温柔一刀
刀姐doris《温柔一刀》是一档聚焦于消费品牌、商业趋势、职业发展以及多元人生等领域的对谈性播客。由刀姐doris和刀法的小伙伴们一起制作。 记录一场对话，收获一些新知，愿我们给你带来看待品牌、消费、创业的新视角。 想要了解更多关于我们的事情？你可以在公众号/即刻/微博@刀姐doris 找到我们，也可以添加刀姐vx：doriskeke1117。
| Publishes | Twice monthly | Episodes | 144 | Founded | 4 years ago |
|---|---|---|---|---|---|
| Language |  ZH-CN | Number of Listeners | Category | Leisure |
Listen to this Podcast
Latest Episodes
|本期嘉宾|
李励，浴见品牌创始人
|本期内容|
越来越多品牌开始重视“品牌叙事”。因为单纯卖货已经很难打动用户，真正能被记住的品牌，往往提供的是一种价值观、一种情绪体验，甚至一种身份认同。
品牌竞争走到最后，比拼的是叙事能力和建立大众共识的能力，用大白话说，就是“你是谁”以及“用户为什么愿意认同你”。
但品牌到底如何做好“品牌叙事”？这期播客，我邀请到一位非常有发言权的人，浴见的创始人李励Lily，一起聊聊品牌、叙事以及创始人的主体性。
Lily 说，自己最开始想做品牌的时候，连卖... more
|本期嘉宾|
林宛颐（Minee Lin），圣贝拉集团联合创始人兼首席运营官。本科毕业于武汉音乐学院，英国莱斯特大学大众传媒及公共关系双硕士，曾担任时尚传媒集团《时尚芭莎》《时尚新娘》公关总监、婚礼纪品牌副总裁。
|本期内容|
昨天是母亲节，先跟所有母亲说一声：母亲节快乐！
不知道从什么时候开始，我们聊起母亲，最先想到的标签，永远是伟大、奉献、无私。我们习惯了歌颂母爱，却常常忘了，在妈妈这个身份之前，她首先是她自己。
今天，越来越多的年轻人开始重新审视“成为母亲”这件事。
生育从来不... more
|本期嘉宾|
小红书营销实验室负责人，圣香
|本期内容|
近两年我观察到，出走很多年的「品牌叙事」终于回来了。回来的同时，品牌叙事的难度也升级了，仅仅一个动人的品牌故事已经很难被记住。究其背后，我们会发现：没有人会天然爱一个品牌。很多时候，品牌之所以被选择，是因为它成为了某一类人自我叙事的一部分。
现在中国市场已从增量转为存量，从前是“物以类聚”，未来会变成“人以群分”，在AI 比人更能看见人的时代下，「看见」会成为品牌突出重围的关键，也是品牌和消费者精神共振的重要一环。
本期，我们回... more
|本期嘉宾|
丛龙峰，组织管理专家，丛峰咨询创始人，南开大学管理学博士，曾任和君商学首席管理专家，著有《组织的逻辑》《自我觉察》。
他长期深耕于企业创新与组织管理研究。过去9年，作为创始人的组织顾问，陪伴过10余家行业领军企业成长，包括德邦快递、传音控股、喜家德、巴奴火锅、沃森生物等企业。
他坚信，AI 时代下，人的价值反而将被无限放大，无可取代。
|本期内容|
当OpenClaw让AI从“聊天”进化到“干活”，我们似乎迎来了效率的黄金时代，却也陷入了集体的价值焦虑：
AI中的组织到... more
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Reviews
- 播客播客正常语速么，最近录的什么鬼！技术处理了吧，和AI有什么不同
播客播客正常语速么，最近录的什么鬼！技术处理了吧，和AI有什么不同
Apple Podcasts1你在3399China2 years ago - 捡珍珠的一集
再不好的世道也会有优秀的公司-对话周宏骐
这集讲的好好，周老师用自身的案例去讲做事的原理、看待事物的态度、思维的框架，娓娓道来，马上去下单买书。
Apple Podcasts594070086China2 years ago - 玄学这一期真是离谱…
就是感觉非常的不着调，完全听不下去
Apple Podcasts1刘開心China2 years ago - 有一期提到一家新加坡奶茶，请问一下是什么品牌，谢谢
谢谢
Apple Podcasts4你在3399China2 years ago - 麦当劳那期嘉宾是在念稿吗
虽然是应该有逐字稿，但是嘉宾面对主持人的讲话完全没有自然的应答和反应，感觉不在倾听啊！
Apple Podcasts5CynkknChina2 years ago
Chart Rankings
How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
Apple Podcasts | #229 |  Canada/Leisure |
Apple Podcasts | #81 | China/Leisure |
Apple Podcasts | #105 |  Hong Kong/Leisure |
Apple Podcasts | #156 |  Taiwan/Leisure |
Apple Podcasts | #175 |  United Arab Emirates/Leisure |
Apple Podcasts | #221 |  Japan/Leisure |
Audience Metrics
Listeners, social reach, demographics and more for this podcast.
| Listeners per Episode | Gender Skew | Location | |||
|---|---|---|---|---|---|
| Interests | Professions | Age Range | |||
| Household Income | Social Media Reach | ||||
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温柔一刀 launched 4 years ago and published 144 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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