Marketing Talks by OSB
Jessy Kfoury AounOur marketing senior lecturer Dr. Jessy is hosting #MarketingTalks , a new series of podcasts, that we launched at the Suliman S. Olayan School of Business (OSB)|AUB During the talks, the guest and her will tackle various marketing-related topics, practices, applied strategies, future trends, and successful campaigns... even students are joining to discuss some big brands' failures and stories! St... more
| Publishes | Weekly | Episodes | 31 | Founded | a year ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | BusinessMarketing | |||
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Latest Episodes
Ready to see how F1 is dominating the branding and fan engagement game? 🌟🚥 From cutting-edge digital innovation to unforgettable immersive experiences, they're truly racing ahead!
We were thrilled to have Joya Farah, a Senior Marketing student at ... more
The world of influencer marketing is constantly evolving – but is it for better or worse?
Join us for a fascinating discussion on the "Rise or Fall" of influencer marketing, featuring special guest Ms. Andréa Pellé, our OSB marketing student.
Don't... more
Social commerce who?… Oh, just the $1.3 trillion industry changing how we shop 🛍️
In this episode, we’re breaking down how platforms like TikTok, Pinterest, and even WhatsApp are turning your scroll into a sale.
From live shopping to shoppable vid... more
Ever wonder why some brand collaborations just work? We're pulling back the curtain on 2025's most impactful partnerships – think Apple x Hermès, Lego x Porsche, and Huda Beauty x Saint Levant. Discover the secrets behind their success and how they'r... more
Exploring the fascinating rise of Labubu! 🎧
Our new podcast dives into the marketing magic behind its viral success with Shirin Khalaf, marketing student at OSB.
Tune in to uncover the strategies that made this little monster a global phenomenon! more
Step into the marketing genius behind Taylor Swift's record-breaking music! In this episode, we unpack the brilliant strategies that made Swift a global phenomenon and a multi-billion-dollar global sensation—from surprise songs and personalized stops... more
🎙️ Dive deep into the world of programmatic advertising and discover how it's revolutionizing the way we reach our target audiences. Yara Dally, Senior Programmatic & E-Com @GroupM-WPP, reveals how programmatic advertising is unlocking the Future of... more
🎙️ Elie Sarkis, Digital Marketing
Trainer & Consultant and Managing Partner at Intoact Int'l, talks all about
the world of artificial intelligence and its impact on social media platforms.
From personalized feeds to automated content creation, di... more
Key Facts
Chart Rankings
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Apple Podcasts | #166 |  Saudi Arabia/Business/Marketing |
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| Listeners per Episode | Gender Skew | Location | |||
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Marketing Talks by OSB launched a year ago and published 31 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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