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Artwork for Partnerships Unraveled

Partnerships Unraveled

Partnerships Unraveled
Artificial Intelligence
Channel Partnerships
Pax8
Partner Marketing
Channel Sales
Sentinelone
Partner Ecosystem
Lenovo
Distribution
AWS
Partnership Marketing
Channext
Microsoft
TD SYNNEX
Cybersecurity
Msps
Partnerships
Servicenow
Channel
Cisco

The weekly podcast where we unravel the mysteries of partnerships and channel to help you become more successful.

PublishesWeeklyEpisodes247Founded4 years ago
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MarketingBusiness

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Artwork for Partnerships Unraveled

Latest Episodes

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In this special Pax8 Beyond '26 feature of Partnerships Unraveled, we sit down with Scott Sacket, Senior Vice President of Partner Strategy at AvePoint. With 19 years at AvePoint and a background as a former managed service provider... more

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In this episode of Partnerships Unraveled, we sit down with Kirsten MacGregor, Global Head of Managed Service Providers at Delinea. Coming to Delinea after nearly eight years building the managed service provider motion at Riverbed ... more

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In this episode of Partnerships Unraveled, we sit down with Jason Henry, Vice President of MSP Platform Sales for the Americas at Hornetsecurity. With three decades of enterprise sales leadership behind him and a mandate to build th... more

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In this episode of Partnerships Unraveled, we sit down with Christina Tubb, Americas Director of Regional Alliance Managers at Ping Identity. With a career spanning theoretical physics, private equity, consulting, and channel leader... more

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Recent Guests

Phylip Morgan
Senior Vice President of Marketplace and Channel Expansion, Pax8
Pax8
Episode: Pax8 Roadshow Special - Phylip Morgan
Gene Kim
VP, Managed Service Provider Program
Absolute Security
Episode: Pax8 Roadshow Special - Gene Kim
Thomas Christensen
Vice President of Partner Ecosystem for Northern, Central and Eastern Europe at IBM
IBM
Episode: Thomas Christensen - Win-Win-Win
Sam Valme
Channel evangelism director for the Americas at AvePoint
AvePoint
Episode: Sam Valme - The secret power of channel evangelism
Elisabeth De Dobbeleer
Senior Vice President, Global Programs at Cisco
Cisco
Episode: Elisabeth De Dobbeleer & Jason Gallo - Cisco 360 Partner Program Deep Dive
Jason Gallo
Global Vice President, Partner Value Acceleration at Cisco
Cisco
Episode: Elisabeth De Dobbeleer & Jason Gallo - Cisco 360 Partner Program Deep Dive
Faraz Siraj
Vice President of Global Partnerships and Alliances
Fortra
Episode: Faraz Siraj - The Golden Doodle Effect
Barry Russell
Senior Vice President of Partnerships
Anaconda
Episode: Barry Russell - The open-source foundation of every AI partnership
Eltjo Hofstee
Global Sales Director at EasyDMARC
EasyDMARC
Episode: Eltjo Hofstee - Unraveling the MSP to MIP journey

Hosts

Michel Toul
Host of Partnerships Unraveled; Head of Marketing at Channext; leads conversations on channel strategy and partner ecosystems.
Effa
Host of Partnerships Unraveled; contributor to discussions on partner marketing and channel programs.

Reviews

4.7 out of 5 stars from 11 ratings
  • Chanel

    Channel Sales Kings & Queens and this address really great vertical !

    Apple Podcasts
    5
    febin6669
    United Arab Emiratesa year ago
  • Super informative and really interesting!

    Only 2 podcasts deep, but this is such a great resource for anyone looking to try and build their channel business

    Apple Podcasts
    5
    joshdscott
    United Kingdom4 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

- Great for channel sales insights and practical tips.
- Positive, actionable takeaways; the hosts keep topics focused on real-world results.
- High-quality guests with deep expertise in partnerships and ecosystems.
- A must-listen resource for anyone building a partner-driven business.

Chart Rankings

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Talking Points

Recent interactions between the hosts and their guests.

Sergio Farache - AI, Efficiency & Scale: Partner Enablement at the Next Level
Q: Talk to me about localization versus globalization and how you balance global strategy with regional flexibility.
He describes a non-sprint, bottom-up approach that respects regional realities, using a common framework and principles to guide decisions while allowing regions to customize execution to their context.
Sergio Farache - AI, Efficiency & Scale: Partner Enablement at the Next Level
Q: Maybe for the uninitiated, you could give us an introduction about who you are and what you do.
Sergio explains his long tenure at a major IT distribution company, his rise to chief strategy and technology officer, and his focus on combining entrepreneurship with large-scale corporate strategy, all while navigating multiple mergers and acquisitions.
Ana Carolina Cardoso Guilhen - Channeling Growth Through Specialization
Q: What does AI mean for today and where is this transformation going for Schneider?
AI is already transforming our business; we are using AI internally, in how we measure partners, and in the solutions we deliver, including new configurations and partnerships to enable AI-driven data centers and services for customers.
Ana Carolina Cardoso Guilhen - Channeling Growth Through Specialization
Q: How do you balance globalization versus localization when running a global program that specializes locally?
The global framework is set at the headquarters, but deployment is driven regionally; we listen to regional feedback, customize benefits, and allow local markets to implement changes that fit their customers, ensuring consistency while recognizing market singularities.
Ana Carolina Cardoso Guilhen - Channeling Growth Through Specialization
Q: Talk to me about the constructs of the company and why you've chosen to build two distinct programs.
Schneider Electric brings IT and OT together by recognizing two distinct partner profiles—IT Solution Providers and data-center focused partners—then tailoring certifications, enablement, and support to each, allowing them to collaborate rather than compete and to deliver end-to-end solutions for customers.

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Frequently Asked Questions About Partnerships Unraveled

What is Partnerships Unraveled about and what kind of topics does it cover?

This show focuses on partnerships, channel marketing, and partner-led growth in technology, often exploring how ecosystems, AI-enabled enablement, and data-driven strategies reshape GTM. Episodes span from building durable partner programs and trust with stakeholders to scaling enablement across thousands of partners, with practical tips on program design, measurement, and regionalized go-to-market. Notable throughlines include the shift from transactional partnerships to value-driven ecosystems, human-centered relationship building, and the careful balance of automation with personalized partner engagement. The format tends to feature senior marketing and partnerships leaders sharing frameworks, real-world anecdotes, and actionable takeawa... more

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How many episodes of Partnerships Unraveled are there?

Partnerships Unraveled launched 4 years ago and published 247 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Partnerships Unraveled?

Recent guests on Partnerships Unraveled include:

1. Phylip Morgan
2. Gene Kim
3. Thomas Christensen
4. Sam Valme
5. Elisabeth De Dobbeleer
6. Jason Gallo
7. Faraz Siraj
8. Barry Russell

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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