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Marketing Radical

Borja Girón

Marketing Radical es un podcast creado por Borja Girón con historias sobre acontecimientos históricos, científicos o de marcas con un gran aprendizajes de marketing radical para poner en práctica en nuestros negocios.Cada semana un nuevo episodio.Conviértete en un supporter de este podcast: www.spreaker.com/podcast/marketing-radical--6489377/support.

PublishesTwice weeklyEpisodes139Founded2 years ago
Language
Spanish
Number of ListenersCategories
BusinessHistoryMarketing

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Artwork for Marketing Radical

Latest Episodes

Estrategia radical

Conviértete en un supporter de este podcast: www.spreaker.com/podcast/marketing-radical--6489377/support.

Newsletter Marketing Radical: marketingradical.substack.com/welcome

Newsletter Negocios con IA: ne... more

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Esta estrategia de marketing radical la estoy usando en este episodio y la he visto usa dos veces hoy mismo con el caso de Isra Bravo.

Conviértete en un supporter de este podcast: www.spreaker.com/podcast/marketing-radical--6489377/support. more

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Coca‑Cola — “Share a Coke”: convierte tu producto en conversación personal

En 2011 Coca‑Cola reemplazó su logo en las botellas por los nombres más populares en Australia y lanzó la campaña “Share a Coke”. La idea fue simple pero poderosa: trasformar... more

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borjagiron.com

Conviértete en un supporter de este podcast: www.spreaker.com/podcast/marketing-radical--6489377/support.

Newsletter Marketing Radical: marketingradical.substack.com/welcome

Newsletter Negocios con IA: https:... more

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Always — "Like a Girl": transforma un insulto en misión de marca

En 2014 la marca de higiene femenina Always lanzó "Like a Girl", un cortometraje/documental que comenzó con una pregunta sencilla: ¿qué significa hacer algo "como una niña"? Mostraron ... more

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Trader Joe’s: la tienda que convirtió la curiosidad en fidelidad

Trader Joe’s construyó su éxito sin grandes campañas ni programas de fidelidad: apostó por productos de marca propia, lotes limitados de novedades, nombres y empaques curiosos y una ex... more

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KFC y la disculpa que no tuvo miedo de ser honesta

En 2018 KFC UK sufrió una crisis logística: un cambio de distribuidor dejó cientos de restaurantes sin pollo y obligó a cerrar locales temporalmente. En vez de una nota corporativa fría, KFC publicó... more

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La estrategia de Marketing Radical del Mundial de Fútbol 2026

Conviértete en un supporter de este podcast: www.spreaker.com/podcast/marketing-radical--6489377/support.

Newsletter Marketing Radical: marketingradical.substack.com/welc... more

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Apple Podcasts
#128
Spain/Business/Marketing

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Marketing Radical launched 2 years ago and published 139 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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