Marketing Radical
Borja GirónMarketing Radical es un podcast creado por Borja Girón con historias sobre acontecimientos históricos, científicos o de marcas con un gran aprendizajes de marketing radical para poner en práctica en nuestros negocios.Cada semana un nuevo episodio.Conviértete en un supporter de este podcast: www.spreaker.com/podcast/marketing-radical--6489377/support.
| Publishes | Twice weekly | Episodes | 130 | Founded | a year ago |
|---|---|---|---|---|---|
| Language |  Spanish | Number of Listeners | Categories | BusinessMarketingHistory |
Listen to this Podcast
Latest Episodes
Supreme: cómo la escasez y la cultura convirtieron una tienda de skate en un icono global
Supreme nació en 1994 como una pequeña tienda de skate en Nueva York, fundada por James Jebbia. En vez de perseguir publicidad masiva, construyeron una estétic... more
Slack: el producto que se vendió a sí mismo
Slack nació como una herramienta interna en Tiny Speck, una startup de videojuegos, y cuando el equipo vio que el chat que habían construido para comunicarse funcionaba, lo transformaron en producto en 201... more
Casper: la cama en caja que durmió a la industria del colchón
En 2014 Casper lanzó un colchón vendido directamente al consumidor, comprimido en una caja y con una promesa radical: prueba sin riesgo (100 noches), envío y devolución gratis, y una comu... more
Burger King y la Whopper que se pudre para demostrar verdad
En 2020 Burger King lanzó una campaña visualmente chocante: la “Moldy Whopper”, una serie de fotos y vídeos que mostraban una hamburguesa descomponiéndose durante 34 días. La idea era comun... more
Dove: redefinir la belleza y convertir la crítica en ventaja
En 2004 Dove lanzó la campaña "Campaign for Real Beauty", que reemplazó modelos por mujeres reales de diferentes edades y cuerpos, cuestionando los estándares de la industria cosmética. No... more
TOMS: vende zapatos, regala historias y convierte la causa en motor de crecimiento
En 2006 Blake Mycoskie fundó TOMS con una idea simple y radical: por cada par de zapatos vendido, la marca donaría otro par a niños necesitados (“One for One”). Esa p... more
Zara: la logística como estrategia de marketing
Zara, la enseña del grupo Inditex, no triunfó por campañas publicitarias ruidosas sino por su forma de producir y distribuir moda. Diseñan, confeccionan y llevan nuevos modelos a tienda en semanas —no ... more
La estrategia manipulativa de la industria alimentaria
0% materia grasa. Desnatado.
Conviértete en un supporter de este podcast: www.spreaker.com/podcast/marketing-radical--6489377/support.
Newsletter Marketing Radical: marketingra... more
Key Facts
Chart Rankings
How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
Apple Podcasts | #134 | Spain/Business/Marketing |
Top Marketing Podcasts
Audience Metrics
Listeners, social reach, demographics and more for this podcast.
| Listeners per Episode | Gender Skew | Location | |||
|---|---|---|---|---|---|
| Interests | Professions | Age Range | |||
| Household Income | Social Media Reach | ||||
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Marketing Radical launched a year ago and published 130 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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