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Before The Bestseller

Alex Strathdee
Book Marketing
Self-Publishing
Artificial Intelligence
Education
Lead Generation
Future Of Work
Book Marketing Strategies
Amazon
Automation
Irreplaceable
B2B Saas Pricing
Marketing Strategies
Anxiety
School Governance
Sourdough Bread Baking
Peer Reviews
Book Reviews
Social Authenticity
Creativity
Critical Thinking

This show is for book lovers and creators who want to go behind the scenes with their favorite authors to hear about how they were able to not just write a book but create a movement.

PublishesTwice weeklyEpisodes210Founded8 years ago
Number of ListenersCategories
ArtsBooks

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Artwork for Before The Bestseller

Latest Episodes

Today, we’re joined by Veronica Yager, a self-publishing consultant and lead designer with over 15 years of experience helping hundreds of authors bring their books to life. As the former president of the Colorado Independent Publishers Association a... more

We’re back with Thomas Umstattd Jr., author, award-winning speaker, and  host of the world’s longest running book marketing show, Novel Marketing Podcast. Thomas has helped thousands of writers think like marketers, creating tools and strategies that... more

This week, I’m thrilled to be joined by Thomas Umstattd Jr., someone who has shaped so much of my own thinking about book marketing. An author, award-winning speaker, and podcaster best known for hosting the world’s longest running book marketing sho... more

We’re back with Dr. Catherine Gildiner, bestselling author of Good Morning, Monster and Too Close to the Falls. Dr. Cathy’s books have sold over a million copies, landed on the New York Times bestseller list, and translated into 32 languages. After 2... more

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Recent Guests

Thomas Umstattd Jr.
Book marketing expert and host of the Novel Marketing Podcast
Novel Marketing Podcast
Episode: BTB157: Inside Book Marketing’s Big Shifts: Formats, Data, and AI for Authors with Thomas Umstattd Jr. — Book Marketing Expert and Host of the Novel Marketing Podcast
Dr. Catherine Gildiner
Author of Good Morning, Monster and Too Close to the Falls
Episode: BTB156: Over 1 Million+ Books Sold and Proven Grassroots Buzz in Book Marketing with Dr. Catherine Gildiner: Author of Good Morning, Monster and Too Close to the Falls
Catherine Gildiner
Author and clinical psychologist
Author of Good Morning, Monster
Episode: BTB155: Author Catherine Gildiner Shares the Stories Behind Her Book Good Morning, Monster
Mark Divine
Former Navy SEAL, entrepreneur, and author of Unbeatable Mind
unbeatablemind.com
Episode: BTB153: Author Mark Divine and His Book Unbeatable Mind: Author Story and Book Tools
Blake Erickson
Co-Founder and Co-Author of the Business Book The Science of Scaling
Episode: BTB152: Blake Erickson, Scaling Expert, Co-Founder, and Co-Author of the Business Book The Science of Scaling
Tom O'Neill
Author of the book Chaos
Episode: BTB151: 750,000 Copies Sold and 37 Weeks on the Bestseller List with Author Tom O’Neill and His Book Chaos
Mike Paton
EOS implementer and author of Process
Episode: BTB148: Process! | Mike Paton
Navid Nazemian
Executive coach and author of Mastering Executive Transitions
Self-employed
Episode: BTB147: Mastering Executive Transitions: Leadership, LinkedIn, and the $1M Book with Navid Nazemian
Jim Murphy
Author of Inner Excellence and former professional baseball player
Inner Excellence
Episode: BTB145: Inner Excellence | Jim Murphy

Host

Alex Strathedee
Host of the show, focusing on conversations that inspire authors and enlighten their journey.

Reviews

4.8 out of 5 stars from 181 ratings
  • I've become a fast fan of your podcast!

    Podchaser
    5
    Kris Ward
    4 months ago
  • Excellent Podcast for Authors

    Before the Bestseller podcast is a must listen to podcast if you are an author or soon to be author. I joined Alex on his podcast recently and we had a great conversation about marketing and tips to launch your book into the world. Alex is passionate about this subject and his book, Before the Bestseller, his podcast, and company are positioned to help authors hit a home run with their book. I’m very grateful for his help launching my book, Everyday Awakening.

    Apple Podcasts
    5
    C.O. Duncan
    United States5 months ago
  • Very helpful

    Just listened to 6 episodes on a flight. As a new author, it is great info that is very actionable. Thank you!

    Apple Podcasts
    5
    LovePodcastsSS
    United States10 months ago
  • Exceptional

    I really enjoy each episode of Before The Bestseller because it gives valuable information that I have already started incorporating in my book marketing. I highly recommend.

    Apple Podcasts
    5
    ShalondaMc
    United States10 months ago
  • Great team!

    I really enjoyed being a guest on Alex’s podcast, his team is great, the interviewer was well researched and friendly and perfectly chatty and it was a great experience - and now, the episode is a great listen!

    I hope people enjoy it 🤩🤩

    Apple Podcasts
    5
    elbod
    United Kingdoma year ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Many reviews highlight the engaging nature of interviews and the quality of questions posed by the host, making them feel connected and inspired.
The podcast is praised for uncovering the challenges authors face and offering relatable stories of struggle and success, resonating well with aspiring writers.
Listeners find the discussions incredibly helpful and filled with actionable insights for authors who want to market their books effectively.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#132
Taiwan/Arts/Books

Talking Points

Recent interactions between the hosts and their guests.

BTB156: Over 1 Million+ Books Sold and Proven Grassroots Buzz in Book Marketing with Dr. Catherine Gildiner: Author of Good Morning, Monster and Too Close to the Falls
Q: What advice do you have for maximizing what authors can get from their publisher?
Gildiner explained that publishers are often interested in books that will make money, and for first-time authors, it is essential to build relationships and have a robust marketing plan.
BTB155: Author Catherine Gildiner Shares the Stories Behind Her Book Good Morning, Monster
Q: What advice would you give to people who are considering therapy?
Therapy is a lot of hard work, and you have to break it down into tiny segments to make small differences in your life.
BTB155: Author Catherine Gildiner Shares the Stories Behind Her Book Good Morning, Monster
Q: Tell me a little bit about why you decided to write Good Morning, Monster.
I had for 25 years been a therapist, and I'd been listening to everybody's stories, and wanted to show that trauma can be cured with hard work in therapy.
BTB154: Mark Divine on Unbeatable Mind: How an Author Sold 300,000+ Books, Navigated Self vs Traditional Publishing, and Built a Lasting Platform
Q: For your latest book on Common, why did you decide to traditionally publish?
Mark discussed how the impact of COVID-19 on his previous book launch led him to choose traditional publishing for 'Uncommon' to secure a deadline and needed support during a challenging period.
BTB153: Author Mark Divine and His Book Unbeatable Mind: Author Story and Book Tools
Q: Can you just walk us through what is box breathing, the benefits of it, and maybe more?
Mark explains the concept of box breathing, its benefits on mental clarity and calmness, and its physiological impacts.

Audience Metrics

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Frequently Asked Questions About Before The Bestseller

What is Before The Bestseller about and what kind of topics does it cover?

A resource for aspiring authors and book marketers, this podcast explores the journeys of successful authors and their unique strategies for effective book marketing and promotion. Episodes often feature in-depth conversations about the challenges of navigating the publishing world, including discussions on both self-publishing and traditional publishing avenues. Notable themes include marketing techniques, mental resilience, leadership, and the importance of building a strong platform in the book industry. Each episode provides actionable insights from a diverse range of guests, equipping listeners with the tools necessary to enhance their literary endeavors and achieve success in their writing careers.

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Which podcasts are similar to Before The Bestseller?

These podcasts share a similar audience with Before The Bestseller:

1. The Charlie Kirk Show
2. The Creative Penn Podcast For Writers
3. Novel Marketing
4. The Bill Simmons Podcast
5. The Zach Lowe Show

How many episodes of Before The Bestseller are there?

Before The Bestseller launched 8 years ago and published 210 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Before The Bestseller?

Recent guests on Before The Bestseller include:

1. Thomas Umstattd Jr.
2. Dr. Catherine Gildiner
3. Catherine Gildiner
4. Mark Divine
5. Blake Erickson
6. Tom O'Neill
7. Mike Paton
8. Navid Nazemian

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