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Artwork for Navigating Sports Business

Navigating Sports Business

AJ Maestas
Ticket Sales
NBA
NCAA
College Athletics
Private Equity
Club América
NFL
Fan Engagement
Major League Baseball
Fan Experience
Cirque Du Soleil
Pro Volleyball Federation
Mclaren Racing
Phoenix Mercury
College Sports
Sailgp
Prediction Markets
Youth Sports
Sports Betting
WNBA

Gain exclusive insight into the professional and personal worlds of high-level executives in sports and entertainment as we host top decision-makers in the industry to discuss emerging topics, their business, careers, and personal life stories. From collegiate conference commissioners to professional sports team executives and owners, to CMOs and leading marketers at global brands, Navigating Spor... more

PublishesWeeklyEpisodes289Founded6 years ago
Number of ListenersCategories
SportsBusiness

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Artwork for Navigating Sports Business

Latest Episodes

Ryan McCarthy — Board of Visitors Member at Virginia Tech — explains the power of athletics to bring positive global exposure to a university.

Smart investments in athletics have the potential for as much as $1B in ROI, and universities like Virgin... more

Radhika Duggal - CMO of Major League Soccer - has an opportunity to ride the wave of soccer fandom in U.S. that is building around the FIFA World Cup. She explains how she works with marketers from all 30 MLS clubs to ensure they capitalize on this h... more

"Most clients want to push create something completely cutting edge."

Brian Mirakian - Senior Principal at Populous - on how they work with visionary team owners to push boundaries to bring something new to the marketplace with their venue designs.... more

Board members and university administrators are spending an increasing amount of time on athletics.

Ryan McCarthy — Board of Visitors Member at Virginia Tech — joined our podcast with insight on the goals of a university and the role that athletics... more

Key Facts

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Number of Listeners
Find out how many people listen to this podcast per episode and each month.

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Recent Guests

Ryan McCarthy
Board Member, Virginia Tech; former Secretary of the Army
Virginia Tech
Episode: 145. Ryan McCarthy - Virginia Tech
Brian Mirakian
Senior principal at Populous
Populous
Episode: 144. Populous - Brian Mirakian
Mike Dillon
CFO of the Pittsburgh Penguins
Pittsburgh Penguins
Episode: 141. Mike Dillon - Pittsburgh Penguins
Katie Bynum Aznavorian
Chief Strategy and Growth Officer at the United States Olympic and Paralympic Committee
USOPC
Episode: 140. USOPC - Katie Bynum Aznavorian
David Dunn
Founder and CEO of Athletes First, a sports representation agency
Athletes First
Episode: 136. David Dunn - Athletes First
Jeb Terry
President and CEO of COSM
COSM
Episode: 131. Jeb Terry - Cosm
Eric Ratchman
Chief Revenue Officer of FanDuel Sports Network
FanDuel Sports Network
Episode: 129. Eric Ratchman - FanDuel Sports Network
Haley Rosen
Founder and CEO of Just Women's Sports
Just Women's Sports
Episode: 126. Haley Rosen - Just Women's Sports
Amber Cox
Chief Operating Officer and General Manager of the Indiana Fever
Indiana Fever
Episode: 124. Amber Cox - Indiana Fever

Hosts

AJ Maestas
Founder of Navigate; Host of Navigating Sports Business
Charles Rolston
Host of Navigating Sports Business; VP/Consulting background mentioned in various appearances

Reviews

4.8 out of 5 stars from 75 ratings
  • Great listen for those in sports industry

    Interesting conversation with awesome insight into many topics and big time guests!

    Apple Podcasts
    5
    julielfrank
    United States3 years ago
  • Best in the SportsBiz

    AJ never fails to deliver an amazing episode. Featuring a network of professionals spanning all sides of the sports industry, there’s certainly something to be learned from each guest. Really would recommend for anyone interested in sport- whether you’re a casual fan or work in the industry yourself.

    Apple Podcasts
    5
    RachelBernardo
    United States3 years ago
  • Best guest lineup of any sports biz podcast

    Some really fascinating guests have been featured and AJ and Jeff are great hosts who get the most out of their interviews.

    Apple Podcasts
    5
    jackiemoon8
    United States3 years ago
  • Essential for intelligent sports fans and industry insiders

    AJ Maestas explores the people behind the sports industry - many of them made history as sportswomen and men themselves. We hear their personal stories, but he also asks the deciders where baseball, football, even cricket, are heading, as young fans set the agenda for the future. Can the NFL do more about diversity and inclusion? Should baseball games be shorter? How do you work with the TV Networks and the E-Sports and gaming franchises? This podcast really is a weekly journey into the future o... more

    Apple Podcasts
    5
    MediaMcDonald
    United States5 years ago
  • Must listen

    Great podcast for those interested in sports business! Fascinating guests and conversations. AJ is an awesome host.

    Apple Podcasts
    5
    D ANG
    United States5 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Guests span top decision-makers across leagues, teams, and governing bodies.
Hosts bring deep industry networks and practical insights for sports business practitioners.
Audience-friendly mix of data, strategy, and personal leadership stories.

Talking Points

Recent interactions between the hosts and their guests.

145. Ryan McCarthy - Virginia Tech
Q: From your perspective, is athletics a key marketing asset for universities?
Yes. Athletics draws attention to the campus, supports recruitment of students and staff, and acts as a powerful branding engine for the university.
141. Mike Dillon - Pittsburgh Penguins
Q: What concrete steps did you take to achieve a ticket-revenue record in a year the team didn't make the playoffs?
Implemented dynamic pricing, cleaned up the discounting strategies that eroded value for season-ticket holders, focused on filling the building for home-ice moments, invested in marketing, and targeted the best 10 games to maximize attendance and ancillary revenue.
141. Mike Dillon - Pittsburgh Penguins
Q: Does the season's performance change your day-to-day planning or lead to midseason adjustments in marketing or ticketing strategy?
Yes, but the core is to maintain the right processes and cadence; adjustments focus on opportunities and market response rather than chasing on-ice results, including targeted promotions for marquee games and optimizing pricing and communications.
141. Mike Dillon - Pittsburgh Penguins
Q: How did you get to where you are now, given your varied background and why Pittsburgh for this role?
A blend of relationships and strategic thinking guided the transition; the Penguins needed a strategic finance leader who could implement processes, with a non-traditional background seen as an asset, and the ownership group connected with the right vision to leverage this shift.
140. USOPC - Katie Bynum Aznavorian
Q: What is Making Team USA and why is it important for the movement and its partners?
Making Team USA is a program to streamline fan consumption, deepen partnerships with NGBs, and package stories for commercial partners, ultimately solving fragmentation in the ecosystem and driving better marketing and fan engagement.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
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Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About Navigating Sports Business

What is Navigating Sports Business about and what kind of topics does it cover?

Industry leaders, decision-makers, and top executives from sports and entertainment are unpacked through candid conversations about governance, fundraising, media rights, sponsorship, and the evolving business of sports. Episodes explore budgets for college and professional athletics, NIL implications, and the race to monetize fan engagement across leagues, venues, and global markets. With a focus on strategy, leadership, and visibility, the show frequently features chiefs of finance, marketing, and operations, offering practical takeaways on sponsorship ROI, fan experiences, and revenue diversification. A standout aspect is the blend of high-level governance discussions with personal career stories, giving listeners a concrete sense of how... more

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How many listeners does Navigating Sports Business get?

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How many subscribers and views does Navigating Sports Business have?

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Which podcasts are similar to Navigating Sports Business?

These podcasts share a similar audience with Navigating Sports Business:

1. The Sports Media Podcast
2. SBJ Morning Buzzcast
3. The Deal with Alex Rodriguez and Jason Kelly
4. Invest Like the Best with Patrick O'Shaughnessy
5. Canzano and Wilner

How many episodes of Navigating Sports Business are there?

Navigating Sports Business launched 6 years ago and published 289 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Navigating Sports Business?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

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What guests have appeared on Navigating Sports Business?

Recent guests on Navigating Sports Business include:

1. Ryan McCarthy
2. Brian Mirakian
3. Mike Dillon
4. Katie Bynum Aznavorian
5. David Dunn
6. Jeb Terry
7. Eric Ratchman
8. Haley Rosen

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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