Positioning with April Dunford
April DunfordWant to make your product stand out in a crowded market? It all starts with great positioning. I’m April Dunford, the expert high-growth tech companies go to when they have a positioning problem. With over two decades of experience as a startup executive and consultant, I have positioned and re-positioned hundreds of products and companies. Using my battle-tested methodology, I'll teach you the ni... more
| Publishes | Weekly | Episodes | 28 | Founded | a year ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | BusinessMarketing | |||
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Latest Episodes
In today’s episode, I talk with a technology entrepreneur about lessons related to his product initially being mispositioned in the market and also the challenges of positioning both free and paid versions of software solutions. more
Welcome to Season 2! In today’s episode, I explore why positioning fails to make the jump from marketing to sales in many companies, and what common misconceptions and mistakes in positioning work should be avoided. more
Today, I’m going to discuss how to have consistent positioning and messaging across sales and marketing using tactics from my book Sales Pitch. You will learn: more
It's frustrating to see the widespread misuse of business terminology in the corporate world. Terms such as strategy, positioning, and vision are frequently interchanged or confused. Today, I'll clarify these terms, discussing when and how to use the... more
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Reviews
Brillant stuff
Podcast Addict52 months agoPiet- Repetitive
I really like April’s work/ positioning framework but this podcast is pretty repetitive after the first few episodes. It is basically a limited series for her latest book.
Apple Podcasts3nbsfmc
United States4 months ago - Remarkable concepts explained incredibly well!
Thank you so much April!
Apple Podcasts5Nick 153
Australia5 months ago - Helps me steer the ship
April you’ve been a blessing. I’m in my first head of marketing role at a high growth Series B startup with hardly any product marketing experience. Your books have given me the clarity necessary to tackle large product marketing projects and lead my team including a very talented PMM. Your podcast helps hash out many insights from the books. Lastly, I really appreciate that you turned down the project that we offered you. You were right, we were too early in the product lifecycle. more
Apple Podcasts5AgrinbUnited States5 months ago - Repetitive
I really like April’s work/ positioning framework. But this podcast should be a limited series since it seems to have been created just to promote her new book. After the first few episodes, it’s very repetitive and doesn’t offer new insights or topics.
Apple Podcasts3nbsfmcUnited States6 months ago
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Chart Rankings
Apple Podcasts | #64 | United States/Business/Marketing |
Apple Podcasts | #205 |  United Kingdom/Business/Marketing |
Apple Podcasts | #241 |  Canada/Business/Marketing |
Apple Podcasts | #79 |  France/Business/Marketing |
Apple Podcasts | #100 |  Italy/Business/Marketing |
Apple Podcasts | #232 | Australia/Business/Marketing |
Audience
Listeners, engagement and demographics and more for this podcast.
| Listeners per Episode | Gender Skew | Engagement Score | |||
|---|---|---|---|---|---|
| Primary Location | Social Media Reach | ||||
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