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BUILDING & BREAKING with Nina L. Kovner

Nina L. Kovner
Client Experience
Beauty Industry
Social Media Marketing
Content Creation
Salon Ownership
Salon Industry
Marketing
Social Media
Growth
Learning
Client Relationships
Curly Hair
Skinification
Consumer Behavior
Hairdressing
Creative Slumps
True Hair Education
Trust In Relationships
Brand Fundamentals
Client Shaming

BUILDING & BREAKING with Nina L Kovner is a podcast about how brands are built, how trust is broken, and what it all means for salon owners, hairstylists, small business creatives and brands who give a damn. Each week, Nina takes you behind the scenes of brand strategy, leadership decisions, and real-world examples from inside and outside the beauty industry. With decades of experience building br... more

PublishesWeeklyEpisodes137Founded8 years ago
Number of ListenersCategories
BusinessMarketingManagement

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Artwork for BUILDING & BREAKING

Latest Episodes

In this episode of BUILDING & BREAKING, we are doing something a little different.

Instead of unpacking another company’s brand story, I’m sharing my own brand evolution, moving from Passion Squared (a business brand) to Nina L. Kovner (my personal... more

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In the 90s and early 2000s, GAP wasn’t just a store; it was a cultural force. Then came overexpansion, distraction, and one of the most infamous logo fails in branding history. For years, GAP drifted in a sea of sameness, losing clarity and connectio... more

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In this short follow-up episode of BUILDING & BREAKING, we’re revisiting e.l.f. Cosmetics, a brand we recently celebrated for its clarity, consistency, and connection with its audience. But something shifted. After releasing their most recent ad camp... more

YouTube

In this episode of BUILDING & BREAKING, I’m diving into the story of Red Lobster’s recent comeback and what it teaches us about brand clarity, decision-making, leadership, and trust.

From the chaos of the Endless Shrimp promotion to the arrival of ... more

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Key Facts

Contact Information
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Find out how many people listen to this podcast per episode and each month.

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Recent Guests

David Thurston
Owner of Butterfly Loft Salon and founder of Danger Jones
Butterfly Loft Salon, Danger Jones
Episode: Special Guest: David Thurston of Butterfly Loft Salon + Danger Jones
Amanda Harsche
Independent hairdresser, stylist at Forma Collective, educator at Danger Jones
Forma Collective Salon, Danger Jones
Episode: Independent Stylist + Educator Insights: Amanda Harsche, Forma Collective Salon + Danger Jones
Sean Paisant
Lease-based salon owner of Entrust Hair
Entrust Hair
Episode: Salon Owner Insights: Sean Paisant of Entrust Hair

Host

Nina L. Kovner
Host of the podcast, Nina L. Kovner is an experienced brand strategist and industry thought leader with decades of experience in the beauty and salon sector. She brings deep insights into branding, trust-building, and the importance of understanding client relationships.

Reviews

4.9 out of 5 stars from 97 ratings
  • So informative and fascinating!

    Love listening to Nina. Her lessons are informative and fortunately she aligns with another coach I follow. If you’re interested in learning and elaborating your knowledge in branding and the importance of it, listen to Nina! Would love to hear a building and breaking episode on Oribe.

    Apple Podcasts
    5
    Reoccurring entrepreneurial 💭
    United Statesa month ago
  • Love this so much!

    I absolutely LOVE this podcast! Learning business skills and marketing from well-known brands and relating them to our industry is a fantastic way to learn. Nina’s real talk is refreshing. I was a student of hers in 2012-she has been a consistent beacon of knowledge for salon owners. Great job and such a great way to melt two passions together. 🙌🏻

    Apple Podcasts
    5
    All About Hair
    United Statesa month ago
  • REAL Soul talk!

    Nina taps into the truth so many of us are afraid to share! Her brilliance is so refreshing and I look forward to every episode! Love the podcast and her!

    Apple Podcasts
    5
    Maria Fontana Consulting
    United States2 months ago
  • Love Nina’s perspective

    I really enjoy your perspective and take on business and life. Thank you for sharing your words and advice.

    Apple Podcasts
    5
    carleen 007
    United States3 months ago
  • Nina is the BEST!

    Nina’s coaching and A school changed everything for me—my business and myself. She has a gift for cutting through the noise, keeping it simple, and still going deep to help you reconnect with your why. Her wisdom is powerful, and I’m so grateful her podcast is back! Yay!! Every episode is like a reset and a reminder of what really matters. I binged them all to get caught up. 🙌🏻❤️

    Apple Podcasts
    5
    kellynaugustco
    United States3 months ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Nina's emphasis on mental health and trust in branding strikes a chord with audiences, leading to a loyal listener base that values her honesty and industry wisdom.
Many reviews highlight the authenticity and actionable advice provided, with a strong focus on personal and professional growth, resonating particularly with creative professionals.
Listeners appreciate the practical and strategic insights shared by Nina, emphasizing her relatable approach and deep understanding of the beauty industry.

Talking Points

Recent interactions between the hosts and their guests.

Salon Owner Insights: Danielle Green of Radically Curly Salon
Q: What are some of the lessons and surprises you had moving into the new epic Radically Curly building?
Key lessons included the importance of having a professional team, understanding legal agreements, and budgeting appropriately for expenses that arise during relocation.
Salon Owner Insights: Danielle Green of Radically Curly Salon
Q: Can you share a little bit about the Radically Curly brand? What inspired the brand?
The brand was inspired by the need to serve naturally curly-haired individuals, creating a safe space for anyone regardless of their background.
Salon Owner Insights: Sean Paisant of Entrust Hair
Q: How have you built this amazing clientele and maintained your clients?
Word of mouth has been vital. I focus on building relationships with my clients and treating them well, which brings them back regardless of social media presence.
Salon Owner Insights: Sean Paisant of Entrust Hair
Q: Can you share a little bit about your thought process behind changing your business model to a lease based salon?
My initial vision was for an employment-based salon where everyone worked together, but as the industry changed, I realized that the lease model was more sustainable for my business, allowing for greater flexibility.
Salon Owner Insights: Brenda Amaral of Gwen Mireille Salon & Spa + True Hair Education
Q: What are some early lessons you learned from opening your salon?
I wish I had gotten coaching sooner; there were many challenges in leadership and identifying the right energy and culture needed for the salon.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
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Frequently Asked Questions About BUILDING & BREAKING

What is BUILDING & BREAKING about and what kind of topics does it cover?

Focusing on the intricacies of brand strategy and trust, this podcast explores the dynamics essential for salon owners, hairstylists, and small business creatives. Each episode provides insights grounded in real-world experiences, combining decades of expertise with relatable examples drawn from both the beauty industry and broader marketing landscapes. Listeners gain practical guidance on building trust, understanding client and team value, and making informed decisions that steer brands toward success while acknowledging the inevitable challenges that arise in the industry. The honest, no-nonsense approach aims to empower creatives and business leaders alike to reflect on their brand journeys and find clarity amidst the noise of modern ma... more

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Which podcasts are similar to BUILDING & BREAKING?

These podcasts share a similar audience with BUILDING & BREAKING:

1. Thriving Stylist Podcast
2. Build Your Tribe | Grow Your Business with Social Media
3. Social Beauty Makers
4. The Mel Robbins Podcast
5. Let's Be Honest with Kristin Cavallari

How many episodes of BUILDING & BREAKING are there?

BUILDING & BREAKING launched 8 years ago and published 137 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on BUILDING & BREAKING?

Recent guests on BUILDING & BREAKING include:

1. David Thurston
2. Amanda Harsche
3. Sean Paisant

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