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MicroConf On Air

Rob Walling
Saas
Entrepreneurship
Naming Strategy
Marketing
Branding
Product-Market Fit
Startups
Software As a Service
Common Naming Mistakes
Saas User Experience
Microsaas
Two-Sided Marketplaces
Customer Engagement
Pricing Strategies
Microconf
Content Marketing
Pricing
Consumer Marketing
Startup Acceleration
B2B Strategies

Welcome to the MicroConf Podcast! Every week, we feature the stories and strategies you need to level up your SaaS business. From the visionaries and makers who fuel sustainable, profitable software companies that don’t need to seek venture capital to make a meaningful impact in their lives.

PublishesTwice monthlyEpisodes261Founded6 years ago
Number of ListenersCategories
BusinessEntrepreneurshipCareers

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Artwork for MicroConf On Air

Latest Episodes

In this episode, Rob reveals why selling to consumers (rather than businesses) is so freaking hard. He shares the only B2C SaaS strategy he would ever bet on, after starting 6 companies, investing in 224 SaaS startups, and writing 5 books on building... more

Rob read the comments. Every last one of them. 225+ and some were wild. He’s here to break it down, clear the air, and set the story straight.

Watch the video that caused all this www.youtube.com/watch?v=1rXXRdB3TJI&t=2s

Links from the Pod... more

Every founder dreams of building the next big SaaS success. But what separates the ideas that just sound good from the ones that truly take off? In this video, Rob Walling shares his personal checklist for the perfect SaaS idea. The more boxes you ca... more

If you're an early-stage founder or just dreaming about launching your own startup, you want to maximize your odds of success. But here’s the thing: not all ideas are created equal. Some are so tempting, so popular, that you'll see them everywhere—bu... more

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Recent Guests

Snir Alayof
Non-technical founder and app developer
Owner of a web development agency
Episode: MicroConf Tactics: How to Find PROFITABLE Micro SaaS Ideas in 2025
Asia Orangio
Founder of Demand Maven and expert in SaaS growth
Demand Maven
Episode: MicroConf Tactics: 7 Surprising SaaS Trends Every Founder Must Know in 2024
Greg Digneo
Third marketing hire at Time Doctor, knowledgeable in B2B marketing strategies
Time Doctor
Episode: MicroConf Tactics: 8 B2B Marketing Strategies That Got My Startup to $10 Million (and 1 that FAILED)
Chad Sakonchick
Founder of Better Legal
Better Legal
Episode: MicroConf Tactics: He Built a No Code SaaS Over $1M / Year, Here’s How...
Derrick Reimer
Co-founder of Drip, founder of SavvyCal, and host of the Art of Product Podcast
SavvyCal
Episode: MicroConf Tactics: How This 10X SaaS Developer Decides What NOT To Build
Matt Wensing
Founder of Riskpulse and a SaaS entrepreneur
Riskpulse
Episode: MicroConf Tactics: "How I Sold My SaaS in An 8-Figure Exit" with Matt Wensing
Laura Roeder
Founder of MeetEdgar and Paperbell
Episode: MicroConf Tactics: She Had a 7-Figure SaaS Exit with MeetEdgar Founder, Laura Roeder

Host

Rob Walling
Host of the MicroConf Podcast, Rob shares his expertise on entrepreneurship, SaaS business strategies, and personal experiences as both a founder and mentor in the industry.

Reviews

4.9 out of 5 stars from 40 ratings
  • Learn how to create a self funded startup step by step

    Microconf is the best resource out there for those wanting to start a self funded business, like a SaaS app for instance. I’ve been following the content since 2016 and I credit a lot of what I have learnt and that has enabled me to create a $250,000 ARR two-person bootstrapped company at age 30 to this resource. It’s the best education you’ll ever get and extremely practical!

    Apple Podcasts
    5
    Lackzinsky
    United Kingdom3 years ago
  • MicroConf talks in my podcatcher? Awesome!!

    Thanks Rob, Mike and Xander for getting these into podcast format!

    I’ve not had the opportunity to get to MicroConf yet and avidly await each years recordings as they become available.

    Podcast format makes it so much more accessible to me as putting time aside to watch is hard, time to listen is easy!

    Legends!

    Apple Podcasts
    5
    liamgsmith
    Australia5 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Listeners request more actionable steps and example scenarios to apply the strategies discussed in their own businesses.
Many appreciate the accessibility of the podcast format, noting it offers valuable content that is easy to listen to while multitasking.
Listeners praise the practical advice shared, especially regarding building and scaling SaaS businesses without relying on venture capital.

Chart Rankings

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Talking Points

Recent interactions between the hosts and their guests.

MicroConf Tactics: How to Find PROFITABLE Micro SaaS Ideas in 2025
Q: How do you let people know that this is out there?
I posted in the Monday community and Facebook groups where I validated the idea before.
MicroConf Tactics: How to Find PROFITABLE Micro SaaS Ideas in 2025
Q: Can you give us a quick overview of the portfolio that you've built?
We have around four apps on Monday, including an AI assistant and a Google Sheets integration.
MicroConf Tactics: "How I Sold My SaaS in An 8-Figure Exit" with Matt Wensing
Q: What did you buy after selling your company?
We celebrated with a family ski trip and purchased a new home after years of renting.
MicroConf Tactics: "How I Sold My SaaS in An 8-Figure Exit" with Matt Wensing
Q: How much did you end up selling for?
It was a strategic exit that was in the eight figures, allowing us to be happy with the outcome.
MicroConf Tactics: "How I Sold My SaaS in An 8-Figure Exit" with Matt Wensing
Q: What was the process for selling it?
We had inbound interest from someone well-known in the industry who helped connect us with a private equity group.

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Frequently Asked Questions About MicroConf On Air

What is MicroConf On Air about and what kind of topics does it cover?

Focusing on the SaaS (Software as a Service) industry, the content is centered around entrepreneurship rather than venture capital-driven growth. Listeners can expect discussions on practical strategies for building sustainable software businesses, various marketing approaches, and effective techniques for revenue growth. Episodes often explore common challenges faced by founders, such as pricing strategy, alternative funding models, and the nuanced dynamics of hiring. A distinctive feature is the emphasis on bootstrapped growth, encouraging listeners to enhance their entrepreneurial skills and develop profitable business ideas without heavy reliance on external investment.

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Rephonic provides a wide range of podcast stats for MicroConf On Air. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to MicroConf On Air and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.

How many listeners does MicroConf On Air get?

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What are the audience demographics for MicroConf On Air?

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To see how many followers or subscribers MicroConf On Air has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

How many episodes of MicroConf On Air are there?

MicroConf On Air launched 6 years ago and published 261 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact MicroConf On Air?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for MicroConf On Air?

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What guests have appeared on MicroConf On Air?

Recent guests on MicroConf On Air include:

1. Snir Alayof
2. Asia Orangio
3. Greg Digneo
4. Chad Sakonchick
5. Derrick Reimer
6. Matt Wensing
7. Laura Roeder

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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