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Artwork for ON THE MOVE: Transportation Sales & Marketing Success Stories

ON THE MOVE: Transportation Sales & Marketing Success Stories

Transportation Sales & Marketing Association
Artificial Intelligence
TMSA
Elevate
Transportation and Logistics
Transportation Marketing and Sales Association
Formula L
Logistics
Cargo Theft
Benchmarking
Truckers Against Trafficking
Freight Market
AI In Marketing
Networking
Traffic Club Of Chicago
Mohawk Global
ICP (ideal Customer Profile)
Nationwide Equipment Transportation
Manifest
Transportation
Human Trafficking

"ON THE MOVE: Transportation Sales & Marketing Success Stories" is your weekly dose of inspiration and insights into the dynamic world of transportation sales and marketing. Join us as we delve into captivating success stories and glean valuable strategies from industry leaders, empowering you to excel in this fast-paced field. Whether you're a seasoned professional or just starting out, tune in t... more

PublishesWeeklyEpisodes102Founded2 years ago
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MarketingBusinessNon-Profit

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Artwork for ON THE MOVE: Transportation Sales & Marketing Success Stories

Latest Episodes

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In this episode of TMSA’s On the Move, Jennifer Karpus-Romain welcomes Holly LaBoda, Founder and Chief Growth Officer of Formula L, back to the show for her third appearance. Holly shares what she’s seeing inside sales organizatio... more

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Having access to more data doesn’t automatically lead to better sales. In this episode of TMSA’s On the Move, Jennifer Karpus-Romain talks with Matt Nash of SalesIntel about how transportation sales and marketing teams can actuall... more

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In this episode of TMSA’s On the Move, Jennifer Karpus-Romain talks with Steve Vest, Founder, Owner & President of Nationwide Equipment Transportation, about more than 20 years of building a business and selling freight. Steve sha... more

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In this episode of TMSA’s On the Move, Jennifer Karpus-Romain talks with Robin Huling about what it really means to take a people-first approach to AI. Ahead of Robin’s session at TMSA’s Marketing Virtual Accelerator, they explore... more

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In this episode of TMSA’s On the Move, Jennifer Karpus-Romain talks with Bob Book, Vice President of Marketing for Road Dog Care Company and Revolution Trucking, about building brands that understand and serve the people behind th... more

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In this episode of On the Move, Jennifer Karpus-Romain welcomes Doug Davila, Vice President of Strategy at Position : Global, for a conversation about one of the most overlooked drivers of marketing success: knowing exactly who yo... more

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In this episode of TMSA’s On the Move, Jennifer Karpus-Romain talks with Ben Adams about his career journey and the critical role customer success and onboarding play in transportation and logistics. Ben shares how companies can c... more

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In this episode of On the Move, Jennifer Karpus-Romain sits down with Will

Jenkins, Founder and CEO of Journey, to discuss why branding has become one of

the most overlooked growth drivers in transportation and logistics. Will sha... more

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Recent Guests

Holly LaBoda
Founder and CGO of Formula L
Formula L
Episode: Moving Deals Forward: Creating Momentum Without the Pressure
Matthew Nash
Senior Account Executive at SalesIntel
SalesIntel
Episode: Beyond the Database: How to Actually Put Your Sales Data to Work
Steve Vest
Founder, Owner and President of Nationwide Equipment Transportation
Nationwide Equipment Transportation
Episode: Selling Freight, Building Relationships, and Showing Up Online
Robin Huling
Founder of Warner Development
Warner Development
Episode: People-First AI: Smarter Marketing Without Losing the Human Element with Robin Huling
Bob Book
Vice President of Marketing at Road Dog Care Company and Revolution Trucking
Road Dog Care Company; Revolution Trucking
Episode: Turning Driver Appreciation into Year-Round Driver Care
Doug Davila
VP of Marketing Strategy at Polarization Global
Polarization Global
Episode: Why Everybody Is Not Your Customer
Ben Adams
Customer Success and Onboarding Manager at COFC Logistics
COFC Logistics
Episode: Why Customer Success Begins Before the First Shipment
Will Jenkins
CEO and founder of Journey
Journey
Episode: Building Brands That Move Business Forward
Sarah Ahern
Partner at PATH Growth
PATH Growth
Episode: Why Benchmarking Matters More Than Ever

Host

Jennifer Karpus-Romain
Executive Director of TMSA; host of the show

Talking Points

Recent interactions between the hosts and their guests.

Why Customer Success Begins Before the First Shipment
Q: What does your role involve and how does it impact the company's onboarding and customer experience?
Ben describes his role as a blend of customer-facing coordination and internal liaison, bridging sales, operations, and finance to ensure a smooth onboarding, tailored training, proactive problem solving, and a plan for post-onboarding support. He emphasizes standardizing processes while personalizing for pain points, and the value of documenting guides and keeping teams aligned.
Why Customer Success Begins Before the First Shipment
Q: Can you describe your origin story in the logistics industry and what drew you to it?
Ben Adams explains he entered logistics almost by accident while studying marketing and international business, taking an internship that led to a logistics coordinating position, and gradually moving up through different roles while staying energized by the fast-paced nature of the field.
People-First AI: Smarter Marketing Without Losing the Human Element with Robin Huling
Q: How should teams approach tool selection among the many AI options?
Identify the problem you are solving, consider which platform handles that best, and avoid chasing every new shiny tool; focus on tools that fit your data, workflows, and team capabilities.
People-First AI: Smarter Marketing Without Losing the Human Element with Robin Huling
Q: What is one tip to start building an internal use case for AI adoption besides taking notes?
Understand the actual tasks and reverse engineer the required outputs, then involve cross-functional stakeholders to decide what the AI should do and how it should interact across departments.
People-First AI: Smarter Marketing Without Losing the Human Element with Robin Huling
Q: Where do you think AI can genuinely give marketers more bandwidth without sacrificing creativity?
AI can gather, organize, and summarize data to free up human time for creative and strategic work, while humans steer the narrative and ensure the output aligns with brand and client needs.

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Frequently Asked Questions About This Podcast

What is This Podcast about and what kind of topics does it cover?

This show focuses on the intersection of transportation sales, marketing, and technology, featuring practical strategy stories, industry benchmarking insights, and leadership perspectives from within the logistics ecosystem. Episodes routinely cover data-driven growth, AI-enabled pricing and marketing, CRM and Ops alignment, and how to navigate regulatory and competitive shifts in freight, including topics like broker liability, cargo security, and crisis communications. Notable throughlines include the emphasis on collaboration between sales, marketing, and operations; the value of member-driven education and events; and how real-world case studies translate into repeatable playbooks for transportation businesses. The format often blends e... more

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1. Pod Save America
2. The Ezra Klein Show

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this podcast launched 2 years ago and published 102 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on this podcast?

Recent guests on this podcast include:

1. Holly LaBoda
2. Matthew Nash
3. Steve Vest
4. Robin Huling
5. Bob Book
6. Doug Davila
7. Ben Adams
8. Will Jenkins

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