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Artwork for Novel Marketing

Novel Marketing

Thomas Umstattd Jr.
Book Marketing
Book Pre-Orders
Building Online Communities
Author Media
Amazon
Reedsy
Webinars
Technology
Editing
Self-Publishing
Indie Publishing
Community Management
Publishing
Author Marketing
Circle.so
Budgeting For Authors
Cover Design
Kindle Unlimited
Jordan Peterson
New York Times Bestseller List

The longest-running book marketing podcast in the world. This is the show for writers who want to build their platform, sell more books, and change the world with writing worth talking about. Whether you self publish or are with a traditional house, this podcast will make book promotion fun and easy. Thomas Umstattd Jr. interviews publishers, indie authors, and bestselling traditional authors abou... more

PublishesWeeklyEpisodes482Founded12 years ago
Number of ListenersCategories
BooksMarketingBusinessArts

Listen to this Podcast

Artwork for Novel Marketing

Latest Episodes

If you ask a bestselling novelist how long it took to go from aspiring writer to published success, the answer is usually about ten years. One reason it takes so long is that most authors learn about writing in a haphazard way. They read a blog post ... more

ChatGPT used to be the go-to AI for authors, but it's no longer the best choice for every task. New models like Claude, Gemini, Perplexity, and Grok are outperforming it in specific areas, from creative writing to research to automation.

In this wee... more

I am not a big fan of Substack for novelists. Most novelists are better off using the free version of Kit and WordPress. However, Substack is a completely different story for nonfiction authors.

If you’re a nonfiction author who wants to grow your p... more

Hardcover books are back. Beautiful, premium, collector-quality editions are gaining momentum with readers who want books that look and feel special. But how do you know if you should create a premium hardcover edition of your book?

In this week’s e... more

Key Facts

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Number of Listeners
Find out how many people listen to this podcast per episode and each month.

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People also subscribe to these shows.

Author Update
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Recent Guests

Jason Hamilton
Fantasy author who teaches authors how to make AI work without sacrificing ethics or creativity
Host of The Nerdy Novelist YouTube channel
Episode: Why Some Authors Are Ditching ChatGPT Entirely
James Cary
Screenwriter and author, host of the Stand Up Theologian Podcast, runs multiple Substack accounts.
Episode: A Nonfiction Author’s Guide to Substack
Paul Millerd
Independent author with two books, The Pathless Path and Good Work, writing about life and work
Episode: Should You Create a Premium Hardcover Edition of Your Book?
Nanette Potter
Author of Deception's Edge
Episode: Stop Wasting Money on Ink: 2025 Printer Guide for Authors
Bryan Canter
An author, independent publishing consultant, audiobook consultant, and retired army officer.
MyWord Publishing
Episode: How to publish your audiobook through ACX
Josiah DeGraaf
Fantasy author and program director of the Young Writers Workshop.
Young Writers Workshop
Episode: How to Build an Email List before publishing your novel
Sarah Sawyer
Award-winning, inspirational author, speaker, and Choctaw storyteller
Choctaw Nation of Oklahoma
Episode: Triple Your Writing Speed with Dictation
Dale L. Roberts
Successful YouTuber and award-winning author of 'Secrets of the Permafree Book'
Episode: How to Boost Sales With Permafree Books
Joe Walters
Founder of the Independent Book Review and author of the book, The Truth About Book Reviews, an insider's guide to getting and using reviews to grow your readership.
Independent Book Review
Episode: How to Get More Book Reviews

Host

Thomas Umstattd Jr.
Host and expert in book marketing, he provides insightful analysis and practical strategies to help writers succeed in their publishing journeys.

Reviews

4.7 out of 5 stars from 498 ratings
  • Horrible experience

    Every episode is this:

    1. Use AI for everything. Idea generation, prose, editing, marketing, everything.

    2. Everything that isn’t YT, Anglo-Saxon, and Protestant is bad

    If that’s your jam, this pod is for you

    Apple Podcasts
    1
    JaredLambert
    United States13 days ago
  • The best podcast I’ve found!

    This podcast is amazing! Thomas (and Jim) are absolutely fantastic, and I appreciate both of them so much. Thomas has been an encouragement and a help for years now, and I am so grateful for him and his work!

    Apple Podcasts
    5
    Autumn Bingham
    United Statesa month ago
  • Super helpful

    The explanations and information presented is so helpful! Thank you for sharing!

    Apple Podcasts
    5
    EllieLH24
    United Statesa month ago
  • Essential listening for authors

    This is the longest-running book marketing podcast in the world for good reason. Thomas delivers innovative, actionable strategies that work. The show covers highly useful lessons whether you're self-published or traditionally published, writing fiction or nonfiction. Thomas’s down-to-earth approach gives you practical steps you can implement immediately. The interviews with publishers, indie authors, and bestselling authors is the reason this is easily one of my favorite author business shows. ... more

    Apple Podcasts
    5
    EldritchBlack
    United Statesa month ago
  • Very Useful Resource

    Very informative for Nic Bettauer’s new novella Canary. It’s riveting, cinematic, thought-provoking, thrilling, and genuinely human. Not only that—funny This podcast is helping us with marketing for Nic and Canary.

    Apple Podcasts
    5
    Tea Dodge
    United States2 months ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Listeners find the podcast a vital resource for both the novice and experienced author.
There is a wealth of practical advice on book marketing strategies that listeners appreciate.
The host is frequently praised for delivering actionable insights in a down-to-earth manner.
Several opinions indicate strong enjoyment of the engaging content shared by industry experts.
Some feedback suggests a preference for focusing solely on marketing without political commentary.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#245
United States/Arts/Books
Apple Podcasts
#146
Australia/Arts/Books
Apple Podcasts
#210
Germany/Arts/Books
Apple Podcasts
#57
United Arab Emirates/Arts/Books
Apple Podcasts
#109
United Arab Emirates/Arts
Apple Podcasts
#214
New Zealand/Arts/Books

Talking Points

Recent interactions between the hosts and their guests.

A Nonfiction Author’s Guide to Substack
Q: How can nonfiction authors use Substack to grow, engage and monetize their expertise?
Nonfiction authors can leverage Substack to attract readers by sharing their expertise, engaging them through regular content, and monetizing their writing through paid subscriptions, all while benefiting from a simple, clean platform that facilitates direct reader engagement.
How to Build an Email List before publishing your novel
Q: What kind of things would you write about in your emails?
Josiah focused on story analysis and discussing themes that resonated with his audience, rather than teaching writing.
How to Build an Email List before publishing your novel
Q: So how did you find your Timothy?
Josiah shared that he chose three different Timothys representing his target audience, which helped him visualize and tailor his content to specific readers.
Triple Your Writing Speed with Dictation
Q: What psychological barriers do authors face when starting dictation?
They often feel vulnerable and self-conscious when vocalizing their stories, which leads to hesitation or failure.
Triple Your Writing Speed with Dictation
Q: How did you get started? What was your first foray into dictation?
Sarah shares her initial attempts with dictation, including experiences with Dragon Dictation and how she struggled before mastering the technique.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About Novel Marketing

What is Novel Marketing about and what kind of topics does it cover?

Focusing on the intricacies of book marketing, this podcast caters to writers looking to enhance their publishing success. It offers practical advice through discussions surrounding various publishing strategies, including both self-publishing and traditional routes. Topics commonly addressed include mastering Amazon's algorithms, utilizing social media for marketing, building author platforms, and best practices for leveraging book reviews and email marketing. Listeners benefit from expert insights shared by successful authors and industry professionals, providing them with the tools needed to navigate the competitive landscape of the publishing world effectively. What sets this podcast apart is its engaging and actionable content, aimed a... more

Where can I find podcast stats for Novel Marketing?

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How many listeners does Novel Marketing get?

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What are the audience demographics for Novel Marketing?

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How many subscribers and views does Novel Marketing have?

To see how many followers or subscribers Novel Marketing has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to Novel Marketing?

These podcasts share a similar audience with Novel Marketing:

1. The Creative Penn Podcast For Writers
2. Author Update
3. Christian Publishing Show
4. Self-Publishing with ALLi
5. Self Publishing Insiders

How many episodes of Novel Marketing are there?

Novel Marketing launched 12 years ago and published 482 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Novel Marketing?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for Novel Marketing?

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What guests have appeared on Novel Marketing?

Recent guests on Novel Marketing include:

1. Jason Hamilton
2. James Cary
3. Paul Millerd
4. Nanette Potter
5. Bryan Canter
6. Josiah DeGraaf
7. Sarah Sawyer
8. Dale L. Roberts

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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