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Profitable Mindset

Charlotte Smith
Mindset Coaching
Farm Marketing
Farming
Email Marketing
Marketing Strategies
Farm Marketing Mastery
Flower Farming
Time Management
Personal Development
Profitability
Mental Health
Mindset
Marketing
Farm Management
Coaching
Customer Engagement
Pricing Strategies
Farm Profitability
Goal Setting
Farm Marketing Bootcamp

You may be the farmer or married to the farmer - this podcast will help you balance family and merge your personal needs with your farm demands. You can have a profitable biz AND a lovely, fulfilled life. I teach you personal development tools & strategies to finally conquer overwhelm and the feeling that you're not doing enough in your family or in your business. You'll learn step-by-step how to ... more

PublishesWeeklyEpisodes313Founded7 years ago
Number of ListenersCategories
Health & FitnessMental HealthBusinessEntrepreneurship

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Artwork for Profitable Mindset

Latest Episodes

Cheaper farm down the road sinking your sales? It's not your prices. It's a skill gap, and it's fixable.

In the final episode of our 4-part farm marketing foundation series, Charlotte breaks down exactly how to get customers to drive out of their w... more

FREE Event: Farm Marketing Week - June 2026 Sign Up HERE

You loaded the truck before sunrise. You stood on your feet for eight hours smiling at every customer. You sold almost everything you brought. Then you sat down in the cab, did the math, and... more

FREE Two Day Event:

Farm Marketing Week - June 2026

Sign Up HERE

Click HERE and Let's Meet!

Chat with us to see if The Profitable Farmer can break you out of marketing misery.

You sell out every market. Customers rave. So why can't you pay ... more

FREE Two Day Event:

Farm Marketing Week - June 2026

Sign Up HERE

Click HERE and Let's Meet!

Chat with us to see if The Profitable Farmer can break you out of marketing misery.

Shari Kruyswijk lost half her dahlias to a virus in 2024. She an... more

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Recent Guests

Shari Kruyswijk
Farmer, Flowerly Farm
Flowerly Farm
Episode: #303: How Shari 7X'd Her Dahlia Tuber Sales in the Dahlia Capital of the U.S.
Julie Hackman
Farmer, sheep producer
Belmont Springs Ranch
Episode: #299: How Julie Tripled Her Meat Sales While Raising 19 Kids and Grieving Her Husband
Brooke Palmer
Farmer; Flower farm owner at Jenny Creek Flowers, Upstate New York
Jenny Creek Flowers
Episode: #294: How this Flower Farmer Makes over $100K Annually, With Profit (and lunch dates with her husband)
Melynda Koetsier
Co-owner of a third-generation retail greenhouse in Grand Rapids, MI
Koetsiers (koetsiers.com)
Episode: #293: Mom, Dad, a Daughter-in-Law - and the Marketing Magic that Transformed Their Farm 🌸
Craig Koetsier
Co-owner of Koetsiers, third-generation greenhouse
Koetsiers (koetsiers.com)
Episode: #293: Mom, Dad, a Daughter-in-Law - and the Marketing Magic that Transformed Their Farm 🌸
Ellie Koetsier
Daughter-in-law, involved in email marketing and customer communications
Koetsiers (koetsiers.com)
Episode: #293: Mom, Dad, a Daughter-in-Law - and the Marketing Magic that Transformed Their Farm 🌸
Judith Falk
Owner of Lucky Dog Farm, Vermont
Lucky Dog Farm
Episode: #292: How This Farmer Went from Laid-Off to Sold-Out in 9 Months
Hayden Smith
Flower farmer and founder of Big Oak Flower Farm
Big Oak Flower Farm
Episode: #291: The Final Numbers - Part 8: Building Your Farm From Scratch
Jennifer Gulizia
Owner of The Flowering Farmhouse and host of the Backyard Bokeh Podcast
The Flowering Farmhouse
Episode: #283: The Marketing Strategy Jennifer Uses To Create a Line at Her Farm Gate

Host

Charlotte Smith
Host of Profitable Mindset; farm marketing expert and mindset coach for farmers

Reviews

4.8 out of 5 stars from 247 ratings
  • How your podcast changed my business and confidence!

    Charlotte, I just wanted to share how grateful I am for you and your podcast. I first stumbled across your name through another flower farmer, and once I listened to an episode, I was hooked. I went all the way back to the beginning and started binge-listening — I’m already up to 2022!

    Your guidance has truly changed my business. I finally raised my prices with confidence, created my Welcome Email using your free tutorial and started emailing my customers twice a month. I now make sure to bring... more

    Apple Podcasts
    5
    Line in the Sand Farm Irene
    United States7 months ago
  • I love this podcast

    I love listening to the Profitable Mindset podcast. Charlotte always says the things I need to hear, even though I’m not a farmer. Thanks Charlotte!

    Apple Podcasts
    5
    Ella_2025
    Ireland9 months ago
  • Binge worthy!

    I’ve been a listener since day 1. Charlotte shares her own farming and marketing experience plus that of her clients. I learn something new each episode. I’ve re-listened to episodes and take away more and more helpful strategies to move my own farm ahead. Double bonus—this podcast is professionally produced so it’s as much an enjoyable listen as it is a reliable one. Thanks Charlotte!

    Apple Podcasts
    5
    Elainevan
    United Statesa year ago
  • Just what I need!

    I discovered this podcast a couple weeks ago and I’m so thankful! I listen to you on 2x speed Charlotte because I have a million things I want to do and I absorb things as fast as I can. You’re in my ear every day now! Mindset is key and understanding how manifestation comes from feelings and thoughts is essential! I knew you were my gal when you discussed these topics. I’ve been implementing what you’re teaching and feeling more confident in my flower farm business moving forward in year two. I... more

    Apple Podcasts
    5
    SaraJDavis
    United Statesa year ago
  • Love this podcast!

    Your podcast is exactly what I have been looking for. You help me to think outside the box when it comes to marketing. I never would have done an email newsletter because I am myself rarely open my email. However, I have now published two newsletters, and have nothing but excellent reviews. So much of what you talk about is really the foundation of what my husband and I are trying to build together. I especially love how you encourage your listeners to dream bigger. Not just dreaming… But givin... more

    Apple Podcasts
    5
    jill mcgruder
    United States2 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Many reviews highlight mindset and ROI from coaching.
Listeners appreciate the practical, actionable farming marketing guidance.
Some critics note heavy program promotion at times.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

#299: How Julie Tripled Her Meat Sales While Raising 19 Kids and Grieving Her Husband
Q: How did the program influence your mindset about pricing and serving customers?
Marketing became about serving customers and solving their problems, which made pricing feel fair and sustainable as people were willing to pay for real value and connection.
#299: How Julie Tripled Her Meat Sales While Raising 19 Kids and Grieving Her Husband
Q: What specific changes did you make that boosted sales?
I focused on direct engagement at events, built relationships, and learned to ask for contact information and follow up effectively, which led to significantly higher email signups and meat sales.
#299: How Julie Tripled Her Meat Sales While Raising 19 Kids and Grieving Her Husband
Q: What were you struggling with before joining the program?
I was lost with how to grow the business, lacked clarity, and had no confidence; the program helped me see what I needed to do and gave me the confidence to take action.
#294: How this Flower Farmer Makes over $100K Annually, With Profit (and lunch dates with her husband)
Q: How did you move from teaching to a six-figure flower business while maintaining balance?
By focusing on one core offering (Winter Tulip CSA) first, implementing strong time management and calendar controls, and progressively adding workshops and other offerings only when capacity allowed, all while coaching and automating mindset and sales processes.
#293: Mom, Dad, a Daughter-in-Law - and the Marketing Magic that Transformed Their Farm 🌸
Q: What changed after you joined the coaching program?
They shifted from traditional, interruption-based marketing to relationship-centered approaches, implemented email marketing with lead magnets, and aligned their messaging with who they are as a business, resulting in better engagement and class sign-ups.

Audience Metrics

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Frequently Asked Questions About Profitable Mindset

What is Profitable Mindset about and what kind of topics does it cover?

This show centers on turning farming ventures into profitable, sustainable businesses through mindset shifts, relationship-based marketing, pricing strategies, and practical operations. Episodes often feature farmers and family-owned operations who adopt coaching and structured programs to boost sales, build brands, and streamline marketing—while balancing home life. Noteworthy is a strong emphasis on mindset as a driver of profitability, with many episodes showcasing real-world ROI from coaching and marketing work, including launches, email marketing, and brand clarity that helps listeners charge premium rather than compete on price. Potential listeners who crave actionable steps, founder-friendly growth, and balanced lifestyles will likel... more

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How many episodes of Profitable Mindset are there?

Profitable Mindset launched 7 years ago and published 313 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Profitable Mindset?

Recent guests on Profitable Mindset include:

1. Shari Kruyswijk
2. Julie Hackman
3. Brooke Palmer
4. Melynda Koetsier
5. Craig Koetsier
6. Ellie Koetsier
7. Judith Falk
8. Hayden Smith

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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