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Before The Bestseller

Alex Strathdee
Book Marketing
Self-Publishing
Amazon
Amazon Ads
Leadership
Linkedin
Artificial Intelligence
Gatekeepers
Email Lists
Inner Excellence
Nonfiction Authors
Podcast Guesting
Organics Social Media
The Almanack Of Naval Ravikant
Unbeatable Mind
Content Creation
Content Strategy
Social Media
Audience Building
Everyday Awakening

This show is for book lovers and creators who want to go behind the scenes with their favorite authors to hear about how they were able to not just write a book but create a movement.

PublishesWeeklyEpisodes231Founded8 years ago
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Latest Episodes

Marshall Karp, #1 New York Times bestselling author, TV and screenwriter, documentarian, and playwright, returns to Before the Bestseller alongside Danny Corcoran, a former NYPD detective whose 24 years on the job now inform the realism behind Karp’s... more

Today’s guest is someone whose career spans advertising, Hollywood, and bestselling fiction. Marshall Karp is a #1 New York Times bestselling author known for his work on the NYPD Red series with James Patterson, along with his own novels including D... more

This week, we’re back with Naomi Oreskes, a scientific historian and Harvard professor, and co-author of Merchants of Doubt and The Big Myth, to talk about what it really takes to turn rigorous academic research into a book that reaches hundreds of t... more

Today we have a very special guest, Naomi Oreskes, a historian of science and professor at Harvard University whose work has fundamentally changed how we understand the relationship between science, truth, and public trust. She is best known as the c... more

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Recent Guests

Naomi Oreskes
Author and historian of science, Harvard professor, co-author of Merchants of Doubt
Episode: BTB176: The $100,000+ Book That Exposed How Truth Gets Twisted - Inside Merchants of Doubt with Author Naomi Oreskes
Sierra Melcher
CEO of Red Thread Publishing
Red Thread Publishing
Episode: BTB174: Sierra Melcher, Author & CEO, Red Thread Publishing, on Publishing in 2026, Reader Psychology, and Book Marketing Strategy
Patrick Taylor
Adventurer, author, and world traveler known for his memoirs titled Real Life Adventures of the Texas Yeti
Episode: BTB170: Patrick Taylor on Lost on Purpose, Reinvention, and Solo Winter Trekking the Lewis and Clark Trail
Michael Bungay Stanier
Author of 'The Coaching Habit' and host of the Change Signal podcast
nbs.works
Episode: BTB168: Michael Bungay Stanier, Author of The Coaching Habit, on Coaching, Leadership, and Better Conversations
Thomas Erikson
A Swedish behaviorist, author, and speaker known for the 'Surrounded by Idiots' series
Episode: BTB164: Surrounded by Idiots | Thomas Erikson on Human Behavior, Bias, and the Four Colors
Nick Coniglio
Co-author and entrepreneur from the tech industry
Episode: BTB162: Authors Nick Coniglio and Marnie Stockman on Their Book Lead It Like Lasso
Marnie Stockman
Co-author with a background in education
Episode: BTB162: Authors Nick Coniglio and Marnie Stockman on Their Book Lead It Like Lasso
Veronica Yager
Self-publishing consultant and lead designer with over 15 years in the industry.
Journeybound Publishing
Episode: BTB159: Book Launches for 2025: Virtual Strategies, Pricing Tips, Kindle Campaigns, and Proven Tactics with Self-Publishing Expert Veronica Yager
Thomas Umstattd Jr.
Book marketing expert and host of the Novel Marketing Podcast
Novel Marketing Podcast
Episode: BTB157: Inside Book Marketing’s Big Shifts: Formats, Data, and AI for Authors with Thomas Umstattd Jr. — Book Marketing Expert and Host of the Novel Marketing Podcast

Hosts

Alex Strathdee
Host of the show, with a focus on authors, marketing, and publishing journeys.
Alex Stratte
Host focusing on actionable book marketing and author success stories, often discussing grassroots promotion and community building.

Reviews

4.8 out of 5 stars from 186 ratings
  • Practical stuff that works, fast

    If there’s one thing I’ve gotten out of Alex’s podcast, it’s practical tools and ways to sell more books. It works!

    Apple Podcasts
    5
    AndyPfp
    United States3 months ago
  • Great Podcast

    This is an exceptional podcast. Alex provides excellent insights for any non fiction author looking to grow their audience. He interviews some great guest and I always get at least one or two useful take aways to action from each episode.

    I write in the self-help genre and can’t recommend this enough.

    Apple Podcasts
    5
    Joe Barnes
    United Kingdom5 months ago
  • I've become a fast fan of your podcast!

    Podchaser
    5
    Kris Ward
    10 months ago
  • Excellent Podcast for Authors

    Before the Bestseller podcast is a must listen to podcast if you are an author or soon to be author. I joined Alex on his podcast recently and we had a great conversation about marketing and tips to launch your book into the world. Alex is passionate about this subject and his book, Before the Bestseller, his podcast, and company are positioned to help authors hit a home run with their book. I’m very grateful for his help launching my book, Everyday Awakening.

    Apple Podcasts
    5
    C.O. Duncan
    United Statesa year ago
  • Very helpful

    Just listened to 6 episodes on a flight. As a new author, it is great info that is very actionable. Thank you!

    Apple Podcasts
    5
    LovePodcastsSS
    United Statesa year ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

The conversations are engaging, with deep dives into author journeys and strategies that listeners can apply.
Guests consistently bring high-quality insights from publishing and marketing.
Listeners praise the practical, actionable tips for book marketing.

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Talking Points

Recent interactions between the hosts and their guests.

BTB174: Sierra Melcher, Author & CEO, Red Thread Publishing, on Publishing in 2026, Reader Psychology, and Book Marketing Strategy
Q: What are questions they should be ready to answer and ready to ask?
The guest stresses clarifying what success looks like for the author, understanding who the reader is, and ensuring the publisher and author share a clear path to achieving those outcomes.
BTB174: Sierra Melcher, Author & CEO, Red Thread Publishing, on Publishing in 2026, Reader Psychology, and Book Marketing Strategy
Q: What are essential questions that an author should come prepared to answer, or questions that they should have ready for the potential publisher of their choice to make sure that they are a good fit?
The host asks for a roadmap of the questions authors should prep; the guest emphasizes aligning publishing goals, budget, and fit, and highlights the importance of interviewing the publisher like a potential lifelong partner.
BTB171: 30,000 Copies Sold and 4,000+ Reviews: Patrick Taylor on Grassroots Hustle, Amazon Ads, and Reader Loyalty
Q: You've spoken about spreadsheets and tracking ads. What's a key analytics insight you rely on?
Tracking ad cost of sales and comparing Amazon ads data to KDP figures reveals true pull-through and helps optimize where to reinvest, rather than taking ads at face value.
BTB171: 30,000 Copies Sold and 4,000+ Reviews: Patrick Taylor on Grassroots Hustle, Amazon Ads, and Reader Loyalty
Q: How many books have you sold to date?
Around 30,000 copies across the catalog, with five books in the series and one prequel, reflecting a sustained, cumulative growth strategy.
BTB168: Michael Bungay Stanier, Author of The Coaching Habit, on Coaching, Leadership, and Better Conversations
Q: Why is coaching the thing for you? Why does that excite you so much?
Coaching excites me because it empowers individuals to discover their own solutions rather than simply providing answers.

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Frequently Asked Questions About Before The Bestseller

What is Before The Bestseller about and what kind of topics does it cover?

This show centers on authors, publishing, and book marketing, with a lens on practical strategies for launching and sustaining a nonfiction or self-published title. Across episodes, listeners hear from authors and marketing experts who share hands-on tactics for book launches, audience growth, grassroots promotion, and leveraging communities around a book's topic or a related movement. The conversations often blend storytelling with actionable tips, highlighting behind-the-scenes decision-making, publishing journeys, and the ongoing work required to turn a book into a movement or community. A notable throughline is the focus on author empowerment, practical marketing, and building long-term author platforms rather than relying on one-off la... more

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Which podcasts are similar to Before The Bestseller?

These podcasts share a similar audience with Before The Bestseller:

1. The Morgan Housel Podcast
2. Deep Questions with Cal Newport
3. The Curiosity Shop with Brené Brown and Adam Grant
4. The Smart Passive Income Online Business and Blogging Podcast
5. Modern Wisdom

How many episodes of Before The Bestseller are there?

Before The Bestseller launched 8 years ago and published 231 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Before The Bestseller?

Recent guests on Before The Bestseller include:

1. Naomi Oreskes
2. Sierra Melcher
3. Patrick Taylor
4. Michael Bungay Stanier
5. Thomas Erikson
6. Nick Coniglio
7. Marnie Stockman
8. Veronica Yager

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