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Artwork for Quality during Design

Quality during Design

Dianna Deeney
Structured Concept Development
Concept Space Model
Cross-Functional Collaboration
Deeney Enterprises
Risk-Based Thinking
Tesla
Adept Team Framework
Quality During Design
Upstream Alignment
Expectancy Value Theory
Local Llms
Kill Criteria
Cross-Functional Teams
Design Reviews
Quality Management System
Beyond the Pipeline
Engineering Careers
FMEA
Risk Matrix
Product Development

Quality during Design is the podcast for engineers and product developers navigating the messy front end of product development. Each episode gives you practical quality and reliability tools you can use during the design phase — so your team catches problems early, avoids costly rework, and ships products people can depend on.

You'll hear solo episodes on early-stage clarity, risk-based decision... more

PublishesTwice monthlyEpisodes197Founded5 years ago
Number of ListenersCategories
BusinessManagementCareers

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Artwork for Quality during Design

Latest Episodes

Engineering rework often comes from unasked questions or using the wrong tool at the wrong fidelity. 

Dianna outlines three common prototyping traps: 

• the “ta-da” trap, where teams build polished prototypes to impress stakeholders before the conc... more

Most of the social conversation around AI is aimed at business owners and programmers, but if you’re an engineer or quality professional, you might be wondering how to actually use these tools to help with your own work processes or information pools... more

Late-breaking insights in product development aren’t caused by negligence but by a lack of structure that pulls existing team knowledge into concept discussions early, when changes are cheaper. 

Dianna describes an experiment running three product b... more

YouTube

The episode features Cassie Leonard—former aerospace technical leader, executive coach, and author of STEM Moms and Beyond the Pipeline—explaining why the traditional linear “pipeline” model of engineering careers is constricting and mislabels non-li... more

YouTube

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Recent Guests

Vincent Deeney
Guest expert discussing local LLMs and practical setups
Independent technologist / advisor
Episode: Local LLMs: Where to Actually Start, with Vincent Deeney (A Chat with Cross-Functional Experts)
Cassie Leonard
Aerospace engineer, executive coach, and two-time bestselling author
ELMM Coaching
Episode: Beyond the Pipeline: Rethinking Engineering Careers with Cassie Leonard (A Chat with Cross-Functional Experts)
Shannon Cummings
Marketing expert and cross-functional product development strategist
Confidential (marketing and product strategy advisor)
Episode: Shannon Cummings on Why Marketing Should Be in the Room Before the First Prototype (A Chat with Cross-Functional Experts)
Karli Auble
Engineering leader in the defense industry; speaker, author, and coach
Life & Labor / Thrive framework
Episode: Karli Auble THRIVEs: Positive Psychology Meets Engineering Rigor (A Chat with Cross-Functional Experts)

Host

Dianna Deeney
Host of Quality during Design; senior quality engineer; author of Pierce the Design Fog

Chart Rankings

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Talking Points

Recent interactions between the hosts and their guests.

Karli Auble THRIVEs: Positive Psychology Meets Engineering Rigor (A Chat with Cross-Functional Experts)
Q: So do you do that often? And what are some of the other things that you do?
We encourage leaders to address emotional dynamics, model calm behavior, and provide practical tools like box breathing and structured data presentation; following up after heated meetings to align on communication formats reduces future conflicts.
Karli Auble THRIVEs: Positive Psychology Meets Engineering Rigor (A Chat with Cross-Functional Experts)
Q: Can you tell me a little bit more about what part of your framework would help us with just, I guess I'm thinking about the thoughts and instincts of your framework, how we can institutionalize some critical thinking?
Instincts feedback what the body does in high-stress moments; box breathing and reframing conversations help engineers stay present, recognize physiological cues, and translate data into formats others understand, improving decision quality.
Shannon Cummings on Why Marketing Should Be in the Room Before the First Prototype (A Chat with Cross-Functional Experts)
Q: If engineers want to improve collaboration today, what is one practical step they can take to start bringing marketing into their process?
Shannon suggests engineers sit down with their marketing counterpart to define the front-end questions that need answering, agreeing on what information is essential to move the project forward and giving marketing time to gather VOC before proceeding.
Shannon Cummings on Why Marketing Should Be in the Room Before the First Prototype (A Chat with Cross-Functional Experts)
Q: What are some of the most important touchpoints when it comes to working with the engineering team in this process?
He emphasizes the need for a unified, end-to-end process where marketing and engineering capture VOC together, ensure the product's market position is defined, and maintain a disciplined focus on the most critical priorities to avoid scope creep.
Shannon Cummings on Why Marketing Should Be in the Room Before the First Prototype (A Chat with Cross-Functional Experts)
Q: You're known for translating customer insights into actionable direction for new products. Can you tell us a little bit more about what you love about design and what some of your favorite design projects have been?
Shannon discusses his motivation rooted in creating lasting impact, especially in orthopedics, and explains that product design is about building things that will hit the market and meaningfully affect people's lives. He highlights the importance of cross-functional collaboration and the empowerment that comes from translating VOC into concrete product direction.

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Frequently Asked Questions About Quality during Design

What is Quality during Design about and what kind of topics does it cover?

The show centers on quality and reliability practices for engineers and product teams during the design phase. Across episodes, listeners are guided through practical methods for early-stage clarity, risk-based decision making, and cross-functional collaboration to minimize rework and deliver dependable products. Notable threads include integrating marketing insights early in development, upstream decision shaping, structured concept development, and frameworks that fuse human factors with engineering rigor. The format blends solo deep-dives on quality thinking with conversations with cross-functional experts, highlighting actionable templates, playbooks, and real-world anecdotes that demystify design-stage risk and decision-making for tech... more

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Which podcasts are similar to Quality during Design?

These podcasts share a similar audience with Quality during Design:

1. All Ears English Podcast

How many episodes of Quality during Design are there?

Quality during Design launched 5 years ago and published 197 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Quality during Design?

Recent guests on Quality during Design include:

1. Vincent Deeney
2. Cassie Leonard
3. Shannon Cummings
4. Karli Auble

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