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My Digital Farmer | Marketing Strategies for Farmers

Corinna Bench
MarketingBusinessEntrepreneurship

CSA farmer and marketing specialist Corinna Bench from MyDigitalFarmer.com and Shared Legacy Farms brings you the My Digital Farmer podcast, revealing the best online marketing strategies you can apply to your retail farm business to help you grow your leads and sales. These days, it's not enough to just grow your product. You've got to be able to sell it too. In this podcast you'll be exposed to the fundamentals of marketing theory and practice so you can apply them to your own business.We'll cover marketing funnels, copywriting, website messaging, CSA marketing, lead generation, brand building, social media, customer retention, Facebook ads, sales pages, Facebook groups, YouTube, Instagram, email marketing, and stellar customer service. We also interview other farmers to find out what’s working (and not working) in farm marketing so you can feel more confident in your ability to convert leads, increase sales, and build a strong brand for your farm.

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Latest Episodes

What are the elements of a great "offer" that compels someone to buy your product? Last November, I received a mail order catalog from Shutterfly, the online photo printing company. more

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7 days ago

Grab my free resource: Choosing the Best CSA E-commerce Platform for Your Farm: the Complete List of Questions to Ask Before You Buy When is it time to get a CSA Management software? And how do you decide which one is best for you? more

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14 days ago

In 2021, our farm decided to walk away from farmer's markets altogether. It was a calculated move, but it still felt scary. In this episode, I share the report. How'd we do? Did we survive? What were the results and impact on our business and livelih... more

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21 days ago

Reviews

4.8 out of 5 stars from 45 ratings
  • Awesome Basic Digital Marketing Advice

    Great podcast for step by step digital marketing advice! The host also talks about managing your coop with great ideas on how to keep your customer base thriving in this whirlwind market.

    Apple Podcasts
    5
    elikqitie
    United States4 months ago
  • My marketing guru

    I am so thankful that I came upon Corinna & all her marketing advice a year and half ago. Her tips and processes have been incredibly useful in our work for our own farm and our growers cooperative. I listen eagerly to each episode, and come away with plenty of notes and ideas to explore. I regularly utilize these in my marketing roles. Corinna is informal and easy to listen to and she gives plenty of practical ways to actualize her tips. I look forward to more to come!

    Apple Podcasts
    5
    SassyMrsR
    Canada9 months ago
  • Life Changing Marketing Info and Encouragement

    I’ve been following Corinne for just over 3 years, before she had this podcast, and she completely changed our farm’s marketing trajectory in such a good way. I don’t listen as much any more because I’ve already put into play much of what Corinne teaches in these podcasts, but I’m so glad I tuned in today to “Good Enough” Marketing (episode 99). This spoke EXACTLY to where we’re at in our marketing journey and provided much encouragement. Thanks for all you do, Corinne!

    Apple Podcasts
    5
    Julie in Indiana
    United States10 months ago
  • Clear and straightforwardly helpful!

    I’ve been listening to a lot of marketing podcasts this winter because our farm’s efforts are in need of an upgrade. This one is by far my favorite! more

    Apple Podcasts
    5
    in at exits
    United Statesa year ago
  • Transformational Advice for CSA Farms

    Thank you for making this podcast Corinna! With your help, our farm just hit record-breaking member signups for our first ever winter CSA! We just signed up as many members in 10 days that took us 7 MONTHS to sign up for our summer CSA just 3 years ago. Now we’re sold out 7 days out from our planned registration close date and I’m sitting here wondering what to do with all my new CSA members. Good problem to have! Listening to your podcast from day 1 has transformed the way we communicate about ... more

    Apple Podcasts
    5
    Jordan MacPhee
    Canadaa year ago

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My Digital Farmer launched 3 years ago and published 143 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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