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Artwork for Penny Linn Podcast

Penny Linn Podcast

Krista LeRay
Needlepoint
Penny Linn
Retail Expansion
New York City
Warehouse Management
Kaitlin Lane Designs
Product Launch
Licensing
Tiktok
Bar Cart Club
Etsy
Holiday Sales
3PL
Deloitte
Candle Making
Growth Strategies
Forbes
Ecommerce
E-Commerce
Morgan Julia Designs

From the desk of our CEO & Founder Krista LeRay we welcome you to the Penny Linn podcast. Tune in every Friday to hear about all things needlepoint, Penny Linn, running a small business and more.

PublishesWeeklyEpisodes17Founded6 months ago
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ArtsBusiness

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Artwork for Penny Linn Podcast

Latest Episodes

In this episode of The Penny Linn Podcast, things start a little differently — Krista is on vacation, so her mom steps in to kick off the episode with a special guest intro before handing things over.

Then, Krista is joined by Sydney, the founder of... more

In this episode of The Penny Linn Podcast, Krista records live from New York City, sharing a behind-the-scenes look at Penny Linn’s Times Square billboard and a sneak peek at the upcoming NYC storefront!

Then, she’s joined by Bridget, Senior Manager... more

In this episode of The Penny Linn Podcast, Krista kicks things off with a quick life and business update, recapping the recent Mackenzie-Childs launch and sharing a behind-the-scenes look at prepping for Penny Linn’s New York City store opening — inc... more

In this episode of The Penny Linn Podcast, Krista kicks things off with a candid solo update — and a big milestone. She shares the surreal experience of Penny Linn being featured in Forbes, reflects on the emotional high of that moment, and opens up ... more

Key Facts

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Find out how many people listen to this podcast per episode and each month.

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Recent Guests

Stephanie Spellbound Stitchery
Owner of Spellbound Stitchery, needlepoint designer
Spellbound Stitchery
Episode: She's a Witch! Stephanie, Spellbound Stitchery | Penny Linn Podcast
Kyra Cotter
Designer, Kyra Cotter Designs, Collective Designer
Kyra Cotter Designs / Penny Linn Collective
Episode: If Found, Please Return to: Kyra Cotter Designs | Penny Linn Podcast
Emily DeLong
Senior Brand Experience Manager at Penny Linn, head of Shopify, launches lead
Penny Linn
Episode: How Big Is Your Stash? With Emily, Our Senior Brand Experience Manager | Penny Linn Podcast
Harrison Wallace
Chef, digital content creator, and YouTube personality
Independent creator, focus on cooking content and needlepoint collaboration
Episode: NDLPT Cult: Harrison Wallace | Penny Linn Podcast
Laura Mason June
Designer and founder of Mason June Collective
Mason June
Episode: Girl Dinner with Laura from Mason June | Penny Linn Podcast
Emily Coyne
Founder of Emily O & Bows, Needlepointer and influencer
Emily O & Bows
Episode: Stitching in Style with Emily O. and Bows | Penny Linn Podcast
Amanda Caldwell
VP of Growth at Penny Linn, original employee
Penny Linn
Episode: From College to Canvases: Meet Our VP of Growth, Amanda | Penny Linn Podcast
Kaitlin Lane
Collective designer and needlepoint artist
Kaitlin Lane Designs
Episode: Wicked Good: Meet Collective Designer Kaitlin Lane | Penny Linn Podcast
Morgan Julia Forry
CEO of Morgan Julia Designs and needlepoint designer
Morgan Julia Designs
Episode: Behind the Bar Cart: Ways to Scale Your Brand with Morgan Julia Designs | Penny Linn Podcast

Host

Krista LeRay
Host of Penny Linn Podcast

Reviews

4.9 out of 5 stars from 36 ratings
  • Love this pod!

    Perfect podcast for crafty girls, whether you needlepoint or not. I love hearing about the growth, wins and challenges of growing a business… especially one run by and catering to mostly women! Have so enjoyed!

    Apple Podcasts
    5
    Riley J V
    United States3 months ago
  • So fun

    More, more, more!!! I love hearing about products, needlepoint people, and general needlepoint

    business! I’ll never get to own an LNS or probably even work at one, but this satisfies my FOMO. Thanks Krista!

    Apple Podcasts
    5
    ABM6196
    United States5 months ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Listeners praise the show for its practical takeaways on growing a niche business in the craft space.
Guests are highlighted for their expertise and relatable, founder-driven perspectives.
Fans value the founder's transparency about challenges and setbacks.

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Talking Points

Recent interactions between the hosts and their guests.

She's a Witch! Stephanie, Spellbound Stitchery | Penny Linn Podcast
Q: And so I'm really excited to talk with you today. So just to give people a sense of who you are, what's your elevator pitch and how did needlepoint come into your life?
The guest outlines her North Carolina roots, formal education in sustainable development, and a career pivot from local government to art during Covid, growing from house portraits to hand-painted needlepoint canvases, and finally to Spellbound Stitchery as her own line.
How Big Is Your Stash? With Emily, Our Senior Brand Experience Manager | Penny Linn Podcast
Q: Could you give us the TL;DR of your background and how you ended up at Penny Linn?
Emily outlines her origin from Dublin, Ohio, through Miami University and past social media roles, moving to Baltimore and eventually Detroit, before joining Penny Linn two years ago, where she handles a wide range of marketing, customer service, and product launch responsibilities.
NDLPT Cult: Harrison Wallace | Penny Linn Podcast
Q: How did you get into needlepoint and what sparked the cultural angle around it?
The guest explains being introduced to needlepoint by a friend, buying a canvas on Nantucket, and getting hooked after learning from online tutorials and in-person shop guidance, which led to a broader community and culture around the craft.
Stitching in Style with Emily O. and Bows | Penny Linn Podcast
Q: Where can listeners find you and what should they check out next?
Emily directs listeners to Emily O & Bows across Instagram, TikTok, and YouTube, and mentions her weekly podcast Bows & Company available on major platforms; she also teases upcoming events and product drops.
Stitching in Style with Emily O. and Bows | Penny Linn Podcast
Q: What are your go-to materials or threads for needlepoint, and how do you decide on colors for new designs?
Emily expresses a preference for versatile threads like silk or essentials, with a focus on color matching and accessible pricing to appeal to a broad audience.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

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Frequently Asked Questions About Penny Linn Podcast

What is Penny Linn Podcast about and what kind of topics does it cover?

This series centers on running a niche, maker-forward business and the creative process behind design-led products. Episodes frequently cover product launches, inventory planning, supply-chain realities, and community-building within a collectibles-focused ecosystem. The host highlights hands-on lessons from small teams, licensing, and collaborations, often weaving in personal stories about motherhood, mentorship, and growth. A standout trait is the transparent, founder-led perspective that blends craft, retail, and experiential marketing to illuminate how micro-brands scale while staying true to their creative roots.

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How many listeners does Penny Linn Podcast get?

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Which podcasts are similar to Penny Linn Podcast?

These podcasts share a similar audience with Penny Linn Podcast:

1. House Guest with Kenzie Elizabeth
2. Bows & Company
3. Life Well Stitched
4. Call Her Daddy
5. The Toast

How many episodes of Penny Linn Podcast are there?

Penny Linn Podcast launched 6 months ago and published 17 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Penny Linn Podcast?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

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What guests have appeared on Penny Linn Podcast?

Recent guests on Penny Linn Podcast include:

1. Stephanie Spellbound Stitchery
2. Kyra Cotter
3. Emily DeLong
4. Harrison Wallace
5. Laura Mason June
6. Emily Coyne
7. Amanda Caldwell
8. Kaitlin Lane

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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