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Marketing Operations
Revenue Operations
Artificial Intelligence
B2B Marketing
Demand Generation
Marketing Automation
Marketing Technology
Data Management
Account-Based Marketing
AI In Marketing
Marketing Analytics
B2C Marketing
Data-Driven Marketing
Consulting
Customer Experience
Sales Operations
Digital Marketing
Mopsapalooza
Data Governance
Customer Success

Ops Cast, by MarketingOps.com, is a podcast for Marketing Operations Pros by Marketing Ops Pros. Hosted by Michael Hartmann, Mike Rizzo & Naomi Liu

PublishesWeeklyEpisodes262Founded5 years ago
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Latest Episodes

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AI is becoming part of every Marketing Ops workflow. But what if the most valuable skills in the future aren't technical at all?

In this episode of Ops Cast, Michael Hartmann sits down with Debby Ma... more

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AI is changing Marketing Ops. But the biggest change may have nothing to do with technology.

In this episode of Ops Cast, Michael Hartmann is joined by Abby Koble, Vice President of Global Marketing... more

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Your GTM tech stack is probably costing you more than you think.

Not because of software licenses alone, but because of underused tools, overlapping platforms, broken processes, and hidden revenue l... more

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What does mid-2026 actually feel like for the people running marketing and revenue ops? And has AI made the work better, or just harder in new ways?

Michael Hartmann is back with co-hosts Naomi Liu ... more

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Recent Guests

Paul Shirer
Founder and CEO of Infinite Ideas AI; director of AI and go-to-market technology at Bridge Partners
Infinite Ideas AI
Episode: Why Most AI Initiatives Fail with Paul Shirer
Andrea Tarrell
president of the tech services line at Trilliad and CEO of Sercante, a Trilliad company
Trilliad/Sercante
Episode: Moving Faster Without Breaking Everything - AI, Risk, and the Human Side of Change with Andrea Tarrell
David York
Chief AI and Innovation Officer at Helix CXM
Helix CXM
Episode: The Dirty Little Secret of AI in Marketing Ops With David York
Ondar Tarlow
Marketing consultant and former chief marketing officer
Independent/Consultant
Episode: From Marketing Spend to Business Strategy with Ondar Tarlow
Kira Troilo
Founder, Art & Soul Consulting; advisor on team collaboration under pressure
Art & Soul Consulting
Episode: Stop Performing at Work And Start Rehearsing With Kira Troilo
Chelsea Gill
CMO at Resultant
Resultant
Episode: From Marketing to RevOps - What It Actually Takes to Build It From Scratch with Chelsea Gill
Dr. Debbie Qaqish
Original pioneer of revenue marketing
Growth Factor
Episode: From Revenue Marketing to Resilient Marketing: How Operators Actually Survive the Next Era with Dr. Debbie Qaqish
Mike Barton
Leads Corporate Communications and Content Marketing at AudioEye
AudioEye
Episode: You’re Ignoring 25% of Your Audience - And Ops Owns It with Mike Barton
Michael Yehoshua
Chief Marketing Officer at WiseStamp
WiseStamp
Episode: From $500K to $22K: Rebranding, AI, and the New Rules of Growth with Michael Yehoshua

Hosts

Michael Hartmann
Host of Ops Cast; MarketingOps.com / MoPros
Naomi Liu
Host of Ops Cast; MarketingOps.com / MoPros
Mike Rizzo
Host of Ops Cast; MarketingOps.com / MoPros

Reviews

5.0 out of 5 stars from 23 ratings
  • Most useful Marketing Operations podcast available!

    I think marketing ops is one of the most dynamic professions out there because the technology, regulations, and executive expectations are constantly changing. So as a professional, I need to stay current by following voices that aren’t trying to sell me something. Since Ops Cast is sponsored by the Marketingops.com professional community, whose goal is to help me grow in my career, this podcast is the one I trust the most.

    Michael Hartman, Mike Rizzo, and Naomi Lui ask deep questions of their... more

    Apple Podcasts
    5
    WebMikePDX
    United States2 years ago
  • My fave marketing operations podcast!

    I am probably biased because I was a guest, but I love OpsCast! Lots of relevant topics. I like to listen on my lunch break.

    Apple Podcasts
    5
    algno
    United States4 years ago
  • Excellent Content

    I thoroughly enjoy learning from each and every one of these episodes.

    Apple Podcasts
    5
    misterizzo88
    United States5 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Most useful Marketing Operations podcast available!
Excellent Content
My fave marketing operations podcast!

Chart Rankings

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Apple Podcasts
#238
Poland/Business/Marketing

Talking Points

Recent interactions between the hosts and their guests.

Fix the System, Fix the Results: Mapping Marketing Ops for Real Performance with Joe Bockerstette
Q: What should a smaller marketing ops team do first if they want to start improving their system?
Identify the primary purpose of the system (e.g., lead generation or brand awareness), enumerate the required deliverables and processes, map ownership, and begin with quick wins while planning for broader organizational alignment.
Fix the System, Fix the Results: Mapping Marketing Ops for Real Performance with Joe Bockerstette
Q: How do you approach mapping and what does your Paragon method involve?
We map each process with a process owner and team, use a 360-degree Paragon framework in Vizio, create a process playbook per process, identify red clouds, and develop a system alignment workshop to resolve gaps and create a year-long improvement plan.
Fix the System, Fix the Results: Mapping Marketing Ops for Real Performance with Joe Bockerstette
Q: What is a business system and how does it relate to marketing in a growing organization?
A business system is a collection of processes designed to fulfill a core enterprise purpose, and marketing should be viewed as its own system with a clear set of deliverables, processes, and an alignment with sales to generate qualified leads.
The Dirty Little Secret of AI in Marketing Ops With David York
Q: Can you share a concrete example of AI enabling new opportunities rather than just cost savings?
IKEA's AI-driven customer service and design consultant program showed how 65% of inquiries could be handled by AI, freeing human agents to focus on higher-value tasks and enabling new revenue streams from in-house design consulting.
The Dirty Little Secret of AI in Marketing Ops With David York
Q: How should teams handle risk and the pace of change when adopting AI?
Treat AI adoption like a dynamic roadmap: adjust frequently, revisit priorities as capabilities evolve, and ensure changes are driven by measurable value rather than chasing every new feature.

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Frequently Asked Questions About Ops Cast

What is Ops Cast about and what kind of topics does it cover?

A pragmatic, operator-focused show that brings together marketing operations leaders, revenue operations, and growth practitioners to discuss how to turn theory into measurable business impact. Episodes frequently cover AI adoption in go-to-market, data governance, cross-functional collaboration, and customer-first strategies, with guests ranging from CMO-level operators to technologists and consultants. The show stands out for its emphasis on practical frameworks, risk management, and culture—often highlighting how to align marketing and sales, improve customer journeys, and embed operational excellence across organizations. Those considering sponsorship or guesting can expect content that blends hands-on tactics with big-picture strategy,... more

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How many episodes of Ops Cast are there?

Ops Cast launched 5 years ago and published 262 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Ops Cast?

Recent guests on Ops Cast include:

1. Paul Shirer
2. Andrea Tarrell
3. David York
4. Ondar Tarlow
5. Kira Troilo
6. Chelsea Gill
7. Dr. Debbie Qaqish
8. Mike Barton

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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