Pricing Strategy and Tactics (Double Your Price)
D.A.M. FalzaniA 10-part podcast discussing Pricing Strategy and Tactics, taken from Double Your Price - Winner of The Sales & Marketing Book 2024, Business Book Awards. https://www.amazon.com/Double-Your-Price-Strategy-Tactics/dp/1292426349/ www.amazon.co.uk/Double-Your-Price-Strategy-Tactics/dp/1292426349/ The audio is provided by NotebookLM AI.
| Publishes | Daily | Episodes | 11 | Founded | a year ago |
|---|---|---|---|---|---|
| Category | Business | ||||
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Latest Episodes
How does pricing psychology impact business decisions and consumer choices?
What are the key shifts in pricing strategies and their underlying drivers?
How can businesses effectively leverage value-based pricing and emotional appeal?
This final excerpt from the book Double Your Price by David Falzani provides a comprehensive guide to understanding and effectively utilising pricing as a tool for business growth. The book challenges the traditional notion of cost-plus pricing, argu... more
This book excerpt focuses on the importance of pricing in achieving business success and growth. It argues that underpricing is a common business error, and that companies should actively manage their pricing decisions, not just react to pressure. Th... more
This extract, from a book about pricing strategy, explores the concept of cognitive bias and how it affects consumer behaviour. The author discusses various biases, such as priming, decreasing sensitivity, loss aversion, source, and anchoring bias. H... more
This book excerpt focuses on the importance of pricing for business growth. It argues that under-pricing is a common mistake, and that pricing experiments, even without significant changes to products, can lead to higher profitability and greater rei... more
This extract from prize winning "Double Your Price" by David Falzani examines the power of price as a signal of value. The author challenges common assumptions about pricing, arguing that consumers are not purely rational decision-makers and often as... more
This extract from the prize winning book "Double Your Price" examines the drawbacks of using cost-plus pricing and advocates for value-based pricing strategies. It argues that cost-plus pricing ignores customer value and competitors, leading to poten... more
This excerpt from David Falzani's book, "Double Your Price," argues that pricing is the most crucial factor for business growth, even more so than increasing sales. It highlights research from Harvard Business Review and McKinsey that demonstrates ho... more
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