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Rogue Startups

Craig Hewitt
Saas
Linkedin
Artificial Intelligence
SEO
Youtube
Castos
Content Marketing
Podcasting
Entrepreneurship
Reddit
Digital Marketing
Social Media Marketing
Growth Strategy
Lead Generation
Microconf
Content Strategy
Hybrid Podcasting
Chatgpt
B2B Saas
Content Creation

On Rogue Startups we share the journey of startup founders as they're growing their businesses. We feature experts in the fields of sales, marketing, and product development to hear how they're growth hacking their productized services and SaaS products. If you're on the journey of an entrepreneur then tune and hear how we're tackling some of the same obstacles you may be facing, and how we're win... more

PublishesWeeklyEpisodes100Founded12 years ago
Number of ListenersCategories
EntrepreneurshipBusinessTechnology

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Artwork for Rogue Startups

Latest Episodes

In this episode

Craig talks with Aaron, who built DocsBot, an AI customer support agent that's almost four years old, about what AI is really doing to SaaS. Aaron shares DocsBot's numbers: slower growth and fewer new customers, but more revenue per ... more

Hiten Shah has built Crazy Egg, KISSmetrics, and a long list of products — and right now he’s shipping a new batch of AI tools while stepping back into Crazy Egg after nearly 20 years. In this conversation we get into what’s actually real in AI right... more

What does it take to turn an audience into a business—and how do you do it without losing the enjoyment that got you started? This week on Rogue Startups, Craig and Colin compare notes on building creator businesses. Colin shares what he’s exploring ... more

AI agents are getting a lot more capable, but are they actually making work easier yet?

Craig and Colin compare their latest experiments with GrokBot, Hermes, OpenClaw, Claude Code, Codex, and other AI tools, including what works, what breaks, and w... more

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Recent Guests

Hiten Shah
Entrepreneur and growth expert discussing go-to-market and AI product strategy
Independent/Entrepreneur
Episode: Your Product Is Now a Wrapper Around Go-To-Market | Hiten Shah
Jason Cohen
Founder of SmartBear; author of Hidden Multipliers; experienced technology entrepreneur
SmartBear (and related ventures)
Episode: RS362: Hidden Multipliers with Jason Cohen
Steve McLeod
Author of Kill the Hippo, founder involved in Feature Upvotes
Feature Upvote
Episode: RS360: Kill the Hippo
Francois Brill
Head of Product at Castos, design and brand expert
Castos
Episode: RS358: Your Design Sucks
Brandon Hancock
Software engineer involved with EMS SOAP and ShipKit; provided code security review and recommendations
EMS SOAP / ShipKit
Episode: RS357: I Got Hacked
Jesse Hanley
Founder of Bento, discussed as a guest on the episode
Bento
Episode: RS356: When to Pivot, When to Push w/ Jesse Hanley
Arvid Kahl
SaaS founder and indie maker
Episode: RS355: Code Velocity and the Future of SaaS
Colin Gray
Podcast host at Allatoo
Allatoo
Episode: RS354: The State Of Podcasting Heading Into 2026
Brian Casel
Founder of Builder Methods, involved in AI and software development.
Builder Methods
Episode: RS353: Is This the Last Organic Marketing Channel

Hosts

Colin Gray
Co-host of Rogue Startups; discusses marketing, growth, and startup operations.
Craig Hewitt
Co-host, discusses marketing and podcasting strategy.

Reviews

4.9 out of 5 stars from 50 ratings
  • Great show!

    Craig and Dave, hosts of the Rogue Startups podcast, highlight all aspects of startups and more in this can’t miss podcast! The hosts and expert guests offer insightful advice and information that is helpful to anyone that listens!

    Apple Podcasts
    5
    malfoxley
    United States5 years ago
  • Great software business podcast

    Look forward to it every week. Great to hear what the guys are thinking about / working on each week

    Apple Podcasts
    5
    oliwoodsdesign
    United Kingdom5 years ago
  • Go rogue!

    If you’re currently a business owner, entrepreneur, or want to be one in the future than this podcast should be part of your content diet. Dave and Craig are always ahead of the curve, offering super practical insights and actionable takeaways with every conversation. Seriously, a must listen!

    Apple Podcasts
    5
    Arlie K
    United States6 years ago
  • Great bootstrapping podcast

    This podcast makes bootstrapping a smaller tech business seem more achievable and it’s great following along with Dave & Craig. They also come across as kind & considerate people. Highly recommend

    Apple Podcasts
    5
    Ramy khuffash
    United Kingdom6 years ago
  • Essential if you are looking to build a startup

    I have found this podcast highly inspiring and I use it as my go to fix to keep me focused on my side hustle. Craig and Dave are really honest a decent guys and you can tell they enjoy what they do.

    Apple Podcasts
    5
    Richard Petersen
    United Kingdom8 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Hosts are practical and real, offering actionable, non-sellable advice.
Listeners value the honest, transparent discussions and guest perspectives.
Great mix of startup stories and hands-on guidance for bootstrapped teams.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

RS347: How to Rank Any Brand In AI Results
Q: What makes it important to focus on LLMs in the current SEO landscape?
LLMs are becoming more integrated into user search behaviors, leading to a need for brands to adapt their strategies to ensure visibility in AI-driven platforms.
RS351: Why Brands Fail on Reddit
Q: So sell me and the thousand people listening on why we should consider Reddit marketing and how it works.
A lot of SaaS companies, your customers, your users live on Reddit. You can confirm this by looking at your competitors, are they being actively mentioned on Reddit?
RS339: AI Skeptic, or Believer
Q: How do you balance the implementation of AI while ensuring data security?
Eden emphasizes the need for strict policies around data usage and the necessity of contractual protections when using AI tools.
RS339: AI Skeptic, or Believer
Q: How do you think about taking a non-AI native solution and adapting it for your customers?
Eden highlights the importance of focusing on real solutions to customer needs rather than chasing trends blindly, despite initial hesitation about AI's capabilities.
RS311: Does Your Business Pass The Test?
Q: What do you want to be known for?
Dan reflects on the challenges and opportunities of focusing on a particular aspect of entrepreneurship and business.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

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Frequently Asked Questions About Rogue Startups

What is Rogue Startups about and what kind of topics does it cover?

This show focuses on the real-world journey of bootstrapped and productized startups, with frequent dives into SaaS growth, marketing execution, and product strategy. Episodes often explore how go-to-market, distribution, and customer feedback shape product decisions, the role of AI tooling in scaling operations, and practical lessons from founders and operators building in public. A notable edge is the blend of tactical how-tos (monetization, content repurposing, hiring in AI eras) with candid reflections on exits, pivots, and managing growth as a small team. Listeners are likely founders, product leads, marketers, and operators who want hands-on, implementable guidance aligned with bootstrapped and founder-led businesses.

Potential guest... more

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How many listeners does Rogue Startups get?

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How many subscribers and views does Rogue Startups have?

To see how many followers or subscribers Rogue Startups has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to Rogue Startups?

These podcasts share a similar audience with Rogue Startups:

1. Startups For the Rest of Us
2. The Panel
3. Smart Bear Live
4. Slow & Steady
5. Syntax - Tasty Web Development Treats

How many episodes of Rogue Startups are there?

Rogue Startups launched 12 years ago and published 100 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Rogue Startups?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for Rogue Startups?

Rephonic pulls ratings and reviews for Rogue Startups from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

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How do I access podcast episode transcripts for Rogue Startups?

Rephonic provides full transcripts for episodes of Rogue Startups. Search within each transcript for your keywords, whether they be topics, brands or people, and figure out if it's worth pitching as a guest or sponsor. You can even set-up alerts to get notified when your keywords are mentioned.

What guests have appeared on Rogue Startups?

Recent guests on Rogue Startups include:

1. Hiten Shah
2. Jason Cohen
3. Steve McLeod
4. Francois Brill
5. Brandon Hancock
6. Jesse Hanley
7. Arvid Kahl
8. Colin Gray

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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