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Marketing Radical

Borja Girón

Marketing Radical es un podcast creado por Borja Girón con historias sobre acontecimientos históricos, científicos o de marcas con un gran aprendizajes de marketing radical para poner en práctica en nuestros negocios.Cada semana un nuevo episodio.Conviértete en un supporter de este podcast: www.spreaker.com/podcast/marketing-radical--6489377/support.

PublishesDailyEpisodes113Foundeda year ago
Language
Spanish
Number of ListenersCategories
BusinessHistoryMarketing

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Latest Episodes

Allbirds: la zapatilla que puso el carbono en la etiqueta

Allbirds irrumpió en el mercado con una propuesta simple: zapatillas cómodas hechas con materiales naturales (lana merino, caña de azúcar) y un diseño minimalista. Lo verdaderamente radical f... more

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2 de mis newsletter “Libros gratis” y “Negocio con IA” crecen 100 suscriptores nuevos cada día.

Sin usar marketing. Porque Substack las recomienda a los usuarios que se registran en Substack y el algoritmo les recomienda mis newsletters.

Mis libros... more

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Ben & Jerry’s: helados con convicción y marketing que no teme posicionarse

Desde sus inicios en los 70, Ben & Jerry’s combinó sabores creativos con un activismo público: campañas sobre justicia social, cambio climático y comercio justo, y colaboraci... more

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Dropbox: convierte el producto en tu canal de adquisición

Dropbox construyó uno de los programas de referidos más efectivos de la era startup: ofrecía espacio extra tanto al que invitaba como al invitado por cada recomendación completada. Integraron... more

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Starbucks y My Starbucks Idea: convierte a tus clientes en co‑creadores

En 2008 Starbucks lanzó My Starbucks Idea, una plataforma abierta donde clientes podían proponer y votar ideas sobre productos, servicios y experiencias. La compañía no solo esc... more

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Netflix: cómo los datos financiaron House of Cards y transformaron el marketing

Netflix analizó patrones de consumo, detectó interés por dramas políticos y afinidad por actores/directores concretos, y con esos datos decidió financiar íntegramente Ho... more

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Tesla: el producto que hace el marketing por ti

Tesla rompió el playbook automovilístico tradicional al vender directamente al cliente, actualizar sus coches por software y convertir cada mejora en un titular. En vez de depender de concesionarios y ... more

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Shot on iPhone: deja que tus usuarios prueben por ti

En 2015 Apple lanzó “Shot on iPhone”, una campaña que convirtió fotografías y vídeos reales de usuarios en anuncios globales: vallas, spots y posts oficiales. En vez de narrar lo buena que era la ... more

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Chart Rankings

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Apple Podcasts
#58
Colombia/Business/Marketing
Apple Podcasts
#104
Chile/Business/Marketing
Apple Podcasts
#177
Spain/Business/Marketing
Apple Podcasts
#216
Mexico/Business/Marketing

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How many episodes of Marketing Radical are there?

Marketing Radical launched a year ago and published 113 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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