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Before The Bestseller

Alex Strathdee
Book Marketing
Self-Publishing
Amazon
Amazon Ads
Leadership
Artificial Intelligence
Linkedin
Gatekeepers
Email Lists
Inner Excellence
Nonfiction Authors
Podcast Guesting
Organics Social Media
The Almanack Of Naval Ravikant
Unbeatable Mind
Content Creation
Content Strategy
Social Media
Audience Building
Everyday Awakening

This show is for book lovers and creators who want to go behind the scenes with their favorite authors to hear about how they were able to not just write a book but create a movement.

PublishesWeeklyEpisodes241Founded8 years ago
Number of ListenersCategories
BooksArts

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Artwork for Before The Bestseller

Latest Episodes

Today we're back with Scott Hogan, author of the bestselling book Built from Broken, which has sold more than 300,000 copies. Scott is the founder of SaltWrap, a company dedicated to helping people stay strong, mobile, and pain-free through practical... more

This week we're joined by Scott Hogan, someone who has turned a lifetime of injuries into a mission to help others move better, recover smarter, and keep doing the activities they love for years to come. Scott is an American Council on Exercise certi... more

We're back for a second episode with Karen Anderson, a publishing strategist and direct response marketing expert who has worked across every major publishing model and co-author of the Wall Street Journal and USA Today bestseller The Bezos Letters. ... more

Today, we're joined by Karen Anderson, a strategic book advisor, Associate Publisher at Morgan James Publishing, and co-author of the Wall Street Journal and USA Today bestseller The Bezos Letters: 14 Principles to Grow Your Business Like Amazon. Wit... more

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Recent Guests

Karen Anderson
Strategic book advisor, associate publisher at Morgan James Publishing, co-author of Bezos Letters
Morgan James Publishing
Episode: BTB186: Karen Anderson, Co-Author of The Bezos Letters and Associate Publisher at Morgan James: Inside the Publisher's Brain, Reader Pain Points, and What Kills a Book
Steven Pressfield
Acclaimed author of The War of Art, The Legend of Bagger Vance, and The Arcadian
Author
Episode: BTB184: Steven Pressfield: The War of Art, The Arcadian, and a Lifetime of Writing Books
Eric Ries
Creator of The Lean Startup and author
Lean Startup
Episode: BTB182: Eric Ries | The Lean Startup, Incorruptible, and the Hidden Decisions Behind Lasting Success
Nicole Gebhardt
CEO, Niche Press
Niche Press
Episode: BTB181: The Rise of Reader Experience in the AI Publishing Era with Niche Press CEO, Nicole Gebhardt
Eric Rees
Author of The Lean Startup and Incorruptible
Episode: BTB181: The Rise of Reader Experience in the AI Publishing Era with Niche Press CEO, Nicole Gebhardt
Nicole Gebhart
CEO of Niche Press, publishing strategist
Niche Press
Episode: BTB180: The 5% Rule: From Book Idea to Business Strategy | Nicole Gebhardt (CEO, Niche Press)
Marshall Karp
Author whose real-world police experience informs his fiction
Author, karpkillers.com / NYPD Red series
Episode: BTB179: From Zero to 1,500 Followers: Marshall Karp & Danny Corcoran on Authenticity, Social Media, and Reader Connection
Danny Corcoran
Former NYPD detective who collaborates with Marshall on writing and reader connections
Psychology of criminals consultant, former detective
Episode: BTB179: From Zero to 1,500 Followers: Marshall Karp & Danny Corcoran on Authenticity, Social Media, and Reader Connection
Naomi Oreskes
Author of Merchants of Doubt; climate science advocate
Harvard University (Professor)
Episode: BTB177: 100,000+ Copies Sold — Nonfiction Book Marketing, Author Platform & Promotion Strategies with Naomi Oreskes

Host

Alex Stratte
Host of the show and key interview partner, often guiding conversations on publishing as a business and author marketing.

Reviews

4.8 out of 5 stars from 190 ratings
  • Excellent Podcast for an Indie Author

    I stumbled on the podcast and cannot get enough of it. Solid wisdom shared for young authors like me. I am deeply grateful for this show!

    Apple Podcasts
    5
    Off Grid Alaskan
    United States3 months ago
  • Practical stuff that works, fast

    If there’s one thing I’ve gotten out of Alex’s podcast, it’s practical tools and ways to sell more books. It works!

    Apple Podcasts
    5
    AndyPfp
    United States6 months ago
  • Great Podcast

    This is an exceptional podcast. Alex provides excellent insights for any non fiction author looking to grow their audience. He interviews some great guest and I always get at least one or two useful take aways to action from each episode.

    I write in the self-help genre and can’t recommend this enough.

    Apple Podcasts
    5
    Joe Barnes
    United Kingdom8 months ago
  • I've become a fast fan of your podcast!

    Podchaser
    5
    Kris Ward
    a year ago
  • Excellent Podcast for Authors

    Before the Bestseller podcast is a must listen to podcast if you are an author or soon to be author. I joined Alex on his podcast recently and we had a great conversation about marketing and tips to launch your book into the world. Alex is passionate about this subject and his book, Before the Bestseller, his podcast, and company are positioned to help authors hit a home run with their book. I’m very grateful for his help launching my book, Everyday Awakening.

    Apple Podcasts
    5
    C.O. Duncan
    United Statesa year ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Guests are often topically relevant and well-prepared, elevating the show's usefulness.
Listeners praise practical, actionable tips for indie and traditional authors.
The conversations feel transparent and supportive for aspiring authors and marketers.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#167
Canada/Arts/Books

Talking Points

Recent interactions between the hosts and their guests.

BTB187: Karen Anderson, Co-Author of The Bezos Letters & Associate Publisher at Morgan James: What Makes a Book Worth Recommending? | Book Positioning & Reader Trust
Q: What's your advice on getting readers to finish a book or commit to buying it?
Lead with the reader's needs and pain points, show rather than tell, and create an emotionally engaging experience that minimizes the perceived risk of time or money spent.
BTB187: Karen Anderson, Co-Author of The Bezos Letters & Associate Publisher at Morgan James: What Makes a Book Worth Recommending? | Book Positioning & Reader Trust
Q: How should authors test their ideas before launch?
Authors can test ideas through podcasts, Substack writing, and social posts to gauge engagement and refine messaging before a formal release.
BTB187: Karen Anderson, Co-Author of The Bezos Letters & Associate Publisher at Morgan James: What Makes a Book Worth Recommending? | Book Positioning & Reader Trust
Q: What do you think makes a book worth recommending to other readers?
A book has to show value and transformation for the reader; credentials aren't as persuasive as empathetic storytelling and evidence of real-world impact the reader can relate to.
BTB186: Karen Anderson, Co-Author of The Bezos Letters and Associate Publisher at Morgan James: Inside the Publisher's Brain, Reader Pain Points, and What Kills a Book
Q: What is the role of the author in marketing a hybrid vs traditional publishing project?
The author must lead the marketing to consumers, with the publisher supporting retailers; ongoing engagement and a long-term plan are crucial for sustaining a book's impact.
BTB186: Karen Anderson, Co-Author of The Bezos Letters and Associate Publisher at Morgan James: Inside the Publisher's Brain, Reader Pain Points, and What Kills a Book
Q: How do you define a good book versus a great book in publishing terms?
A good book informs and teaches, but a great book moves the reader to take action and share the book with others, driven by a strong emotional through-line and clear reader outcomes.

Audience Metrics

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Frequently Asked Questions About Before The Bestseller

What is Before The Bestseller about and what kind of topics does it cover?

The show centers on practical, practitioner-focused discussions about book publishing, marketing, and audience engagement, often from non-fiction and author-centric angles. Episodes frequently explore reader experience, publishing as a business, and strategies for building sustainable author platforms—from leveraging AI tools and email lists to authentic social-to-reader connections and long-tail marketing. Notable strengths include top-tier guests ranging from publishing leaders to bestselling authors and thinkers in behavior and marketing, plus actionable frameworks that listeners can apply to launch and grow books, brands, and speaking opportunities. The format tends to blend behind-the-scenes storytelling with concrete tactics, making i... more

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Which podcasts are similar to Before The Bestseller?

These podcasts share a similar audience with Before The Bestseller:

1. The Creative Penn Podcast For Writers
2. The Knowledge Project
3. Don't Write That Book
4. The Tim Ferriss Show
5. The Game with Alex Hormozi

How many episodes of Before The Bestseller are there?

Before The Bestseller launched 8 years ago and published 241 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Before The Bestseller?

Recent guests on Before The Bestseller include:

1. Karen Anderson
2. Steven Pressfield
3. Eric Ries
4. Nicole Gebhardt
5. Eric Rees
6. Nicole Gebhart
7. Marshall Karp
8. Danny Corcoran

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