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Outsmart

TEAM LEWIS

Gain insider agency insights on crafting campaigns that deliver. Join us biweekly on Thursdays as we deep dive into the trends that are defining the future of marketing. Your hosts, TEAM LEWIS VPs of Growth Strategy and Paid Media, Nicole Allen and Rex Petrill, will be joined by in-house experts, clients, and partners to break down how brands can outsmart the competition and win with compelling om... more

PublishesTwice monthlyEpisodes21Founded4 years ago
Categories
BusinessMarketing

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Latest Episodes

On our final Outsmart episode of Season 2, Nicole and Rex look back on their podcasting journey throughout 2022. 

In this episode we chat through:

• Highlights from the first two seasons of Outsmart

• How accurate the predictions from our premi... more

On this episode of Outsmart, Nicole and Rex chat with their last guest of 2022, Mark Tay, who leads content marketing in the APAC region at TEAM LEWIS.

In the episode we explore:

• Creating an adaptable, but structured framework for content crea... more

On this episode of Outsmart, Nicole Allen and Rex Petrill are joined by Claude Springer. As the Area Director of Social at Meltwater and an advisor for SupportRoom, a workplace mental health platform, Claude has a unique perspective on social media. more

This week on Outsmart, Nicole Allen and Steph Proos are back for the 2nd part of our special series with Social Media & Digital Content Manager at ASTROGLIDE, Emily Davis.

In the episode we discuss:

• Strategic approaches to partnering with infl... more

This week on Outsmart, Nicole and guest host Steph Proos chat with Social Media & Digital Content Manager at ASTROGLIDE, Emily Davis.

In the episode we explore:

• The delicate dance around advertising restrictions for taboo products

• Creating ... more

On this episode of Outsmart, hosts Rex and Nicole explore what it means to innovate creatively with TEAM LEWIS Global Head of Innovation, Andy Martinus.

In the episode we dive into:

• Why innovation doesn’t always mean looking at the next shiny ... more

This week on Outsmart, your hosts Rex and Nicole dive into all things content marketing with Jeff Coyle, Co-Founder and Chief Strategy Officer at MarketMuse.

In the episode we discuss:

• Viewing content costs through the buying team’s perspectiv... more

On this episode of Outsmart, your hosts Rex and Nicole chat with SVP of Integrated Strategy at TEAM LEWIS, Rebekah Crispin, who specializes in connecting the dots across complex organizations.

In the episode we explore:

• Balancing micro and mac... more

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Reviews

5.0 out of 5 stars from 12 ratings
  • Love this podcast

    Great stuff. Very informative and educational while being fun and engaging to listen to. Excited for the 2nd season!

    Apple Podcasts
    5
    Nick DQ
    United States4 years ago

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How many episodes of Outsmart are there?

Outsmart launched 4 years ago and published 21 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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