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BUILDING & BREAKING with Nina L. Kovner

Nina L. Kovner
Client Experience
Beauty Industry
Social Media Marketing
Content Creation
Salon Ownership
Salon Industry
Marketing
Social Media
Growth
Learning
Client Relationships
Curly Hair
Skinification
Consumer Behavior
Hairdressing
Creative Slumps
True Hair Education
Client Shaming
Trust In Relationships
Olympics

BUILDING & BREAKING with Nina L Kovner is a podcast about how brands are built, how trust is broken, and what it all means for salon owners, hairstylists, small business creatives and brands who give a damn. Each week, Nina takes you behind the scenes of brand strategy, leadership decisions, and real-world examples from inside and outside the beauty industry. With decades of experience building br... more

PublishesWeeklyEpisodes144Founded8 years ago
Number of ListenersCategories
BusinessManagementMarketing

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Artwork for BUILDING & BREAKING

Latest Episodes

On this episode of BUILDING & BREAKING, I sit down with Katie, the awesome hairstylist and content creator behind the TikTok account @walmarthairstylist, for a conversation I've been so excited to share with you! And an important note, I've shared be... more

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Social media and the internet didn't just become part of our lives; they became a brand we were asked to trust.

In this end-of-year episode of BUILDING & BREAKING, I step back from the noise to look at the internet and social platforms through a b... more

YouTube

I'm sharing this episode again because the salon industry continues to be confused about brand story, market position, and how that drives every decision you make for your salon business, including how you price your services. There is a market for e... more

YouTube

On this episode of BUILDING & BREAKING, I talk about a TikTok that showed up on my FYP and stopped me in my tracks: a hairstylist working inside a Walmart salon known as @walmarthairstylist

At first glance, I thought it had to be AI. Not because I ... more

YouTube

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Recent Guests

David Thurston
Owner of Butterfly Loft Salon and founder of Danger Jones
Butterfly Loft Salon, Danger Jones
Episode: Special Guest: David Thurston of Butterfly Loft Salon + Danger Jones
Amanda Harsche
Independent hairdresser, stylist at Forma Collective, educator at Danger Jones
Forma Collective Salon, Danger Jones
Episode: Independent Stylist + Educator Insights: Amanda Harsche, Forma Collective Salon + Danger Jones
Sean Paisant
Lease-based salon owner of Entrust Hair
Entrust Hair
Episode: Salon Owner Insights: Sean Paisant of Entrust Hair

Host

Nina L. Kovner
Host of Building & Breaking, Nina L. Kovner draws from her extensive experience in the salon and beauty industry to provide insights on brand development and trust. She emphasizes real-world examples to contextualize her discussions on marketing strategy and leadership.

Reviews

4.9 out of 5 stars from 98 ratings
  • So informative and fascinating!

    Love listening to Nina. Her lessons are informative and fortunately she aligns with another coach I follow. If you’re interested in learning and elaborating your knowledge in branding and the importance of it, listen to Nina! Would love to hear a building and breaking episode on Oribe.

    Apple Podcasts
    5
    Reoccurring entrepreneurial 💭
    United States6 months ago
  • Love this so much!

    I absolutely LOVE this podcast! Learning business skills and marketing from well-known brands and relating them to our industry is a fantastic way to learn. Nina’s real talk is refreshing. I was a student of hers in 2012-she has been a consistent beacon of knowledge for salon owners. Great job and such a great way to melt two passions together. 🙌🏻

    Apple Podcasts
    5
    All About Hair
    United States6 months ago
  • REAL Soul talk!

    Nina taps into the truth so many of us are afraid to share! Her brilliance is so refreshing and I look forward to every episode! Love the podcast and her!

    Apple Podcasts
    5
    Maria Fontana Consulting
    United States7 months ago
  • Love Nina’s perspective

    I really enjoy your perspective and take on business and life. Thank you for sharing your words and advice.

    Apple Podcasts
    5
    carleen 007
    United States8 months ago
  • Nina is the BEST!

    Nina’s coaching and A school changed everything for me—my business and myself. She has a gift for cutting through the noise, keeping it simple, and still going deep to help you reconnect with your why. Her wisdom is powerful, and I’m so grateful her podcast is back! Yay!! Every episode is like a reset and a reminder of what really matters. I binged them all to get caught up. 🙌🏻❤️

    Apple Podcasts
    5
    kellynaugustco
    United States8 months ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Listeners appreciate the actionable insights and clarity offered by Nina, praising her for addressing both successes and challenges in the beauty industry.
The content is consistently rated for its ability to inspire and motivate audience members to take practical steps in their business endeavors.
Many highlight Nina's relatable and candid delivery, making complex topics accessible and engaging for a diverse audience.

Talking Points

Recent interactions between the hosts and their guests.

GUEST EPISODE: A Conversation with Katie, The Walmart Hairstylist
Q: How do you see since there was and you've only been doing hair two years, how do you build that connection when you have someone like a walk-in coming into the salon?
It is all the questions. I start off by how are you? Are you from around here? That really breaks the ice.
GUEST EPISODE: A Conversation with Katie, The Walmart Hairstylist
Q: How long have you been doing hair? What inspired you to get into the industry?
I have been behind the chair for almost two years now. I got a really bad haircut when I was 16, and I knew from then that I wanted to be honest and trustworthy.
Salon Owner Insights: Danielle Green of Radically Curly Salon
Q: What are some of the lessons and surprises you had moving into the new epic Radically Curly building?
Key lessons included the importance of having a professional team, understanding legal agreements, and budgeting appropriately for expenses that arise during relocation.
Salon Owner Insights: Danielle Green of Radically Curly Salon
Q: Can you share a little bit about the Radically Curly brand? What inspired the brand?
The brand was inspired by the need to serve naturally curly-haired individuals, creating a safe space for anyone regardless of their background.
Salon Owner Insights: Sean Paisant of Entrust Hair
Q: How have you built this amazing clientele and maintained your clients?
Word of mouth has been vital. I focus on building relationships with my clients and treating them well, which brings them back regardless of social media presence.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
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Frequently Asked Questions About BUILDING & BREAKING

What is BUILDING & BREAKING about and what kind of topics does it cover?

The content focuses on the intricate relationship between brand development and trust, particularly within the salon and beauty industry. It highlights how brands are built and the nuances that can lead to their decline, drawing on real-world examples and strategic insights. Each episode often features Nina L. Kovner sharing her extensive experience in brand strategy and offering relatable advice for salon owners and small business creatives. The discussions not only emphasize the importance of effective leadership and marketing decisions but also address common pitfalls in brand management while aiming to inspire listeners to make informed decisions that resonate with their values and elevate client relationships.

Noteworthy is the podcas... more

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1. Thriving Stylist Podcast

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BUILDING & BREAKING launched 8 years ago and published 144 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on BUILDING & BREAKING?

Recent guests on BUILDING & BREAKING include:

1. David Thurston
2. Amanda Harsche
3. Sean Paisant

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