温柔一刀
刀姐doris《温柔一刀》是一档聚焦于消费品牌、商业趋势、职业发展以及多元人生等领域的对谈性播客。由刀姐doris和刀法的小伙伴们一起制作。 记录一场对话，收获一些新知，愿我们给你带来看待品牌、消费、创业的新视角。 想要了解更多关于我们的事情？你可以在公众号/即刻/微博@刀姐doris 找到我们，也可以添加刀姐vx：doriskeke1117。
| Publishes | Twice monthly | Episodes | 146 | Founded | 5 years ago |
|---|---|---|---|---|---|
| Language |  Chinese (Simplified) | Number of Listeners | Category | Leisure |
Listen to this Podcast
Latest Episodes
|本期嘉宾|
（按出现顺序排列）
香帅，经济学家、香帅数字经济研究中心创始人
Steve，栗上品牌创始人
赵仪，引响传播创始人兼CEO
于冬琪，新能力咨询创始人、畅销书《种草》作者
Betty Tian，万豪国际集团大中华区客户战略常务副总裁
周宏骐，新加坡国立大学兼任教授
董晨宇，中国人民大学新闻学院副教授
|本期内容|
8月，我作为新锐派嘉宾，连续第三年参加了小红书种草大赏。今年我获得了一个“特权”，可以跟全场所有嘉宾“私聊”。
去之前，我觉得自己已经相当熟悉“种草”这... more
|本期嘉宾|
常斌，启承资本创始人
|致歉说明|
各位《温柔一刀》的朋友们，首先要和大家说一声对不起。本期后半段的音质明显下滑，听感远不如我们平时的标准，这是我们录制上的失误，没有任何借口。
录制当天，主设备录音没有完整保存下来，后半段只能用备用录音补救。我们用了当前能调用的所有工具去修复，但原始素材的硬伤无法完全弥补，效果依然远不达标。
其次也要向我们这期播客的嘉宾常斌总说一声抱歉。常总花了很多时间和精力配合录制，但由于我们现场的疏忽，让常总的精彩发言无法以最佳状态呈现。
这期内容... more
|本期嘉宾|
李励，浴见品牌创始人
|本期内容|
越来越多品牌开始重视“品牌叙事”。因为单纯卖货已经很难打动用户，真正能被记住的品牌，往往提供的是一种价值观、一种情绪体验，甚至一种身份认同。
品牌竞争走到最后，比拼的是叙事能力和建立大众共识的能力，用大白话说，就是“你是谁”以及“用户为什么愿意认同你”。
但品牌到底如何做好“品牌叙事”？这期播客，我邀请到一位非常有发言权的人，浴见的创始人李励Lily，一起聊聊品牌、叙事以及创始人的主体性。
Lily 说，自己最开始想做品牌的时候，连卖... more
|本期嘉宾|
林宛颐（Minee Lin），圣贝拉集团联合创始人兼首席运营官。本科毕业于武汉音乐学院，英国莱斯特大学大众传媒及公共关系双硕士，曾担任时尚传媒集团《时尚芭莎》《时尚新娘》公关总监、婚礼纪品牌副总裁。
|本期内容|
昨天是母亲节，先跟所有母亲说一声：母亲节快乐！
不知道从什么时候开始，我们聊起母亲，最先想到的标签，永远是伟大、奉献、无私。我们习惯了歌颂母爱，却常常忘了，在妈妈这个身份之前，她首先是她自己。
今天，越来越多的年轻人开始重新审视“成为母亲”这件事。
生育从来不... more
Reviews
- 播客播客正常语速么，最近录的什么鬼！技术处理了吧，和AI有什么不同
播客播客正常语速么，最近录的什么鬼！技术处理了吧，和AI有什么不同
Apple Podcasts1你在3399China2 years ago - 捡珍珠的一集
再不好的世道也会有优秀的公司-对话周宏骐
这集讲的好好，周老师用自身的案例去讲做事的原理、看待事物的态度、思维的框架，娓娓道来，马上去下单买书。
Apple Podcasts594070086China2 years ago - 玄学这一期真是离谱…
就是感觉非常的不着调，完全听不下去
Apple Podcasts1刘開心China2 years ago - 有一期提到一家新加坡奶茶，请问一下是什么品牌，谢谢
谢谢
Apple Podcasts4你在3399China2 years ago - 麦当劳那期嘉宾是在念稿吗
虽然是应该有逐字稿，但是嘉宾面对主持人的讲话完全没有自然的应答和反应，感觉不在倾听啊！
Apple Podcasts5CynkknChina3 years ago
Chart Rankings
How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
Apple Podcasts | #75 | China/Leisure |
Apple Podcasts | #134 |  New Zealand/Leisure |
Apple Podcasts | #211 |  Singapore/Leisure |
Apple Podcasts | #216 |  Hong Kong/Leisure |
Apple Podcasts | #217 |  Spain/Leisure |
Audience Metrics
Listeners, social reach, demographics and more for this podcast.
| Listeners per Episode | Gender Skew | Location | |||
|---|---|---|---|---|---|
| Interests | Professions | Age Range | |||
| Household Income | Social Media Reach | ||||
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温柔一刀 launched 5 years ago and published 146 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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