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Origins of Influence

Dina Fierro

Origins of Influence is a limited podcast series exploring the untold stories of the internet’s earliest creators. Hosted by marketing leader and onetime blogger Dina Fierro, this series revisits the era before the algorithm—when creators built communities on platforms like Blogger, Tumblr, and LiveJournal.

Through intimate conversations with pioneering influencers, creators and founders, Origins ... more

PublishesWeeklyEpisodes15Founded5 months ago
Number of ListenersCategories
Fashion & BeautyArtsBusinessMarketing

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Latest Episodes

This week's episode of Origins of Influence features Kellie Brown — the multi-hyphenate creator, tastemaker, and entrepreneur behind And I Get Dressed, a beloved digital destination for style, and Deeply Madly Modern, her design-focused platform cele... more

Before social media and algorithms, Alison Gary was already shaping the way real women thought about style, confidence, and community. A longtime blogger and digital pioneer, she launched Wardrobe Oxygen in 2005—creating one of the internet’s most en... more

Before social media and algorithms, Tia Williams was already shaping the way we talked about beauty, culture, and women’s inner lives. A former magazine editor turned novelist, she built one of the earliest digital spaces dedicated to Black beauty an... more

In this episode of Origins of Influence, host Dina Fierro sits down with Karen Robinovitz—cultural bellwether, serial entrepreneur, and one of the original architects of the influencer economy. As co-founder of Digital Brand Architects (DBA), Karen h... more

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Reviews

5.0 out of 5 stars from 11 ratings
  • Insightful and inspiring

    If you work in or are even a little curious about the creator economy, Origins of Influence is a gem. Dina, who’s been shaping this space since before “influencer” was a job title, brings on incredible guests to share the stories of the early creators and the people who built the business of influence. It feels like you’re getting the real, behind-the-scenes history from the people who were actually there. Inspiring, smart, and fun to listen to.

    Apple Podcasts
    5
    Yuli Ziv
    United States3 months ago
  • Incredible insights, even better lore

    This is a must-listen for any digital marketer interested or working in (or just intersecting with) the influencer marketing space, regardless of if you’re c-suite or an intern. Dina peels back the layers to reveal the origins of influencer marketing, back to its early days of blogging, tumblr, and partnerships that were birthed from passion, rather than today’s sterile metrics, and how those early days set the path for social and influencer marketing as we know it today. There’s a little bit of... more

    Apple Podcasts
    5
    4eyes101
    United States5 months ago

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1. Bad On Paper
2. The Daily
3. Extended Scenes
4. We Can Do Hard Things
5. Up First from NPR

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Origins of Influence launched 5 months ago and published 15 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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