
Gain insider agency insights on crafting campaigns that deliver. Join us biweekly on Thursdays as we deep dive into the trends that are defining the future of marketing. Your hosts, TEAM LEWIS VPs of Growth Strategy and Paid Media, Nicole Allen and Rex Petrill, will be joined by in-house experts, clients, and partners to break down how brands can outsmart the competition and win with compelling om... more
| Publishes | Twice monthly | Episodes | 21 | Founded | 4 years ago |
|---|---|---|---|---|---|
| Categories | BusinessMarketing | ||||

On our final Outsmart episode of Season 2, Nicole and Rex look back on their podcasting journey throughout 2022.
In this episode we chat through:
• Highlights from the first two seasons of Outsmart
• How accurate the predictions from our premi... more
On this episode of Outsmart, Nicole and Rex chat with their last guest of 2022, Mark Tay, who leads content marketing in the APAC region at TEAM LEWIS.
In the episode we explore:
• Creating an adaptable, but structured framework for content crea... more
On this episode of Outsmart, Nicole Allen and Rex Petrill are joined by Claude Springer. As the Area Director of Social at Meltwater and an advisor for SupportRoom, a workplace mental health platform, Claude has a unique perspective on social media. more
This week on Outsmart, Nicole Allen and Steph Proos are back for the 2nd part of our special series with Social Media & Digital Content Manager at ASTROGLIDE, Emily Davis.
In the episode we discuss:
• Strategic approaches to partnering with infl... more
This week on Outsmart, Nicole and guest host Steph Proos chat with Social Media & Digital Content Manager at ASTROGLIDE, Emily Davis.
In the episode we explore:
• The delicate dance around advertising restrictions for taboo products
• Creating ... more
On this episode of Outsmart, hosts Rex and Nicole explore what it means to innovate creatively with TEAM LEWIS Global Head of Innovation, Andy Martinus.
In the episode we dive into:
• Why innovation doesn’t always mean looking at the next shiny ... more
This week on Outsmart, your hosts Rex and Nicole dive into all things content marketing with Jeff Coyle, Co-Founder and Chief Strategy Officer at MarketMuse.
In the episode we discuss:
• Viewing content costs through the buying team’s perspectiv... more
On this episode of Outsmart, your hosts Rex and Nicole chat with SVP of Integrated Strategy at TEAM LEWIS, Rebekah Crispin, who specializes in connecting the dots across complex organizations.
In the episode we explore:
• Balancing micro and mac... more
Great stuff. Very informative and educational while being fun and engaging to listen to. Excited for the 2nd season!
How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
Apple Podcasts | #93 |









Listeners, social reach, demographics and more for this podcast.
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Outsmart launched 4 years ago and published 21 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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