the integration of technology such as artificial intelligence in advertising, the importance of data collaboration between brands and retailers, and the rising significance of in-store media. Conversations often feature insights from industry leaders and experts, offering listeners unique perspectives on advancing their retail strategies and optimizing media spends. The discussions emphasize a holistic approach to measurement and collaboration in retail media, encouraging brands to view advertising as a comprehensive part of their marketing strategy rather than me... more

Where can I find podcast stats for RetailMediaX?

Rephonic provides a wide range of podcast stats for RetailMediaX. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to RetailMediaX and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.

How many listeners does RetailMediaX get?

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What are the audience demographics for RetailMediaX?

Rephonic provides comprehensive predictive audience data for RetailMediaX, including gender skew, age, country, political leaning, income, professions, education level, and interests. You can access these listener demographics by upgrading your account.

How many subscribers and views does RetailMediaX have?

To see how many followers or subscribers RetailMediaX has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

How many episodes of RetailMediaX are there?

RetailMediaX launched 6 months ago and published 12 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact RetailMediaX?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for RetailMediaX?

Rephonic pulls ratings and reviews for RetailMediaX from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

View all the reviews in one place instead of visiting each platform individually and use this information to decide if a show is worth pitching or not.

How do I access podcast episode transcripts for RetailMediaX?

Rephonic provides full transcripts for episodes of RetailMediaX. Search within each transcript for your keywords, whether they be topics, brands or people, and figure out if it's worth pitching as a guest or sponsor. You can even set-up alerts to get notified when your keywords are mentioned.

What guests have appeared on RetailMediaX?

Recent guests on RetailMediaX include:

1. Marie-Claire Puffett
2. Bianca Hall
3. Jon Beill
4. Sam Knights

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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