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Marketing Operations
Revenue Operations
Marketing Analytics
Account-Based Marketing
Customer Success
Martech Solutions
Statistical Tools
Marketing Automation
Target Account Selection
Conversion Rates
KPI
Data Governance
Sales Operations
Partnership Leaders
Buying Committee
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Nearbound Go-To-Market
Adobe
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Ops Cast, by MarketingOps.com, is a podcast for Marketing Operations Pros by Marketing Ops Pros. Hosted by Michael Hartmann, Mike Rizzo & Naomi Liu

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Latest Episodes

Text us your thoughts on the episode or the show!

In this episode of OpsCast, hosted by Michael Hartmann and powered by MarketingOps.com, we’re joined by Ellie Cary, Senior Demand Generation Manager at StarTree. Ellie shares her experience navigatin... more

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In this episode of OpsCast, hosted by Michael Hartmann and powered by MarketingOps.com, we’re joined by Pradeep Manivannan, Martech Consultant at Academy Sports & Outdoors. Pradeep brings extensive e... more

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In this episode of Opscast, Michael Hartmann and Naomi Liu are joined by Karen Kranack, Director of Applied AI Strategy and Experience, to explore the intersection of AI, brand strategy, and trust. K... more

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In this episode of OpsCast, hosted by Michael Hartmann and powered by MarketingOps.com, we are joined by Evan Kubicek, founder of Grow Rogue. Evan brings 15 years of experience in marketing operation... more

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Recent Guests

Pradeep Manivannan
Martech Consultant at Academy Sports & Outdoors with previous roles at eBay, Salesforce, and Nordstrom.
Academy Sports & Outdoors
Episode: Mapping the Customer Journey: B2C Lessons for B2B Teams with Pradeep Manivannan
Karen Kranack
Director of Applied AI Strategy
Episode: Building Trust in an Age of AI with Karen Kranack
Evan Kubicek
Founder of Grow Rogue
Grow Rogue
Episode: The Foundational Operations Gap with Evan Kubitschek
Ahmed Datoo
Former CMO and expert in Marketing Operations
Allgood
Episode: Inside the CMO Mindset: Budget Gaps, Burnout, and the Role of AI with Ahmed Datoo
Dean de la Peña
VP of Identity Data Strategy at Resonate, specializing in predictive consumer intelligence
Resonate
Episode: How AI Upleveled the Promise of Personalization with Dean de la Peña
Leslie Greenwood
Community strategist, advisor, and founder of Chief Evangelist Consulting.
Chief Evangelist Consulting
Episode: Inside the Community-Building Power of Women in Marketing Operations
Alysha Khan
Director of Client Services at Intrasphere and founder of Alpaca Consulting.
Intrasphere
Episode: Inside the Community-Building Power of Women in Marketing Operations
Penny Hill
A seasoned marketing executive currently in a career transition.
Episode: Inside the Community-Building Power of Women in Marketing Operations
Ellie Cary
Senior Demand Manager at StarTree and chapter lead for Dallas in the marketingops.com community.
StarTree
Episode: Inside the Community-Building Power of Women in Marketing Operations

Hosts

Michael Hartmann
Host of Ops Cast, focusing on insights and strategies in marketing operations.
Naomi Liu
Co-host of Ops Cast, actively discussing marketing operations strategies with guests.
Mike Rizzo
Co-host of Ops Cast, contributing expertise in marketing operations.

Reviews

5.0 out of 5 stars from 23 ratings
  • Most useful Marketing Operations podcast available!

    I think marketing ops is one of the most dynamic professions out there because the technology, regulations, and executive expectations are constantly changing. So as a professional, I need to stay current by following voices that aren’t trying to sell me something. Since Ops Cast is sponsored by the Marketingops.com professional community, whose goal is to help me grow in my career, this podcast is the one I trust the most.

    Michael Hartman, Mike Rizzo, and Naomi Lui ask deep questions of their... more

    Apple Podcasts
    5
    WebMikePDX
    United States2 years ago
  • My fave marketing operations podcast!

    I am probably biased because I was a guest, but I love OpsCast! Lots of relevant topics. I like to listen on my lunch break.

    Apple Podcasts
    5
    algno
    United States3 years ago
  • Excellent Content

    I thoroughly enjoy learning from each and every one of these episodes.

    Apple Podcasts
    5
    misterizzo88
    United States4 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Listeners appreciate the depth of discussions and practical insights provided by the hosts and their expert guests.
Many find the podcast to be a trusted source for staying updated on marketing operations trends and practices.
The show's focus on fostering growth in marketing careers through relevant content is highly valued.

Chart Rankings

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Talking Points

Recent interactions between the hosts and their guests.

Mapping the Customer Journey: B2C Lessons for B2B Teams with Pradeep Manivannan
Q: How important is customer journey mapping for marketing operations teams?
Customer journey mapping is crucial because it helps identify potential churn points and allows businesses to strategize on how to engage and retain customers effectively.
Mapping the Customer Journey: B2C Lessons for B2B Teams with Pradeep Manivannan
Q: What are some of the similarities and differences between B2B and B2C marketing approaches?
B2B marketing tends to be more sensitive to customer retention as losing a single client can mean significant revenue loss, whereas B2C focuses on understanding and engaging with diverse customer segments.
Building Trust in an Age of AI with Karen Kranack
Q: What are the six considerations for building trust in this AI-enabled world?
The considerations include leading with transparency, addressing data privacy, committing to ethical AI, promoting human oversight, and empowering consumers.
Building Trust in an Age of AI with Karen Kranack
Q: How do you balance speed to adopt AI with building sustainable trust internally?
Organizations need to foster a culture of experimentation and ensure that employees understand the benefits and functionalities of AI tools to create internal trust.
Building Trust in an Age of AI with Karen Kranack
Q: What are some of the lessons you've seen or learned from organizations adopting AI?
Organizations feel intense pressure to adopt AI but need to assess whether they truly require these tools. It's crucial to integrate dedicated staff for successful AI adoption.

Audience Metrics

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Frequently Asked Questions About Ops Cast

What is Ops Cast about and what kind of topics does it cover?

Consisting primarily of discussions centered on the challenges and innovations within marketing operations, this podcast features expert guests sharing their insights into various aspects of the field. Common themes include the integration of sales and marketing, the application of AI in operations, the management of marketing data, and strategies for effective go-to-market execution. Each episode offers practical advice and detailed reflections from industry leaders, making it a valuable resource for professionals looking to enhance their skills in marketing operations and stay updated on industry trends.

Where can I find podcast stats for Ops Cast?

Rephonic provides a wide range of podcast stats for Ops Cast. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to Ops Cast and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.

How many listeners does Ops Cast get?

Rephonic provides a full set of podcast information for three million podcasts, including the number of listeners. View further listenership figures for Ops Cast, including podcast download numbers and subscriber numbers, so you can make better decisions about which podcasts to sponsor or be a guest on. You will need to upgrade your account to access this premium data.

What are the audience demographics for Ops Cast?

Rephonic provides comprehensive predictive audience data for Ops Cast, including gender skew, age, country, political leaning, income, professions, education level, and interests. You can access these listener demographics by upgrading your account.

How many subscribers and views does Ops Cast have?

To see how many followers or subscribers Ops Cast has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to Ops Cast?

These podcasts share a similar audience with Ops Cast:

1. Humans of Martech
2. HBR IdeaCast
3. CNBC's "Fast Money"
4. Up First from NPR
5. The Diary Of A CEO with Steven Bartlett

How many episodes of Ops Cast are there?

Ops Cast launched 4 years ago and published 216 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Ops Cast?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for Ops Cast?

Rephonic pulls ratings and reviews for Ops Cast from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

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How do I access podcast episode transcripts for Ops Cast?

Rephonic provides full transcripts for episodes of Ops Cast. Search within each transcript for your keywords, whether they be topics, brands or people, and figure out if it's worth pitching as a guest or sponsor. You can even set-up alerts to get notified when your keywords are mentioned.

What guests have appeared on Ops Cast?

Recent guests on Ops Cast include:

1. Pradeep Manivannan
2. Karen Kranack
3. Evan Kubicek
4. Ahmed Datoo
5. Dean de la Peña
6. Leslie Greenwood
7. Alysha Khan
8. Penny Hill

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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