Product-Led Growth Confessions
MadKuduTop leaders in Growth, Marketing, Sales, and Product share their PLG experiences. These are their confessions
| Publishes | Twice monthly | Episodes | 21 | Founded | 3 years ago |
|---|---|---|---|---|---|
| Category | Business | ||||
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Latest Episodes
Mallory Lee, Vice President, Operations at Nylas dissects the differences between PLG and ABM, how PLG impacts the RevOps function, building a RevOps team in the era of hybrid funnels, and how to incentive sales reps on expansion.
Peter Ikladious, co-founder at Unlocking Growth, talks about the main struggles in trying to layer a PLG approach in a sales-led motion, using PLG to feed sales, incentivizing sales in a consumption-based model, and strategies to get pay-as-you go cu... more
Nichole Mace, VP, Product Growth at Pendo chats about organizational best practices for PLG, helping sales overcome uncertainty when introducing a free product, the reality of North Stars, why PLG is a company unifier, and starting PLG initiatives wi... more
While most start-ups put a significant amount of resources into their sales teams, technologies and strategies, Tom Medema, CEO at Bubbles, is a firm believer in instead allocating resources toward building a product people love so much that they do ... more
Fracesca Krihely talks about what a company needs to ask themselves before pursuing product-led growth, setting realistic timeframe expectations for adopting PLG internally, how to use customer insights to build a great sidecar product, and the power... more
Surya has built and scaled PLG at three different companies. He sits down to share what he's learned, recommendations for early stage PLG strategies and even a few confessions of why certain tactics worked in theory but not in practice. Surya has a p... more
Krishan Patel shares how Apollo moved from a sales-led motion to product-led. He discusses why the decision was made to start a PLG motion, how they ensured their free offering did not cannibalize sales revenue, the time and team it took to build the... more
It takes a certain mindset within an organization to build a successful Product-Led Growth motion. Andy Mowat, CEO at Gated, chats with Sam Levan about how he’s built a PLG culture at different companies, how to create the right playbook for your com... more
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Product-Led Growth Confessions launched 3 years ago and published 21 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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