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Artwork for Penny Linn Podcast

Penny Linn Podcast

Krista LeRay
Needlepoint
Penny Linn
Retail Expansion
New York City
Warehouse Management
Kaitlin Lane Designs
Product Launch
Licensing
Tiktok
Bar Cart Club
Etsy
Holiday Sales
3PL
Deloitte
Needlepoint Market
Candle Making
Growth Strategies
Forbes
Ecommerce
E-Commerce

From the desk of our CEO & Founder Krista LeRay we welcome you to the Penny Linn podcast. Tune in every Friday to hear about all things needlepoint, Penny Linn, running a small business and more.

PublishesWeeklyEpisodes21Founded8 months ago
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BusinessArts

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Artwork for Penny Linn Podcast

Latest Episodes

This week on the Penny Linn Podcast, Krista kicks things off with a solo update on the highly anticipated Eric Carle collection launch, plus a candid conversation about the current state of the needlepoint industry. From production timelines and grow... more

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This week on the Penny Linn Podcast, Krista kicks things off with a solo update and all the behind-the-scenes details from the opening of our new New York store 🗽✨ Then, she’s joined by her longtime friend Lita of Nashville Needlepointer — the finis... more

YouTube

This week on the Penny Linn Podcast, Krista sits down with Collective designer Natalie of Everyday Natalie Jane! 🪡✨ They chat about how she found needlepoint, designing some of the community’s favorite canvases, life in Birmingham’s booming stitch s... more

YouTube

In this episode of The Penny Linn Podcast, Krista is recording on the go from needlepoint market — joined by Emily, Dylan, and Olivia for a chaotic, behind-the-scenes look at what it’s really like to shop market.

They break down their real-time haul... more

YouTube

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Recent Guests

Natalie Jane
Everyday Natalie Jane, club designer
Everyday Natalie Jane / Penny Linn Collective
Episode: The Tide Loves Penny Linn: Everyday Natalie Jane | Penny Linn Podcast
Sydney Checkered Canvas
Designer behind The Checkered Canvas, launching new racing-themed canvases
The Checkered Canvas
Episode: And Away We Go! Sydney, The Checkered Canvas | Penny Linn Podcast
Bridget Bissett
Senior Manager of Licensing & Logistics, Penny Linn
Penny Linn
Episode: Didn't You Quit This Job? With Bridget, Our Senior Manager of Licensing & Logistics | Penny Linn Podcast
Stephanie Spellbound Stitchery
Owner of Spellbound Stitchery, needlepoint designer
Spellbound Stitchery
Episode: She's a Witch! Stephanie, Spellbound Stitchery | Penny Linn Podcast
Kyra Cotter
Designer, Kyra Cotter Designs, Collective Designer
Kyra Cotter Designs / Penny Linn Collective
Episode: If Found, Please Return to: Kyra Cotter Designs | Penny Linn Podcast
Emily DeLong
Senior Brand Experience Manager at Penny Linn, head of Shopify, launches lead
Penny Linn
Episode: How Big Is Your Stash? With Emily, Our Senior Brand Experience Manager | Penny Linn Podcast
Harrison Wallace
Chef, digital content creator, and YouTube personality
Independent creator, focus on cooking content and needlepoint collaboration
Episode: NDLPT Cult: Harrison Wallace | Penny Linn Podcast
Laura Mason June
Designer and founder of Mason June Collective
Mason June
Episode: Girl Dinner with Laura from Mason June | Penny Linn Podcast
Emily Coyne
Founder of Emily O & Bows, Needlepointer and influencer
Emily O & Bows
Episode: Stitching in Style with Emily O. and Bows | Penny Linn Podcast

Host

Krista LeRay
Host of Penny Linn Podcast

Reviews

4.9 out of 5 stars from 39 ratings
  • Perfect podcast

    I really enjoy listening while needlepointing. Krista is so interesting. My one suggestion would be to slow down a bit. Hard to follow at times.

    Apple Podcasts
    5
    L Tulsa
    United States2 months ago
  • Love this pod!

    Perfect podcast for crafty girls, whether you needlepoint or not. I love hearing about the growth, wins and challenges of growing a business… especially one run by and catering to mostly women! Have so enjoyed!

    Apple Podcasts
    5
    Riley J V
    United States5 months ago
  • So fun

    More, more, more!!! I love hearing about products, needlepoint people, and general needlepoint

    business! I’ll never get to own an LNS or probably even work at one, but this satisfies my FOMO. Thanks Krista!

    Apple Podcasts
    5
    ABM6196
    United States7 months ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Listeners praise the show for its practical takeaways on growing a niche business in the craft space.
Guests are highlighted for their expertise and relatable, founder-driven perspectives.
Fans value the founder's transparency about challenges and setbacks.

Talking Points

Recent interactions between the hosts and their guests.

And Away We Go! Sydney, The Checkered Canvas | Penny Linn Podcast
Q: What sparked the racing-focused direction for your canvases?
I've always loved racing and motorsports, especially F1 and IndyCar, and a market gap plus exposure through the Collective helped turn that passion into a dedicated product line.
And Away We Go! Sydney, The Checkered Canvas | Penny Linn Podcast
Q: How did you decide to pursue needlepoint instead of staying in pre-med?
A personal turning point came after a family tragedy and a failed hospital shadowing experience; I pivoted from pre-med to follow my passion for horses and crafts, then discovered needlepoint as a perfect blend of artistry and science-focused design.
And Away We Go! Sydney, The Checkered Canvas | Penny Linn Podcast
Q: What is your number one canvas that you love and why?
My number one canvas is the Indianapolis Motor Speedway Pagoda, which is near and dear to my heart; it represents the core of my motorsports obsession and has become a recognizable symbol in my collection.
She's a Witch! Stephanie, Spellbound Stitchery | Penny Linn Podcast
Q: And so I'm really excited to talk with you today. So just to give people a sense of who you are, what's your elevator pitch and how did needlepoint come into your life?
The guest outlines her North Carolina roots, formal education in sustainable development, and a career pivot from local government to art during Covid, growing from house portraits to hand-painted needlepoint canvases, and finally to Spellbound Stitchery as her own line.
How Big Is Your Stash? With Emily, Our Senior Brand Experience Manager | Penny Linn Podcast
Q: Could you give us the TL;DR of your background and how you ended up at Penny Linn?
Emily outlines her origin from Dublin, Ohio, through Miami University and past social media roles, moving to Baltimore and eventually Detroit, before joining Penny Linn two years ago, where she handles a wide range of marketing, customer service, and product launch responsibilities.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

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Frequently Asked Questions About Penny Linn Podcast

What is Penny Linn Podcast about and what kind of topics does it cover?

This series centers on running a niche, maker-forward business and the creative process behind design-led products. Episodes frequently cover product launches, inventory planning, supply-chain realities, and community-building within a collectibles-focused ecosystem. The host highlights hands-on lessons from small teams, licensing, and collaborations, often weaving in personal stories about motherhood, mentorship, and growth. A standout trait is the transparent, founder-led perspective that blends craft, retail, and experiential marketing to illuminate how micro-brands scale while staying true to their creative roots.

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Which podcasts are similar to Penny Linn Podcast?

These podcasts share a similar audience with Penny Linn Podcast:

1. Life Well Stitched
2. House Guest with Kenzie Elizabeth
3. Bows & Company
4. The Toast
5. Giggly Squad

How many episodes of Penny Linn Podcast are there?

Penny Linn Podcast launched 8 months ago and published 21 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Penny Linn Podcast?

Recent guests on Penny Linn Podcast include:

1. Natalie Jane
2. Sydney Checkered Canvas
3. Bridget Bissett
4. Stephanie Spellbound Stitchery
5. Kyra Cotter
6. Emily DeLong
7. Harrison Wallace
8. Laura Mason June

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