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Marketing Radical

Borja Girón

Marketing Radical es un podcast creado por Borja Girón con historias sobre acontecimientos históricos, científicos o de marcas con un gran aprendizajes de marketing radical para poner en práctica en nuestros negocios.Cada semana un nuevo episodio.Conviértete en un seguidor de este podcast: www.spreaker.com/podcast/marketing-radical--6489377/support.

PublishesDailyEpisodes106Foundeda year ago
Language
Spanish
Number of ListenersCategories
HistoryBusinessMarketing

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Artwork for Marketing Radical

Latest Episodes

Shot on iPhone: deja que tus usuarios prueben por ti

En 2015 Apple lanzó “Shot on iPhone”, una campaña que convirtió fotografías y vídeos reales de usuarios en anuncios globales: vallas, spots y posts oficiales. En vez de narrar lo buena que era la ... more

YouTube

Airbnb: apuesta por las historias y por mejorar la oferta de sus anfitriones

Tras su rebranding “Belong Anywhere” en 2014, Airbnb dejó de vender solo alojamientos y empezó a contar historias de viaje y comunidad. Una decisión concreta y radical fue ... more

YouTube

Zappos: convierte el servicio al cliente en tu mejor campaña

Zappos, bajo la dirección de Tony Hsieh, apostó por una experiencia de cliente extrema: envío y devoluciones gratis, política de devolución de 365 días y un call center 24/7 sin guiones, d... more

YouTube

REI y #OptOutside: cierre en Black Friday para ganar confianza y comunidad

En 2015 REI tomó una decisión poco convencional: cerró todas sus tiendas el Black Friday, pagó a sus empleados y los invitó a pasar el día al aire libre, mientras animaba a c... more

YouTube

IKEA Buy Back: convertir la sostenibilidad en modelo de negocio

IKEA lanzó Buy Back (y programas relacionados como la sección "As‑Is" y servicios de reparación) para comprar muebles usados a sus clientes a cambio de crédito en tienda, reacondicionar... more

YouTube

Domino’s: admitir que tu producto es malo y convertir la honestidad en crecimiento

A finales de los 2000 Domino’s sufría una crisis: las ventas caían y la percepción de la pizza era pésima. En vez de esconderlo, la marca lanzó la campaña “Pizza Turn... more

YouTube

Spotify Wrapped: convierte datos en historia y deja que tus usuarios hagan el marketing

Spotify transformó un simple resumen anual de hábitos de escucha en un fenómeno cultural llamado Wrapped. Cada diciembre la plataforma crea tarjetas visuales per... more

YouTube

Dollar Shave Club: un video honesto que cambió la industria

En 2012 Michael Dubin lanzó un video casero y brutalmente honesto que arrancaba con “Our blades are f***ing great” para anunciar un servicio de suscripción de recambios de afeitar por corre... more

YouTube

Key Facts

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Chart Rankings

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Apple Podcasts
#18
Chile/Business/Marketing
Apple Podcasts
#195
Chile/Business
Apple Podcasts
#214
Spain/Business/Marketing

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Marketing Radical launched a year ago and published 106 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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