品牌快与慢
EvaLiu以品牌为入口，分享案例、洞察与方法。 主理人Eva是具有实战经验的品牌战略专家，尤其关注时尚、美妆、大健康及新兴生活方式领域；前大厂人，前消费创业者；经济学学士，欧洲Top商学院MBA。 更多分享请关注公众号【Eva的角度】。
| Publishes | Twice monthly | Episodes | 52 | Founded | 2 years ago |
|---|---|---|---|---|---|
| Language |  ZH-CN | Number of Listeners | Category | Business |
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Latest Episodes
最近我和产品合伙人秋婷一起策划了一个新的栏目，叫做品类进行时，每一期都会重点解析一个当下的热门品类，聊聊它的过去、现在以及最重要的未来，这是新栏目的第一期，我们要聊的主题就是底妆。
时间线：
01:48 从Blankme走红算起已经 5 年了，那个时候的火跟现在的火有什么不一样-从虚火到实火
07:08 方里是一个把国货底妆带给大众市场的一个重要品牌-传播声量、价格带、抖快新人群
14:55 作为一个已经火了一轮的细分品类，为什么气垫能够二次翻红-从补妆到正式上妆的场景变化推动品类创新 more
前段时间我们的品牌咨询公司「窄门创新」发布了一项新的服务，叫做“以品代牌“创新咨询，提出了在当下做品牌的最佳路线就是“以品代牌”。
这期播客分为上下两集，由我和产品合伙人秋婷一起录制，主要来谈谈我们对于做品牌和产品的观点和方法，上集的主题是产品，下集的主题是品牌。
秋婷早年就职于国际4A广告公司，后来担任护肤品牌HomeFacialPro品牌副总监，也是营养品品牌Wonderlab 的早期成员，在产品和品牌方面都有着非常丰富的经验。
时间线：
02:14 过去做品牌顶层设计的两种方式-定... more
前段时间我们的品牌咨询公司「窄门创新」发布了一项新的服务，叫做“以品代牌“创新咨询，提出了在当下做品牌的最佳路线就是“以品代牌”。
这期播客分为上下两集，由我和产品合伙人秋婷一起录制，主要来谈谈我们对于做品牌和产品的观点和方法，上集的主题是产品，下集的主题是品牌。
秋婷早年就职于国际4A广告公司，后来担任护肤品牌HomeFacialPro品牌副总监，也是营养品品牌Wonderlab 的早期成员，在产品和品牌方面都有着非常丰富的经验。
时间线：
02:09 对新品牌来说，品牌咨询主要解决两... more
国货护肤品牌「雏菊的天空」是我前几年接触过之后就一直在默默关注的一个品牌，最近看到品牌推出了一个关于植物的纪录片「气味游耕」，于是我邀请了CMO Amber王路来做分享，聊聊做纪录片背后的一些故事，以及「雏菊的天空」在过去十几年间对于如何做品牌的思考和实践。
时间线：
00:49 作为一个护肤品牌，为什么会推出植物纪录片「气味游耕」
08:50 消费者对国货品牌的信任需要时间，信任的第一来源还是产品
15:21 从代购店铺转向发展自有品牌，一开始就坚持做自研配方
17:52 经历过流量... more
Reviews
- 主持人太主观
聊个双十一，只会q李嘉琦，业务能力不行
Apple Podcasts2Beryl_27Chinaa year ago - 对话的收音太小了
听这个播客我带耳机或者在车里用carplay的时候都得把音量调到80%以上才能听的清楚一点点
Apple Podcasts4Mog&lennyChina2 years ago - 希望可以听到更多品牌的发展历史
我是一名00后，成年后感觉世界什么东西都是在社会一直存在的，听完播客，原来品牌是在我小学初中的时候成立后发展起来的，期待听到更多大众品牌
Apple Podcasts5宋亚轩今年加油China2 years ago
Chart Rankings
How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
Apple Podcasts | #156 | China/Business |
Audience Metrics
Listeners, social reach, demographics and more for this podcast.
| Listeners per Episode | Gender Skew | Location | |||
|---|---|---|---|---|---|
| Interests | Professions | Age Range | |||
| Household Income | Social Media Reach | ||||
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品牌快与慢 launched 2 years ago and published 52 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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