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Marketing Operations
Revenue Operations
Marketing Analytics
Account-Based Marketing
Customer Success
Martech Solutions
Statistical Tools
Marketing Automation
Target Account Selection
Conversion Rates
KPI
Data Governance
Sales Operations
Partnership Leaders
Buying Committee
Sales Alignment
Nearbound Go-To-Market
Cloudflare
Adobe
Sales Strategies

Ops Cast, by MarketingOps.com, is a podcast for Marketing Operations Pros by Marketing Ops Pros. Hosted by Michael Hartmann, Mike Rizzo & Naomi Liu

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Latest Episodes

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In this episode of OpsCast, hosted by Michael Hartmann and powered by MarketingOps.com, we are joined by Sari Hegewald, Vice President of Marketing Operations at CeriFi. Sari leads a 10-person team c... more

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In this episode of OpsCast, hosted by Michael Hartmann and powered by MarketingOps.com, we are joined by Chris Golec, Founder and CEO of Channel99, and Emily Gustin, Business Development Manager at L... more

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In this special 200th episode of OpsCast, hosted by Michael Hartmann and powered by MarketingOps.com, we are joined by Monica Wright, growth and demand generation leader with deep experience in both ... more

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In this episode of OpsCast, hosted by Michael Hartmann and powered by MarketingOps.com, we’re joined by Jon Russo, founder of B2B Fusion and former CMO of high-tech companies across Silicon Valley, N... more

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Recent Guests

Monica Wright
A growth and demand generation leader with extensive experience in operations.
Episode: Bridging the Gap: Building Mutual Understanding Between Marketing and Ops with Monica Wright
Jon Russo
Founder of B2B Fusion and former CMO with extensive experience in high tech companies.
B2B Fusion
Episode: Translating Data to Boardroom Impact with Jon Russo
Ellie Cary
Senior Demand Gen Manager at StarTree
StarTree
Episode: When ROI Comes for Your MQLs: Hard Truths with Ellie Cary
Pradeep Manivannan
Martech Consultant at Academy Sports & Outdoors with previous roles at eBay, Salesforce, and Nordstrom.
Academy Sports & Outdoors
Episode: Mapping the Customer Journey: B2C Lessons for B2B Teams with Pradeep Manivannan
Karen Kranack
Director of Applied AI Strategy
Episode: Building Trust in an Age of AI with Karen Kranack
Evan Kubicek
Founder of Grow Rogue
Grow Rogue
Episode: The Foundational Operations Gap with Evan Kubitschek
Ahmed Datoo
Former CMO and expert in Marketing Operations
Allgood
Episode: Inside the CMO Mindset: Budget Gaps, Burnout, and the Role of AI with Ahmed Datoo
Dean de la Peña
VP of Identity Data Strategy at Resonate, specializing in predictive consumer intelligence
Resonate
Episode: How AI Upleveled the Promise of Personalization with Dean de la Peña
Andrea Frazier
Senior Revenue Operations Technical Consultant
Episode: Will MQAs Replace MQLs? with Andrea Frazier and Jessica Fewless

Hosts

Michael Hartmann
Host known for his expertise in marketing operations and experience in facilitating insightful discussions with industry leaders.
Naomi Liu
Co-host with a strong focus on community building within marketing operations, bringing diverse perspectives to discussions.
Mike Rizzo
Co-host frequently engaging with guests on relevant marketing operations topics, emphasizing practical solutions for professionals.

Reviews

5.0 out of 5 stars from 23 ratings
  • Most useful Marketing Operations podcast available!

    I think marketing ops is one of the most dynamic professions out there because the technology, regulations, and executive expectations are constantly changing. So as a professional, I need to stay current by following voices that aren’t trying to sell me something. Since Ops Cast is sponsored by the Marketingops.com professional community, whose goal is to help me grow in my career, this podcast is the one I trust the most.

    Michael Hartman, Mike Rizzo, and Naomi Lui ask deep questions of their... more

    Apple Podcasts
    5
    WebMikePDX
    United States2 years ago
  • My fave marketing operations podcast!

    I am probably biased because I was a guest, but I love OpsCast! Lots of relevant topics. I like to listen on my lunch break.

    Apple Podcasts
    5
    algno
    United States3 years ago
  • Excellent Content

    I thoroughly enjoy learning from each and every one of these episodes.

    Apple Podcasts
    5
    misterizzo88
    United States4 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Listeners appreciate the insightful discussions and practical advice provided, describing the content as essential for professional growth.
Many enjoy the relevant topics and guest experiences shared, highlighting the welcoming community feel fostered by the hosts.

Chart Rankings

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Talking Points

Recent interactions between the hosts and their guests.

Bridging the Gap: Building Mutual Understanding Between Marketing and Ops with Monica Wright
Q: What signs indicate an organization is relying too much on brute force?
Red flags include inconsistencies in data management and an overreliance on spreadsheets.
Bridging the Gap: Building Mutual Understanding Between Marketing and Ops with Monica Wright
Q: What advice would you give to marketers?
Marketers should understand how operations really works and the importance of collaboration.
When ROI Comes for Your MQLs: Hard Truths with Ellie Cary
Q: Can you talk about what happened in a general sense, probably, and kind of what it revealed about maybe how you believe that marketing's performance impact is measured for most organizations?
Cary discusses experiencing organizational restructures where marketing met its MQL goals but was scrutinized for spending, highlighting the need for effective cost management and transparency around marketing's impact on revenue generation.
Mapping the Customer Journey: B2C Lessons for B2B Teams with Pradeep Manivannan
Q: How important is customer journey mapping for marketing operations teams?
Customer journey mapping is crucial because it helps identify potential churn points and allows businesses to strategize on how to engage and retain customers effectively.
Mapping the Customer Journey: B2C Lessons for B2B Teams with Pradeep Manivannan
Q: What are some of the similarities and differences between B2B and B2C marketing approaches?
B2B marketing tends to be more sensitive to customer retention as losing a single client can mean significant revenue loss, whereas B2C focuses on understanding and engaging with diverse customer segments.

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Frequently Asked Questions About Ops Cast

What is Ops Cast about and what kind of topics does it cover?

A podcast centered on the rapidly evolving field of marketing operations, featuring discussions that cover pivotal aspects of marketing strategy and technology. The episodes delve into various themes such as customer journey mapping, the impact of artificial intelligence in marketing, and the significance of collaboration between marketing and sales teams. Industry experts and experienced professionals share valuable insights drawn from their careers, offering listeners practical guidance on overcoming operational challenges and addressing emerging trends. With a keen focus on fostering community and professional growth, this content serves as a vital resource for marketing operations professionals aiming to enhance their skills and navigat... more

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How many listeners does Ops Cast get?

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To see how many followers or subscribers Ops Cast has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to Ops Cast?

These podcasts share a similar audience with Ops Cast:

1. Planet Money
2. Freakonomics Radio
3. Marketplace
4. Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold
5. Hard Fork

How many episodes of Ops Cast are there?

Ops Cast launched 4 years ago and published 220 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Ops Cast?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for Ops Cast?

Rephonic pulls ratings and reviews for Ops Cast from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

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What guests have appeared on Ops Cast?

Recent guests on Ops Cast include:

1. Monica Wright
2. Jon Russo
3. Ellie Cary
4. Pradeep Manivannan
5. Karen Kranack
6. Evan Kubicek
7. Ahmed Datoo
8. Dean de la Peña

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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