Partner Relationship Management (PRM): The Ultimate Channel Sales & Partnerships Podcast
MagentrixPartnerships are the pathway to higher sales - and your customers. Are you equipping your channel partners with what they truly need to represent you? Are you choosing the right ecosystem partners? Do you trust your partners (and do they trust you)? Do you do your part for your partners? As we interview channel chiefs and other partnerships industry experts, we explore these questions and more. We... more
| Publishes | Monthly | Episodes | 37 | Founded | 4 years ago |
|---|---|---|---|---|---|
| Categories | TechnologyManagementBusiness | ||||
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Carolyn April discusses: the state of the IT channel, research availability, the impact of AI, the importance of quality over quantity in vendor-partner relationships and what to expect at ChannelCon.
She... more
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How does a private equity firm’s takeover typically impact a company's strategic direction and how can it affect their channel partner program?
Sometimes, channel partner programs get the axe when a PE fir... more
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Have you ever heard of a fractional channel chief? This is a concept that's shaking up the industry, and we had the privilege of delving into it with Kameron Olsen, a leading expert with over 15 years of ex... more
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How does one begin to integrate AI into their partner programs? Alden Hultgren provides practical advice, from mapping out automation opportunities to designing partner experiences that are not just functio... more
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Reviews
Only 2 episodes in and I’ve already picked up some great Nuggets. It’s a bummer there are only a limited amount of episodes.
Audible5Patrick Hill
United States2 years ago- So far so good
Only 2 episodes in and I’ve already picked up some great Nuggets. It’s a bummer there are only a limited amount of episodes.
Audible5Patrick HillUnited States2 years ago - Excellent Partner Podcast
Magentrix and Paul Bird in particular has done a fantastic job at collecting experienced and insightful speakers. The session with Jay McBain is particularly valuable and should be required listening for everyone who has the word partner, partnership or channel in their title.
Keep up the great work!
Apple Podcasts5SK-All-dayUnited States3 years ago - Great Podcast
I highly recommend this podcast to a broad set of partner-focused individuals and teams, including channel strategists, business development experts, partner marketing and sales as well as partner enablement leaders and managers.
Apple Podcasts5Balz WyssUnited States3 years ago - Great podcast for people working with channel partners
Serving customers through a channel of independent business partners is a widely used go-to-market approach. The Ultimate Channel Sales Podcast is a great source of inspiration for professionals within this domain.
I enjoyed being interviewed by Paul Bird and having amble time to review the pros and cons for companies considering building a partner channel.
Apple Podcasts5TBK Consult
Denmark3 years ago
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Partner Relationship Management launched 4 years ago and published 37 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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