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Profound

John Willis
W. Edwards Deming
Quality Management
Systems Thinking
Digital Transformation
Ford
Safety
Peeker Services
Genichi Taguchi
Six Sigma
Walter Shewhart
Agile
Lean Manufacturing
Efficiency
ESOP
Artificial Intelligence
Lean
Continuous Improvement
Statistical Process Control
Joseph Juran
Russell Ackoff

Ramblings about W. Edwards Deming in the digital transformation era. The general idea of the podcast is derived from Dr. Demming's seminal work described in his New Economics book - System of Profound Knowledge ( SoPK ). We'll try and get a mix of interviews from IT, Healthcare, and Manufacturing with the goal of aligning these ideas with Digital Transformation possibilities. Everything related to... more

PublishesMonthlyEpisodes94Founded5 years ago
Number of ListenersCategories
BusinessManagement

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Artwork for Profound

Latest Episodes

I have a conversation with Farhan Sheikh in this episode. We dive deep into W. Edwards Deming’s System of Profound Knowledge and explore how its principles can be applied to modern software development and AI-assisted coding.

Farhan shares his uniqu... more

In this episode, Glenn Wilson, a cybersecurity expert, joins me to explore how systems thinking can reshape how we approach cybersecurity, vulnerability management, and modern digital systems.

Glenn shares his journey from writing about DevSecOps to... more

In this episode, I have an insightful and wide-ranging conversation with Carol Houle, CEO of Inspire Digital Consulting. We explore her career journey across software development, lean supply chain transformation, cloud, and DevOps, and how these exp... more

In this episode of the Profound Podcast, I continue the conversation with Dr. Bill Bellows and Lori Strom, moving deeper into the origins and intent behind the In2:In Thinking Network and what it truly means to “think about our thinking.”

Bill share... more

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Recent Guests

Glenn Wilson
Author on DevSecOps and systems thinking advocate
UK-based author and educator
Episode: S6 E4 - Glenn Wilson – Rethinking Cybersecurity Through Systems Thinking
Carol Houle
CEO of Inspired Digital Consulting
Inspired Digital Consulting
Episode: S6 E3 - Carol Houle – Inspired Leadership Brings Digital Transformation
Jim Highsmith
Prominent Agile consultant and author
Independent Consultant
Episode: S5 E6 - Jim Highsmith – Navigating the Past to Shape the Future
Mark Graban
Author, speaker, and consultant with over 30 years of experience in Lean and continuous improvement.
Constancy, Inc.
Episode: S5 E5 - Mark Graban – Learning from Mistakes in Lean and Beyond
Laksh Raghavan
Expert in cybersecurity and leader of Cybersyn Community
Cybersyn Community
Episode: S5 E1 - Laksh Raghavan - Multidisciplinary Thinking in Complex Systems Part 1
Dr. Bill Bellows
Expert in systems thinking and quality management
Episode: S4 E27 - Dr. Bill Bellows - Bridging Deming, DevOps, and the Power of Systems Thinking Part 1
Dr. David Woods
Expert in resilience engineering and complex systems, involved in critical assessments of technology and human interactions.
Episode: S4 E24 - Dr. David Woods - Resilience and Complexity: Part One
Tracy Ragan
Technology executive and thought leader in DevOps and software development practices.
DeployHub
Episode: S4 E23 - Tracy Ragan - Tackling DevOps, AI, and Women in Tech
Joseph Enochs
Director of Emerging Technologies and Artificial Intelligence and Machine Learning
Enterprise Vision Technologies
Episode: S4 E18 - Joseph Enochs - Embracing AI in the Enterprise

Host

John Willis
Host of this discussion-driven program focused on Deming principles in digital transformation; frequent collaborator with executives and industry practitioners.

Reviews

5.0 out of 5 stars from 10 ratings
  • Insightful throughout

    John Willis’ podcast is a wonderful idea, discussing the theories of Dr Deming’s work and how they relate to what we do in today’s digital economy. As you’d expect, John’s guests are equally passionate about Deming as John is, which provides great conversations on the topics covered. This, and Gene Kim’s Idealcast podcast are brilliant contributions to the world of DevOps.

    Without understanding the 14 points from Dr Deming’s Out of the Crisis, and how they are relevant to today’s digital (busin... more

    Apple Podcasts
    5
    Bigman2001_gw
    United Kingdom5 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Could benefit from broader guest diversity across industries and geographies.
Gives practical frameworks that listeners can apply to governance and culture transformations.
Insightful discussions that bridge Deming theory with real-world tech leadership.
Shows depth in systems thinking and risk management relevant to digital era
Strong cross-disciplinary guests that challenge conventional IT and DevOps thinking.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#201
Finland/Business/Management

Talking Points

Recent interactions between the hosts and their guests.

S6 E1 - From Thinking to Action Part 1 - Dr. Bill Bellows and Lori Strom
Q: What was it that sort of like motivated you to change direction in your career?
Lori expressed that she was driven by curiosity and a desire to find better ways to manage, leading her to discover Deming's work.
S5 E9 Lonnie Wilson – Carrying On the Deming Torch
Q: What do you think was the main obstacle to implementing Deming's philosophy?
The difficulty in changing mental models and managers' reluctance to challenge their own assumptions.
S5 E9 Lonnie Wilson – Carrying On the Deming Torch
Q: Why do you think Dr. Deming didn't answer certain questions?
It seems he wanted people to engage more deeply with his ideas rather than simply providing straightforward answers.
S5 E6 - Jim Highsmith – Navigating the Past to Shape the Future
Q: What made you think about Deming? Why did he become a part of your mind share?
Deming was influential primarily in manufacturing and quality control, but I stressed the difference between adaptation and optimization, highlighting Deming's optimization methods and their relevance to Agile's adaptive approach.
S5 E5 - Mark Graban – Learning from Mistakes in Lean and Beyond
Q: Can you tell us about your book and what motivated you to write it?
Mark discussed his journey in writing 'The Mistakes That Make Us', emphasizing its focus on learning from systemic problems rather than punishing individual mistakes.

Audience Metrics

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Frequently Asked Questions About Profound

What is Profound about and what kind of topics does it cover?

A thoughtful series focused on applying W. Edwards Deming's management principles to modern technology, business, and manufacturing contexts. Episodes consistently explore systems thinking, organizational design, and continuous improvement across domains like DevOps, Lean, Agile, cybersecurity, and digital transformation, often tying theory to real-world leadership challenges and case studies. Notable strengths include cross-disciplinary perspectives, practical frameworks (e.g., Viable System Model, System of Profound Knowledge), and a willingness to connect Deming with today's AI, safety, and risk-management discussions. Listeners likely gain actionable insights for improving governance, culture, and collaboration in tech-enabled organizat... more

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1. EconTalk
2. HBR On Leadership
3. HBR IdeaCast
4. The Bill Simmons Podcast
5. The Bike Shed

How many episodes of Profound are there?

Profound launched 5 years ago and published 94 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Profound?

Recent guests on Profound include:

1. Glenn Wilson
2. Carol Houle
3. Jim Highsmith
4. Mark Graban
5. Laksh Raghavan
6. Dr. Bill Bellows
7. Dr. David Woods
8. Tracy Ragan

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