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Artwork for Navigating Sports Business

Navigating Sports Business

AJ Maestas
Ticket Sales
NCAA
College Athletics
Private Equity
Club América
NFL
Fan Engagement
Major League Baseball
NBA
Fan Experience
Pro Volleyball Federation
Cirque Du Soleil
Mclaren Racing
Phoenix Mercury
College Sports
Sailgp
Prediction Markets
Youth Sports
Sports Betting
WNBA

Gain exclusive insight into the professional and personal worlds of high-level executives in sports and entertainment as we host top decision-makers in the industry to discuss emerging topics, their business, careers, and personal life stories. From collegiate conference commissioners to professional sports team executives and owners, to CMOs and leading marketers at global brands, Navigating Spor... more

PublishesWeeklyEpisodes282Founded5 years ago
Number of ListenersCategories
SportsBusiness

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Artwork for Navigating Sports Business

Latest Episodes

From our annual predictions episode, AJ and Charles explore whether or not the NFL will have a new media rights deal by this time next year.

The league already demands $12B annually and they are looking for a 50%-100% increase in their next deal. W... more

The NBA is officially taking bids and vetting investors for NBA Europe.

AJ and Charles discuss the value proposition for investors, the upside and risk for the NBA, and what this means for the global basketball ecosystem.

They also explore which ... more

Mike Dillon – CFO of the Pittsburgh Penguins – on the "triangle offense" of ticketing, marketing, & strategy that allows them to react to data models and test new initiatives throughout the season.

He cites the example of optimizing games with lowe... more

Katie Bynum Aznavorian — Chief Strategy and Growth Officer at the United States Olympic & Paralympic Committee — breaks down how Team USA built on the momentum of past Olympic Games at the Milano Cortina 2026 Olympics.

That approach led to even gre... more

Key Facts

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Podcast Host
Number of Listeners
Find out how many people listen to this podcast per episode and each month.

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Recent Guests

Mike Dillon
CFO of the Pittsburgh Penguins
Pittsburgh Penguins
Episode: 141. Mike Dillon - Pittsburgh Penguins
Katie Bynum Aznavorian
Chief Strategy and Growth Officer at the United States Olympic and Paralympic Committee
USOPC
Episode: 140. USOPC - Katie Bynum Aznavorian
David Dunn
Founder and CEO of Athletes First, a sports representation agency
Athletes First
Episode: 136. David Dunn - Athletes First
Jeb Terry
President and CEO of COSM
COSM
Episode: 131. Jeb Terry - Cosm
Eric Ratchman
Chief Revenue Officer of FanDuel Sports Network
FanDuel Sports Network
Episode: 129. Eric Ratchman - FanDuel Sports Network
Haley Rosen
Founder and CEO of Just Women's Sports
Just Women's Sports
Episode: 126. Haley Rosen - Just Women's Sports
Amber Cox
Chief Operating Officer and General Manager of the Indiana Fever
Indiana Fever
Episode: 124. Amber Cox - Indiana Fever
Bruce Bassett
Distinguished professor of computer science and AI expert
University of Johannesburg, University of Cape Town, Grai Labs
Episode: 123. Bruce Bassett - AI Expert
Robert Davari
CEO and founder of Tixr
Tixr
Episode: 122. Robert Davari - Tixr

Host

Charles Rolston
VP of Consulting at Navigate; frequent guest/host with focus on sponsorships, governance, and partnerships.

Reviews

4.8 out of 5 stars from 75 ratings
  • Great listen for those in sports industry

    Interesting conversation with awesome insight into many topics and big time guests!

    Apple Podcasts
    5
    julielfrank
    United States2 years ago
  • Best in the SportsBiz

    AJ never fails to deliver an amazing episode. Featuring a network of professionals spanning all sides of the sports industry, there’s certainly something to be learned from each guest. Really would recommend for anyone interested in sport- whether you’re a casual fan or work in the industry yourself.

    Apple Podcasts
    5
    RachelBernardo
    United States3 years ago
  • Best guest lineup of any sports biz podcast

    Some really fascinating guests have been featured and AJ and Jeff are great hosts who get the most out of their interviews.

    Apple Podcasts
    5
    jackiemoon8
    United States3 years ago
  • Essential for intelligent sports fans and industry insiders

    AJ Maestas explores the people behind the sports industry - many of them made history as sportswomen and men themselves. We hear their personal stories, but he also asks the deciders where baseball, football, even cricket, are heading, as young fans set the agenda for the future. Can the NFL do more about diversity and inclusion? Should baseball games be shorter? How do you work with the TV Networks and the E-Sports and gaming franchises? This podcast really is a weekly journey into the future o... more

    Apple Podcasts
    5
    MediaMcDonald
    United States5 years ago
  • Must listen

    Great podcast for those interested in sports business! Fascinating guests and conversations. AJ is an awesome host.

    Apple Podcasts
    5
    D ANG
    United States5 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Insights on sponsorships and data-driven impact are valuable for sponsorship buyers.
Hosts pull practical, industry-grounded perspectives with strong guest lineups.
Discussions mix business strategy with personal leadership stories, appealing to industry insiders and aspiring leaders.

Top Sports Podcasts

Talking Points

Recent interactions between the hosts and their guests.

141. Mike Dillon - Pittsburgh Penguins
Q: What concrete steps did you take to achieve a ticket-revenue record in a year the team didn't make the playoffs?
Implemented dynamic pricing, cleaned up the discounting strategies that eroded value for season-ticket holders, focused on filling the building for home-ice moments, invested in marketing, and targeted the best 10 games to maximize attendance and ancillary revenue.
141. Mike Dillon - Pittsburgh Penguins
Q: Does the season's performance change your day-to-day planning or lead to midseason adjustments in marketing or ticketing strategy?
Yes, but the core is to maintain the right processes and cadence; adjustments focus on opportunities and market response rather than chasing on-ice results, including targeted promotions for marquee games and optimizing pricing and communications.
141. Mike Dillon - Pittsburgh Penguins
Q: How did you get to where you are now, given your varied background and why Pittsburgh for this role?
A blend of relationships and strategic thinking guided the transition; the Penguins needed a strategic finance leader who could implement processes, with a non-traditional background seen as an asset, and the ownership group connected with the right vision to leverage this shift.
140. USOPC - Katie Bynum Aznavorian
Q: What is Making Team USA and why is it important for the movement and its partners?
Making Team USA is a program to streamline fan consumption, deepen partnerships with NGBs, and package stories for commercial partners, ultimately solving fragmentation in the ecosystem and driving better marketing and fan engagement.
140. USOPC - Katie Bynum Aznavorian
Q: Can you explain how the USOPC funds its activities and what role donors play in supporting athletes and storytelling?
Funding is privately sourced through donors and sponsorships; philanthropy supports retirement funds for athletes and programmatic costs, while sponsorships fuel the expensive Olympic program and fan engagement initiatives.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
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Professions
Age Range
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Frequently Asked Questions About Navigating Sports Business

What is Navigating Sports Business about and what kind of topics does it cover?

Entrepreneurial leaders and top decision-makers in sports and entertainment take center stage to discuss the business of sports, sponsorships, media rights, and fan engagement. Episodes frequently explore how data, sponsorship strategy, and evolving media landscapes drive revenue, brand value, and the fan experience, with behind-the-scenes looks at Olympic planning, college athletics, athlete representation, and the next generation of digital-native sports platforms. Notable threads include the intersection of private capital with athletics, the ROI of coaching hires, and the ongoing evolution of partnerships and fan-centric activations driven by technology and data. The show tends to feature deep dives with operators at Navigate, athletic ... more

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Which podcasts are similar to Navigating Sports Business?

These podcasts share a similar audience with Navigating Sports Business:

1. SBJ Morning Buzzcast
2. The Varsity
3. The Sports Media Podcast
4. Canzano and Wilner
5. The Prof G Pod with Scott Galloway

How many episodes of Navigating Sports Business are there?

Navigating Sports Business launched 5 years ago and published 282 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Navigating Sports Business?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

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What guests have appeared on Navigating Sports Business?

Recent guests on Navigating Sports Business include:

1. Mike Dillon
2. Katie Bynum Aznavorian
3. David Dunn
4. Jeb Terry
5. Eric Ratchman
6. Haley Rosen
7. Amber Cox
8. Bruce Bassett

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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