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Profitable Mindset

Charlotte Smith
Farming
Mindset Coaching
Farm Marketing
Time Management
Marketing Strategies
Pricing Strategies
Farm Management
Social Media Marketing
Profitability In Farming
Profitability
Self-Sabotage
Marketing
Personal Development
Customer Relationships
Employee Management
Mental Health
Farm Profitability
Farming Business
Employee Job Descriptions
5X Your Farm Sales Program

You may be the farmer or married to the farmer - this podcast will help you balance family and merge your personal needs with your farm demands. You can have a profitable biz AND a lovely, fulfilled life. I teach you personal development tools & strategies to finally conquer overwhelm and the feeling that you're not doing enough in your family or in your business. You'll learn step-by-step how to ... more

PublishesWeeklyEpisodes302Founded7 years ago
Number of ListenersCategories
EntrepreneurshipBusinessHealth & FitnessMental Health

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Artwork for Profitable Mindset

Latest Episodes

Farm Marketing Mastery is open for enrollment!

Sign Up HERE

What happens when farmers stop struggling alone and finally get the marketing and mindset tools they need?

In this episode of The Profitable Mindset Podcast, host Charlotte Smith steps... more

FREE Master Class:

The Farm Marketing Fix

Sign Up HERE

What does a profitable flower farm actually look like from the inside? Not just the revenue numbers, but the daily life?

Brooke Palmer of Jenny Creek Flowers in Ithaca, New York gives us ... more

FREE Master Class:

The Farm Marketing Fix

Sign Up HERE

What happens when a family-run farm stops trying to out-advertise everyone and starts genuinely loving their customers instead? Magic. That's the only word for it.

Craig, Melynda, and Ell... more

FREE Master Class:

The Farm Marketing Fix

Sign Up HERE

What does it actually take to turn a struggling farm into a profitable, joy-filled business? In this episode, we hear from Judith, a sheep and lamb farmer who joined the Farm Marketing Mast... more

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Recent Guests

Brooke Palmer
Farmer; Flower farm owner at Jenny Creek Flowers, Upstate New York
Jenny Creek Flowers
Episode: #294: How this Flower Farmer Makes over $100K Annually, With Profit (and lunch dates with her husband)
Melynda Koetsier
Co-owner of a third-generation retail greenhouse in Grand Rapids, MI
Koetsiers (koetsiers.com)
Episode: #293: Mom, Dad, a Daughter-in-Law - and the Marketing Magic that Transformed Their Farm 🌸
Craig Koetsier
Co-owner of Koetsiers, third-generation greenhouse
Koetsiers (koetsiers.com)
Episode: #293: Mom, Dad, a Daughter-in-Law - and the Marketing Magic that Transformed Their Farm 🌸
Ellie Koetsier
Daughter-in-law, involved in email marketing and customer communications
Koetsiers (koetsiers.com)
Episode: #293: Mom, Dad, a Daughter-in-Law - and the Marketing Magic that Transformed Their Farm 🌸
Judith Falk
Owner of Lucky Dog Farm, Vermont
Lucky Dog Farm
Episode: #292: How This Farmer Went from Laid-Off to Sold-Out in 9 Months
Hayden Smith
Owner of Big Oak Flower Farm, aspiring flower farmer
Big Oak Flower Farm
Episode: #285: First Steps, First Wins: Part 2 - Building Your Farm From Scratch
Jennifer Gulizia
Owner of The Flowering Farmhouse and host of the Backyard Bokeh Podcast
The Flowering Farmhouse
Episode: #283: The Marketing Strategy Jennifer Uses To Create a Line at Her Farm Gate
Jen Collins
Owner of The Collins Cluckery, raising pasture poultry and offering farm classes
The Collins Cluckery
Episode: #279: From Hobby Farm to $10,000: How Jen Doubled Her Sales in One Year While Staying Home with Her Family
Unnamed Lamb Farmer
A farmer seeking guidance on pricing and business strategy
Episode: #264: "Help - I Feel Greedy Charging $19/lb!" (The Coaching Session That Changed Everything)

Host

Charlotte Smith
Host and founder of The Profitable Mindset, guiding interviews on farming business, marketing, and mindset.

Reviews

4.8 out of 5 stars from 247 ratings
  • How your podcast changed my business and confidence!

    Charlotte, I just wanted to share how grateful I am for you and your podcast. I first stumbled across your name through another flower farmer, and once I listened to an episode, I was hooked. I went all the way back to the beginning and started binge-listening — I’m already up to 2022!

    Your guidance has truly changed my business. I finally raised my prices with confidence, created my Welcome Email using your free tutorial and started emailing my customers twice a month. I now make sure to bring... more

    Apple Podcasts
    5
    Line in the Sand Farm Irene
    United States4 months ago
  • I love this podcast

    I love listening to the Profitable Mindset podcast. Charlotte always says the things I need to hear, even though I’m not a farmer. Thanks Charlotte!

    Apple Podcasts
    5
    Ella_2025
    Ireland7 months ago
  • Binge worthy!

    I’ve been a listener since day 1. Charlotte shares her own farming and marketing experience plus that of her clients. I learn something new each episode. I’ve re-listened to episodes and take away more and more helpful strategies to move my own farm ahead. Double bonus—this podcast is professionally produced so it’s as much an enjoyable listen as it is a reliable one. Thanks Charlotte!

    Apple Podcasts
    5
    Elainevan
    United Statesa year ago
  • Just what I need!

    I discovered this podcast a couple weeks ago and I’m so thankful! I listen to you on 2x speed Charlotte because I have a million things I want to do and I absorb things as fast as I can. You’re in my ear every day now! Mindset is key and understanding how manifestation comes from feelings and thoughts is essential! I knew you were my gal when you discussed these topics. I’ve been implementing what you’re teaching and feeling more confident in my flower farm business moving forward in year two. I... more

    Apple Podcasts
    5
    SaraJDavis
    United Statesa year ago
  • Love this podcast!

    Your podcast is exactly what I have been looking for. You help me to think outside the box when it comes to marketing. I never would have done an email newsletter because I am myself rarely open my email. However, I have now published two newsletters, and have nothing but excellent reviews. So much of what you talk about is really the foundation of what my husband and I are trying to build together. I especially love how you encourage your listeners to dream bigger. Not just dreaming… But givin... more

    Apple Podcasts
    5
    jill mcgruder
    United States2 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Listeners appreciate the practical strategies and real-world guest stories.
Many comments highlight motivation and personal growth alongside business tactics.
Positive, actionable guidance that helps farmers price, market, and grow with confidence.
A few critiques note overt promotion of courses; overall reception is constructive.
Some listeners feel the show increasingly promotes coaching services.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

#294: How this Flower Farmer Makes over $100K Annually, With Profit (and lunch dates with her husband)
Q: How did you move from teaching to a six-figure flower business while maintaining balance?
By focusing on one core offering (Winter Tulip CSA) first, implementing strong time management and calendar controls, and progressively adding workshops and other offerings only when capacity allowed, all while coaching and automating mindset and sales processes.
#293: Mom, Dad, a Daughter-in-Law - and the Marketing Magic that Transformed Their Farm 🌸
Q: What changed after you joined the coaching program?
They shifted from traditional, interruption-based marketing to relationship-centered approaches, implemented email marketing with lead magnets, and aligned their messaging with who they are as a business, resulting in better engagement and class sign-ups.
#291: The Final Numbers - Part 8: Building Your Farm From Scratch
Q: What marketing moves paid off most in year one?
Dedicating time to free community walks and in-person events built a strong network, which later translated into orders, shop partnerships, and recurring customers, proving that authentic connection drives long-term revenue.
#291: The Final Numbers - Part 8: Building Your Farm From Scratch
Q: How did you structure your first-year finances and what stood out financially?
Sales were around $7,000 gross with roughly $4,000-$5,000 in expenses related to the core farming activities; the grant helped fund infrastructure, but the focus was on sustainable profits from direct sales and events.
#291: The Final Numbers - Part 8: Building Your Farm From Scratch
Q: What was the turning point that made you confident to quit your corporate job?
The realization that the market for local flowers was growing, coupled with strong community connections and a plan to scale, made me believe I could replace my salary through farming, especially with the momentum built over the previous year.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
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Frequently Asked Questions About Profitable Mindset

What is Profitable Mindset about and what kind of topics does it cover?

A practical, mindset-driven show focused on helping farmers build profitable businesses while balancing family life. Episodes frequently follow real growers—often women—through the early stages of starting or scaling farms, with detailed discussions on marketing, pricing, grants, workshops, and community partnerships. A standout element is the creator's emphasis on mindset, personal development, and actionable steps, blending farm-specific tactics with broader small-business strategies to help listeners move from overwhelm to clear, repeatable progress. The format often features deep-dive journeys with family involvement, practical data, and tangible growth plans that listeners can adapt to their own farms or ventures. This combination of e... more

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How many episodes of Profitable Mindset are there?

Profitable Mindset launched 7 years ago and published 302 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Profitable Mindset?

Recent guests on Profitable Mindset include:

1. Brooke Palmer
2. Melynda Koetsier
3. Craig Koetsier
4. Ellie Koetsier
5. Judith Falk
6. Hayden Smith
7. Jennifer Gulizia
8. Jen Collins

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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