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PR/etty Average

Bayly PR
Tiktok
Addison Rae
Social Media
Print Media
Mcdonald's
Australia
Influencers
Australian PR Industry
New Media / Digital Platforms
Love Story (TV Series)
Seven West Media
Personalization
Community
Sabrina Carpenter
News Corp Australia
Luca Kante
Lindsay Lohan
Matilda Djerf
Bayly PR
Lurker Economy

A public relations and social media business podcast run by the BAYLY PR girls. This is the podcast for anyone interested in the fascinating world of business development and young women trying to figure it all out.

PublishesMonthlyEpisodes50Founded2 years ago
Number of ListenersCategories
MarketingManagementBusiness

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Artwork for PR/etty Average

Latest Episodes

We’re joined by sisters Claudine and Olivia Blondeau — the co-founders behind Eau Bags, the recycled nylon bag brand that's gone from a spare bedroom in Brisbane to David Jones, The Iconic and a global community in just four years.

We get into the ... more

TikTok searches for Carolyn Bessette Kennedy grew by 9,100% in a month, and the show about two people who died in 1999 is breaking streaming records in 2026. Lucinda and Edwina unpack why Love Story: JFK Jr. & Carolyn Bessette has a chokehold on Gen ... more

The McDonald’s CEO ate a burger on camera and the internet turned it into the brand’s biggest PR day… ever. So naturally, Lucinda and Harriet jump on the mic to unpack the PR fail heard around the world, plus, they deep-dive into the Bode x Levi’s “B... more

With the recent closure of Aussie media mainstays like T Australia, Cosmo Australia, and Business News Australia and the Beckham family fallout dominating headlines in recent weeks, this episode unpacks two cultural moments shaping the future of PR i... more

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Recent Guests

Claudine Blondeau
Co-founder of Eau Bags, operations leader and co-creator of product styles
Eau Bags
Episode: How $10K and a spare bedroom built a global bag brand, with the co-founders of Eau Bags
Olivia Blondeau
Co-founder of Eau Bags, brand building and marketing lead, CEO function
Eau Bags
Episode: How $10K and a spare bedroom built a global bag brand, with the co-founders of Eau Bags
Harriet Eastgate
Campaign Manager
Bayly PR
Episode: Bring back the hamburglar!
Luca Kante
Gambling influencer turned personal-brand builder, podcaster and streamer
Independent creator; affiliated with online casinos (affiliate relationships discussed)
Episode: 99% PR, 1% Gambling, with Luca Kante
Meghan Gray
Founder of GrayMind Psychology, therapist and branding pioneer in psychology
GrayMind Psychology
Episode: Rebranding therapy, with Meghan Gray
Genevieve Brammall
Head of PR at News Corp Australia
News Corp Australia
Episode: From newsrooms to newsfeeds, with Genevieve Brammall
Gemma Acton
Director of News Operations at Seven West Media; leading voice in Australian media and finance
Seven West Media
Episode: The new rules of media with Gemma Acton
Lucinda Bailey
Influencer, TikTok/Instagram creator
Bayly PR
Episode: AFW vox pop: the roast session

Hosts

Lucinda Bailey-Hicklund
Co-host; leads Pretty Average discussion and interview framing; co-founder of Bayly PR
Courtney Frank
Host; agency director at Bayly PR; frequent co-host across episodes
Lulu Bayly
Co-host; leads interview and framing; co-founder of Bayly PR

Reviews

5.0 out of 5 stars from 44 ratings
  • Love it!

    A hilarious and informative podcast that gives an authentic take on what working in PR is really like. Love it!

    Apple Podcasts
    5
    Amzdicko
    Australia2 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Strong guest mix offering diverse perspectives from founders, agencies, and media pros.
Insightful, practical PR takeaways that feel grounded in real campaigns.
Engaging hosts with candid, sometimes humorous industry banter.
Consistently actionable tips for branding, launches, and crisis management.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

From newsrooms to newsfeeds, with Genevieve Brammall
Q: How should junior publicists navigate the modern media landscape?
Back yourself, consume the media you want to influence, avoid pitching to platforms you don't understand, and use data to explain impact; combine traditional placements with new media channels to prove PR as a distinct, data-driven function.
From newsrooms to newsfeeds, with Genevieve Brammall
Q: What's an example of a press placement you've secured for a News Corp brand?
We executed a launch for The Gangster's Ghost with an exclusive interview on a major program, followed by a multi-channel rollout—TV, radio, podcasts, magazines—driving immediate spikes in podcast listens among subscribers.
From newsrooms to newsfeeds, with Genevieve Brammall
Q: Tell us how you came to create a dedicated PR role at News Corp Australia.
I saw a gap where the company wasn't telling its own news to consumers, so I crafted a position to publicly amplify our publishing stories across media, events, and digital platforms, positioning PR at the coalface of journalism.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About PR/etty Average

What is PR/etty Average about and what kind of topics does it cover?

The show centers on public relations, branding, and social media for modern businesses, with a sharp focus on practical strategies, storytelling, and real-world case studies. Episodes blend agency perspectives from a Brisbane-based PR firm with guest insights from founders, media professionals, and industry leaders across fashion, technology, mental health branding, and influencer marketing. Listeners can expect candid debates on campaigns, crisis PR, partnerships, influencer culture, and the evolving media landscape, along with memorable campaigns and takeaways that apply to agency work, brand building, and scalable marketing efforts. A standout aspect is the mix of tight interview-style episodes and lively, personality-forward banter betw... more

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Which podcasts are similar to PR/etty Average?

These podcasts share a similar audience with PR/etty Average:

1. Style-ish
2. KICPod
3. Beyond the Bump
4. Shameless
5. KICBump

How many episodes of PR/etty Average are there?

PR/etty Average launched 2 years ago and published 50 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact PR/etty Average?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

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What guests have appeared on PR/etty Average?

Recent guests on PR/etty Average include:

1. Claudine Blondeau
2. Olivia Blondeau
3. Harriet Eastgate
4. Luca Kante
5. Meghan Gray
6. Genevieve Brammall
7. Gemma Acton
8. Lucinda Bailey

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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