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Artwork for Podcast Marketing Trends Explained: Data-Driven Podcast Growth Strategies

Podcast Marketing Trends Explained: Data-Driven Podcast Growth Strategies

Jeremy Enns & Justin Jackson | Podcast Growth, Marketing & Promotion Experts
Podcast Marketing Trends Report
Spotify
Youtube
Podcast Marketing
Podcasting
Content Creation
Time Management
Networking
Email Marketing
Listener Retention
Podcast Content Creation
Algorithmic Discovery
Podcast Growth Strategies
Social Media
Audience Feedback
Content Engagement
Digital Marketing
Community Engagement
Tools and Technology
Budgeting

It's easier than ever to launch and produce a podcast. But it's never been harder to grow one. On this show, we break down and explore what the data says about what it takes to market and grow a podcast in 2025 to help you make smarter decisions about your show, grow faster, and earn more. Together, cohosts—and longtime podcasters, creators, and marketers—Jeremy Enns (Podcast Marketing Academy) an... more

PublishesWeeklyEpisodes26Founded2 years ago
Number of ListenersCategories
BusinessMarketingTechnology

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Artwork for Podcast Marketing Trends Explained: Data-Driven Podcast Growth Strategies

Latest Episodes

We've reached the end of Season two, but are by no means slowing down. Here's what we're going to be up to over the next few months between seasons.

⭐️ Get a free podcast marketing audit with personalized recommendations to help you grow: po... more

One in ten music albums makes its money back. The same is true for startups and movies. But what about podcasts?

Is it possible for any of us to create a successful show? Or are the odds always going to be stacked against us, with only a tiny fracti... more

YouTube

Over the past year, median podcast growth rates were nearly flat. In other words, the typical show experienced almost zero growth over the previous 12 months.

If you’ve been in podcasting for a while, this might correspond with your feeling that it... more

Video is changing podcasting, probably forever and probably in ways we can’t predict.

But while conversations and debates about the risks and upsides to creators as well as the industry as a whole are inescapable right now, they all seem to be miss... more

YouTube

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Recent Guests

Chris Hutchins
Host of the top ranked podcast, All the Hacks, focusing on life hacking and financial optimization.
All the Hacks
Episode: Inside the Growth Strategies of Two of The Smartest Podcasters Alive
Elaine Appleton-Grant
Host of Sound Judgment, CEO of a production company, and an expert in storytelling principles.
Sound Judgment
Episode: 6 Storytelling Principles to Hook & Retain Listeners (That Apply to Every Show)

Host

Jeremy Enns
Co-host and creator at Podcast Marketing Academy, with a focus on marketing insights and strategies.

Reviews

4.9 out of 5 stars from 118 ratings
  • Love the roasts

    Insightful reviews and advice that I have been able to apply to our own podcast. Feel free to put it on the skewer sometime in a future episode. Search “The What Podcast” or visit thewhatpodcast.com.

    Apple Podcasts
    5
    gjacksonr
    United States6 months ago
  • One of the best shows about Podcasting

    Jeremy & Justin offer up a modern take on the medium of Podcasting, and avoid shaping every topic and every piece of advice to boost their own business objectives and perspectives.

    There’s a Creative and Artistic thread throughout this show that’s sadly missing from the majority of the pure Tech-focussed PAPs.

    Apple Podcasts
    5
    @joshuacliston
    Australia7 months ago
  • I’m updating my review, but stays 5 stars

    The “Will Discovery Algorithms Save (Or Destroy) Podcasting” kept me from taking a shower.

    This episode started a couple minutes before I finished shoveling the driveway. Jeremy and Justin kept saying things that were much better than how I would say them that I couldn’t stop listening.

    I eventually relented at the ad break and put the episode on pause. I’m much cleaner now and am ready for the rest of the goodness!

    Apple Podcasts
    5
    SteveStewartMe
    United States7 months ago
  • Newly obsessed!

    This podcast (and YT channel) were recently recommended to me and I’m currently binging! Thanks for the amazing content. I’ve been podcasting for 3+ years and am looking for advice for how to improve now I’ve hit a plateau. I love how deep these guys get into the subject. The roasts in particular are gold, please roast me! My podcast is called ‘Check Your Thread’.

    Apple Podcasts
    5
    sozoblog
    United Kingdom10 months ago
  • Podcast Data Kings!

    If you want to stop guessing why your podcast isn’t growing, check out this podcast. The hosts give you clear, concise information to help you with download growth. I’ve been able to use it for my podcast @HelloHotFlash. Priceless. Can’t wait for them to roast my show!

    Apple Podcasts
    5
    Leigh & Ollie
    United Statesa year ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Listeners appreciate the combination of insightful marketing tactics and data-driven discussions, highlighting the actionable advice that can be implemented immediately.
Many reviews indicate a strong positive response to the hosts' approachable style and in-depth exploration of podcast growth metrics. Overall, the content appears tailored to both novice and experienced podcasters, offering valuable insights regardless of prior expertise.
The roasting episodes are particularly popular, as they allow listeners to receive personalized feedback, creating a sense of community and engagement among podcasters.

Talking Points

Recent interactions between the hosts and their guests.

What Podcast Listeners Say About How They Discover Shows (& Why They Stop Listening) | Podcast Listener Psychology
Q: Why do people stop listening to podcasts?
The primary reasons include losing interest in the show or the topic, largely due to time constraints.
What Podcast Listeners Say About How They Discover Shows (& Why They Stop Listening) | Podcast Listener Psychology
Q: How do you discover new podcasts?
Most listeners report opening their preferred podcast app as the first step, with 50% doing this.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About This Podcast

What is This Podcast about and what kind of topics does it cover?

Focused on providing actionable insights, this series examines the complexities of podcast marketing and what it takes to achieve meaningful growth in a competitive landscape. By leveraging data from the annual Podcast Marketing Trends Report, it explores topics such as effective marketing strategies, the impact of social media, listener engagement, and the psychology behind why listeners choose certain podcasts. Additionally, special episodes include unique features such as roasting listener podcasts to offer constructive feedback, contributing to a community-oriented experience. This combination of data-driven discussions and interactive content makes it an invaluable resource for both new and experienced podcasters looking to enhance the... more

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this podcast launched 2 years ago and published 26 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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Recent guests on this podcast include:

1. Chris Hutchins
2. Elaine Appleton-Grant

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