温柔一刀
刀姐doris《温柔一刀》是一档聚焦于消费品牌、商业趋势、职业发展以及多元人生等领域的对谈性播客。由刀姐doris和刀法的小伙伴们一起制作。 记录一场对话，收获一些新知，愿我们给你带来看待品牌、消费、创业的新视角。 想要了解更多关于我们的事情？你可以在公众号/即刻/微博@刀姐doris 找到我们，也可以添加刀姐vx：doriskeke1117。
| Publishes | Twice monthly | Episodes | 135 | Founded | 4 years ago |
|---|---|---|---|---|---|
| Language |  ZH-CN | Number of Listeners | Category | Leisure |
Listen to this Podcast
Latest Episodes
|本期嘉宾|
赵仪，小红书头部整合服务商引响传媒创始人、小红书第14号员工
|本期内容|
这是一个关于「见证」的故事。
从奥美到小红书14号员工，再到29岁创业，赵仪经历了广告行业从传统到社交媒体的完整变迁，也亲历了中国品牌从“投广告”到“做内容”的底层逻辑的转变。
更难得的是，我和她几乎在同一时期创业，在彼此的关键节点相互见证、共同成长。
前段时间，我在小红书种草大赏现场听到她分享「一颗大」的案例——她在台上发光的那一刻，我知道必须请她来《温柔一刀》。这期内容，不仅关于小红书生态与... more
|本期嘉宾|
何灿烂，前茶颜悦色总经理、绝味品牌与数字化中心总监、绝味创新项目顾问
「激发·2025刀法年度品效峰会」来了！12月18日-19日将落地广州。
大家如有兴趣报名，可以添加刀法小花藤，咨询峰会门票优惠方案及具体权益，欲购从速！（加好友备注“温柔一刀”)
|本期内容|
本期凝聚了一位品牌操盘手 8 年的认知精华。
更难得的是，这还是充满“前后反差”的 8 年：直营 VS 加盟；势能品牌 VS 动能品牌；100 家门店 VS 10000 家门店。
在从茶颜悦色到绝味鸭脖的种... more
|本期嘉宾|
郭威俊（Gerry），哈啰商业化平台总经理
「激发·2025刀法年度品效峰会」来了！12月18日-19日将落地广州。
大家如有兴趣报名，可以添加刀法小花藤，咨询峰会门票优惠方案及具体权益，欲购从速！（加好友备注“温柔一刀”)
|本期内容|
我最近有个新观察，品牌心智渗透的战场已经到了空间战。
以前品牌争的是时长，用短视频瓜分线上注意力，但每个人盯着屏幕看的时长实在是有限。
而现在，品牌心智争夺战已经从二维的屏幕，延展到了三维的日常生活。
大家在坐电梯、打车的时候，应... more
「激发·2025刀法年度品效峰会」来了！12月18日-19日将落地广州。
大家如有兴趣报名，可以添加刀法小花藤，咨询峰会门票优惠方案及具体权益，欲购从速！（加好友备注“温柔一刀”)
|本期内容|
去年我喊出：营销大变天。其实真相我只说了一半，
经过一年半的思考与总结，
今年，我终于补全后半句：新营销从来不是老营销的对立面。
如果说五年前，整个市场遍地是黄金；那么今天，品牌做生意，就像弯腰捡钢镚，在夹缝中生存。
我们都在说增长变难了，到底难在哪里？
在和世界50 强、中国新消费、渠... more
Reviews
- 播客播客正常语速么，最近录的什么鬼！技术处理了吧，和AI有什么不同
播客播客正常语速么，最近录的什么鬼！技术处理了吧，和AI有什么不同
Apple Podcasts1你在3399Chinaa year ago - 捡珍珠的一集
再不好的世道也会有优秀的公司-对话周宏骐
这集讲的好好，周老师用自身的案例去讲做事的原理、看待事物的态度、思维的框架，娓娓道来，马上去下单买书。
Apple Podcasts594070086Chinaa year ago - 玄学这一期真是离谱…
就是感觉非常的不着调，完全听不下去
Apple Podcasts1刘開心Chinaa year ago - 有一期提到一家新加坡奶茶，请问一下是什么品牌，谢谢
谢谢
Apple Podcasts4你在3399China2 years ago - 麦当劳那期嘉宾是在念稿吗
虽然是应该有逐字稿，但是嘉宾面对主持人的讲话完全没有自然的应答和反应，感觉不在倾听啊！
Apple Podcasts5CynkknChina2 years ago
Chart Rankings
How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
Apple Podcasts | #82 |  Canada/Leisure |
Apple Podcasts | #218 |  Australia/Leisure |
Apple Podcasts | #246 | China/Top Podcasts |
Apple Podcasts | #31 |  Poland/Leisure |
Apple Podcasts | #37 | China/Leisure |
Apple Podcasts | #40 |  Hong Kong/Leisure |
Audience Metrics
Listeners, social reach, demographics and more for this podcast.
| Listeners per Episode | Gender Skew | Location | |||
|---|---|---|---|---|---|
| Interests | Professions | Age Range | |||
| Household Income | Social Media Reach | ||||
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温柔一刀 launched 4 years ago and published 135 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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