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Marketing Radical

Borja Girón

Marketing Radical es un podcast creado por Borja Girón con historias sobre acontecimientos históricos, científicos o de marcas con un gran aprendizajes de marketing radical para poner en práctica en nuestros negocios.Cada semana un nuevo episodio.Conviértete en un seguidor de este podcast: www.spreaker.com/podcast/marketing-radical--6489377/support.

PublishesDailyEpisodes97Foundeda year ago
Language
Spanish
Number of ListenersCategories
HistoryBusinessMarketing

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Artwork for Marketing Radical

Latest Episodes

Glossier: de blog a marca construida con la comunidad

Glossier nació de Into The Gloss, un blog de belleza donde Emily Weiss escuchaba obsesivamente a lectoras sobre lo que realmente querían. En lugar de lanzar productos desde un despacho, Glossier ... more

LEGO Ideas: deja que tus clientes diseñen el producto que venderán

LEGO creó LEGO Ideas, una plataforma donde los fans proponen y votan por nuevos sets: si un proyecto consigue 10.000 apoyos, LEGO lo revisa y puede producirlo oficialmente, pagando r... more

YouTube

Warby Parker: prueba en casa, precio justo y propósito que vende

En 2010 cuatro estudiantes lanzaron Warby Parker para desafiar los precios inflados de las gafas. Su movimiento radical fue simple: gafas a precio justo, el programa Home Try‑On que pe... more

YouTube

Patagonia y la promesa de la transparencia radical

Patagonia no solo vende chaquetas; vende la promesa de un mundo con menos humo y más verdad. En una temporada que parecía repetitiva, lanzaron una iniciativa que cambiaría la manera de hacer marketi... more

YouTube

Raíz y Brasa

Raíz y Brasa nació en un taller con paredes de ladrillo y un olor a café recién tostado que parecía contagiarse en cada idea. Sus fundadores, Luna y Mateo, querían algo más que vender café: querían invitar a la gente a entender cada pas... more

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Ceniza y Brasa: una vela que se hizo comunidad y aprendió a vender con confianza radical

En un taller lleno del zumbido de una tostadora antigua y el aroma a cera, Ceniza y Brasa nació de la intuición de dos diseñadores que querían vender más que ve... more

YouTube

Bruma Café nació en un ático con vista a la montaña y una tostadora que chirriaba más que las ideas de sus fundadores. Andrea y Mateo querían un café que no solo despertara el cuerpo, sino también la conversación. En un mercado saturado de anuncios b... more

YouTube

En 1985, Coca-Cola dio un giro audaz al presentar New Coke, una fórmula “más moderna” que, lejos de entusiasmar, levantó un rechazo masivo. La pasión de los consumidores por el sabor original fue tan intensa que la compañía no solo retiró el nuevo pr... more

YouTube

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Apple Podcasts
#151
Spain/Business/Marketing
Apple Podcasts
#249
Chile/Business/Marketing

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Marketing Radical launched a year ago and published 97 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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