Novel Marketing
Thomas Umstattd Jr.The longest-running book marketing podcast in the world. This is the show for writers who want to build their platform, sell more books, and change the world with writing worth talking about. Whether you self publish or are with a traditional house, this podcast will make book promotion fun and easy. Thomas Umstattd Jr. interviews publishers, indie authors, and bestselling traditional authors abou... more
| Publishes | Weekly | Episodes | 517 | Founded | 13 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | BooksArtsBusinessMarketing | |||
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Latest Episodes
Little Golden Books have sold billions of copies with almost no advertising.
You might guess it's the cute animals or the cheap price. But plenty of books try that and fail.
The real reason is a piece of marketing psychology so powerful it works on... more
In my recent episode The Shopify Trap, I explained why selling direct doesn’t always pay off for authors. When you’re selling dozens of books instead of thousands, monthly fees and sales tax paperwork can eat your profits. Meanwhile, Amazon takes a s... more
Most authors know only one kind of Kickstarter campaign, and for many of them, it isn't the best one.
This week on Novel Marketing, you’ll hear from Russell Nohelty, a USA Today bestselling author of over 70 books who has run dozens of successful Ki... more
The chatbot told him his manuscript was brilliant. The humans gave his manuscript a C.
That's what happened to one author who trusted AI as his editor. If you use AI to help with your editing, it's probably lying to you too, and not just once in a w... more
Key Facts
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Reviews
- Incredible Resource
This podcast is so chock full of useful information, I listen to it daily. And there are so many back episodes to catch up on. An incredible resource. Thomas and company know their stuff. (I’m a successful indie author. The sci-fi page-turner “Back Time” is my latest. It’s a twist on the “would you or wouldn’t you” time-travel paradox. Kirkus Reviews called it “an undeniably fun thriller … will call to mind classic episodes of The Twilight Zone.”) On an old episode, Thomas and James said they’d ... more
Apple Podcasts5IgorZMax
United Statesa month ago - Lifelong learning levelled up!
Every episode has something new to me to learn. I have this podcast on my must listen list and I’m working my way through the backlist episodes.
Apple Podcasts5Colleen the Chocolate Queen
Canada5 months ago - The BEST show out there for book publishing and book marketing!
Thomas provides so much quality content for free! I’ve listened to hundreds of his episodes and feel it gave me a “degree” in all things book marketing. It helped me with the launch of my book and have avoided many mistakes thanks to the learnings from his podcast. I was also fortunate enough to be a guest on his show to discuss networking and my new book Greatfruit. He was a very gracious guest, a true professional. AWESOME Podcast!
Apple Podcasts5Tampa AuthorUnited States10 months ago - Horrible experience
Every episode is this:
1. Use AI for everything. Idea generation, prose, editing, marketing, everything.
2. Everything that isn’t YT, Anglo-Saxon, and Protestant is bad
If that’s your jam, this pod is for you
Apple Podcasts1JaredLambertUnited Statesa year ago - The best podcast I’ve found!
This podcast is amazing! Thomas (and Jim) are absolutely fantastic, and I appreciate both of them so much. Thomas has been an encouragement and a help for years now, and I am so grateful for him and his work!
Apple Podcasts5Autumn BinghamUnited Statesa year ago
Listeners Say
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Chart Rankings
How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
Apple Podcasts | #152 | United States/Arts/Books |
Apple Podcasts | #195 |  United Kingdom/Arts/Books |
Apple Podcasts | #52 |  Israel/Arts/Books |
Apple Podcasts | #86 |  Norway/Arts/Books |
Apple Podcasts | #110 | Israel/Arts |
Apple Podcasts | #153 |  Austria/Arts/Books |
Talking Points
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Audience Metrics
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Frequently Asked Questions About Novel Marketing
What is Novel Marketing about and what kind of topics does it cover?
*A practical, business-focused show for writers and publishers that emphasizes actionable book marketing, platform building, and author entrepreneurship. Across episodes, the host, Thomas Umstattd Jr., interviews a mix of authors, publishers, and industry experts to uncover strategies for getting media coverage, crafting compelling storytelling, optimizing promo campaigns, and building sustainable author businesses. Notable threads include podcast guesting tactics, data-driven advertising, reader magnets, and crafting a professional writer mindset. The format often blends craft with marketing systems, featuring real-world case studies, actionable templates, and occasional patron-driven perks. The show stands out for its emphasis on measurab... more
Where can I find podcast stats for Novel Marketing?
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How many listeners does Novel Marketing get?
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What are the audience demographics for Novel Marketing?
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How many subscribers and views does Novel Marketing have?
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Which podcasts are similar to Novel Marketing?
These podcasts share a similar audience with Novel Marketing:
1. Author Update
2. The Creative Penn Podcast For Writers
3. Self-Publishing with ALLi
4. Wish I'd Known Then: a Podcast for Self Published Indie Writers
5. Helping Writers Become Authors
How many episodes of Novel Marketing are there?
Novel Marketing launched 13 years ago and published 517 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
How do I contact Novel Marketing?
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Where can I see ratings and reviews for Novel Marketing?
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What guests have appeared on Novel Marketing?
Recent guests on Novel Marketing include:
1. Greg Keough
2. Russell Nohelty
3. Matthew Bowman
4. Julie Broad
5. Joanna Penn
6. Kris Austin
7. Laurie Christine
8. Jason Barnard
To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.