《温柔一刀》是一档聚焦于消费品牌、商业趋势、职业发展以及多元人生等领域的对谈性播客。由刀姐doris和刀法的小伙伴们一起制作。 记录一场对话,收获一些新知,愿我们给你带来看待品牌、消费、创业的新视角。 想要了解更多关于我们的事情?你可以在公众号/即刻/微博@刀姐doris 找到我们,也可以添加刀姐vx:doriskeke1117。
Publishes | Twice monthly | Episodes | 135 | Founded | 4 years ago |
---|---|---|---|---|---|
Language | Number of Listeners | Category | Leisure |
|本期嘉宾|
赵仪,小红书头部整合服务商引响传媒创始人、小红书第14号员工
|本期内容|
这是一个关于「见证」的故事。
从奥美到小红书14号员工,再到29岁创业,赵仪经历了广告行业从传统到社交媒体的完整变迁,也亲历了中国品牌从“投广告”到“做内容”的底层逻辑的转变。
更难得的是,我和她几乎在同一时期创业,在彼此的关键节点相互见证、共同成长。
前段时间,我在小红书种草大赏现场听到她分享「一颗大」的案例——她在台上发光的那一刻,我知道必须请她来《温柔一刀》。这期内容,不仅关于小红书生态与... more
|本期嘉宾|
何灿烂,前茶颜悦色总经理、绝味品牌与数字化中心总监、绝味创新项目顾问
「激发·2025刀法年度品效峰会」来了!12月18日-19日将落地广州。
大家如有兴趣报名,可以添加刀法小花藤,咨询峰会门票优惠方案及具体权益,欲购从速!(加好友备注“温柔一刀”)
|本期内容|
本期凝聚了一位品牌操盘手 8 年的认知精华。
更难得的是,这还是充满“前后反差”的 8 年:直营 VS 加盟;势能品牌 VS 动能品牌;100 家门店 VS 10000 家门店。
在从茶颜悦色到绝味鸭脖的种... more
|本期嘉宾|
郭威俊(Gerry),哈啰商业化平台总经理
「激发·2025刀法年度品效峰会」来了!12月18日-19日将落地广州。
大家如有兴趣报名,可以添加刀法小花藤,咨询峰会门票优惠方案及具体权益,欲购从速!(加好友备注“温柔一刀”)
|本期内容|
我最近有个新观察,品牌心智渗透的战场已经到了空间战。
以前品牌争的是时长,用短视频瓜分线上注意力,但每个人盯着屏幕看的时长实在是有限。
而现在,品牌心智争夺战已经从二维的屏幕,延展到了三维的日常生活。
大家在坐电梯、打车的时候,应... more
「激发·2025刀法年度品效峰会」来了!12月18日-19日将落地广州。
大家如有兴趣报名,可以添加刀法小花藤,咨询峰会门票优惠方案及具体权益,欲购从速!(加好友备注“温柔一刀”)
|本期内容|
去年我喊出:营销大变天。其实真相我只说了一半,
经过一年半的思考与总结,
今年,我终于补全后半句:新营销从来不是老营销的对立面。
如果说五年前,整个市场遍地是黄金;那么今天,品牌做生意,就像弯腰捡钢镚,在夹缝中生存。
我们都在说增长变难了,到底难在哪里?
在和世界50 强、中国新消费、渠... more
播客播客正常语速么,最近录的什么鬼!技术处理了吧,和AI有什么不同
再不好的世道也会有优秀的公司-对话周宏骐
这集讲的好好,周老师用自身的案例去讲做事的原理、看待事物的态度、思维的框架,娓娓道来,马上去下单买书。
就是感觉非常的不着调,完全听不下去
谢谢
虽然是应该有逐字稿,但是嘉宾面对主持人的讲话完全没有自然的应答和反应,感觉不在倾听啊!
How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
Apple Podcasts | #148 | |
Apple Podcasts | #38 | |
Apple Podcasts | #55 | |
Apple Podcasts | #60 | |
Apple Podcasts | #63 | |
Apple Podcasts | #107 |
Listeners, social reach, demographics and more for this podcast.
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温柔一刀 launched 4 years ago and published 135 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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