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Artwork for Partnerships Unraveled

Partnerships Unraveled

Partnerships Unraveled
Artificial Intelligence
Channel Sales
Akamai
Distribution
Channel Sales Engineer
Channel Marketing
Five Ps (pipeline, People, Product, Process, Programs)
Partner Marketing
Partnership Marketing
Bitdefender
Strategic Partnerships
Channel Partnerships
Td Synnex
Partner Connect
Regional Tiering
Proofpoint
Partner Ecosystem
Glasgow, United Kingdom
Msps
Connectwise

The weekly podcast where we unravel the mysteries of partnerships and channel to help you become more successful.

PublishesWeeklyEpisodes238Founded4 years ago
Number of ListenersCategories
BusinessMarketing

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Artwork for Partnerships Unraveled

Latest Episodes

In this episode of Partnerships Unraveled, host Rick van den Bosch sits down with Elisabeth De Dobbeleer, Senior Vice President of Global Programs, and Jason Gallo, Global Vice President of Partner Value Acceleration, both at Cisco. Together they wal... more

In this episode of Partnerships Unraveled, we sit down with Faraz Siraj, Vice-President of Global Channels & Alliances at Fortra. With 30 years in technology, 16 of them focused entirely on the channel, and experience at Cisco, RSA, Code42, and now F... more

In this episode of Partnerships Unraveled, we sit down with Barry Russell, Senior Vice-President of Partnerships at Anaconda. Barry helped build AWS Marketplace from a two-pizza team into a global business, spent time at Microsoft and several data-sp... more

YouTube

In this episode of Partnerships Unraveled, we sit down with Eltjo Hofstee, Global Sales Director at EasyDMARC. Eltjo joined nearly four years ago with a clear brief: build a scalable sales organization around a product with strong market fit. That jo... more

YouTube

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Recent Guests

Kris Blackmon
Global Director of Partner Marketing at AvePoint
AvePoint
Episode: Kris Blackmon - Beyond campaigns: partner marketing unlocked
Razvan Todor
VP Strategic Partnerships and Alliances for Bitdefender at Bitdefender (CSG)
Bitdefender
Episode: Razvan Todor - The secret power behind cybersecurity at scale
Andy Yen
Director of Partner Marketing for GSIs at ServiceNow
ServiceNow
Episode: Andy Yen - The Human Edge in High-Stakes Partnerships
Nevzat Bucioglu
Channel and Alliance Director for EMEA Central at Commvault
Commvault
Episode: Nevzat Bucioglu - Building no-bull**** partnerships
Erica Radcliff
Director of Partner and Ecosystem Growth Marketing at Vertiv
Vertiv
Episode: Erica Radcliff - Tailoring Partner Engagement at Scale
Matt Walker
Head of EMEA Distribution at Pure Storage
Pure Storage
Episode: Matt Walker - Channel Sales Best-Practices Across Cultures
Tony Poer
Director of Channel CX Programs at 8x8
8x8
Episode: Tony Poer - The Evolution of Partnerships in CX
Catarina Martins
Global Channel Marketing Director at Schneider Electric
Schneider Electric
Episode: Catarina Martins - (Un)learning Lessons in Channel Marketing
John Kane
Senior Director for Europe and Meta Channel Sales
Forcepoint
Episode: Jon Kane - Scaling Genuine Partnerships & Alliances

Hosts

Michel Toul
Host of Partnerships Unraveled; Head of Marketing at Channext; leads conversations on channel strategy and partner ecosystems.
Effa
Host of Partnerships Unraveled; contributor to discussions on partner marketing and channel programs.

Reviews

4.7 out of 5 stars from 11 ratings
  • Chanel

    Channel Sales Kings & Queens and this address really great vertical !

    Apple Podcasts
    5
    febin6669
    United Arab Emiratesa year ago
  • Super informative and really interesting!

    Only 2 podcasts deep, but this is such a great resource for anyone looking to try and build their channel business

    Apple Podcasts
    5
    joshdscott
    United Kingdom4 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

- Great for channel sales insights and practical tips.
- Positive, actionable takeaways; the hosts keep topics focused on real-world results.
- High-quality guests with deep expertise in partnerships and ecosystems.
- A must-listen resource for anyone building a partner-driven business.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#93
Brazil/Business/Marketing
Apple Podcasts
#161
Sweden/Business/Marketing
Apple Podcasts
#192
Russia/Business/Marketing

Talking Points

Recent interactions between the hosts and their guests.

Jon Kane - Scaling Genuine Partnerships & Alliances
Q: Can you share an example of a better-together alliance that paid off in a meaningful way?
A compelling alliance where one vendor's SE helped another vendor with a crucial POC by deploying an appliance from a different team, turning a failing POC into a successful sale and generating a valuable case study.
Jon Kane - Scaling Genuine Partnerships & Alliances
Q: Jon, what keeps you energized about the channel and partnerships over the long term?
The long-term relationship aspect, the opportunity to help partners grow, and the belief that sustainable collaboration creates stronger outcomes than chasing quarterly deals.
Catarina Martins - (Un)learning Lessons in Channel Marketing
Q: What are the three core principles you rely on for good marketing, and how do they apply differently in B2B vs B2C?
She outlines know your audience, know your brand story, and communicate it consistently across the right channels, arguing that the fundamentals are universal but the execution varies: B2C often targets direct consumers, while B2B focuses on professionals like installers and distributors, with messaging tailored to their needs and pressures.
Catarina Martins - (Un)learning Lessons in Channel Marketing
Q: Could you tell our listeners a little bit about yourself?
Catarina describes herself as a marketer based in the UK with a passion for answering how brands can make the world better, highlighting a career that includes Samsung, Google, and leading Schneider Electric's global channel marketing for residential. She emphasizes practical experiences and a focus on building scalable partner programs.
Razvan Todor - The secret power behind cybersecurity at scale
Q: Why involve telcos and insurers in Bitdefender's ecosystem?
To scale faster and to enrich threat intelligence through broader networks, enabling proactive protection and access to new customer segments beyond traditional channels.

Audience Metrics

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Frequently Asked Questions About Partnerships Unraveled

What is Partnerships Unraveled about and what kind of topics does it cover?

This show focuses on partnerships, channel marketing, and partner-led growth in technology, often exploring how ecosystems, AI-enabled enablement, and data-driven strategies reshape GTM. Episodes span from building durable partner programs and trust with stakeholders to scaling enablement across thousands of partners, with practical tips on program design, measurement, and regionalized go-to-market. Notable throughlines include the shift from transactional partnerships to value-driven ecosystems, human-centered relationship building, and the careful balance of automation with personalized partner engagement. The format tends to feature senior marketing and partnerships leaders sharing frameworks, real-world anecdotes, and actionable takeawa... more

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These podcasts share a similar audience with Partnerships Unraveled:

1. On Purpose with Jay Shetty

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Partnerships Unraveled launched 4 years ago and published 238 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Partnerships Unraveled?

Recent guests on Partnerships Unraveled include:

1. Kris Blackmon
2. Razvan Todor
3. Andy Yen
4. Nevzat Bucioglu
5. Erica Radcliff
6. Matt Walker
7. Tony Poer
8. Catarina Martins

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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