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Artwork for Novel Marketing

Novel Marketing

Thomas Umstattd Jr.
Book Marketing
Book Pre-Orders
Building Online Communities
Author Media
Amazon
Reedsy
Webinars
Technology
Editing
Self-Publishing
Indie Publishing
Community Management
Publishing
Author Marketing
Circle.so
Budgeting For Authors
Cover Design
New York Times Bestseller List
Jordan Peterson
Kindle Unlimited

The longest-running book marketing podcast in the world. This is the show for writers who want to build their platform, sell more books, and change the world with writing worth talking about. Whether you self publish or are with a traditional house, this podcast will make book promotion fun and easy. Thomas Umstattd Jr. interviews publishers, indie authors, and bestselling traditional authors abou... more

PublishesWeeklyEpisodes490Founded12 years ago
Number of ListenersCategories
ArtsMarketingBooksBusiness

Listen to this Podcast

Artwork for Novel Marketing

Latest Episodes

Many authors say reader magnets don’t work anymore. But when done right, a good reader magnet can grow your email list from zero to thousands of subscribers before your first book even launches.

In this episode, you’ll hear from author, podcaster, a... more

Do you ever wish you had a team of writing, publishing, or marketing professionals to consult? Do you wish you had an assistant to help with the business and marketing side of writing?

What if you could have both for less than the cost of a couple o... more

Is your writing a hobby or a profession? The answer to that question changes everything.

Many authors claim to be professionals but act like hobbyists. They write what they want instead of what readers will pay for. They try to fit a finished book i... more

If your book isn’t selling, it may not be your writing.

It may be your metadata.

In this week’s episode of the Novel Marketing Podcast, you’ll hear from Dave Chesson, creator of Publisher Rocket, and learn about the hidden engine behind book sales ... more

Key Facts

Accepts Guests
Contact Information
Podcast Host
Number of Listeners
Find out how many people listen to this podcast per episode and each month.

Similar Podcasts

People also subscribe to these shows.

Author Update
Author UpdateThomas Umstattd Jr.
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Self-Publishing with ALLi
Self-Publishing with ALLiAlliance of Independent Authors
Self Publishing Insiders
Self Publishing InsidersDraft2Digital, Kevin Tumlinson, Mark Leslie Lefebvre, Dan Wood

Recent Guests

Laurie Christine
Author of the Dragon Slayer Bible series; host of the Sword and Story podcast; producer for the Novel Marketing Podcast
self-published author, Dragon Slayer Bible series
Episode: Reader Magnets Are Dead? Why Most Reader Magnets Fail
Joanna Penn
An award-winning writer and New York Times best-selling author, also hosts The Creative Penn podcast.
The Creative Penn
Episode: How to Become a Professional Writer With Joanna Penn
Dave Chesson
Creator of kindlepreneur.com and publisherrocket.com
Episode: Why Your Book Isn’t Selling: Metadata
Seth Norris
CPA specializing in tax advice for authors
Author CPA
Episode: How Authors Can Stay out of Tax Jail
Jerry B. Jenkins
New York Times bestselling author, known for the Left Behind series and for having written over 215 books.
Individual Author
Episode: Productivity Secrets from Bestselling Author Jerry B. Jenkins
James L. Rubart
Christy Award Hall of Fame Author
Episode: The 5 Year Plan to Become a Professional Author
Jason Hamilton
Fantasy author who teaches authors how to make AI work without sacrificing ethics or creativity
Host of The Nerdy Novelist YouTube channel
Episode: Why Some Authors Are Ditching ChatGPT Entirely
James Cary
Screenwriter and author, host of the Stand Up Theologian Podcast, runs multiple Substack accounts.
Episode: A Nonfiction Author’s Guide to Substack
Paul Millerd
Independent author with two books, The Pathless Path and Good Work, writing about life and work
Episode: Should You Create a Premium Hardcover Edition of Your Book?

Host

Thomas Umstattd Jr.
Host of the show, an expert on novel marketing strategies and conventions. He provides practical insights for both aspiring and established authors, guiding them through the intricacies of book promotion and publishing.

Reviews

4.7 out of 5 stars from 507 ratings
  • The BEST show out there for book publishing and book marketing!

    Thomas provides so much quality content for free! I’ve listened to hundreds of his episodes and feel it gave me a “degree” in all things book marketing. It helped me with the launch of my book and have avoided many mistakes thanks to the learnings from his podcast. I was also fortunate enough to be a guest on his show to discuss networking and my new book Greatfruit. He was a very gracious guest, a true professional. AWESOME Podcast!

    Apple Podcasts
    5
    Tampa Author
    United States3 months ago
  • Horrible experience

    Every episode is this:

    1. Use AI for everything. Idea generation, prose, editing, marketing, everything.

    2. Everything that isn’t YT, Anglo-Saxon, and Protestant is bad

    If that’s your jam, this pod is for you

    Apple Podcasts
    1
    JaredLambert
    United States3 months ago
  • The best podcast I’ve found!

    This podcast is amazing! Thomas (and Jim) are absolutely fantastic, and I appreciate both of them so much. Thomas has been an encouragement and a help for years now, and I am so grateful for him and his work!

    Apple Podcasts
    5
    Autumn Bingham
    United States4 months ago
  • Super helpful

    The explanations and information presented is so helpful! Thank you for sharing!

    Apple Podcasts
    5
    EllieLH24
    United States4 months ago
  • Essential listening for authors

    This is the longest-running book marketing podcast in the world for good reason. Thomas delivers innovative, actionable strategies that work. The show covers highly useful lessons whether you're self-published or traditionally published, writing fiction or nonfiction. Thomas’s down-to-earth approach gives you practical steps you can implement immediately. The interviews with publishers, indie authors, and bestselling authors is the reason this is easily one of my favorite author business shows. ... more

    Apple Podcasts
    5
    EldritchBlack
    United States4 months ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Overall, feedback commonly points to the podcast being an essential resource for authors needing guidance on marketing strategies and production challenges.
There are critiques regarding occasional political content that may not align with all listeners' preferences, reflecting mixed feelings on such integrations.
Many listeners highlight the immense value and actionable insights provided by the host and guests, praising the blend of creativity and practicality in the content.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#180
United States/Arts/Books
Apple Podcasts
#193
United Kingdom/Arts/Books
Apple Podcasts
#151
Australia/Arts/Books

Talking Points

Recent interactions between the hosts and their guests.

Reader Magnets Are Dead? Why Most Reader Magnets Fail
Q: And what is that strategy? Buy my expensive... No, I'm going to just tell you for free in this episode of Novel Marketing, the longest running book marketing podcast in the world.
The host introduces the premise of sharing actionable, free strategies for reader magnets rather than paid promotions, setting the stage for practical guidance throughout the episode.
How to Format a Book with Vellum
Q: So what would you say to someone thinking about hiring a professional for book formatting instead of using Vellum?
I would encourage them to try Vellum since they can download it for free and see if they would be satisfied with the professional-looking result they can achieve themselves.
A Nonfiction Author’s Guide to Substack
Q: How can nonfiction authors use Substack to grow, engage and monetize their expertise?
Nonfiction authors can leverage Substack to attract readers by sharing their expertise, engaging them through regular content, and monetizing their writing through paid subscriptions, all while benefiting from a simple, clean platform that facilitates direct reader engagement.
How to Build an Email List before publishing your novel
Q: What kind of things would you write about in your emails?
Josiah focused on story analysis and discussing themes that resonated with his audience, rather than teaching writing.
How to Build an Email List before publishing your novel
Q: So how did you find your Timothy?
Josiah shared that he chose three different Timothys representing his target audience, which helped him visualize and tailor his content to specific readers.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About Novel Marketing

What is Novel Marketing about and what kind of topics does it cover?

Content spans various aspects of book marketing, writing strategies, and the publishing process, aiming to equip authors with actionable tips and insights. Key topics include the use of metadata to enhance book visibility, strategies for formatting, networking approaches for authors, tax considerations, and innovative solutions for audiobook production, thereby catering to both new and established writers. The engaging style combined with expert interviews makes it accessible and informative, particularly focusing on the intersection of technology and traditional methodologies within the industry. A unique element is the emphasis on practical applications of advice, ensuring listeners can implement strategies directly into their writing car... more

Where can I find podcast stats for Novel Marketing?

Rephonic provides a wide range of podcast stats for Novel Marketing. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to Novel Marketing and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.

How many listeners does Novel Marketing get?

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What are the audience demographics for Novel Marketing?

Rephonic provides comprehensive predictive audience data for Novel Marketing, including gender skew, age, country, political leaning, income, professions, education level, and interests. You can access these listener demographics by upgrading your account.

How many subscribers and views does Novel Marketing have?

To see how many followers or subscribers Novel Marketing has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to Novel Marketing?

These podcasts share a similar audience with Novel Marketing:

1. Author Update
2. Christian Publishing Show
3. The Creative Penn Podcast For Writers
4. Self-Publishing with ALLi
5. Self Publishing Insiders

How many episodes of Novel Marketing are there?

Novel Marketing launched 12 years ago and published 490 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Novel Marketing?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for Novel Marketing?

Rephonic pulls ratings and reviews for Novel Marketing from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

View all the reviews in one place instead of visiting each platform individually and use this information to decide if a show is worth pitching or not.

How do I access podcast episode transcripts for Novel Marketing?

Rephonic provides full transcripts for episodes of Novel Marketing. Search within each transcript for your keywords, whether they be topics, brands or people, and figure out if it's worth pitching as a guest or sponsor. You can even set-up alerts to get notified when your keywords are mentioned.

What guests have appeared on Novel Marketing?

Recent guests on Novel Marketing include:

1. Laurie Christine
2. Joanna Penn
3. Dave Chesson
4. Seth Norris
5. Jerry B. Jenkins
6. James L. Rubart
7. Jason Hamilton
8. James Cary

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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