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Before The Bestseller

Alex Strathdee
Book Marketing
Self-Publishing
Amazon
Amazon Ads
Leadership
Artificial Intelligence
Linkedin
Gatekeepers
Email Lists
Inner Excellence
Nonfiction Authors
Organics Social Media
The Almanack Of Naval Ravikant
Podcast Guesting
Unbeatable Mind
Content Creation
Content Strategy
Social Media
Everyday Awakening
Audience Building

This show is for book lovers and creators who want to go behind the scenes with their favorite authors to hear about how they were able to not just write a book but create a movement.

PublishesWeeklyEpisodes235Founded8 years ago
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Artwork for Before The Bestseller

Latest Episodes

We're back with Eric Ries, entrepreneur, startup thinker, and author of the bestselling books The Lean Startup and Incorruptible. With millions of books sold and ideas that have influenced founders, executives, and organizations around the world, Eri... more

Today, we’re honored to have entrepreneur, creator of the Lean Startup movement, and author of the international bestseller The Lean Startup, Eric Ries, on Before the Bestseller. His work changed how founders think about building companies by replaci... more

We’re back with Nicole Gebhardt, publishing strategist and CEO of Niche Press, for a conversation about what publishing looks like in a world shaped by AI, shifting reader behavior, and shorter attention spans. Nicole has helped entrepreneurs, expert... more

Today we welcome Nicole Gebhart, CEO of Niche Press, where she has worked with hundreds of business leaders, advisors, and experts to help them clarify what they want to be known for and turn that into a book that actually drives opportunity. With a ... more

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Recent Guests

Nicole Gebhardt
CEO, Niche Press
Niche Press
Episode: BTB181: The Rise of Reader Experience in the AI Publishing Era with Niche Press CEO, Nicole Gebhardt
Eric Rees
Author of The Lean Startup and Incorruptible
Episode: BTB181: The Rise of Reader Experience in the AI Publishing Era with Niche Press CEO, Nicole Gebhardt
Nicole Gebhart
CEO of Niche Press, publishing strategist
Niche Press
Episode: BTB180: The 5% Rule: From Book Idea to Business Strategy | Nicole Gebhardt (CEO, Niche Press)
Danny Corcoran
Former NYPD detective who collaborates with Marshall on writing and reader connections
Psychology of criminals consultant, former detective
Episode: BTB179: From Zero to 1,500 Followers: Marshall Karp & Danny Corcoran on Authenticity, Social Media, and Reader Connection
Marshall Karp
New York Times bestselling author and co-author with James Patterson
Author, NYPD Red series collaborator with James Patterson
Episode: BTB178: Inside the Mind of Marshall Karp: Crafting Crime, Humor, and Heart from NYPD Red to Don't Tell Me How to Die
Naomi Oreskes
Author of Merchants of Doubt; climate science advocate
Harvard University (Professor)
Episode: BTB177: 100,000+ Copies Sold — Nonfiction Book Marketing, Author Platform & Promotion Strategies with Naomi Oreskes
Sierra Melcher
CEO of Red Thread Publishing
Red Thread Publishing
Episode: BTB175: Sierra Melcher, CEO of Red Thread Books, on Goal-Driven Book Marketing, Conference Strategy, Book Seeding, Goodreads Giveaways, Reviews, and Long-Term Momentum
Patrick Taylor
Author of Lost on Purpose and related works
texasyetibooks.com
Episode: BTB171: 30,000 Copies Sold and 4,000+ Reviews: Patrick Taylor on Grassroots Hustle, Amazon Ads, and Reader Loyalty
Michael Bungay Stanier
Author of 'The Coaching Habit' and host of the Change Signal podcast
nbs.works
Episode: BTB168: Michael Bungay Stanier, Author of The Coaching Habit, on Coaching, Leadership, and Better Conversations

Host

Alex Stratte
Host of the show and key interview partner, often guiding conversations on publishing as a business and author marketing.

Reviews

4.8 out of 5 stars from 187 ratings
  • Excellent Podcast for an Indie Author

    I stumbled on the podcast and cannot get enough of it. Solid wisdom shared for young authors like me. I am deeply grateful for this show!

    Apple Podcasts
    5
    Off Grid Alaskan
    United Statesa month ago
  • Practical stuff that works, fast

    If there’s one thing I’ve gotten out of Alex’s podcast, it’s practical tools and ways to sell more books. It works!

    Apple Podcasts
    5
    AndyPfp
    United States5 months ago
  • Great Podcast

    This is an exceptional podcast. Alex provides excellent insights for any non fiction author looking to grow their audience. He interviews some great guest and I always get at least one or two useful take aways to action from each episode.

    I write in the self-help genre and can’t recommend this enough.

    Apple Podcasts
    5
    Joe Barnes
    United Kingdom7 months ago
  • I've become a fast fan of your podcast!

    Podchaser
    5
    Kris Ward
    a year ago
  • Excellent Podcast for Authors

    Before the Bestseller podcast is a must listen to podcast if you are an author or soon to be author. I joined Alex on his podcast recently and we had a great conversation about marketing and tips to launch your book into the world. Alex is passionate about this subject and his book, Before the Bestseller, his podcast, and company are positioned to help authors hit a home run with their book. I’m very grateful for his help launching my book, Everyday Awakening.

    Apple Podcasts
    5
    C.O. Duncan
    United Statesa year ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Guests are often topically relevant and well-prepared, elevating the show's usefulness.
Listeners praise practical, actionable tips for indie and traditional authors.
The conversations feel transparent and supportive for aspiring authors and marketers.

Chart Rankings

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Talking Points

Recent interactions between the hosts and their guests.

BTB180: The 5% Rule: From Book Idea to Business Strategy | Nicole Gebhardt (CEO, Niche Press)
Q: What does it look like to determine the right publishing strategy for a client, and how do you decide between signature, pep talk, or niche book strategies?
The approach is to map the author's brand, goals, and audience needs, then choose a strategy that serves the next three to five years, using a five-stage framework to build a scalable coaching and publishing system.
BTB180: The 5% Rule: From Book Idea to Business Strategy | Nicole Gebhardt (CEO, Niche Press)
Q: So walk us through what is publishing as a business strategy, why should someone look at a book as a publishing strategy?
Nicole explains that publishing should be treated as part of a broader business strategy, with a book functioning as an asset that clarifies the brand, supports offers, and drives high-ticket opportunities rather than simply being a standalone product.
BTB174: Sierra Melcher, Author & CEO, Red Thread Publishing, on Publishing in 2026, Reader Psychology, and Book Marketing Strategy
Q: What are questions they should be ready to answer and ready to ask?
The guest stresses clarifying what success looks like for the author, understanding who the reader is, and ensuring the publisher and author share a clear path to achieving those outcomes.
BTB174: Sierra Melcher, Author & CEO, Red Thread Publishing, on Publishing in 2026, Reader Psychology, and Book Marketing Strategy
Q: What are essential questions that an author should come prepared to answer, or questions that they should have ready for the potential publisher of their choice to make sure that they are a good fit?
The host asks for a roadmap of the questions authors should prep; the guest emphasizes aligning publishing goals, budget, and fit, and highlights the importance of interviewing the publisher like a potential lifelong partner.
BTB171: 30,000 Copies Sold and 4,000+ Reviews: Patrick Taylor on Grassroots Hustle, Amazon Ads, and Reader Loyalty
Q: You've spoken about spreadsheets and tracking ads. What's a key analytics insight you rely on?
Tracking ad cost of sales and comparing Amazon ads data to KDP figures reveals true pull-through and helps optimize where to reinvest, rather than taking ads at face value.

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Frequently Asked Questions About Before The Bestseller

What is Before The Bestseller about and what kind of topics does it cover?

The show centers on practical, practitioner-focused discussions about book publishing, marketing, and audience engagement, often from non-fiction and author-centric angles. Episodes frequently explore reader experience, publishing as a business, and strategies for building sustainable author platforms—from leveraging AI tools and email lists to authentic social-to-reader connections and long-tail marketing. Notable strengths include top-tier guests ranging from publishing leaders to bestselling authors and thinkers in behavior and marketing, plus actionable frameworks that listeners can apply to launch and grow books, brands, and speaking opportunities. The format tends to blend behind-the-scenes storytelling with concrete tactics, making i... more

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Which podcasts are similar to Before The Bestseller?

These podcasts share a similar audience with Before The Bestseller:

1. The Tim Ferriss Show
2. Good Content with Shannon McKinstrie
3. The Morgan Housel Podcast
4. The Creative Penn Podcast For Writers
5. The Game with Alex Hormozi

How many episodes of Before The Bestseller are there?

Before The Bestseller launched 8 years ago and published 235 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Before The Bestseller?

Recent guests on Before The Bestseller include:

1. Nicole Gebhardt
2. Eric Rees
3. Nicole Gebhart
4. Danny Corcoran
5. Marshall Karp
6. Naomi Oreskes
7. Sierra Melcher
8. Patrick Taylor

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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