Positioning with April Dunford
April DunfordWant to make your product stand out in a crowded market? It all starts with great positioning. I’m April Dunford, the expert high-growth tech companies go to when they have a positioning problem. With over two decades of experience as a startup executive and consultant, I have positioned and re-positioned hundreds of products and companies. Using my battle-tested methodology, I'll teach you the ni... more
| Publishes | Twice monthly | Episodes | 47 | Founded | 3 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | BusinessMarketing | |||
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Latest Episodes
In today’s episode, I explore why companies overcomplicate market categories, how starting with the wrong category leads to confusion, and what the job of a market category actually is. I break down how to align your category with your differentiated... more
In today’s episode, I explore why differentiated value is the most important—and most misunderstood—part of positioning. I explain why customers don’t really care that much about features, how to use the “so what?” question to uncover what truly matt... more
In today’s episode, I dive into why competitive alternatives—not problems or future visions—are the right place to start a positioning exercise. I explain how different teams inside a company misunderstand competition in predictable ways, and why pos... more
In today’s episode, I dive into what needs to happen before you ever start a positioning exercise. I explain why positioning fails when teams skip preparation, ignore alignment, or try to make positioning work for every customer they’ve ever had. I a... more
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Reviews
- Thank you!
Engineer, first time tech founder here. This is my goto resource to build mental models on how to approach GTM. Love your conversation and insights.
Apple Podcasts5abh1sek
India7 months ago - Brilliant and informative
April really is the queen of positioning!! Essential skills for every B2B marketer, particularly B2B technology marketers.
Apple Podcasts5Adlyru
United States10 months ago - Making the complex simple
April does a masterful job breaking down what is inherently a very complex topic and making it understandable. Positioning is taken for granted across nearly all functions, when in fact it’s one of the few key strategic tools that can make a difference; it’s also one of the critical decisions to make explicit instead of assumptive. Her experience and subject matter expertise comes through in literally every episode. Her books are just as applicable as her podcast and they reinforce key concepts ... more
Apple Podcasts5Atc planeUnited Statesa year ago - Excellent Insights
April is an outstanding guide in understanding positioning and is my new go-to podcast. Can’t wait for the next one!
Apple Podcasts5Mike Jacobs-Brits
South Africaa year ago - The Most Detailed Positioning Podcast I’ve Listened to so far
April’s book and podcast are both very detailed and yet easy to understand and apply. You come out. Of. Every episode knowing exactly what you can do to improve or start your positioning initiatives. Direct to the point and no fluff.The book was also very helpful because of examples that she has provided. A podcast and book I would definitely recommend. This is also an “easy listening podcast because she speaks in a very lively way that somehow makes you feel how passionate she is about the... more
Apple Podcasts5g3rald1n3
Francea year ago
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Apple Podcasts | #163 | United States/Business/Marketing |
Apple Podcasts | #25 |  United Kingdom/Business/Marketing |
Apple Podcasts | #169 |  Canada/Business/Marketing |
Apple Podcasts | #194 | France/Business/Marketing |
Apple Podcasts | #203 |  Australia/Business/Marketing |
Apple Podcasts | #4 |  Norway/Business/Marketing |
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Frequently Asked Questions About Positioning with April Dunford
What is Positioning with April Dunford about and what kind of topics does it cover?
Focused on helping businesses and entrepreneurs enhance their product positioning, this podcast offers in-depth discussions and expert insights on navigating challenges in marketing and sales. Topics frequently explored include product differentiation, customer-led growth, sales strategies, and messaging in B2B technology. With an impressive roster of knowledgeable guests sharing their experiences, listeners gain actionable advice to improve their own business strategies and achieve greater market presence. The host's unique approach to positioning, drawn from extensive industry experience, seeks to empower listeners to communicate their value effectively amidst intense competition.
Where can I find podcast stats for Positioning with April Dunford?
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How many listeners does Positioning with April Dunford get?
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What are the audience demographics for Positioning with April Dunford?
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Which podcasts are similar to Positioning with April Dunford?
These podcasts share a similar audience with Positioning with April Dunford:
1. The Artificial Intelligence Show
2. David Senra
3. The Startup Ideas Podcast
4. Marketing Against The Grain
5. The Futur with Chris Do
How many episodes of Positioning with April Dunford are there?
Positioning with April Dunford launched 3 years ago and published 47 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
How do I contact Positioning with April Dunford?
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What guests have appeared on Positioning with April Dunford?
Recent guests on Positioning with April Dunford include:
1. Georgiana Laudi
2. Tamara Grominsky
3. Emma Stratton
4. Martina Lauchengco
5. Loren Padelford
6. Brent Adamson
7. Abhinav Asthana
To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.