Rephonic
Artwork for Growing For Market Podcast
Soil Health
Sustainable Agriculture
Organic Farming
Local Food Systems
Climate Change
Farmers Markets
Sustainable Farming
Sustainability
Flower Farming
Community Engagement
Regenerative Agriculture
Garlic
Community Supported Agriculture
Email Marketing
Composting
Fifth Gen Gardens
Csas
CSA (community Supported Agriculture)
Solar Energy
Essex Farm

Growing for Market is the farmer-to-farmer magazine for local food and flower growers, for 33 years and growing. GFM keeps you informed about the business of growing and selling vegetables, cut flowers, plants, herbs, and other food products. If you are market farming or gardening, you'll find valuable information that will help make your business more profitable and enjoyable, all written by farm... more

PublishesWeeklyEpisodes170Founded3 years ago
Number of ListenersCategories
EducationSelf-ImprovementHow To

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Artwork for Growing For Market Podcast

Latest Episodes

When Anna Wallngford got fired (twice) by DOGE from her job doing entomological research for the federal government, she formed New Hampshire Community Supported Research to keep the work she was doing on behalf of farmers going. If you can do commun... more

In this week’s interview we hear from Colleen McCoole Payne about how she and more than 20 other growers built the Kansas City Flower Farmer Wholesale Market to help them sell more to florists by working together. In 2023 Colleen started working with... more

YouTube

Jakub Kosmowski left a career in marketing to start the vegetable CSA farm Farma Wola in Poland. In this interview, he tells us how he adapted the marketing principles he used with Fortune 500 companies to develop a market for and sell CSA shares for... more

YouTube

Most point of sale (POS) systems were designed for businesses like restaurants and retail, and aren’t perfect fits for farm businesses. In this episode, Lindsey Lusher Shute tells us how she has been working on customizing POS systems for farmers, an... more

YouTube

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Recent Guests

Anna Wallingford
Entomologist with 20+ years of applied research experience; founder of New Hampshire Community Supported Research
New Hampshire Community Supported Research
Episode: Community supported farm research with Anna Wallingford of New Hampshire Community Supported Research
Colleen McCoole Payne
Owner of Farm Strong Flowers and organizer of the KC Flower Farmer Wholesale Market
Farm Strong Flowers; KC Flower Farmer Wholesale Market
Episode: Building a 24-hour collective flower market with Colleen McCoole Payne of the Kansas City Flower Farmer Wholesale Market
Jakub Kosmowski
Founder of Farma Vola (Farma Wola), former marketing director with Fortune 500 experience
Farma Vola (Farma Wola), Poland
Episode: How small farms can stand out from big food using good marketing with Jakub Kosmowski of Farma Wola in Poland
Sarah Geurkink
Production support for commercial organic farms with the Organic Association of Kentucky (OAK)
Organic Association of Kentucky (OAK)
Episode: Folks who help farmers: how to find and work with them with Sarah Geurkink from the Organic Association of Kentucky
Emily Springer
Founder of Meeting House Farm and Meeting House Collaborative
Meeting House Farm / Meeting House Collaborative
Episode: Boost farm revenue by adding dried herbs to your crop plan with Emily Springer of Meeting House Farm and Collaborative in Maine
Dan Fillius
Statewide field specialist for commercial vegetables and specialty crops with Iowa State University Extension and Outreach
Iowa State University Extension and Outreach
Episode: Sweet corn- can you make money on it? And best practices with Dan Fillius from Iowa State University
Amelia Ihlo
Farmer and owner of Reverie Flower Farm in New Hampshire; founder of Rooted
Rooted
Episode: The future of market farming in the era of digital sales with Amelia Ihlo of Rooted Farmers and Jill Shea of the Connecticut Flower Collective
Jill Shea
Manager of the Connecticut Flower Collective; designer and hub participant
Connecticut Flower Collective
Episode: The future of market farming in the era of digital sales with Amelia Ihlo of Rooted Farmers and Jill Shea of the Connecticut Flower Collective
Angie Machado
Email marketing expert with a background in flower farming
Episode: How to send better farm emails with email expert Angie Machado

Host

Andrew Mefford
Host of the Growing For Market Podcast, engaged deeply in the farming community and experienced in market-oriented agriculture.

Reviews

4.8 out of 5 stars from 125 ratings
  • Great variety and scope

    A great podcast that covers a diversity of interesting topics about and related to market farming. There are episodes with people doing all different types of market farming in all different sorts of locations and conditions, but also interviews about marketing, tech platforms, soil amendments, etc. Such a cool resource.

    Apple Podcasts
    5
    MarquisDeMizzle
    United States2 months ago
  • I can’t listen anymore

    I have LOVED this podcast for a long time. Super informative interviews with fascinating experts. But ever since April Parms started hosting, I just literally cannot listen anymore. She talks like a ditzy 12-year-old girl, she offers no interesting commentary, and she has the vocabulary of a small child. Adults should not use the words “awesomeness, ” “deliciousness,” and “amazingness” several times in one sentence, HUNDREDS of times in a single episode. I keep checking back in and being so temp... more

    Apple Podcasts
    1
    ajaj324
    United States10 months ago
  • Lots to learn from this podcast

    Bust out the notebook! There is so much to learn and this podcast is full of useful information and tips to help your veggie or flower farm thrive. I love to listen to this podcast while working on other things, and often find myself stopping to google or bookmark something to add to my toolbox. Book reviews or new tech this podcast covers all kind of topics to make navigating the farm life easier from experts who know how to help. A great resource.

    Apple Podcasts
    5
    Mes1220
    United Statesa year ago
  • Wow!!!

    This is a gem of a podcast. Im a flower grower/seller and I am benefitting from all the useful info from here.

    Apple Podcasts
    5
    Glaiza
    United States2 years ago
  • Market farmers unite!

    As if GFM magazine wasn’t enough! This podcast is a great companion. Thanks for continuing to be FOR and BY farmers.

    Apple Podcasts
    5
    four-farmers
    United States2 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Overall, it is recognized as a useful educational tool that inspires listeners to improve their farming practices and navigate challenges in the agricultural landscape.
Feedback indicates that while some episodes resonate, the presentation style has received mixed reviews, especially regarding recent hosts.
Listeners find the content to be a valuable resource filled with informative interviews and practical advice for their farming operations.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#112
United States/Education/How To
Apple Podcasts
#36
Canada/Education/How To
Apple Podcasts
#135
Italy/Education/How To
Apple Podcasts
#193
Australia/Education/How To
Apple Podcasts
#250
Germany/Education/How To
Apple Podcasts
#6
Argentina/Education/How To

Talking Points

Recent interactions between the hosts and their guests.

How small farms can stand out from big food using good marketing with Jakub Kosmowski of Farma Wola in Poland
Q: How should farmers approach pricing and selling channels to stay sustainable?
Decide on channels (farmers markets, CSA, online shop, or restaurants) before optimizing content; price to reflect the value and health benefits, and use experiences like CSA expansion or home delivery to differentiate from large-scale producers; stay focused on a sustainable margin rather than chasing volume.
How small farms can stand out from big food using good marketing with Jakub Kosmowski of Farma Wola in Poland
Q: What are effective strategies to reach the right customers without big budgets?
Leverage collaborations with health-focused professionals (like dietitians), form partnerships with businesses that share your audience, and build a curated channel strategy that targets the health-conscious consumer rather than trying to appeal to the mass market; consistency and transparency are key.
How small farms can stand out from big food using good marketing with Jakub Kosmowski of Farma Wola in Poland
Q: Well, Jakub, how should local farmers think about branding?
Branding should be built around authenticity and a clear channel-specific position. Understand your target customers, choose the right channels, and be consistent with the quality and message so that your farm becomes memorable in the minds of your best customers, not every possible consumer.
Community supported farm research with Anna Wallingford of New Hampshire Community Supported Research
Q: What is New Hampshire Community Supported Research and how does it operate?
NH CSR is a community-funded, farmer-informed research initiative that leverages local funds and a transparent process to decide which pest management and crop research projects to fund and run in partnership with growers.
Community supported farm research with Anna Wallingford of New Hampshire Community Supported Research
Q: Where did you start in entomology and how did that lead to your current work?
I started with a broad interest in pests and insect behavior, worked in Virginia on IPM and grape pests, then moved into applied research and extension in New Hampshire, which set the stage for founding NH CSR and focusing on farmer-centered research.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

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Frequently Asked Questions About Growing For Market Podcast

What is Growing For Market Podcast about and what kind of topics does it cover?

This podcast focuses on providing invaluable insights and practical knowledge tailored for local food and flower growers. Episodes commonly feature expert guests discussing a wide range of topics from effective marketing strategies for small farms to innovative agricultural practices aimed at enhancing sustainability and profitability. The recurring emphasis on community engagement and the personal experiences of farmers gives listeners a relatable perspective on navigating the complexities of market farming. Notably, the podcast seeks to empower its audience by promoting best practices in farming and sharing success stories that inspire both novice and seasoned growers alike.

What sets this podcast apart is its farmer-centric approach—co... more

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Which podcasts are similar to Growing For Market Podcast?

These podcasts share a similar audience with Growing For Market Podcast:

1. Six Figure Flower Farming
2. The Dirt on Flowers
3. Growers Daily
4. The Market Gardener Podcast
5. Field and Garden with Lisa Mason Ziegler

How many episodes of Growing For Market Podcast are there?

Growing For Market Podcast launched 3 years ago and published 170 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Growing For Market Podcast?

Recent guests on Growing For Market Podcast include:

1. Anna Wallingford
2. Colleen McCoole Payne
3. Jakub Kosmowski
4. Sarah Geurkink
5. Emily Springer
6. Dan Fillius
7. Amelia Ihlo
8. Jill Shea

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